October 30 – November 2, 2013 · PDF fileRuSSEll BElk is past president of the...

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October 30 – November 2, 2013

P r o g r a m C h a i rJohn D. Branch

University of [email protected]

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PRESIDENT Christopher D. hopkins Clemson University

PRESIDENT ELECT & PROGRAM CHAIRJohn D. Branch University of michigan

SECRETARY tracy Meyer University of north Carolina Wilmington

TREASURER Cynthia Rodriguez Cano University of South Florida

VICE PRESIDENT, ELECTRONIC COMMUNICATIONSMohan Menon University of South alabama

DIRECTOR, ACADEMIC PLACEMENT SERVICESDiane R. Edmondson middle Tennessee State University

EXECUTIVE DIRECTOR W. Rhea ingram auburn University montgomery

SMA Offi cers

marKeTing idenTiTy

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RuSSEll BElk is past president of the international association of marketing and development and is a fellow and past president of the association for Consumer research. he co-initiated the Consumer Behavior odyssey, the association for Consumer research Film Festival, and the Consumer Culture Theory Conference. his awards include the Paul d. Converse award, two Fulbright awards and the Sheth Foundation/Journal of Consumer Research award for Long Term Contribution to Consumer research. his research involves the meanings of possessions, extended self, collecting, gift-giving, materialism, sharing, and global consumer culture. his work is often cultural, qualitative, and visual. he has published approximately 550 articles, books, chapters, and videos. most recently he co-wrote or co-edited the books: Qualitative Consumer and Marketing Research (2013), Research in Consumer Behavior (2012), The Routledge Companion to Digital Consumption (2013), and The Routledge Companion to Identity and Consumption (2012).

2013 SoCieTy For marKeTing adVanCeS diSTingUiShed SChoLarruSSELL BELK

SMA Past Presidents2011–2012 robert C. erffmeyer2010–2011 robert C. erffmeyer2009–2010 W. rhea ingram2008–2009 mathew Joseph2007–2008 Thomas L. Baker2006–2007 James S. Boles2005–2006 Brian T. engelland2004–2005 Joseph F. hair, Jr.2003–2004 John r. (rusty) Brooks Jr.2002–2003 debbie T. mcalister2001–2002 alvin J. Williams2000–2001 greg W. marshall1999–2000 Faye W. gilbert1998–1999 Barry J. Babin1997–1998 ellen m. moore1996–1997 david J. ortinau1995–1996 denise T. Smart1994–1995 alan J. Bush1993–1994 John h. Summey1992–1993 William C. (Bill) moncrief iii1991–1992 William J. Kehoe1990–1991 Linda e. Swayne1989–1990 Charles S. (Stan) madden1988–1989 hazel “Toppy” ezell1987–1988 ronald d. Taylor

1986–1987 Lyndon e. dawson, Jr.1985–1986 ronald F. Bush1984–1985 William o. Bearden1983–1984 mary Carolyn harrison1982–1983 J. Barry mason1981–1982 robert a. robicheaux1980–1981 donald P. robin1979–1980 Fred d. reynolds1978–1979 Joseph F. hair, Jr.1977–1978 Thomas V. greer1976–1977 henry W. nash1975–1976 John r. Kerr1974–1975 morris L. mayer1973–1974 L. Louise Luchsinger1972–1973 robert L. King1971–1972 Clinton a. Baker1970–1971 Peris a. rockwood1969–1970 C. h. mcgregor1968–1969 harry a. Lipson1967–1968 edward W. Cundiff1966–1967 ralph B. Thompson1965–1966 William r. Bennett1964–1965 Carl T. eakin1963–1964 Steven J. Shaw

SMA Fellowsalvin J. Williams, 2009denise T. Smart, 2007greg W. marshall, 2005Jean-Charles Chebat, 2003Barry J. Babin, 2002William C. moncrief iii, 2002david J. ortinau, 2001ronald d. Taylor, 2001michel Laroche, 2000William J. Kehoe, 1998robert a. robicheaux, 1997o.C. Ferrell, 1996donald P. robin, 1995Linda e. Swayne, 1995arch g. Woodside, 1994Charles S. (Stan) madden, 1993ronald F. Bush, 1993William m. Pride, 1991Joseph F. hair, Jr., 1990William d. Perreault, Jr., 1989Wiiliam r. darden, 1989William o. Bearden, 1988Fred d. reynolds, 1987morris L. mayer, 1986J. Barry mason, 1984edward W. Cundiff, 1980

Russell Belk’s Distinguished Scholar presentation will be held Friday, November 1, at 10:30 am in Drayton/Elliot.

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All DayWednesday 8:30 am – 5:30 pm

25th Annual SMA Doctoral Consortium (Nomination/acceptance, program registration, and conference registration are required.)

Mitchelville

Chairs: greg W. marshall, rollins College William C. (Bill) moncrief iii, Texas Christian University

Wednesday 8:30 am – 5:30 pm

Quantitative and Qualitative Case Study Research Workshop (Workshop and conference registrations are required.)

Sampson

Facilitator: arch g. Woodside, Boston College

Wednesday 8:30 am – 5:30 pm

7th Annual SMA Structural Equation Modeling Workshop (Workshop and conference registrations are required.)

Lady Davis

Facilitators: Barry J. Babin, Louisiana Tech University Joe F. hair Jr., Kennesaw State University

WEDNESDAY oCToBer 30, 2013

P r o g r a m C h a i r : John D. Branch, University of Michigan

October 30–November 2, 2013The Westin Hilton Head Island Resort & Spa / Hilton Head, SC

WedneSday aT-a-gLanCeOCEAnFROnt

PAviliOnADvAntAgE

FOyER CAMEliA DAuFuSkiE lADy DAviS SAMPSOn MitChElvillE

8:30 AM

7th Annual SMA Structural Equation Modeling Workshop

Quantitative and Qualitative Case Study

Research Workshop

25th Annual SMA Doctoral Consortium

9:00 AM

10:00 AM

11:00 AM

12:00 AM

1:00 PM

SMAOfficersMeeting

2:00 PM

3:00 PM

3:30 PM

4:00 PM ConferenceRegistration

ANDExhibitors

SMAAcademicPlacement

Service

5:00 PM

5:30 PM

6:00 PM

Welcome Reception6:30 PM

7:30 PM

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thurSDAY oCToBer 31, 2013

AfternoonWednesday 1:00 pm – 3:30 pm

SMA Officers Meeting Camelia

Chair: Christopher d. hopkins, Clemson University

Wednesday 4:00 pm – 6:00 pm

SMA Conference Registration Advantage Foyer Cynthia rodriguez Cano, University of South Florida

SMA Conference Exhibitors Advantage Foyer Cynthia rodriguez Cano, University of South Florida

SMA Academic Placement Service Daufuskie diane r. edmondson, middle Tennessee State University

Wednesday 6:00 pm – 7:30 pm

SMA Conference Welcome Reception Oceanfront Pavilion

All Daythursday 8:30 am – 5:30 pm

25th Annual SMA Doctoral Consortium (Nomination/acceptance, program registration, and conference registration are required.)

Mitchelville

Chairs: greg W. marshall, rollins College William C. (Bill) moncrief iii, Texas Christian University

thursday 8:30 am – 5:30 pm

SMA Conference Registration Advantage Foyer Cynthia rodriguez Cano, University of South Florida

SMA Conference Exhibitors Advantage Foyer Cynthia rodriguez Cano, University of South Florida

SMA Academic Placement Service Daufuskie diane r. edmondson, middle Tennessee State University

Morningthursday 8:30 am – 10:00 am

Session 1.1: Consumer Relationships with Companies, Brands, and intermediaries Jasmine

Chair: Cheryl Ward, middle Tennessee State University

Captive Relationship Strategies: The Effects on Consumer Commitment and Repatronage

•VenessaFunches,AuburnUniversityatMontgomery

Glues Clues: Consumer-Company Identity Congruence

•SharminAttaran,BryantUniversity

Role Conflicts and Social Stigma: Relational Risks Confronting Guanxi Intermediaries

•AnnieH.Liu,VictoriaUniversityofWellington•NoelGould,VTMFoundationInternational

thursday 8:30 am – 10:00 am

Session 1.2: Education and technology Lady Davis

Chair: Carol m. megehee, Coastal Carolina University

The Restorative Effects of Unplugged Leisure Time

•G.DavidShows,AppalachianStateUniversity•DianeM.Warygold,AppalachianStateUniversity• PiaA.Albinsson,AppalachianStateUniversity

