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OCTOBER 2018
OCTOBER 2018
Think differentiallyTHE NEW AMSOIL SEVERE GEAR® EASY-PACK
The new easy-pack helps you
AMSOIL SEVERE GEAR 100% SYNTHETIC GEAR LUBE (SVG, SVO)
Online Store: www.amsoil.com | Telephone: 1-800-777-7094 | EZ Online Order Form: my.amsoil.com
OCTOBER 2018 | 3M A G A Z I N E
FEATURES
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8
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DEPARTMENTS
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5
6 Tech Talk
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ADVERTISEMENTS
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STAFF
Editor Terry Johnsen
Associate Editor
Staff Writers
John Baker
Graphic Design Manager
Senior Graphic Designer Luke Boynton
Content Contribution
Editorial Contribution
Back Issues AMSOIL Magazine are
On the Web
President & CEO
Board Chair
Letters to the Editor
Distributor Edition
OCTOBER 2018
T A B L E O F C O N T E N T S
M A G A Z I N E
THE COVER
OE 0W-16 Synthetic Motor Oil: Light and Strong | 7
4 | OCTOBER 2018M A G A Z I N E
“if it is to be, it’s up to me.”
Alan Amatuzio
5 | OCTOBER 2018M A G A Z I N E
AMERICAN EXPRESS
Larry Simpkins
AMSOIL: Thank you for your question, Larry. We have considered accepting American Express, but due to the high fees, it’s not a standard payment option at this time. It is something we evaluate regularly, and it is under examination by
ONLINE PRODUCT GUIDES
Frederick Miller
AMSOIL: Motor homes and RVs present a challenge for us, Frederick. Manufacturers can change engine options for each model every year, and in some cases, within a year. While the RV market itself is large and we have had some success there, the return on investing in an RV Product Guide
it would require. As such, we have chosen not to focus on this area. Our Technical Services Department (715-399-TECH, [email protected]) is happy to help with any motor home and RV application questions.
You’ll be glad to know that we will soon be launching an update to our Powersports Guide that will include many new models and 127 brands, including many Can Am Spyder applications.
PERFORMANCE STUDIES
Robin Gordon-Armstrong
AMSOIL: We are always working to provide more performance claims to aid
in the sale of AMSOIL products, Robin. Check out recent Signature Series Synthetic Motor Oil proof-of-performance testing in the areas of sludge protection (pp. 10-11 of this issue), turbocharger deposits (September ), low-speed pre-ignition (August
) and wear (July ), as well as Signature Series
Synthetic Diesel Oil proof-of-performance testing in the area of rust protection (May ) and SABER® Professional proof-of-performance testing in the area of string trimmer protection (September ). You’ll
highlighted in the new Factory-Direct Catalog inserted in this issue.
DIESEL FUEL ADDITIVES
Mark Cunningham
AMSOIL: Thank you for your question, Mark. If you see leakage before the bottle is initially opened, please contact Technical Services (715-399-TECH, [email protected]) for a replacement. If a leak occurs after the production seal is removed, that is a different issue. The secondary seal is a
helps seal the package after the original seal is removed, but it has a shelf life due to the nature of the seal itself and the chemistry in the bottle. If you open the 64 oz. bottle, then let it sit for an extended period, try buying a smaller package size. We are in the process of searching for a more robust cap, but due to the nature of the chemistry,
assured that we will continue to investigate this issue. Thank you for your patience.
45TH ANNIVERSARY CONVENTION
John and Dianne Moldowan
AMSOIL: 45th Anniversary Convention, John and Diane, and thank you for your kind words.
CLOTHING AND PROMOTIONAL ITEMS
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Tom Kostreba
AMSOIL: Thanks for the feedback, Tom. We are taking a hard look at our clothing and promotional items right now. We are evaluating the current options and vendors, and we are making a concerted effort to bring down prices. We have always focused on supplying quality clothing items rather than cheap garments, and that often means having to charge a little
changes ahead for the spring Clothing and Promotional Items catalog (G1650).
AMSOIL INC. Communications Department
Attn: Letters 925 Tower Avenue Superior, WI 54880
OCTOBER 2018 | 6M A G A Z I N E
T E C H T A L K
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1
®
New technology offers new opportunities to excel
Matt Erickson |
Soot particles can
clearances between timing-chain links and pins, causing the chain to stretch. Soon your engine triggers a check-engine light – or worse. SignatureSeries helps preventtiming-chain wear.
1 ®
OE 0W-16 SYNTHETIC MOTOR OIL:
LIGHT AND STRONG
OE 0W-16 Synthetic Motor Oil
• Provides
• Improves
• Protects
• Keeps
• Protects
• Meets
• Recommended
OE 0W-16 Synthetic Motor Oil
.
