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Middy’s has always offered you more. Throughout our 86 years in the electrical industry our commitment has always been to work closely with you, our customers, to enhance your business and provide opportunities to develop our businesses together.
The Australian electrical industry is an ever changing landscape that constantly evolves to deliver new market opportunities. From datacomms and security; to automation and energy management, new business opportunities abound and the challenge for the installer is how to keep pace with these accelerating developments.
At Middy’s we see our responsibility as one of investing in the products, knowledge, skills and support services to enable our customers to exploit these new markets. With this support we enable you, our customers to offer a broader range of services to your clients, secure in the knowledge that you have the support to deliver.
Middy’s is Australia’s largest independent electrical wholesaler and has been family owned since 1928. Our nationwide network can provide you with all the resources to ensure you get the most out of your business.
So whether it’s choosing the right products, developing your staff, broadening your jobs, entering new technology markets or staying abreast of the latest industry news, Middy’s is offering you more!
Offering you more...
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Ever offered a customer the latest technology only to find out it has already been superseded? Discuss your projects with Middy’s Technologies first and future proof your business.
Our Technologies team is passionate about technology, ensuring you will always receive the most up-to-date advice on designs, products, installation and programming.
Middy’s Technologies provides end to end solutions for electrical contractors wanting to enter into the technology field. Our trained and specialised staff can assist you with as little or as much advice as you need, providing you with the confidence to offer new technologies as part of your business service, ultimately leading to new income streams and services for your business.
Bring your customers into one of our Smart Centres and let them experience all the latest technologies in an interactive environment.
If you have building drawings or plans, our team can design a customised technology solution to suit your clients’ individual needs.
Visit our Smart Centre website at middystechnologies.com.au or contact our Technologies team on 1800 778 823 or [email protected]
Latest TechnologiesOffering you more...
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Providing the right choice for your customer.
Most electrical contractors are aware of the many energy efficient products available on the market, but do you know which products provide the greatest benefit to your customers?
Middy’s Energy Smart has been setup to provide product knowledge and installation information to make you an expert on energy efficient products. We want you to feel confident offering your customers energy efficient solutions that will provide a practical solution for long term savings.
Conduct an ‘Energy Smart Audit’ for your customers, then upgrade them to more energy efficient models. Most consumers are not aware of how much energy these new products are capable of saving them. When informed they typically choose to spend the extra outlay to get the payback over a few years.
Providing Energy Smart Audits to customers provides them with all the options so they can make an educated decision.
Contact our Energy Smart team on 1800 778 823 or email [email protected]
Energy Smart IdeasOffering you more...
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Middy’s offers training for all electrical contractors on a broad range of products and their applications. It is designed to enhance your skills and knowledge and grow your career by developing new income
streams in emerging markets.
Industry Training is open to all members of the electrical industry from apprentices and electrical contractors to architects and builders. All training is conducted by professional trainers in association with our training partners.
Our training courses can also be tailored to suit individual needs. Online training is available to those who are located in rural areas or find it difficult to take time off work.
We also work closely with key industry suppliers and associations to provide training on newly released products and services available in the market.
Offering you more...
Industry Training
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Offering you more...
Training Scholarships
We value the future of the Australian
Electrical Industry, which is why we
created the Middy’s Scholarship
Program in 2009; to help Australian
Electricians to be the best they can be.
The Middy’s Scholarship Program
is held in association with NECA and
is open to all Victorian, Tasmanian
and South Australian based A Grade
Electrical Contractors and Data
Installers (with CAT5e endorsement)
and 4th Year Electrical Apprentices.
You can nominate yourself or any
A Grade Electrician or 4th Year
Electrical Apprentice working within
your business.
The Middy’s Scholarship Program is
designed specifically so you can tailor
courses to your individual needs and
interests.
Middy’s and NECA have worked
together to design a course menu that
covers a broad range of skills relevant
to the electrical industry.
The Middy’s Scholarship Program offers an extensive range of training and skill enhancement courses, delivering you the skill sets and competitive edge you need to succeed in today’s challenging environment.
In association with
national electrical and communications association
Scholarship Program
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Business SupportOffering you more...
The background of our ‘Respect the
Channel’ logo is that Middy’s as a key
industry participant is concerned at the
potential changes that are taking place
within the industry. New channels of
electrical materials to both electricians and
direct to the public threaten the traditional
distribution model of supplier to
wholesaler to contractor to consumer.
Online suppliers are offering products
that may not comply with Australian safety
standards and can pose a serious threat to
you and your customers. Additionally if you
purchase these products, you may find your
business exposed to potential liability
should the products fail and cause fire,
injury or death from electrocution.
When customers buy and install
components from wholesalers such
as Middy’s they have the security of
knowing that we sell quality products
from recognised brands. We maintain
adequate insurances and are able to
support products we sell thereby providing
peace of mind to you and your customers.
Major DIY retail chains are ramping up
their focus on the Australian electrical
market. These companies offer direct sales
to consumers and aim to cut out both the
wholesaler and the electrician.
Under Australian law it is illegal for
consumers to install fixed electrical products.