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Massive Open Online Courses (MOOCs): Student Perspective

•TimothyC.Johnston,MurrayStateUniversity

Apathetic Motivation and Behavioral Intention

• JaredM.Hansen,UniversityofNorthCarolina,Charlotte•MichaelA.Levin,OtterbeinUniversity


Session 1.3: Perspectives of Electronic Word-of-Mouth & Social Media Sampson

Chair: Judith anne garretson Folse, Louisiana State University

Online Product Reviews: The Interaction of Emotional Intensity and Source Expertise on the Product, Review and Reviewer

• JudithAnneGarretsonFolse,LouisianaStateUniversity•NatalliaShynkevich,LouisianaStateUniversity•McDowellPorterIII,LouisianaStateUniversity•Xia(Linda)Liu,LouisianaStateUniversity

A Framework for Understanding Motives, Moderators and Outcomes of Electronic Word of Mouth

•CarolAzab,UniversityOfWisconsin–EauClaire• JohnP.Fraedrich,SouthernIllinoisUniversity

Marketer-Generated Content Engagement in B2B Sales: Exploring the Impact on Brand Trust and Word-of-Mouth

•DeborahGoldring,StetsonUniversity•CarolynNicholson,StetsonUniversity

Are Business Schools Using Social Media Effectively?

•ChristopherZiemnowicz,UniversityofNorthCarolinaatPembroke•NickArena,UniversityofNorthCarolinaatPembroke•DonnaM.Wiencek,InnovativeSolutionsResearch&Consulting

Services


Session 1.4: Consumer Perceptions of marketers’ Labels Heyward

Chair: Jeffrey P. radighieri, Texas Woman’s University

BESt PAPER in MARkEting EthiCS, lAW, AnD PuBliC POliCy tRACk

Consumer Ethics of Adolescents: Do Religiosity, Materialism, Love of Money, and Parenting Style Matter?

• LauraA.Flurry,LouisianaTechUniversity•KristR.Swimberghe,UniversityofTexasatTyler

The Role of Product Sustainability Disclosures in Promoting More Socially Desirable Choices

•Yoon-NaCho,VillanovaUniversity•ScotBurton,UniversityofArkansas•RobinL.Soster,UniversityofArkansas

Employing Numerical Appeals to Generate Affective Response in Nonprofit Advertising

•KevinJ.Shanahan,MississippiStateUniversity•ChristopherD.Hopkins,ClemsonUniversity•RobertWixelBarnwell,MississippiStateUniversity•MaryAnneRaymond,ClemsonUniversity

I Quit: The Influence of Graphic Picture Warnings on Consumer Evaluations of Tobacco Brands

•CassandraD.Davis,UniversityofArkansas


Session 1.5: Social Media and green identity Drayton

Chair: dora e. Bock, georgia Southern University

BESt PAPER in MARkEting StRAtEgy tRACk

Corporate Social Media Usage: An Examination by Platform, Industry, Size, and Financial Performance

•KatherineTakenSmith,MurrayStateUniversity• JanellL.Blazovich,UniversityofSt.Thomas• L.MurphySmith,MurrayStateUniversity

Liking, Sharing, Favorite-ing: Social Capital Gains in Social Commerce

• LeeAllison,OklahomaStateUniversity•YuShanHuang,OklahomaStateUniversity•EmilyTanner,OklahomaStateUniversity

An Investigation into the Marketing of Small Cities, Towns, and Communities

•KatherineA.Fraccastoro,LamarUniversity•KomalKarani,LamarUniversity

Antecedents and Consequences of Consumer Knowledge and Its Effects on Proenvironmental Behavior

•NazOnel,MontclairStateUniversity,USA•AvinandanMukherjee,MontclairStateUniversity,USA•NeeruMalhotra,AstonBusinessSchool,UK

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Session 1.6: the Price is Right? Elliot

Chair: Jiayun (gavin) Wu, Savannah State University

Are .99 Price Endings Still an Effective Way to Influence Purchasing Behaviors and Drive Sales?

•MazenJaber,SaginawValleyStateUniversity•NicholasHubbard,SaginawValleyStateUniversity• JasonWolverton,SaginawValleyStateUniversity

Willingness-to-Donate Money in Fundraising Event (WTDM-FE)

•ChinintornNakhata,UniversityofSouthFlorida

Price Signals in Online Auctions: Examining Explicit Price Floors and Left Digit Processing Effects

•BrianR.Kinard,UniversityofNorthCarolinaWilmington•DonaldC.Barnes,UniversityofNorthCarolinaWilmington• LisaL.Scribner,UniversityofNorthCarolinaWilmington

thursday 10:00 am – 10:30 am morning BreaK • Advantage Foyer


Session 2.1: the impact of technology on Consumer Behavior Jasmine

Chair: riley g. dugan, University of Cincinnati

BESt PAPER in COnSuMER BEhAviOR tRACk

Regaining Online Credibility: Product Collaboration and Consumer-to-Consumer Communications

• LaurelAynneCook,UniversityofArkansas•RonnJ.Smith,UniversityofArkansas

Toward a Theory of Consumer Adoption of Mobile Technology Devices: An Ecological Shift in Life-World

•C.ScottRader,WesternCarolinaUniversity•ZahedSubhan,WesternCarolinaUniversity•ClintonD.LanierJr.,UniversityofSt.Thomas

Implications of Erroneous Product Reviews by Product-Enthusiast Communicators

• JamesD.Doyle,UniversityofNorthCarolinaatPembroke• LouiseA.Heslop,CarletonUniversity•DavidCray,CarletonUniversity


Session 2.2: Cultural Perspectives in Services Lady Davis

Chair: Joel e. Collier, mississippi State University

The Role of Trust in the Formation of Donor’s Behavioral Loyalty to Charities: The Case of a Latin American Country

•CristobalBarra,UniversidaddeChile•EduardoTorres-Moraga,UniversidaddeChile•GeahPressgrove,UniversityofSouthCarolina

Customer-Bank Relationship Liking: Chinese and Greek Perspectives

• IbrahimAbosag,UniversityofManchester• ThomasL.Baker,UniversityofAlabama

Safe, Secure and Shopping: Cruise Tourism in Jamaica

•TonyL.Henthorne,UniversityofNevadaLasVegas•BabuP.George,AlaskaPacificUniversity•AlvinJ.Williams,UniversityofSouthAlabama


Session 2.3: Social and Cultural issues in Branding Sampson

Chair: Chinintorn nakhata, University of South Florida

BESt PAPER in PRODuCt AnD BRAnD MAnAgEMEnt tRACk

Consumer Perceptions Regarding Luxury and Aspirational Brands: A Cross-Generational Investigation

•RubyQ.Saine,UniversityofSouthFloridaSt.Petersburg•PhilipJ.Trocchia,UniversityofSouthFloridaSt.Petersburg•MichaelG.Luckett,UniversityofSouthFloridaSt.Petersburg

Something to Share with My Social Network Site Friends


Non-Native American Minority Reaction to Use of Native Americans Iconography in Branding

•RolandL.Leak,NorthCarolinaAgriculturalandTechnicalStateUniversity

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Session 2.4: 2013 Cengage Pride/Ferrell innovations in teaching Competition i Heyward

Chair: LarryNeale,QueenslandUniversityofTechnology

Judges: Brian a. Vander Schee, aurora University Barbara ross Wooldridge, University of Texas at Tyler Sam d. Fullerton, eastern michigan University

Engaging Marketing Majors with Analysis

•MichaelA.Levin,OtterbeinUniversity

Macro-Space Allocation Projects for the World’s Largest Retailer: A Graduate Project with Real World Implications

•DeborahFowler,TexasTechUniversity

Teaching Undergraduate Marketing Students through Social Media

•MelissaN.Clark,CoastalCarolinaUniversity

Using Spaghetti and Marshmallow Towers to Build Groups: Teaching Business Processes and Enhancing Peer Evaluation Effectiveness

•RexMcClure,MarshallUniversity


Session 2.5: the growing hispanic Market: implications for Sales and Sales Strategies Drayton

Chair: RobertD.Evans,Jr.,TexasA&MInternationalUniversity

Panelists: delonia Cooley, Texas Southern University richard a. rocco, dePaul University Sandipan Sen, Southeast missouri State University Kirby Shannahan, memorial University of newfoundland rachelle Shannahan, memorial University of newfoundland Barbara ross Wooldridge, University of Texas at Tyler


Session 2.6: logistics & Supply Chain, Distribution, and Retailing Elliot

Chair: William Foxx, Troy University

BESt PAPER in lOgiStiCS & SuPPly ChAin, DiStRiButiOn, AnD REtAiling tRACk

Supplier Integration in New Product Development: Communication and Buyer Performance

•EllenF.Thomas,NewJerseyInstituteofTechnology

An Exploratory Study on Consumer Catalogue Shopping and the Moderating Influence of Need for Cognition

• JosephM.Jones,NorthDakotaStateUniversity

Model for Risk Management in Food Logistics and Supply Chain

•ChrisI.Enyinda,CanadianUniversityofDubai•NwamakaA.Anaza,FrancisMarionUniversity•SuhairHamouri,CanadianUniversityofDubai

Everything You Wanted To Know About Food Trucks But Were Too Hungry To Ask!

