Product Description & Market Size

Product Development

Customer Development Experiments

Conclusions

Home Appliance Alerts

Product Description

For Canadian shoppers looking for home appliances who don't have time to read newspaper flyers every week, the "Home Appliance Alert" service is an online service that reviews weekly flyers from local stores and sends you information about appliance sales and promotions.

It saves you time!It saves you money!It removes the hassle of watching out for home appliance deals!

Let the “Home Appliance Alert” service start working for you today!

Smart Shopper – Home Appliance Alert

OAP Business IdeaTarget Location: CanadaDemographics: Males and Females, 20-34Target Population: 6.3 Million (Statistics Canada)Estimated target population looking for appliances: 315,000 (5% of total population)Estimated customers: 15,750 (5% of appliance shoppers aged 20-34 in Canada)Pricing of service: $5 for 3 month subscriptionTarget Revenue = $5 x 4 (quarters in a year) x 1,000 (customers) = $315,000 annual sales

Smart Shopper – Home Appliance Alert

OAP Results: 6 out of 16 people would pay $5 or more for a home appliance flyer alert service

Product Development

Smart Shopper – Home Appliance Alert

Built standalone WordPress website (see following screenshots)

Customer Development ExperimentsChannels: Survey Monkey, Kijiji, Craig's List, UsedOttawa.com

a) Survey Monkey: Home Appliance Shopping Experiencehttp://www.surveymonkey.com/s/YHV8Z3B

- 9 Responses

- 78% Planned purchases [value proposition support]- 22% Used weekly flyers [weak value proposition support]- 88.9% Believe price is imporant [value proposition support]- Gained better understanding of home appliance purchase behaviour

b) Online Classified ads: Kijiji, Craig's List, UsedOttawa.com

- 57 Views- 0 Responses

Smart Shopper – Home Appliance Alert

Conclusions: Do Not Proceed!1) Value Proposition

- Survey evidence of support, but more proof required

2) Customers- No customers yet; continue customer development experiments

3) Channels - Web Channels working, but need to move in-person engagement

4) Key Resources: - Team started at four and ended up with two active; Must revisit- Strong working relationship is developing (Canada & Australia)

Smart Shopper – Home Appliance Alert

“Get Out Of The Building!” - More Experiments!

Backup – Survey Questions(9 Responses)

1. Why did you purchase your last home appliance?16.7% Moved into new home 33.3% Replaced last appliance because it broke 0% Replaced last appliance because it was not energy efficient 50% Replaced last appliance because it was too oldOther (please specify) 1)Kitchen Renovations, 2) Needed extra one, 3) Did not have one

2. Was your last home appliance purchase a planned event or was it an emergency replacement? 77.8% Planned 22.2% Emergency Replacement

3. What research did you do before purchasing your last home appliance?11.1% Read Consumer Reports 0% Friends & Family 33.3% Online search (e.g. Google) 55.6% Visited local stores and talked to sales people 22.2% Looked at weekly flyers 0% Used Government Resources (eg. Energuide Canada) 11.1% None, did not do any research

Other (please specify)

Smart Shopper – Home Appliance Alert

Backup – Survey Questions/Results4. If you researched your purchase online, where do you get your information? 40% Google 0% YouTube 0% Bing 60% Retailer Website0% Yahoo 40% Manufacturer Website 0% Facebook 20% Shopping Deals Website0% Twitter Other (please specify) 0% Blogs consumersearch.com0% Kijiji

5. What factors do you feel are most important for your home appliance purchase? 88.9% Price 11.1% Financing 22.2% Clearance and/or Special Deals 44.4% Physical Size (i.e. fits into existing space) 55.6% Brand 66.7% Quality 77.8% Product Features 11.1% Product/Retailer Warranties 44.4% Delivery, Installation & Disposal Costs

Other (please specify)

Smart Shopper – Home Appliance Alert

Backup – Survey Questions/Results6. Did you need help from others to support your last home appliance purchase?

55.6% Yes, for delivery 55.6% Yes, for installation 66.7% Yes, for disposal of old appliance 22.2% No

7. If yes in previous question, who helped you? 12.5% Unpaid, Friends and Family 12.5% Unpaid, Retailer 75% Paid, Retailer 0% Paid, Third party service person (e.g. moving/disposal comapny, plumber, electrician, etc.)0% Other (please specify)

8. For Canadian home appliance shoppers, from which retailers would you consider purchasing a home appliance? 50% Future Shop 25% Local Home Appliance Store50% Home Depot 33% Other (please specify)0% Leon's Corbeil (local Ottawa retailer)0% Lowes 62.5% Sears 12.5% The Brick 12.5% Not Applicable

Smart Shopper – Home Appliance Alert

Backup – Survey Questions/Results9. Do you need a home appliance now or will you need one in the next three months?

0% Yes 100% No

10. If yes in the previous question, are you interested in paying $5 to receive assistance on your purchase? 14.3% Yes - Please send an email to dbmackey@modshopper.com 28.6% No 57.1% Not Applicable

Smart Shopper – Home Appliance Alert

Backup – Classified AdsHome Appliance Shopping Service

Are you tired of searching Kijiji and flyers looking for the best deal on your new home appliance? If yes, I can help. I'd love to save you time and money by becoming your personal home appliance shopping assistant.

The cost is only a small fee of $4.99. I promise to give you your money back if you're not satisfied with my service.

Let me help you find the right appliance at the right price. Please contact me to get started today

Kijiji Views = 38

UsedOttawa.com Views = 19

Craig's List = ?? (no on-site tracking metrics)

Total Responses = 0

Smart Shopper – Home Appliance Alert