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Bharti AirtelGroup 1Ankush BansalAkshata MohiteDeepak JhunJhunwalaNitish NihalMayank ShekharPriyanka ThamanVicky Roy

Brief history of Bharti AirtelIn 1970, the foundation stone for Bharti Group was laid by Sunil Bharti MittalIn 1985, Bharti telecom ltd entered into tie up with the German Company Siemens AG for sharing of technical know-how for manufacture of electronic pushbutton phonesSunil Mittal won a bid to set up a cellular network in Delhi in 1992 and within 3 years Bharti started its services of post-paid and service centres across the nationBy 2000, Airtel made many acquisitions in various states India .For e.g. Sky cell in Tamil Nadu, JT mobile in Andhra Pradesh and Karnataka and Spice Cell in West Bengal and thus developed pan India reachToday, Bharti is a foremost player in the global telecom industry with its business reaching out to 20 nations across Asia and Africa. The company is headquartered at New Delhi, India. It is today the 4th largest player globally in terms of number of SubscribersAirtel has started positioning itself as the preferred network for smartphones through its Smartphone Network ad campaign to tap the changing consumer needs and usages

Services and ProductsMobile Services: Airtel offers two type of mobile services these are prepaid and Post-paid

Prepaid Mobile Service: It is a type of service in which a user has to purchase the credit value in advance i.e. you have to pay in advance to use a particular service and respective balance will be credited in your account

Post-paid Services: It is a type of service in which a user has to pay the value after using the services, a monthly bill is generally generated in this case

TelemediaServices: Airtel provide internet services to the users using various technologies such as broadband through DSL (Digital subscriber loop)

Internet services For Mobile Users: 2G Data Services: Airtel provide internet services to the mobile users through technology of GPRS

High Speed Internet Services 3G and 4G Data services: Airtel also provide user with data network of 3rd and 4th generation mobile system which provide users with high speed internet services through technology of WCDMA and LTE

For Home and office users: Airtel provide data services to home users and offices through broad band services and also through 3G and 4G dongles or data cards. Airtel also provide user with Wi-Fi services through its routers or Wi-Fi dongles

Broadband TV: Airtel provide users with broadband TV where user can watch the television with buying a TV and without any cable connection. Users can just watch the television by subscribing with Airtel broadband TV and then they can watch TV on their mobile and laptopsAirtel Business: The Business unit of Airtel conveys end to end telecom solutions for a lot of people extensive corporates. It spends significant time in giving modified answers for location remarkable necessities of diverse industry verticals; BFSI, IT, Ites, Manufacturing and dissemination, media, instruction, telecom, Government and PSUs and retail among others.Digital TV Services: Airtel also provide users with direct to home television services across India. Through these services users are able to get multi TV channels directly through satellites to their television, with the help of set of box. These digital TV services have an advantage of better picture quality over the legacy systems

Customers Base in Various DivisionsAnalysis of Environment of Bharti Airtel Using Environment Uncertainty Framework

The Environment at Bharti Airtel can be best described as a Complex + Unstable Environment having High Uncertainty.Airtel has to interact with a large number of external elements which are very dissimilar in nature and also tend to shift frequently and abruptly.

Study of elements:

Industry Sector :

Competitors: Telecom industry in India is a very tightly fought industry with more than 10 competitors vying for market share

Industry Size: Market size is huge with more than 935.8 million subscribers as of now and increasing

Human Resource Sector: The fight for the best talent is on the upsurge in this industry as it is a growing industry

Financial Resources Sector: This is also a very dynamic sector with many types of Investments flowing in to spur the growth further. Government of India plans to invest Rs39, 458 crore in BSNL and MTNL in the coming five years

Market Sector: Indian telecom industry is one of the worlds most competitive with rampant price war, fight for spectrum, declining ARPUs, investments in technology, constantly changing consumer preferences

Government Sector: Regulatory charges in the telecom sector are very complicated and have multiple taxes which hamper the pace of growth of the sector

Sociocultural Sector: The Average Indian Consumer is changing, their needs are changing and changing fast. Data based services are on a rise like video chat, gaming, emails, internet, apps rather than just voice based services. Technology Sector: Advent of optical cables, submarine links,3G, 4G etc

International Sector: Bharti Airtel has made a foray into the African markets with the ambitious intention of becoming the top 2 player in the continent.