•SandipanSen,SoutheastMissouriStateUniversity•KatrinaSavitskie,SavannahStateUniversity•SampathRanganathan,UniversityofWisconsin–GreenBay• JohnR.(Rusty)BrooksJr.,HoustonBaptistUniversity

thursday 12:00 pm – 2:00 pm

lunCh On yOuR OWn


Marketing Education Review Editorial Board Meeting Hibiscus

Chair: Brian a. Vander Schee, aurora University

Afternoon


Session 3.1: Panel Session Challenges and Opportunities for Marketing Practice and Marketing Education: Focus on Technology Jasmine

Chair: Kirby Shannahan, memorial University of newfoundland

Panelists: richard a. rocco, dePaul University rachelle Shannahan, memorial University of newfoundland Sandipen Sen, Southeast missouri State University RobertD.EvansJr.,TexasA&MInternationalUniversity aliosha alexandrov, University of Wisconsin-oshkosh

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Session 3.2: Relationship Building in Services Lady Davis

Chair: John r. (rusty) Brooks Jr., houston Baptist University

A Modified Framework of Service Encounter Types for the Application of Relationship Marketing in Services

•GaryDanielFutrell,ValdostaStateUniversity

Playing with a Double-Edged Sword: Dual Captive Service Environments and the Impact on Relationships

•StevenW.Rayburn,OklahomaStateUniversity•EmilyTanner,OklahomaStateUniversity

Desires and Reactionary Behaviors After a Service Failure: A Self-Determination Perspective

•CarolAzab,UniversityofWisconsin-EauClaire•NanZhang,SouthernIllinoisUniversityCarbondale


Session 3.3: theoretical Frames to Marketing Policies Sampson

Chair: Cassandra d. davis, University of arkansas

Corporate Associations and Consumer Product Evaluations–A Comparison Between Value-Creating CSR and Conventional CSR

•XiaoyeChen,NorthCentralCollege•RongHuang,ShanghaiUniversityofFinanceandEconomics• LauretteDube,McGillUniversity

For-Profit Universities: A Resource-Advantage Theory Perspective

•NeseNasif,UniversityofTexas–PanAmerican•XiaojingSheng,UniversityofTexas–PanAmerican

A Credits-Maximization Approach to Faculty Promotion and Tenure

•SomjitBarat,PennsylvaniaStateUniversity-MontAlto

Marketing as a Policy Resource: Understanding the Use of Marketing Tools from the Perspective of Policy Workers

•TraceyKingSchaller,GeorgiaGwinnettCollege•SonyaA.Grier,AmericanUniversity


Session 3.4: Cengage Pride/Ferrell innovations in teaching Competition ii Heyward

Chair: LarryNeale,QueenslandUniversityofTechnology

Judges: Brian a. Vander Schee, aurora University Barbara ross Wooldridge, University of Texas at Tyler Sam d. Fullerton, eastern michigan University

Illustrating Business Marketing Concepts through The Value Chain Game

•SaraLiao-Troth,GeorgiaCollegeandStateUniversity•StephanieP.Thomas,GeorgiaSouthernUniversity•G.ScottWebb,BrighamYoungUniversity

Walking Students through Critical Content Analysis

•MichaelA.Levin,OtterbeinUniversity

Text Me! Leveraging Student Texting Behaviours in Large Marketing Classes

• JaneLeeSaber,RyersonUniversity

The F.A.S.T. Project: A Team-Based, Cross-Course Innovation Meeting the Challenges of Professional and Collegiate Sports Marketers

•BridgetSatinoverNichols,NorthernKentuckyUniversity• JoeCobbs,NorthernKentuckyUniversity


Session 3.5: Meet the Editors i–Marketing Content Journals Drayton/Elliot

Chair: o. C. Ferrell, University of new mexico

Panelists: greg W. marshall, Journal of Marketing Theory and Practice John hulland, Journal of Marketing o. C. Ferrell, Journal of the Academy of Marketing Science Barry J. Babin, Journal of Business Research ManjitS.Yadav,AMS Review

thursday 3:30 pm – 4:00 pm aFTernoon BreaK • Advantage Foyer

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Session 4.1: Sustainability Jasmine

Chair: Jeffrey P. radighieri, Texas Woman’s University

Green Shopping: The Role of Proself and Prosocial Values on Consumer’s Intent to Purchase Sustainable Products

•SriBeldona,UniversityofDallas• JeffreyP.Radighieri,TexasWoman’sUniversity

Going Beyond Recycling: Conversations Among Members of a Sustainable Lifestyle Online Community

• JaneThomas,WinthropUniversity•CaraPeters,WinthropUniversity•StephanieBrooks,WinthropUniversity

From Gucci to Green Bags: Conspicuous Consumption as a Signal for Pro-social Behavior

•CatherineM.Johnson,UniversityofAlabama•AyeshaTariq,UniversityofAlabama

When Persuasion Produces Barriers: Dimensions of Reactance for Six Pro-Environmental Behaviors

•KathleenA.Keeling,UniversityofManchester• PeterJ.McGoldrick,UniversityofManchester


Session 4.2: Managing Service Employees Lady Davis

Chair: Thomas L. Baker, University of alabama

BESt PAPER in SERviCES MARkEting tRACk

Effects of Emotional Labor on Job Encouragement: The Roles of Mentorship and Network Resources

•NwamakaA.Anaza,FrancisMarionUniversity

Are All Boundary Spanners Alike?

•DianeR.Edmondson,MiddleTennesseeStateUniversity•StefanieL.Boyer,BryantUniversity• TylerO.Finch,MiddleTennesseeStateUniversity

Marketing Culture to Service Climate: The Influence of Employee Control and Flexibility

•ScottJ.Fitzer,UniversityofAlabama


Session 4.3 Sales and Sales Management i Sampson

Chair: Kirby Shannahan, memorial University of newfoundland

BESt PAPER in SAlES RESEARCh AnD tEAChing tRACk

A Knowledge Based View of Salesperson Performance: Role of Optimism

•VinitaSangtani,UniversityofNorthGeorgia• FeisalMurshed,TowsonUniversity

Sales Force Perceptions, Motivations, and Intentions to Win Back Lost Customers: Building a Framework for B2B Customer Reacquisition

•AnnieH.Liu,VictoriaUniversityofWellington•MarkP.Leach,LoyolaMarymountUniversity

Running an Effective Induction Program for New Sales Recruits: Lessons from the Financial Services Industry

•ZahedSubhan,WesternCarolinaUniversity•C.ScottRader,WesternCarolinaUniversity•RogerBrooksbank,UniversityofWaikato


Session 4.4: 2013 SMA AxcessCapon Distinguished teaching Competition Heyward

Chair: Barbara ross Wooldridge, University of Texas at Tyler

Judges: John d. Branch, University of michigan daniel d. Butler, auburn University doug hoffman, Colorado State University Brian a. Vander Schee, aurora University

Teaching Marketing Math to Undergraduate Students

•Gopala(GG)Ganesh,UniversityofNorthTexas

Flip, Click, and Compete: The Road to Higher Order Learning

•MichaelS.Garver,CentralMichiganUniversity

The Elusive Destination

• LarryNeale,QueenslandUniversityofTechnology

A Winning Philosophy

• JohnF.(Jeff)TannerJr.,BaylorUniversity

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Session 4.5: Panel Session Extending the Extended Self in the Digital World Drayton