Retailers also expose prices on key product
lines and limit the ability for you the
electrician to charge a margin on materials.
We support quality brands that provide the
installer with the peace of mind that the
product can be used with confidence and
that call backs, due to product failure, will
be minimal.
Middy’s invests heavily in new
technologies with the objective of
growing business opportunities for you
and your business. This investment is
entirely focussed on providing you with
broad business support so you can be
confident in offering an expanded range
of services to your customers and therefore
grow your business. We have a proven track
record of doing this in the areas of security,
automation, datacomm and energy
smart solutions.
Middy’s commitment is to
‘Respect the Channel’ of
Supplier – Wholesaler – Contractor.
Middy’s have been supplying electrical materials to the electrical industry since 1928. We have always supported you, the electrical contractor, as our channel to market. We work closely with Industry Associations to promote the safety of the installer to the consumer and support the concept of ‘Don’t Risk It – Use A Licenced Electrician’.
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Middy’s offers a great range of networking events across Australia that will provide you with the latest news, products and services in a social environment.
their partners. Events are held nationwide in both metropolitan and rural locations.
These nights are a great way to stay up-to-date with the latest industry news and regulations. They provide an opportunity to socialise, enjoy great food and wine and be entertained by celebrity speakers and guests.
Our branches host local events to give you an opportunity to meet our staff, suppliers and other local contractors to discuss local industry issues.
Our Middy’s Info Nights have become an institution with all electrical contractors and our suppliers. Info Nights are for all electrical, security, communications and automation installers and
Offering you more...
Networking Events
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Offering you more...
Customised Electrical DesignsHabitat Intelligent LivingTM
provides customised electrical designs for your customers.
Benefits to you... Additional revenue generation for
your business
Greater dollar return per home
Improving your brand image, offering your clients the latest technologies
Giving you a more comprehensive service than your competitors
Technical support for your staff
Professional Technical and Consulting services for your clients
Professional design and drafting services
Habitat are a specialist electrical consultation provider in the residential and building arena. Acquired by Middendorp Electric Co, Habitat performs the role of specifying and up-selling electrical and new technology product in a home, townhouse, unit or apartment on your behalf. We provide the electrical consultation direct with the homeowner, enabling you to focus your attentions to more important matters.
Visit the Habitat website at habitatgroup.com.au
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Middy’s Online Account Management – View your statements online so you can get a quick update on where your account stands without having to wait for your monthly statement in the mail.
Middy’s Mobile Site – We have a dedicated site for mobile devices with a number of great features to allow you to find what you need on the go and quickly. You can find your nearest Middy’s branch and even get directions on how to get there. There are also a number of handy directories including Industry Associations, Power Distributors & Retailers. For all this at your fingertips and on the go, simply visit middys.com.au on your smartphone.
Online Branch Finder – Our comprehensive online branch finder gives you access to all our branches no matter where you are. Find what you need quickly with our new postcode finder. Your nearest Middy’s branch is never more than a click away. Visit middys.com.au on your mobile device.
Purchase Online Our online purchasing system will provide flexibility in the way you conduct the day-to-day operations of your business. Search the large database and fill your shopping cart with products from all the brands you know and trust. Coming soon.
Middy’s offers a range of online services to make your day-to-day operations easier.
Coming Soon
middys.com.au
Online ServicesOffering you more...
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Offering you more...
Industry NewsMiddy’s offers a variety of ways you can stay up-to-date with all the latest industry news.
Australian Owned and Independent Since 1928 9
One product family ABB presents a new generation of first class components: manual motor starters, contactors, overload relays
and softstarters for motor starting solutions up to 18.5kW.
Starting optionsThe PSR range is the most compact of all the ABB softstarter range making it possible to fit many devices into
the same enclosure. The system concept with manual motor starters provides a far more compact solution than
for instance star delta starters whilst providing the additional soft start/stop functionality, essential in today’s
demanding pumping applications. With built in by-pass on all sizes as standard this not only saves energy, the
reduced heat generation allows for installation in high IP enclosures. With simple set up through 3 front
potentiometers and options for Fieldbus communication the PSR softstarter ticks all the boxes for a compact
starting solution.Type 2 coordinationThe new generation of Manual Motor Starters offer features that are in a class of their own:
MS116 from 0.1..16A, phase loss sensitivity, 690VAC rated operational voltage, Compact 45mm width, short
circuit breaking capacity up to 50kA
MS132 from 0.1..32A plus additional features of Magnetic trip indication, lockable handle and short circuit
breaking capacity up to 100kA.
Both models guarantee type 2 coordination.
AC/DC control voltage contactors
AF series contactors allow AC or DC control voltage from the same device due to the electronic coil technology
with wide voltage range and built in surge protection.
We keep your motors running!
Industrial STAR 1 product family
ABB Australia Pty Limitedwww.abbaustralia.com.au/lowvoltage
Australian Owned and Independent Since 1928 7
I N D U S T R Y EVENTS
NECA Women’s Charity Luncheon Crown Melbourne The inaugural NECA Women’s charity luncheon was held last November at Melbourne’s Crown Casino. The gala occasion, sponsored by Middy’s, was a stand out success, showcasing some well over due recognition for this often neglected demographic of our industry. Some were seen partying well into the early hours...! The event is sure to
become a must do fixture on the ladies ‘Electrical’ calendar for 2013.