Economic conditions Sector : The general standard of living in and the level of education in a country determine the ARPU in that country .Indian telecom sector is affected by the global recessions ,High unemployment rate and lower education levels

1. Top Management and Employees :Assess results of initiatives on communitiesInitiate and encourage employee participationResponsible waste management

2. Customers Enhanced network coverage Better Services Providing cutting edge services in sync with changing times in value added services

3.Bharti Foundation and NGOsCommunity participation in social and digital inclusion processFocus on providing affordable services

4.Business partnersIncreased pace of financial inclusionDecreasing fuel usage

5.Regulatory/Govt. BodiesImprovement in mobile health and education servicesCompliance in radiation standards Major Stakeholders and their prominent expectationsBusiness StrategyChange in total outsourcing strategyAirtel has long followed the strategy of making its services affordable and thus playing on economies of scale.Over the last decade Airtel had focussed on being a telecom marketing company and it had outsourced all the core functions .However, increasing expenses and pessimistic growth story has led the company to rethink over its strategy since 2013 as it thought more control and autonomy to be imperative for the business prospects. Airtel has brought network planning in-house and key aspects of IT infrastructure also in-house.

Organizational Structure India and South Asia

Organisational CultureCulture at Airtel is defined by the underlying thread of three values- Alive, Inclusive and Respectful, otherwise known as the AIR values in the organisation.

CSR and Change InitiativesFor CSR activities Bharti Airtel have an organization named Bharti foundation. It was established in year 2000. Its pioneer initiative was Satya Bharti school programme launched in 2006Objective of this programme is to provide quality education to rural underprivileged children with main focus on girlsIt also wants to find innovative ways, through its primary and senior secondary school to create various components to improve quality of education

2012-2013Bharti Launched a new initiative for out of school children, to help them taking admission into government schools. They also launched a programme to improve the quality of educationIn this programme Bharti have created 254 Satya Bharti schools in India, in which 39535 students have enrolled. Among all the students a healthy 49 % of them are girls75% are people from underprivileged communitiesInvestment made by Bharti 1,442.94 MNThis programme has given employment to around 1477 teachers

Quality Support ProgrammeIts Aim is to collaborate with the government of various states and works towards improving the quality of education through need based interventionBharti provide a range of support material like proving teacher training, curriculum material and mentoring session for studentsBharti has already signed a memorandum of understanding with government of Haryana and Punjab for the programme to launch in respective states

Organizational Performance on Balanced Score CardBalance score card combines various indicators of how effective organization is into a single framework. Balancing traditional financial with operational measures relating to a companys critical success factors.Financial YearMarch2014Total Income50,564.80Net Profit6,600.20Net Growth in Profit (%)29.5%Net decrease/increase In Cash and Cash Equivalents117.90Return on investment2.74Earnings Per Share16.51Long Term Debt Equity Ratio0.11Dividend Per Share1.80FINANCIAL PERSPECTIVEAll figures are in Rs. Cr.

Learning and growth perspectiveContinuously increasing services and bringing new servicesEmployee empowerment by giving employees freedom to take their work related decisions and solve their problems, so that they have a sense of responsibility and authorityEmployee Satisfaction by giving them with incentives and providing them quality workEmployee Training of new services offered by the company

Internal perspectiveFocuses on inner part operations that make regard for customers there by extending shareholders regardDifferentiation in terms of quality: Such as signal strength Less call drop rate Good roaming Services Call rejectionResponse time at the customer care service should be improved.Generating revenues from non-voice services such as GPRS, Edge technology,3-G service.Focusing on lower call tariffs and data rates there by increasing the number of customers and also increasing the customer retention rate

Customer PerspectiveTo satisfy customers to generate more revenue and customer satisfaction Goal:Provide quality customer serviceTimely information(About tariffs of voice and data services)Provide users with good network coverage and customer services Measures:Feedback(about billing services & queries handled)Will lead in increased market share and customer retention

References:http://www.ibef.org/industry/telecommunications.aspxhttps://www.dnb.co.in/IndianTelecomIndustry/issues.asphttp://forbesindia.com/article/briefing/death-by-regulations-indian-telecom/33124/1http://articles.economictimes.indiatimes.com/2014-07-29/news/52186854_1_data-revenue-airtel-money-mobile-datahttp://www.airtel.in/about-bharti/media-centre/bharti-airtel-news/enterprise/bharti-airtel-participates-in-a-consortium-with-international-companies-to-build-unity-cable-system-linking-asia-and-ushttp://www.livemint.com/Companies/v0BPytPnOJMAalnMRWRDAM/Bharti-Airtels-evolving-outsourcing-strategy.htmlhttp://www.moneycontrol.com/financials/bhartiairtelThank you