Chair: michael r. Solomon, Saint Joseph’s University

Panelists: russell W. Belk, york University Jagdish n. Sheth, emory University michael r. Solomon, Saint Joseph’s University

Sponsored by: Journal of Marketing Theory and Practice


Session 4.6: Business Decisions and Advertising: An international Perspective Elliot

Chair: enrique manzur, Universidad de Chile

The Visual Presentation of Women in Global Fashion Advertising

• JieG.Fowler,ValdostaStateUniversity

How Chinese Feng Shui Culture Shapes Consumer and Business Decisions: A Conceptual Framework

•BelaFlorenthal,WilliamPatersonUniversity•HongjiangXu,ButlerUniversity•NorikoYagi,ButlerUniversity

Children’s Implicit and Explicit Understanding of Advertising and Product Placement

•RodrigoUribe,UniversidaddeChile•AlejandraFuentes-García,UniversidaddeChile•EnriqueManzur,UniversidaddeChile

ThUrSday aT-a-gLanCe

ADvAntAgE FOyER DAuFuSkiE JASMinE lADy

DAviS SAMPSOn hEyWARD DRAytOn ElliOt MitChElvillE hiBiSCuS

8:30 AM

ConferenceRegistration

ANDExhibitors

SMAAcademicPlacement

Service

Session 1.1 Consumer

Relationships with

Companies, Brands, and

Intermediaries

Session 1.2 Education and

Technology

Session 1.3 Perspectives of Electronic

Word-of-Mouth Social Media

Session 1.4 Consumer

Perceptions of Marketers’

Labels

Session 1.5 Social Media and Green Identity

Session 1.6 The Price is

Right?

25th AnnualSMA

DoctoralConsortium

9:00 AM

10:00 AM

10:30 AM Session 2.1 The Impact

of Technology on Consumer

Behavior

Session 2.2 Cultural

Perspectives in Services

Session 2.3 Social and

Cultural Issues in Branding

Session 2.4 Cengage

Pride/Ferrell Innovations in Teaching

Competition I

Session 2.5 The Growing

Hispanic Market:

Implications for Sales and Sales

Strategies

Session 2.6 Logistics &

Supply Chain, Distribution, and Retailing11:00 PM

12:00 PM Marketing Education

Review Editorial Board Meeting

2:00 PMSession 3.1 Challenges and Opportunities for Marketing Practice and MarketingEducation: Focus on

Technology

Session 3.2 Relationship Building in Services

Session 3.3 Theoretical Frames to Marketing Policies

Session 3.4 Cengage

Pride/Ferrell Innovations in Teaching

Competition II

Session 3.5 Meet the Editors I –

Marketing Content Journals3:00 PM

3:30 PM

4:00 PM

Session 4.1 Sustainability

Session 4.2 Managing Service

Employees

Session 4.3 Sales and Sales Management I

Session 4.4 SMA

AxcessCapon Distinguished

Teaching Competition

Session 4.5 Extending the Extended Self in the Digital

World

Session 4.6 Business

Decisions and Advertising: An International Perspective

5:30 PM

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All DayFriday 8:30 am – 5:30 pm

SMA Conference Registration Advantage FoyerCynthia rodriguez Cano, University of South Florida

SMA Conference Exhibitors Advantage FoyerCynthia rodriguez Cano, University of South Florida

SMA Academic Placement Service Daufuskiediane r. edmondson, middle Tennessee State University

MorningFriday 7:30 am – 8:30 am

SMA Board of governors Meeting Camelia

Chair: Thomas L. Baker, University of alabama

Friday 8:30 am – 10:00 am

Journal of Theory and Marketing Practice Editorial Board Meeting Heyward

Chair: greg W. marshall, rollins College


Session 5.1: Cognitive Advertising and Decision Making Jasmine

Chair: Venessa Funches, auburn University at montgomery

The Structural Value of Memory Networks

• JamesMead,UniversityofKentucky

New ‘Thinking’ About Optimal Consumer Decision Making

• JonathanHasford,UniversityofNevadaReno

The Impact of Non-Ownership on Choice Commitment and Post-Purchase Evaluations

•StephanieP.Lawson,WinthropUniversity•DemetraAndrews,IndianaUniversityNorthwest• JaneThomas,WinthropUniversity•CaraPeters,WinthropUniversity

Blind Faith: The Influence of Information Form on Consumer Choice Confidence

•DemetraAndrews,IndianaUniversityNorthwest


Session 5.2: Customer Retention in Services Lady Davis

Chair: nwamaka a. anaza, Francis marion University

From Leadership to Customer Loyalty: Reconceptualizing the Service-Profit-Chain

•SusanE.Myrden,UniversityofMaine•E.KevinKelloway,St.Mary’sUniversity

If You Don’t Use It, You Can’t Miss It: The Effects of Usage on Satisfaction, Loyalty and Perceived Value

•PushkalaRaman,TexasWoman’sUniversity

Service Quality versus Product Quality: Which is More Important to Consumers?

•OmarP.Woodham,NorthCarolinaA&TStateUniversity•KathrynT.Cort,NorthCarolinaA&TStateUniversity

Exploring the Role of Equity-Based Entitlement in Service Recovery Expectations

•SilviaVanRiper,UniversityofArizona•SherryL.Lotz,UniversityofArizona


Session 5.3: new insights on Advertising & Marketing Activity Sampson

Chair: Jie g. Fowler, Valdosta State University

BESt PAPER in PROMOtiOn tRACk

Marketing Activities During Life Transitions: A Multi-Method Investigation of Consumer Response

•CharlesM.Wood,UniversityOfTulsa•ChristopherD.Hopkins,ClemsonUniversity•MaryAnneRaymond,ClemsonUniversity• JenniferChristieSiemens,ClemsonUniversity•AnastasiaThyroff,ClemsonUniversity

FriDAY noVemBer 1, 2013

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The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension

•VivekMadupu,MissouriWesternStateUniversity•SandipanSen,SoutheastMissouriStateUniversity•SampathRanganathan,UniversityofWisconsin–GreenBay

Preliminary Results From a Study on Need for Cognition, Non-Price Consumer Sales Promotion and Persistence of Responses

• JosephM.Jones,NorthDakotaStateUniversity

Deciphering Scientific-Related Claims in Advertising

•HimadriRoyChaudhuri,IMI–Kolkata• JieG.Fowler,ValdostaStateUniversity


Session 5.4: SMA teaching Moments Drayton/Elliot

Chairs: Joel Whalen, dePaul University John F. (Jeff) Tanner Jr., Baylor University

Speed Dating for MBAs: No Matches Made in Heaven but Better Teams

•BarbaraRossWooldridge,UniversityofTexasatTyler

Accurate Sales Forecasts for a Fad Product?

•AveryAbernathy,AuburnUniversity

Ignore The Script: Utilizing Improv Principles and Techniques in Sales and Marketing Classes

•RichardA.Rocco,DePaulUniversity

Others for International Marketing

•CharlesDuke,ClemsonUniversity

Requiring Proctors for On-line Classes–The Good, the Bad and the Ugly

•DavidPalmer,JacksonvilleStateUniversity

Welcome to Cathatania–Establishing Classroom Rules for Your Sanity and Theirs

•CathyCurrin,UniversityofMassachusetts,Amherst

Videos with a Big Bang and More from Pop Culture

•KeshaK.Coker,EasternIllinoisUniversity

What if a Student Fears Human Interaction in Class?

