SOCIAL MEDIA CAMPAIGN

Crystal Price & Angela Hill

The Amazing True Tale of…

Purpose of Campaign

To deliver their message to the mass Super Bowl audience.

To use the transfer propaganda technique using actor Isaiah Mustafa.

Broaden the spectrum of age for their product.

Objectives/Goals

To expand their reach on the internet and create a more interactive relationship with their consumers.

To portray that any man to use it will be showcasing charm, wit and the perfect physique to make the case for personal hygiene.

Old Spice Commercials

Commercial 1

Commercial 2

Old Spice Website

http://www.oldspice.com/

YouTube

http://www.youtube.com/user/OldSpice

Social Networks

http://www.facebook.com/OldSpice 1,477,328 “likes”

http://twitter.com/oldspice 125,304 followers

Final Twitter Clip

Results

“The team behind this amazingly well-run campaign managed to engage half of the Internet, and provoke almost unequivocally positive results from social media sites such as Reddit and Twitter. Even the comments on YouTube were overwhelmingly positive — and that never happens.”

Reddit

Reddit is a source for what's new and popular online. Vote on links that you like or dislike and help decide what's popular, or submit your own!

[–]PrecariouslySane 3 points 10 months ago

“Seriously, I wish I had money to give reddit, pandarr and old spice. Instead, i'll click on reddit ads(my clicks are now diamonds). I'll friend pandarr and upvote every single comment of his till he dies, and tell everyone how awesome old spice is.”