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Summer 2014 Fall 2014 Winter 2014
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Summer 2014Fall 2014
Winter 2014
Official stays growing.
Looking back, 2013 was an incredible year for Official Crown of Laurel. We established our skate team, moved to a bigger and better head-quarters, made a bunch of new hires and became several major and key retailers number one selling headwear brand. To hear a buyer say, “You’re our number one selling headwear brand,” is testament to our branding efforts and product. We made a statement in 2013 with both product and sales that carries us nicely into the new year.
For 2014 we’ll expand upon the amount of retailers that Official is the top-selling headwear brand in their stores. We will grow the brand awareness and solidify its position as a go-to brand for consumers with marketing and advertising campaigns, utilizing top-tier music artists and our stellar skate team. We’ve committed to some select magazine and websites for advertising in 2014. Additionally, we’ve secured editorial commitments from magazines and websites on the various projects we have with our aggregates and collaborations. The combination of these efforts will expand our consumer base, enhance the relationship with existing fans of the brand and our ever-so-important retailers.
If we look even further ahead, 2015 will see Official taking it to even higher levels. Our licensing program will be in full swing making us a force to be reckoned with amongst the sports headwear brands. We don’t want to show all of our cards just yet but we don’t mind smiling a bit as we are holding a very good hand.
Thank you for rocking with Official. Check out the catalog, we have amazing pieces coming at you for this fall/winter 2014.
4 |
SM14-7006 | DOLO BLACK SM14-8001 | MESH x CAMO
4 | Summer 2014
SM14-5000 | TRAPPER
SM14-5022 | SKTGOTH
SM14-6007 | PREMIUM BURG
SM14-5016 | LE OFFICIAL
SM14-5024 | 1888
SM14-7008 | RANGER
SM14-7003 | TONAL KEYS
SM14-7004 | DOLO MRDR
SM14-5007 | STAY FLOCKED
SM14-5023 | BLOOD x GUTS
SM14-6008 | OFFICIAL PREMIUM
SM14-5017 | SKATE CLASSIC
SM14-6005 | SKATE PEYOTE
SM14-7005 | SUMMER KEYS
SUMMER 2014SKATE
| 5Summer 2014 | 5
SUMMER 2014SKATE
RID-0013 | THE PEACEKEEPERJOHN CARDIEL FOR OFFICIAL
SM13-0402 | ALLIANCEMILES SILVAS FOR OFFICIAL
RID-0016| FOREHAND VISORSTEFAN JANOSKI FOR OFFICIAL
RID-0001 | DOGWATCHAUSTYN GILLETTE FOR OFFICIAL
RID-0031 | ENTRADA CAMPRODRIGO TX FOR OFFICIAL
RID-0022 | 30-LOVE TOWELSTEFAN JANOSKI FOR OFFICIAL