•ArturoZ.Vasquez-Parraga,UniversityofTexas–PanAmerican

Mapping Your Way to a Healthier Reality

•TracySuter,OklahomaStateUniversity

Skin in the Game

• JohnF.(Jeff)TannerJr.,BaylorUniversity

Funny You Should Ask

• JohnHildebrand,ConcordiaUniversity

Friday 10:00 am – 10:30 am morning BreaK • Advantage Foyer

Friday 10:30 am – 12:00 pm

Session 6.1:

2013 SMA Distinguished Scholar Lecture Drayton/Elliot

Chair: arch g. Woodside, Boston College

ShARing AnD COllABORAtivE COnSuMPtiOnrussell W. Belk, york University

Friday 12:00 pm – 1:30 pm

2013 SMA Awards Luncheon Archer/Barnwell

AfternoonFriday 1:30 pm – 2:00 pm

SMA Business Meeting Jasmine

Chair: Christopher d. hopkins, Clemson University


Session 7.1: Death Metal, tattoos, tourism, and the Amish Jasmine

Chair: darrell Bartholomew, rider University

A Hermeneutic Approach for Marketing to the Amish

•SomjitBarat,PennsylvaniaStateUniversity-MontAlto

College Students’ Perception of Tourism Destination Attributes

•YaweiWang,MontclairStateUniversity• LanZhang,ShanghaiNormalUniversity

13

Transgression through Dark Carnival: Death Metal and the Spectre of the Abyss

•AubreyR.FowlerIII,ValdostaStateUniversity•ClintonD.LanierJr.,UniversityofSt.Thomas•C.ScottRader,WesternCarolinaUniversity

External and Group Influence on the Decision to Get a Tattoo and Other Body Art and Afterthoughts

• JoyceMcGriff,AlabamaStateUniversity• TammyPrater,AlabamaStateUniversity•SaraKiser,AlabamaStateUniversity


Session 7.2: Satisfaction and Delight in Services Lady davis

Chair: Philip J. Trocchia, University of South Florida St. Petersburg

A Strategy to Achieve Sustainable Abilities in Services Marketing

•ClareL.Comm,UniversityofMassachusetts-Lowell•DennisF.X.Mathaisel,BabsonCollege

The Effects of Perceived Similarity with Other Customers on Shopping Mall Satisfaction

•HyorkjinKwon,PurdueUniversity•SejinHa,UniversityofTennessee

Role Conflict, Customer Delight and Work Engagement in the Service Environment

•DonaldC.Barnes,UniversityofNorthCarolinaWilmington• JoelE.Collier,MississippiStateUniversity•StaceyRobinson,EastCarolinaUniversity

Key Antecedents to Customer Delight in the Self Service Environment

•DonaldC.Barnes,UniversityofNorthCarolinaWilmington• JoelE.Collier,MississippiStateUniversity


Session 7.3: Co-Branding, Constellations, and Brand value Sampson

Chair: aliosha alexandrov, University of Wisconsin-oshkosh

Bringing Luxury to the Middle Class: A Look at a Co-Branded Effort between Two Retail Giants

•DawnB.Valentine,GeorgiaSouthwesternStateUniversity

A Consumer Personality Approach to Brand Constellation Formation

•RichardL.Flight,EasternIllinoisUniversity•KeshaK.Coker,EasternIllinoisUniversity

“Accounting” for Brand Equity–Value Relevance & Reliability: A Marketing and FASB Dilemma

•VinceHowe,UniversityofNorthCarolinaWilmington•WilliamH.Sackley,UniversityofNorthCarolinaWilmington• FredrikaSpencer,UniversityofNorthCarolinaWilmington•DavidMautz,UniversityofNorthCarolinaWilmington• JustinFreed,UniversityofNorthCarolinaWilmington

Exploring and Conceptualizing Brand Interestingness

•AlioshaAlexandrov,UniversityofWisconsin-Oshkosh•BirgitLeisenPollack,UniversityofWisconsin-Oshkosh


Session 7.4: Meet the Editors ii–Marketing Education Journals Heyward

Chair: Brian a. Vander Schee, aurora University

Panelists: Brian a. Vander Schee, Marketing Education Review Charles duke, Journal of Marketing Education Barbara ross Wooldridge, Journal for Advancement of Marketing Education


Session 7.5: Panel Session 30 Years of International Study Programs–A Comparison of 3rd Party Providers and In-House Programs Drayton

Chair: richard W. easley, Baylor University

Panelists: richard W. easley, Baylor University Charles S. madden, Baylor University DanielRajaratnam,St.EdwardsUniversity mary mobley, georgia regents University

14


Session 7.6: technology Side of Social Media Elliot

Chair: michael Powell, University of north georgia

BESt PAPER in MARkEting tEChnOlOgy tRACk

Beyond TAM: Gauging Deep Insights in Consumers’ Adoption of a Technology

• JuanMeng,MinnesotaStateUniversity,Mankato•GraceJ.Ambrose,UniversityofWisconsin–Milwaukee

Consumer Motivation to Engage in Social Media Communications

•MelissaN.Clark,CoastalCarolinaUniversity•KristenP.Mashburn,ListerhillCreditUnion

Examining Blog, Pin and Online Review Effects on Advertising Attitudes and Purchase Intentions

•EstherSwilley,KansasStateUniversity• PhillipR.HillJr.,KansasStateUniversity

Friday 3:30 pm – 4:00 pm aFTernoon BreaK • Advantage Foyer


Session 8.1: Self Control, identity, and Conspicuous Consumption Jasmine

Chair: SomjitBarat;PennsylvaniaStateUniversity-Montalto

Enhancing Veblen’s Theory of the Leisure Class: Modeling Positive and Negative Cases of Consumers High in Chronic Need for Conspicuousness and Rarity

•CarolM.Megehee,CoastalCarolinaUniversity•ArchG.Woodside,BostonCollege•YookyungHwang,YonseiUniversity,Korea

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education

•DoraE.Bock,GeorgiaSouthernUniversity•BenjaminMcKay,GeorgiaSouthernUniversity• JacquelineKilsheimerEastman,GeorgiaSouthernUniversity

A Richer Understanding of Situational Self-Control

• JenniferChristieSiemens,ClemsonUniversity•DannyWeathers,ClemsonUniversity

The Role of Customer-Brand Identification in Minimizing Feature Fatigue

• JessicaL.Robinson,GeorgiaSouthernUniversity


Session 8.2: in-Class Activities Lady Davis

Chair: dora e. Bock, georgia Southern University

BESt PAPER in MARkEting EDuCAtiOn tRACk

The Use of Business Periodicals in the Classroom

•FrankH.Wadsworth,IndianaUniversity–PurdueUniversityColumbus

• JosephP.Little,GrandValleyStateUniversity•EldonL.Little,IndianaUniversity

Student Differences Regarding Online Evaluations of Instruction

•TimothyH.Reisenwitz,ValdostaStateUniversity

Developing Entrepreneurial Self-Efficacy in Marketing Students

•NicoleKirpilani,LIMCollege

Branding in Higher Education: A Strategic Perspective

•DoraE.Schmit,GeorgiaSouthernUniversity•SonjaMartinPoole,UniversityofSanFrancisco•MathewJoseph,St.Mary’sUniversity


Session 8.3: Sales and Sales Management ii Sampson

Chair: rachelle Shannahan, memorial University of newfoundland

The Impact of Salesperson Brand Love

• LeeAllison,OklahomaStateUniversity

Sales Manager Misguidance: The Role of Orientation Alignment and Trust in Strategic Sales Performance

•RyanMullins,ClemsonUniversity

Social Media and Sales: A Netnographic Approach to Identifying Salesperson Best Practices

•MelissaMarkleyRountree,DePaulUniversity• LenitaDavis,UniversityofAlabama

15


Session 8.4: the Ethics of Marketer Provided information Heyward

Chair: Pushkala raman, Texas Woman’s University

The Impact of Visual Metaphors on Consumers’ Understanding of Prescription Drug Benefit and Risk Information in Advertisements

• JeffForeman,PennsylvaniaStateUniversity-Harrisburg•AditiGrover,PlymouthStateUniversity

Transgenic Foods: Animal versus Plant Product Consumer Perceptions

•SarahLefebvre,UniversityofCentralFlorida• LaurelAynneCook,UniversityofArkansas

Increasing Trusting Beliefs? The Effects of Consumer Privacy on Online Behavior

•Enping(Shirley)Mai,EastCarolinaUniversity


Session 8.5: Panel Session Meet the Leaders from the Top 3 Business Publishers: The Future of Marketing Knowledge Delivery to Students Drayton

Chair: greg W. marshall, rollins College

Panelists: Sankha Basu, executive Brand manager for marketing, mcgraw-hill mark P. gaffney, Senior editor for marketing, Pearson mike roche, Senior Product manager for marketing, Cengage


Session 8.6: Rumble in the Jungle or Quant vS Qual: Winner take All Elliot

Chair: Kenneth W. graham, mississippi State University

BESt PAPER in MARkEting RESEARCh tRACk

What Have You Done for Me Lately: Changing Perceptions of Residential Real Estate Agents