OE Synthetic Motor Oil Data BulletinStock # Qty. U.S. Can.
7 | OCTOBER 2018M A G A Z I N E
Why No API Starburst?
Gelled Fuel Plagues Diesel Engines in Cold Temps
Diesel Recovery Melts Gelled Fuel
DIESEL RECOVERY RELAUNCHES
OCTOBER 2018 | 8M A G A Z I N E
MORE PREMIUM AMSOIL DIESEL FUEL ADDITIVESDIESEL INJECTOR CLEAN (ADF)
DIESEL COLD FLOW (ADD)
DIESEL CETANE BOOST (ACB)
DIESEL ALL-IN-ONE (ADB)
Diesel Recovery
.
Superior Cold-Temperature Protection
1
COLD FILTER-PLUGGING POINT (CFPP)(The lower the number, the better.)
-40°
-35°
-30°
-25°
-20°
-15°
-10°
-5°
AMSOIL Diesel All-In-One Howes Lubricator Diesel Treat*
Tem
per
atu
re
0°
Delaware City, Del. Test Denver, Colo. Test Wood River, Ill. Test
-40°F -35.7°F -36.8°F
-19.1°F
-12.3°F-4.7°F
1
Keep a bottle inyour vehicle foremergencies
NE
W
PR
OD
UC
T
CO
DE
S
9 | OCTOBER 2018M A G A Z I N E
SIGNATURE MOTOR OIL
2
The Sequence VG Engine Test50 percent more
detergents1 to help
1
WHY YOU SHOULD WIN THE WAR AGAINST SLUDGE
• Clean engine =
eventual engine failure.
greatly reduce
through your
OCTOBER 2018 | 10M A G A Z I N E
SERIES SYNTHETIC BATTLES SLUDGE
2
Engine
Duration 216 hours
Measures
Simulates
Requirement
TEST PARAMETERS
THE RESULTS
SLUDGE: WHERE IT STARTS
& HOW IT ENDS
90% better protection 2
11 | OCTOBER 2018M A G A Z I N E
HOW AN EXHAUST POWER VALVE WORKS AND HOW TO PROTECT IT)
Power plateau
How do exhaust power valves work?
• Guillotine-shaped
• Reside in the exhaust stream
• Sensitive to oil quality
Oil quality is vital for peak performance
(
OCTOBER 2018 | 12M A G A Z I N E
The AMSOIL advantage
“Exhaust power valve sticking can be a problem with some oils. Has that been the case with you?”
“Do you ever notice lack of top-end power with your sled?”
RECOMMEND THE CORRECT AMSOIL SNOWMOBILE OIL TO YOUR CUSTOMERS
• Prevents• Fights • Outstanding
TARGET MARKET
• Easy start• Low • Excellent
TARGET MARKET
• Maximizes power• Burns cleanly• Outstanding
TARGET MARKET• Racers
return spring
maximum throttle response and low-rpm power
(partially closed)
the exhaust bellows -
optimum top-end power and speed
(fully open)
POLARIS* 600 POWER VALVE ASSEMBLY Exploded View
13 | OCTOBER 2018M A G A Z I N E
®
MAKING MEMORIES ON 6,700-MILE HARLEY* RIDE
FIRST STOP AT STURGIS
CROSS HATCHING STILL VISIBLE
OCTOBER 2018 | 14M A G A Z I N E
What’s next?
ENGINE REBUILTON THE WAY
“I’ve been using AMSOIL in everything
I own for some 20 years now.”
15 | OCTOBER 2018M A G A Z I N E
C E N T E R L I N E S A N D U P D A T E SC E N T E R L I N E S A N D U P D A T E SC E N T E R L I N E S A N D U P D A T E S
October Close-Out
New P.i.® Bottle and Reformulation Coming Soon
AMSOIL Magazine
Refreshed Website Coming this Fall
What to Expect
What’s New
What Will Continue
THREE POWERFUL NEW AEROSOLS
MUDSLINGER (AMS)• Provides
• Eases• Restores,
• Provides
• Pleasant cherry scent
ENGINE DEGREASER (AED)• Removes
• Leaves• Easy to use• Powerful• Safe
GLASS CLEANER (AGC)• Quickly• Does not drip or run
• Leaves• Ammonia-free
• Works
Mudslinger, Engine Degreaser and Glass Cleaner are not available in Canada.
BEFORE ENGINE DEGREASER AFTER ENGINE DEGREASER
• •
CHANGE SERVICE REQUESTED
F i l t r a t i o n S o l u t i o n s
ISO 9001/ISO 14001 REGISTERED
®