RID-0037| SCOUTED DENIMJOSE ROJO FOR OFFICIAL
RID-0005 | XVIII FLOWERSJOHN CARDIEL FOR OFFICIAL
RID-0030 | ENTRADA PLATERODRIGO TX FOR OFFICIAL
RID-0036 | BASETENDER NAVYJOSE ROJO FOR OFFICIAL
RID-0032 | ENTRADA BUCKITRODRIGO TX FOR OFFICIAL
RID-0019 | MESHUGASTEFAN JANOSKI FOR OFFICIAL
RID-0008 | HARCARTT CAMOJOHN CARDIEL FOR OFFICIAL
6 | Summer 2014
SUMMER 2014STREET
SM14-5001 | DOLO VENICE
SM14-5018 | HIGH BLK
SM14-5005 | STAY SKY
SM14-5020 | CHIEF CITY WHT
SM14-5006 | HIGHLIFE ‘95
SM14-6000 | OFFICIALS
SM14-6009 | THUG
SM14-5010 | HIGHLIFE IS DEAD
SM14-6002 | CALI TROPICS
SM14-7000 | ALPINI TROPICA
SM14-7010 | COLD LAMPIN’ SM14-7018 | GARDENIA
SM14-5002 | DOLO GRAPE
SM14-5019 | HIGH PURPS
SM14-5008 | TRIPOUT 1D
SM14-5021 | CHIEF CITY
SM14-5015 | OFCL GUUCH
SM14-6001 | CALI PAISLEY
SM14-6011 | NANTUCKET
SM14-7012 | DEAD CAMP
SM14-6003 | CALI WAY
SM14-7021 | MT. MOLLY
SM14-7011 | CAMP WAVY
Summer 2014 | 7
SM14-5003 | LEUCADIA
SM14-5025 | BIG METAL
SM14-5011 | OFCL FLAG
SM14-5027 | BAMBOO RAIN
SM14-5013 | PINNACLE BURG SM14-6004 | CALI UNSTRCT
SM14-7020 | CAMP SUEDE
SM14-8002 | HIPPY DAD
SM14-7007 | BAMBOO FADE
SM14-7002 | SKT HI BLU
SM14-7015 | FLORAL POCKET
SM14-5004 | ENCINITAS
SM14-5026 | BIG METAL x DOTS
SM14-5012 | OFCL FLAG
SM14-6016 | RETRO RASTA
SM14-5014 | PINNACLE ORNG
SM14-7019 | BLK SUEDE
SM14-6006 | FLORAL UNSTRCT
SM14-7022 | REFINERY CAMP
SM14-7013 | HORRAY FOR USA
SM14-7009 | CAMP BAMBOO
SM14-8000 | SKT HI BUCKIT BLU
SM14-7016 | SUMMER POCKET
SUMMER 2014COASTAL
BOUTIQUE
8 | Summer 2014
SM14-8500 | SKT HI BUCKIT SM14-7501 | GEO CAMPER SM14-7503 | DOLO BLACK
SM14-5503 | DOLO ASTROPOPSM14-5501 | LIL’ CLIMBER
SUMMER 2014
SM14-6500 | CHALLENGER
SM14-7500 | GEO CHAM
SM14-7502 | KOOL KID
SM14-5502 | LE OFFICIAL
SM14-5500 | LIL’ HIKER
KIDS
Summer 2014 | 9
SM14-0006 | PHUCKET NAUTICAL SM14-0009 | SPORTY VANDALSSM14-0003 | MARATHON
SUMMER 2014TEES
SM14-0005 | PHUCKET TRIPPY
SM14-0004 | MICHAEL PHELPSSM14-0008 | LE OFFICIAL SM14-0007 | HIGHLIFE ‘95
SM14-0011 | GUUCH WHITESM14-0010 | GUUCH BLKSM14-0002 | 1D TRIPPYSM14-0001 | DO THE RIGHT
FALL 2014
10 | Fall 2014
Fall 2014 | 11
FALL 2014
FALL 2014
12 | Fall 2014
Fall 2014 | 13
FALL 2014
FALL 2014
14 | Fall 2014
Fall 2014 | 15
FALL 2014
FALL 2014
16 | Fall 2014
Fall 2014 | 17
FALL 2014
18 | 18 | Fall 2014
FALL 2014SKATE
F14-7009| BLUEROYF14-7014 | CAMP YAKAMA
F14-5007 | CANVAS BLK
F14-7012 | CAMO REVERSED
F14-5005| PREMIUM HUNT
F14-6004 | CAMO STATEMENT
F14-9000 | SMOKE HEATHER
F14-6005 | CORONET
F14-7010 | REDROY
F14-7013 | REAL TWIG
F14-8005 | TALL TALE
SF14-5008 | UNSTRUCTURED BURGS