• JaneLeeSaber,RyersonUniversity

An Application of Correspondence Analysis to Categorical Data Collected from Craft Consumers in the Blue Ridge National Heritage Area

• JamesE.Stoddard,AppalachianStateUniversity•StephenW.Clopton,AppalachianStateUniversity

Validating Constructs with Formative Measurement: Theoretical and Practical Issues, and Relevance to Marketing

• Jiayun(Gavin)Wu,SavannahStateUniversity

The Impact of Anti-brand Advertising on Brand Attitude: The Role of Consumer Brand Identification

•KennethW.Graham,MississippiStateUniversity•KellyM.Wilder,MississippiStateUniversity


SMA President’s Reception Ocean Front Deck (open to all conference participants)

16

Friday aT-a-gLanCe

ARChER/BARnWEll

ADvAntAgE FOyER CAMEliA DAuFuSkiE JASMinE lADy

DAviS SAMPSOn hEyWARD DRAytOn ElliOtOCEAn FROnt DECk

7:30 AMSMA Board

of Governors Meeting

8:00 AM

8:30 AM

Conference Registration

AND Exhibitors

Academic Placement

Service

Session 5.1 Cognitive Advertising

and Decision Making

Session 5.2 Customer

Retention in Services

Session 5.3 New Insights on Advertising

and Marketing

Activity

JMTP Editorial Review Board

Meeting

Session 5.4 SMA Teaching Moments

9:30 AM

10:00 AM

10:30 AMSession 6.1

2013 SMA Distinguished Scholar Lecture

12:00 PM

Awards Luncheon

1:30 PM SMA Business Meeting

2:00 PMSession 7.1 Death Metal,

Tattoos, Tourism and the Amish

Session 7.2 Satisfaction

and Delight in Services

Session 7.3 Co-Branding,

Constellations, and Brand

Value

Session 7.4 Meet the Editors II– Marketing Education Journals

Session 7.5 30 Years of Intl. Study

Programs–A Comparison of 3rd Party Providers

and In-House Programs

Session 7.6 Technology

Side of Social Media

3:00 PM

3:30 PM

4:00 PMSession 8.1 Self Control, Identity, and Conspicuous Consumption

Session 8.2 In-Class Activities

Session 8.3 Sales and

Sales Management

II

Session 8.4 The Ethics

of Marketer Provided

Information

Session 8.5 Meet the

Leaders from the Top 3 Business

Publishers: The Future

of Marketing Knowledge Delivery to Students

Session 8.6 Rumble in the Jungle

or Quant VS Qual: Winner

Takes All5:00 PM

5:30 PM

6:00 PMSMA

President’s Reception

7:30 PM

17

MorningSaturday 8:30 am – 10:00 am

SMA new Officers Meeting Camelia

Chair: John d. Branch, University of michigan

Saturday 8:30 am – 10:00 am

Session 9.1: the impact of technology on Consumer Behavior, Part ii Jasmine

Chair: C. Scott rader, Western Carolina University

The Malleable Role of Social Consensus in Shaping Attitude Certainty

•RileyG.Dugan,UniversityofCincinnati• JoshuaJ.Clarkson,UniversityofCincinnati•ZakaryL.Tormala,StanfordUniversity•DerekD.Rucker,NorthwesternUniversity

The Role of Moral Centrality on Review Honesty and Helpfulness

•NanZhang,SouthernIllinoisUniversityCarbondale•MavisT.Adjei,SouthernIllinoisUniversityCarbondale

Ritualized Practices and Online Community Engagement

•DarrellBartholomew,RiderUniversity•MarlysMason,OklahomaStateUniversity

College Students’ Usage of Mobile Phones

• JeffW.Totten,McNeeseStateUniversity• ThomasJ.Lipscomb,UniversityofSouthernMississippi


Session 9.2: Cases in Marketing Lady Davis

Chair: William Foxx, Troy University

The Green Funeral Decision

•WilliamFoxx,TroyUniversity•DavidHoover,TroyUniversity•RodgerMorrison,TroyUniversity

Branding a Public University in the 21st Century: Public Policy of Business Decision?

• LynnW.McGee,UniversityofSouthCarolinaBeaufort

Ruffled Feathers at Chic-fil-A

•BarbaraRossWooldridge,UniversityofTexasatTyler•KristR.Swimberghe,UniversityofTexasatTyler


Session 9.3: Special issues in Sales Promotion and Celebrities Sampson

Chair: Christopher L. newman, University of mississippi

The Negative Effects of Exclusive Deal Promotions

•ChristopherL.Newman,UniversityofMississippi•BruceCarmona,UniversityofMississippi

The Role of Celebrity Endorsers

•GinaA.Tran,UniversityofNorthTexas

Pride and Social Coupon-Redemption Avoidance


How Does Movie Promotion During Super Bowl Affect Valuation of Actors and Actresses?

• Jin-WooKim,GeorgiaSouthernUniversity


Session 9.4: Public Policy Heyward

Chair: Jeff Foreman, Pennsylvania State University-harrisburg

License, Not Sale: The End-User License Agreement as a Subversion of Antitrust in Content-Related Markets

•HillaryA.Warren,OtterbeinUniversity•MichaelA.Levin,OtterbeinUniversity

The Impact of Consumer Religiosity on Consumer Psychological and Social Risk Perception

•ThamerBaazeem,QueenslandUniversityofTechnology• LarryNeale,QueenslandUniversityofTechnology•GaryMortimer,QueenslandUniversityofTechnology•SamD.Fullerton,EasternMichiganUniversity

Does Anyone Actually Read the Fine Print?

•XiaojingSheng,UniversityofTexas–PanAmerican•PennyM.Simpson,UniversityofTexas–PanAmerican•NeseNasif,UniversityofTexas–PanAmerican


Session 9.5: Building and Protecting the Brand Drayton

Chair: L. michelle Bobbitt, middle Tennessee State University

SAturDAY noVemBer 2, 2013

18

Oops I Did it Again: Are Some Firms More Likely to Experience a Product-Harm Crisis?

•SaimKashmiri,UniversityofMississippi• JacobBrower,Queen’sUniversity

The Timing Decision, Strategic Orientation, and New Brand Performance

•DanielleA.Chmielewski-Raimondo,UniversityofMelbourne

Plastic Not O.K.: A Fee for a Plastic Bag as a Strategic Tool for Green Consumer Identification

•AniaIzabelaRynarzewska,FloridaStateUniversity

Level and Form of Monitoring Mechanisms & Their Impact on R&D Alliances Under Vertical & Horizontal Configurations

•AntonP.Fenik,UniversityofTennesseeKnoxville


Session 9.6: Panel Session Developments in Marketing Technology Elliot

Chair: Pallab Paul, University of denver

QR Codes: Industry Perspectives

•SandipanSen,SoutheastMissouriStateUniversity•SampathRanganathan,UniversityofWisconsin–GreenBay• JohnR.(Rusty)BrooksJr.,HoustonBaptistUniversity

Creepy Marketing: Has Marketing Technology Gone Too Far?

•RobertS.Moore,MississippiStateUniversity•MelissaL.Moore,MississippiStateUniversity•KevinJ.Shanahan,MississippiStateUniversity•AlishaBlakeneyHorky,MississippiStateUniversity•BritneyMackey,MississippiStateUniversity

Interfirm Decision-Making Algorithms by Collaborating Clusters of Industrial Firms

•Wen-HsiangLai,FengChiaUniversity•ArchG.Woodside,BostonCollege

The Ties That Bind: Product Embeddedness Mediating Effects on Mobile Application Turnover Intentions

•RobertAllenKing,UniversityofMississippi•KathyWachter,UniversityofMississippi•C.CliftonEason,UniversityofMississippi• JeremeyLoganJones,UniversityofMississippi

Saturday 10:00 am – 10:30 am morning BreaK • Advantage Foyer

Saturday 10:30 am – 12:00 pm

Session 10.1: taking Care of your Body Jasmine

Chair: Karen hood, eastern Kentucky University

Would You Prefer Fries or Fruit With That Order?–How Well Are Fast Food Restaurants Satisfying Their Customers?