Whittlesea Branch Opening11 February 2013Come on down and meet the latest
addition to the Middy’s Branch family, our brand new Whittlesea Branch! It’s branch No 93 and we’re still growing! Meet our new Middy’s team if you’re in the
area. See a profile on our Whittlesea team on our inside back cover.
Minchinbury, Moorebank & Penrith Info Night6 March 2013A great night awaits all with celebrity guest MC, entertainment, new product info and industry news. For more info check out www.middys.com.au/info-nights
For more info and to RSVP on upcoming events, visit middys.com.au
Many of you will be familar with the Middy’s P76 Street Machine, appearing regularly at branch and industry events. The Middy’s Street Machine is a ground up
rebuild of a classic Leyland P76 from the seventies, decked out in custom pink Middy’s livery.
The Street Machine was an official entrant at Summernats 2013 and received an award for the ‘Summernats Elite TOP 60’. The Street Machine has been recognised
with a feature article in Street Machine Mag, as well as winning various awards including Best Australian Muscle Car at the 2012 Shannons Car Show, and Best Modified 2011, 2012 at the Leyland Owners Club Concourse.
For more details about the Middy’s Street Machine and
pics from the Summernats visit middys.com.au/p76Or go to our Facebook Page (MiddysDataElectrical) and watch the video of Rick cruising...
As part of Middy’s continued commitment to the Australian
electrical industry, the Scholarship Program has been running
for four years and enables contractors to further their business
opportunities and open up new income streams. Entrants
apply to win Training Scholarships up to the value of $10,000.
The 2012 winners have now been announced, so here are
the successful applicants! Thank you to all who applied and
congrats on the excellent standard of candidates received
across the board this year.
The Awards Presentation Luncheon was held at Melbourne’s
Mooney Valley Racecourse. As well as recipients and their
partners, Middy’s directors Nick, Nicholas and Anton
Middendorp were on hand together with NECA VIC Vice-
President Paul Tobin to make the presentations.
For more details, pics of winners and testimonials about the Scholarship Program, visit middys.com.au/scholarship
Street Machine Storms Summernats
GOLD Winners ($10,000 Scholarship): Michael Mulcahy Mulcahy ElectricalCallan Firth Benalla Electrical ContractorsPaul Lyons CGH Electrical & DataLuke Distefano Leveque Electrical Pty LtdPeter Olanda MPE Electrical ContractingDaniel Parsons My Electrician
SILVER Winners ($5,000 Scholarship): Danielle Denblyden A Zigi SparkMark Arnold Arnold Electrical Pty LtdAndrew Bidwell Bidwell Electrics
Lawrence Groves Contrelec ServicesGary Wattie D.N.Bishop & Co
Braden Elliott Laser Electrical Swan Hill
Albury & Wodonga Info Night13 March 2013A great night awaits all with celebrity guest
MC, entertainment, new product info and industry news. For more info check out www.middys.com.au/info-nights
8Offering you more...
Antenna & TV Systems
Motor Control & Protection
$37.18$40.90 inc. GST
$49.37$54.31 inc. GST$54.25
Truspec Antenna Prime - TSP2869
Truspec Antenna Fringe - TSF2869
HIL FB608573
HIL FB608574
HIL FC658261
$47.89$52.68 inc. GST
TV Mounting Bracket
To suit screen sizes up to 37”
HIL BC79587
Q-Amp Digital Masthead Amplifier
$28.90$31.79 inc. GST
3 Pole Contactors 4kW 1NO Auxiliary 100–250V AC/DC
ABB AF09-30-10-13
each
$63.67$70.04 inc. GST
Manual Motor Starters 2.5-4.0A
ABB MS1164
each
$29.90$32.89 inc. GST
$390.27$429.30 inc. GST
Thermal Overloads 3.1-4.2 AMPS
Soft Starter 4kW
ABB TF42-4.2
ABB PSR9-600
each
www.abbaustralia.com.au/lowvoltage
RCBO DSN201When quality and reliability matters
I SSUE 01
FEB - APR 2013
Get Energy Smart
[MAG]
[IN
SID
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Industry Networking Nights
Ausbuy Supports Aussie Business
Family Fun Day Rocks Luna Park
Work Safe, Home Safe
Project Quoting Solutions
& Grow Your Profits
Middy’s on Facebook - Keep up-to-date with the latest industry news by liking our Facebook page. It’s jam packed with the latest news, promotions, specials and giveaways. Our Facebook page also allows you to speak directly with staff and provide feedback.
MiddysDataElectrical
Middy’s Website - Our website offers all the latest industry news from regulatory authorities, industry associations, suppliers and key stakeholders. middys.com.au
[MAG]
Our Quarterly Magazine offers more industry news, market trends, upcoming events and new product release information along with great product specials.
Australian Owned and Independent Since 1928
MIDDENDORP ELECTRIC CO. PTY. LTD.
middys.com.auMiddysDataElectrical
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