F14-5006 | CANVAS SWATCH F14-9001 | RED HEATHER
| 19Fall 2014 | 19
FALL 2014SKATE
RID-0029 | CASMHERE CLAYSTEFAN JANOSKI FOR OFFICIAL
RID-0018| JUAN CAMPSTEFAN JANOSKI FOR OFFICIAL
RID-0023 | BRAY UNSTRUCTUREDSTEFAN JANOSKI FOR OFFICIAL
RID-0027 | CASHMERE LAKE STEFAN JANOSKI FOR OFFICIAL
RID-0025 | JUAN BUCKITSTEFAN JANOSKI FOR OFFICIAL
RID-0024 | BRAY BUCKITSTEFAN JANOSKI FOR OFFICIAL
RID-0028 | CAHMERE CHARC STEFAN JANOSKI FOR OFFICIAL
RID-0010 | ALL HAIL BURGJOHN CARDIEL FOR OFFICIAL
F14-5009 | THE HUNTERJOHN CARDIEL FOR OFFICIAL
RID-0006 | XVIII BLK MESHJOHN CARDIEL FOR OFFICIAL
RID-0012 | PREMIUM EDGE NAVYJOHN CARDIEL FOR OFFICIAL
RID-0007 | XVIII CAMO MESHJOHN CARDIEL FOR OFFICIAL
RID-0014 | HARCARTT WORKWEARJOHN CARDIEL FOR OFFICIAL
RID-0033 | BOSSA CAMPRODRIGO TX FOR OFFICIAL
RID-0035| BOSSA BEANIERODRIGO TX FOR OFFICIAL
RID-0034 | BOSSA BUCKITRODRIGO TX FOR OFFICIAL
RID-0038 | BASETENDER BLKJOSE ROJO FOR OFFICIAL
RID-0039| BASETENDER BURGJOSE ROJO FOR OFFICIAL
RID-0002 | DREADNAUGHTAUSTYN GILLETTE FOR OFFICIAL
RID-0003| THE WALTER BROWNAUSTYN GILLETTE FOR OFFICIAL
20 | Summer 201420 | Fall 2014
FALL 2014STREET
F14-6006 | TRILL OFFICIALS
F14-6011 | DOLO DYE
F14-6008 | CALI CHEETAH
F14-6013 | LEGALIZE RIVETS
F14-6009 | EXPORTS CLASSIC
F14-6014 | EFFE
F14-7018 | HAF PAISLEY CAMP
F14-9008 | 1D GOLD BEANIE
F14-7016 | ALL CAMOS
F14-9007 | TRIPPY BEANIE
F14-6007 | WE KILL GAME
F14-6012 | DOLO PAISLEY
F14-5010 | B/Y VANDAL
F14-5013 | HIGHLIFE LEO
F14-5011 | HIGH BLEEDING
F14-7015 | WEED OVERLOAD F14-8006 | HAF PAISLEY BUCKIT
F14-9009 | HIGHLIFE GOLD
F14-6010 | CALI NATION SNAKESF14-7017 | SECRET CAMPER
Summer 2014 | 21Fall 2014 | 21
FALL 2014COASTAL
BOUTIQUE
F14-6001 | DOLO REVERSED
F14-7001 | SNAKES ON A AAV
F14-6003 | DOLO HAOLE
F14-7003 | INDIGO TAP
F14-5003 | PAISED
F14-7008 | OLMEC DOLO
F14-5001 | STATO PERARATO
F14-8003 | CORNERSTONE
F14-7006 | RAREATONGA BAMBOO
F14-9005 | DOLO BEANIE
F14-8001 | TBT
F14-9003 | HOLLOWAY
F14-6002 | DOLO TROPICS
F14-7002 | CONFLICT ROSES
F14-5000 | UNDERTOW
F14-7005 | SUEDE CHEETAHS
F14-5004 | YACHT GOTH
F14-8004 | HAOLE BUCKIT
F14-6000 | BURG OSTRITCH
F14-9002 | POMPTON
F14-7007 | ODYESSY BAMBOO
F14-9006 | CABLE KNIT
F14-8002 | CAMO TBT
F14-9004 | TOTTENHAM
22 | Fall 2014
FALL 2014KIDS
F14-7500 | ART CAMP
F14-9501 | TRIPPY KIDF14-5502 | NEBULA
F14-6500 | CALI NATION KIDS
F14-9500 | POMPTON F14-5501 | SPACEWALK
F14-7501 | OLMEC DOLO F14-8500 | HAOLE KIDSF14-8501 | TBT CAMO
Fall 2014 | 23
FALL 2014TEES
F14-0004 | HIGHLIFE BLK
F14-0007 | HIGHLIFE GREY
F14-1000 | SKATE CREW GREY