•CherylWard,MiddleTennesseeStateUniversity

Physical Activity, Athletic Apparel and Preference for Affective versus Cognitive Advertising

•AniaIzabelaRynarzewska,FloridaStateUniversity

Exploring Value, Supply and Demand in the Prescription Drug Abuse Chain

•KarenHood,EasternKentuckyUniversity

Bundled or Unbundled Calories? The Moderating Role of Nutrition Involvement

•SoYeonKwon,PurdueUniversity•SejinHa,UniversityofTennessee


Session 10.2: Strategic issues in Services Lady Davis

Chair: dana harrison, east Tennessee State University

Social Identity and Service Quality: A Franchising Perspective

• ImranKhan,MurrayStateUniversity•MaryRickard,UniversityofWestGeorgia

Customer Stability: A Marketing Identity Strategy for Services

• J.MichaelWeber,MercerUniversity

The Critical Problems of Hispanic Entrepreneurs in Decision Making: Strategic Implications

•A.CoskunSamli,UniversityofNorthFlorida•DiegoFernandoMolina,UniversityofNorthFlorida

Bank Customer Loyalty: Core Process and the Influence Context

•ArturoZ.Vasquez-Parraga,UniversityofTexas–PanAmerican


Session 10.3: Branding goods and Services Sampson

Chair: Philip J. Trocchia, University of South Florida

19

A Perspective on Program Branding in an Education Institution: One Growing University’s Experience With Branding Its Programs

•GaryL.Simon,UniversityofTampa• JudithH.Washburn,UniversityofTampa

An Analysis of the Relationship between Nutrition Claims across Products and Firm Value: Simplicity or Sophistication?

•ZixiaCao,WestTexasA&MUniversity

Does Cognition Matter More Than Emotion in Creativity in New Product Development with Communities

•StéphaneSalgado,IAEAix-en-Provence•VirginieDeBarnier,IAEAix-en-Provence


Session 10.4: Branding and Social influence in a global Context Heyward

Chair: rodrigo Uribe, Universidad de Chile

Brand Concept’s Effect on Consumer Brand Perceptions: Does Country Image and Type of Line Extension Strategy Matter?

•HelenaF.Allman,UniversityofSouthCarolina•AntonP.Fenik,UniversityofTennesseeKnoxville

Brand Familiarity: A New Three-Dimensional Conceptualization and Measure

•EduardoTorres-Moraga,UniversidaddeChile•SergioOlavarrieta,UniversidaddeChile•CristobalBarra,UniversidaddeChile/UniversityofSouthCarolina

BESt PAPER in CROSS-CultuRAl AnD glOBAl MARkEting tRACk

Cultural Influence on Young Consumers’ Intentions to Become Brand-Page Fans: Individualism versus Collectivism

•AlexanderMuk,TexasStateUniversity–SanMarcos•ChristinaChung,RamapoCollegeofNewJersey• JonghoonKim,UniversityofIncheon


Session 10.5: Panel Session Social Media and Higher Education Drayton

Chair: Kimberly m. Judson, illinois State University

Panelists: Kimberly m. Judson, illinois State University hulda Black, illinois State University Jeri Beggs, illinois State University


Session 10.6: “What i like About you” Elliot

Chair: mark Pelletier, mississippi State University

The Anatomy of a Facebook Like: An Exploratory Study of Antecedents and Outcomes

•MarkPelletier,MississippiStateUniversity•AlishaBlakeneyHorky,MississippiStateUniversity

Fat Acceptance: Exploring Cultural Body Image Evaluations

•AllynWhite,LoyolaUniversity•HandanVicdan,EMLyonBusinessSchool

Of “Likes” and Pins: Measuring Consumers’ Emotional Attachment to Social Media

•RebeccaVanMeter,UniversityofTexasatArlington•DouglasB.Grisaffe,UniversityofTexasatArlington

SaTUrday aT-a-gLanCeCAMEliA JASMinE lADy DAviS SAMPSOn hEyWARD DRAytOn ElliOt

8:30 AMSMA New Officers

Meeting

Session 9.1The Impact of Technology on

Consumer Behavior, Part II

Session 9.2 Cases in Marketing

Session 9.3 Special Issues in

Sales Promotion and Celebrities

Session 9.4 Public Policy

Session 9.5 Building and Protecting

the Brand

Session 9.6 Developments in

Marketing Technology9:00 AM

10:00 AM

10:30 AM Session 10.1 Taking Care of Your

Body

Session 10.2 Strategic Issues in

Services

Session 10.3 Branding Goods and

Services

Session 10.4 Branding and Social Influence in a Global

Context

Session 10.5 Social Media and Higher Education

Session 10.6What I Like About You

12:00 PM

20

Participant IndexA

abernathy, avery (5.4)abosag, ibrahim (2.2)Adjei,MavisT.(9.1)albinsson, Pia a. (1.2)alexandrov, aliosha (3.1, 7.3)allison, Lee (1.5, 8.3)allman, helena F. (10.4)ambrose, grace J. (7.6)anaza, nwamaka a. (2.6, 4.2, 5.2)andrews, demetra (5.1)area, nick (1.3)attaran, Sharmin (1.1)azab, Carol (1.3, 3.2)

B

Baazeem, Thamer (9.4)Babin, Barry J. (3.5)Baker, Thomas L. (2.2, 4.2)Barat,Somjit(3.3,7.1,8.1)Barnes, donald C. (1.6, 7.2)Barnwell, robert Wixel (1.4)Barra, Cristobal (2.2, 10.4)Bartholomew, darrell (7.1, 9.1)Basu, Shakha (8.5)Beggs, Jeri (10.5)Beldona, Sri (4.1)Belk, russell W. (4.5, 6.1)Black, hulda (10.5)Blazovich, Janell L. (1.5)Bobbitt, L. michelle (9.5)Bock, dora e. (1.5, 8.1, 8.2)Boyer, Stefanie L. (4.2)Branch, John d. (4.4)Brooks, Stephanie (4.1)Brooks Jr., John r. (rusty) (2,6, 3.2, 9.6)Brooksbank, roger (4.3)Brower, Jacob (9.5)Burton, Scot (1.4)Butler, daniel d. (4.4)

C

Cao,Zixia(10.3)Carmona, Bruce (9.3)Chaudhuri, himadri roy (5.3)Chen,Xiaoye(3.3)Chmielewski-raimondo, danielle a. (9.5)Cho, yoon-na (1.4)Chung, Christina (10.4)

Clark, melissa n. (2.4, 7.6)Clarkson, Joshua J. (9.1)Clopton, Stephen W. (8.6)Cobbs, Joe (3.4)Coker, Kesha K. (5.4, 7.3)Collier, Joel e. (2.2, 7.2)Comm, Clare L. (7.2)Cook, Laurel aynne (2.1, 8.4) Cooley, delonia (2.5)Cort, Kathryn T. (5.2)Cray, david (2.1)Currin, Cathy (5.4)

D

davis, Cassandra d. (1.4, 3.3)davis, Lenita (8.3)de Barnier, Virginie (10.3)doyle, James d. (2.1)dube, Laurette (3.3)dugan, riley g. (2.1, 9.1)duke, Charles (5.4, 7.4)

E

easley, richard W. (7.5)eason, C. Clifton (9.6)eastman, Jacqueline Kilsheimer (8.1)edmondson, diane r. (4.2)enyinda, Chris i. (2.6)evans Jr., robert d. (2.5, 3.1)

F

Fenik, anton P. (9.5, 10.4)Ferrell, o.C. (3.5)Finch, Tyler o. (4.2)Fitzer, Scott J. (4.2)Flight, richard L. (7.3)Florenthal, Bela (4.6)Flurry, Laura a. (1.4)Folse, Judith anne garretson (1.3)Foreman, Jeff (8.4, 9.4)Fowler, deborah (2.4)Fowler, Jie g. (4.6, 5.3)Fowler iii, aubrey r. (7.1)Foxx, William (2.6, 9.2)Fraccastoro, Katherine a. (1.5)Fraedrich, John P. (1.3)Freed, Justin (7.3)Fuentes-Garcia,Alejandra(4.6)Fullerton, Sam d. (2.4, 3.4, 9.4)Funches, Venessa (1.1, 5.1)Futrell, gary daniel (3.2)

g

gaffney, mark P. (8.5)ganesh, gopala (gg) (4.4)garver, michael S. (4.4)george, Babu P. (2.2)goldring, deborah (1.3)gould, noel (1.1)graham, Kenneth W. (8.6)grier, Sonya a. (3.3)grisaffe, douglas B. (10.6)grover, aditi (8.4)

h

Ha,Sejin(7.2,10.1)hamouri, Suhair (2.6)hansen, Jared m. (1.2)harrison, dana (10.2)hasford, Jonathan (5.1)henthorne, Tony L. (2.2)heslop, Louise a. (2.1)hildebrand, John (5.4)hill, Jr., Phillip r. (7.6)hoffman, doug (4.4)hood, Karen (10.1)hoover, david (9.2)hopkins, Christopher d. (1.4, 5.3)horky, alisha Blakeney (9.6, 10.6)howe, Vince (7.3)huang, rong (3.3)huang, yuShan (1.5)hubbard, nicholas (1.6)hulland, John (3.5)hwang, yookyung (8.1)

J

Jaber, mazen (1.6)Johnson, Catherine m. (4.1)Johnston, Timothy C. (1.2)Jones, Jeremey Logan (9.6)Jones, Joseph m. (2.6, 5.3)Joseph, mathew (8.2)Judson, Kimberly m. (10.5)

k

Karani, Komal (1.5)Kashmiri, Saim (9.5)Keeling, Kathleen a. (4.1)Kelloway, e. Kevin (5.2)Khan, imran (10.2)Kim, Jin-Woo (9.3)Kim, Jonghoon (10.4)

21

Kinard, Brian r. (1.6)King, robert allen (9.6)Kirpilani, nicole (8.2)Kiser, Sara (7.1)Kwon,Hyorkjin(7.2)Kwon, So yeon (10.1)

l

Lai, Wen-hsiang (9.6)Lanier Jr., Clinton d. (2.1, 7.1)Lawson, Stephanie P. (5.1)Leach, mark P. (4.3)Leak, ronald L. (2.3)Lefebvre, Sara (8.4)Levin, michael a. (1.2, 2.4, 3.4, 9.4)Liao-Troth, Sara (3.4)Lipscomb, Thomas J. (9.1)Little, eldon L. (8.2)Little, Joseph P. (8.2)Liu, annie h. (1.1, 4.3)Liu,Xia(Linda)(1.3)Lotz, Sherry L. (5.2)Luckett, michael g. (2.3)

M

mackey, Britney (9.6)madden, Charles S. (7.5)madupu, Vivek (5.3)mai, enping (Shirley) (8.4)malhotra, neeru (1.5)manzur, enrique (4.6)marshall, greg W. (3.5, 8.5)mashburn, Kristen P. (7.6)mason, marlys (9.1)Mathaisel,DennisF.X.(7.2)mautz, david (7.3)mcClure, rex (2.4)mcgee, Lynn W. (9.2)mcgoldrick, Peter J. (4.1)mcgriff, Joyce (7.1)McKay,Benjamin(8.1)mead, James (5.1)megehee, Carol m. (1.2, 8.1)meng, Juan (7.6)mobley, mary (7.5)molina, diego Fernando (10.2)moore, melissa L. (9.6)moore, robert S. (9.6)morrison, rodger (9.2)mortimer, gary (9.4)muk, alexander (10.4)Mukherjee,Avinandan(1.5)mullins, ryan (8.3)

murshed, Feisal (4.3)myrden, Susan e. (5.2)

n

nakhata, Chinintorn (1.6, 2.3, 9.3)nasif, nese (3.3, 9.4)neale, Larry (2.4, 3.4, 4.4, 9.4)newman, Christopher L. (9.3)nichols, Bridget Satinover (3.4)nicholson, Carolyn (1.3)

O

olavarrieta, Sergio (10.4)onel, naz (1.5)

P

Palmer, david (5.4)Paul, Pallab (9.6)Pelletier, mark (10.6)Peters, Cara (4.1, 5.1)Pollack, Birgit Leisen (7.3)Poole,SonjaMartin(8.2)Porter iii, mcdowell (1.3)Powell, michael (7.6)Prater, Tammy (7.1)Pressgrove, geah (2.2)

R

rader, C. Scott (2.1, 4.3, 7.1, 9.1)radighieri, Jeffrey P. (1.4, 4.1)Rajaratnam,Daniel(7.5)raman, Pushkala (5.2, 8.4)ranganathan, Sampath (2.6, 5.3, 9.6)rayburn, Steven W. (3.2)raymond, mary anne (1.4, 5.3)reisenwitz, Timothy h. (8.2)rickard, mary (10.2)robinson, Jessica L. (8.1)robinson, Stacey (7.2)rocco, richard a. (2.5, 3.1, 5.4)roche, mike (8.5)rountree, melissa markley (8.3)rucker, derek d. (9.1)rynarzewska, ania izabela (9.5, 10.1)

S

Saber, Jane Lee (3.4, 8.6)Sackley, William h. (7.3)Saine,RubyQ.(2.3)Salgado,Stéphane(10.3)Samli, a. Coskun (10.2)

Sangtani, Vinita (4.3)Savitskie, Katrinia (2.6)Schaller, Tracey King (3.3)Schmit, dora e. (8.2)Scribner, Lisa L. (1.6)Sen, Sandipan (2.5, 2.6, 3.1, 5.3, 9.6)Shanahan, Kevin J. (1.4, 9.6)Shannahan, Kirby (2.5, 3.1, 4.3)Shannahan, rachelle (2.5, 3.1, 8.3)Sheng,Xiaojing(3.3,9.4)Sheth, Jagdish n. (4.5)Shows, g. david (1.2)Shynkevich, natallia (1.3)Siemens, Jennifer Christie (5.3, 8.1)Simon, gary L. (10.3)Simpson, Penny m. (9.4)Smith, Katherine Taken (1.5)Smith, L. murphy (1.5)Smith, ronn J. (2.1)Solomon, michael r. (4.5)Soster, robin L. (1.4)Spencer, Fredrika (7.3)Stoddard, James e. (8.6)Subhan,Zahed(2.1,4.3)Suter, Tracy (5.4)Swilley, esther (7.6)Swimberghe, Krist r. (1.4, 9.2)

t

Tanner, emily (1.5, 3.2)Tanner Jr., John F. (Jeff) (4.4, 5.4)Tariq, ayesha (4.1)Thomas, ellen F. (2.6)Thomas, Jane (4.1, 5.1)Thomas, Stephanie P. (3.4)Thyroff, anastasia (5.3)Tormala,ZakaryL.(9.1)Torres-moraga, eduardo (2.2, 10.4)Totten, Jeff W. (9.1)Tran, gina a. (9.3)Trocchia, Philip J. (2.3, 7.2, 10.3)

u

Uribe, rodrigo (4.6, 10.4)

v

Valentine, dawn B. (7.3)Vander Schee, Brian a. (2.4, 3.4, 4.4, 7.4)Vanmeter, rebecca (10.6)Van riper, Silvia (5.2)Vasquez-Parraga,ArturoZ.(5.4,10.2)Vicdan, handan (10.6)

22

W

Wachter, Kathy (9.6)Wadsworth, Frank h. (8.2)Wang, yawei (7.1)Ward, Cheryl (1.1, 10.1)Warren, hillary a. (9.4)Warygold, diane m. (1.2)Washburn, Judith h. (10.3)Weathers, danny (8.1)Webb, g. Scott (3.4)Weber, J. michael (10.2)Whalen, Joel (5.4)White, allyn (10.6)Wienick, donna m. (1.3)Wilder, Kelly m. (8.6)Williams, alvin J. (2.2)Wolverton, Jason (1.6)Wood, Charles m. (5.3)Woodham, omar P. (5.2)Woodside, arch g. (6.1, 8.1, 9.6)Wooldridge, Barbara ross (2.4, 2.5, 3.4,

4.4, 5.4, 7.4, 9.2)Wu, Jiayun (gavin) (1.6, 8.6)

X

Xu,Hongjiang(4.6)

y

Yadav,ManjitS.(3.5)yagi, noriko (4.6)

Z

Zhang,Lan(7.1)Zhang,Nan(3.2,9.1)Ziemnowicz,Christopher(1.3)

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C o n F e r e n C e SPONSOrS

D i S S E RtAt i O n P R O P O S A l C O M P E t i t i O n S P O n S O R S

D O C t O R A l C O n S O Rt i u M C h A i R S A n D W O R k S h O P FA C i l i tAt O R S

W W W. m a r K e T i n g a d Va n C e S . o r g

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