F14-0002 | STAY 100 MINTF14-0001 | 1D OFFICIAL F14-0003 | PINNACLE BURG
F14-3008 | GUUCH TRAVERSE
24 | Fall 2014
FALL 2014BAGS
F14-3002 | HOISTED
F14-3006 | ACID DYE F14-3007 | SCHOOL DAZE F14-3009 | DADE TRAVERSE F14-3010 | AMERICANA
F14-3001 | WEED SPACE CINCHF14-3000 | NEON LIGHTS
Fall 2014 | 25
GLOVES
F14-4002 | OREGONIAN TECH
F14-4005 | ART CAMP TECH
FALL 2014ACCESSORIES
F14-3004 | MUTED MTN RUCKSACK
F14-3003 | MTN RUCKSACK
F14-4001 | RED CHEET TECH
F14-4004 | REAL TWIG TECH
F14-4000 | BLACK TECH
F14-4003 | CAMO TECH
26 | Winter 2014
SUMMERPhoto 5
WINTER 2014
Winter 2014 | 27
WINTER 2014
28 | Winter 2014
WINTER 2014
Winter 2014 | 29
WINTER 2014
30 | Winter 2014
WINTER 2014
Winter 2014 | 31
WINTER 2014
32 | 32 | Winter 2014
WINTER 2014SKATE
W14-6000 | SKATE BOOTCAMP
W14-8000 | RUFF AND READY
W14-5001 | US PEQUENOS
W14-9002 | LOBSTERMAN
W14-7000 | DARK SLIDE
W14-9004 | BENNY GREY
RID-0004 | THE WALTER BLKAUSTYN GILLETTE FOR OFFICIAL
RID-0020 | JAMBIENTSTEFAN JANOSKI FOR OFFICIAL
W14-9006 | FARRELL BEANIE
RID-0011 | PREMIUM EDGE BURGJOHN CARDIEL FOR OFFICIAL
RID-0026 | DARK BRAYSTEFAN JANOSKI FOR OFFICIAL
W14-7009 | 3M ALPINI CAMPRODRIGO TX FOR OFFICIAL
W14-5002 | DARK FORCES
W14-9003 | DOC CAMP
W14-7001 | OREGONIAN
W14-9005 | BENNY NAVY
RID-0009 | CARDHARTT LEATHERJOHN CARDIEL FOR OFFICIAL
RID-0021 | THE WANDERERSTEFAN JANOSKI FOR OFFICIAL
W14-6001 | BURGS STATEMENTS
W14-9007 | LODGE LIFE
RID-0015 | ALL HAIL GREENJOHN CARDIEL FOR OFFICIAL
RID-0040 | ACE NAVYJOSE ROJO FOR OFFICIAL
W14-7015 | USA CAMP
| 33Winter 2014 | 33
WINTER 2014STREET
W14-6006 | CALI GRAPES
W14-6003| EFFERS BURG W14-5003 | DOLO HI
W14-5005 | HIGHLIFETEFARIAN
W14-6004 | FU MARY W14-5004 | HI RAREATONGA
W14-6005 | CALI ZAG W14-7006 | PEDIGREE
W14-7003 | INDIGENOUS TRIADW14-7004 | PASILEY MINERAL W14-7005 | PAISLEY GRNS
W14-7008 | ROCOCO DOLO W14-6002 | REAL STICK W14-9014| JR. COLLEGE REDW14-9013 | JR. COLLEGE GRN
W14-9009 | 1D POM RED W14-9010| 1D POM BLK W14-9011 | 1D POM TEALW14-5000 | HOT SPRINGS
34 | Summer 201434 | Winter 2014
WINTER 2014
BOUTIQUE
COASTAL
W14-6008 | NARANJA
W14-5022 | STATO BLKW14-5006 | STATO RED W14-6007 | WILMER
W14-5008 | B4 COLUMBUS
W14-6011 | DOLO CAMO
W14-7013 | REAL BOISW14-7012 | GLAMPING
W14-8003 | HIBISCUS BUCKIT
W14-7019 | RAREATONGA BURGS
W14-9001 | 1D SPECTRA
W14-8002 | TBT OSTRITCH
W14-9017 | MONOKE POM
W14-6009 | USA ALL DAY
W14-5007 | DOLO EMB
W14-7016 | LIGHTWEIGHT ACID
W14-7010 | GOTH CAMP
W14-7017 | B4 COLUMBUS CAMP
W14-5009 | TRIAD MESH
W14-8001 | GOOCH
W14-9016 | AEROCROMBIE
W14-6010 | DOLO CHAM
W14-9000 | 1D BURGS
W14-7014 | 3M HIBISCUS
Summer 2014 | 35Winter 2014 | 35
WINTER 2014KIDS
W14-7010 | GOTH CAMP
W14-5500 | DOLO DESPORT
W14-7500 | 3M HIBISCUS KIDS
W14-6500 | USA #1 KID
W14-9500 | 1D POM BLK KIDS
W14-8500 | 3M HIBISCUS BUCKIT
W14-7501 | USA ALL DAY KIDS
36 | Winter 2014
WINTER 2014TEES
W14-0004 | HIGHLIFE WHITE
W14-0007 | HIGHLIFE MINT
W14-1000 | SKATE CREW BLK
W14-0002 | STAY 100 WHITEW14-0001 | 1D OFFICIAL MINT W14-0003 | PINNACLE BLK
Winter 2014 | 37
WINTER 2014ACCESSORIES
W14-3001 | SKT MTN DUFFLE
F14-3003 | SKATECASE WORK
W14-3000 | SKATE DUFFLE
F14-3002 | SKATECASE VACAY
W14-3004 | RALEIGH RUCKSACK
DISTRIBUTORS
USA916-376-7641www.theofficialbrand.comsales@theofficialbrand.com
BrazilDog Dog Distributionwww.dogdod.com.brJack [email protected]
CanadaUltimate Distributionwww.ultimateskateboarddist.comBaughn Deleff (East)[email protected] Weishaar (West)[email protected]
ChileBlack Dog Distributionwww.blackdog.clDavid [email protected]
CzechDestiny Distributionwww.destinydistribution.czLukas [email protected]
GermanyBeast Distributionwww.arrowandbeast.comOliver [email protected]
Hong Kong8Five2www.8five2.comJulius “Brian” [email protected]
ItalyAdvanced SASStefano [email protected]
JapanSonik Distributionwww.sonik-dist.comYasushi [email protected]
LithuaniaSport ClothesSlava [email protected]
Malaysia/SingaporeAzerus Sdn BhdJon “Kingpin” [email protected]
New Zealand/AustraliaBenchmark Ltdwww.benchmarkltd.co.nzMarl [email protected]
PolandMagictown Distributionwww.magictown-distribution.plGregor [email protected]
PortugalMarteleirawww.marteleiradist.comSonia [email protected]
RussiaAtribut LLCDmitry [email protected]
ScandinaviaRags and BagsMorten [email protected]
SpainSupernovawww.supernovadistri.comVicente [email protected]
ThailandVii Athleticwww.vacthailand.comVarakrit “Bob” [email protected]
UKMake Room Agencywww.makeroomagency.comBrad [email protected]
LithuaniaSport ClothesSlava [email protected]
Malaysia/SingaporeAzerus Sdn BhdJon “Kingpin” [email protected]
New Zealand/AustraliaBenchmark Ltdwww.benchmarkltd.co.nzMarl [email protected]
PolandMagictown Distributionwww.magictown-distribution.plGregor [email protected]
PortugalMarteleirawww.marteleiradist.comSonia [email protected]
RussiaAtribut LLCDmitry [email protected]
ScandinaviaRags and BagsMorten [email protected]
SpainSupernovawww.supernovadistri.comVicente [email protected]
ThailandVii Athleticwww.vacthailand.comVarakrit “Bob” [email protected]
UKMake Room Agencywww.makeroomagency.comBrad [email protected]
www.theofficialbrand.com
