ON E ONVEAON #MASSWOEN - MA Conference for Women · 2017-11-01 · ON E ONVEAON #MASSWOEN 9...

#MASSWOMENJOIN THE CONVERSATION! 1

DEC 10, 2015

PRESENTING SPONSOR

BOSTON CONVENTION & EXHIBITION CENTER

ADAM GRANT

SOPHIAAMORUSO

CANDYCHANG

SHONDA RHIMES

ELLEN PAO

MACONFERENCEFORWOMEN.ORG2

TABLE OF CONTENTS

GENERAL INFORMATION

Keynote Seating. Morning Keynote is open seating. No as-signed seating. At the luncheon keynote, please find the table number that corresponds to the one listed on your badge. Please refer to the inside back cover of this program to find the location of your table.

There is no assigned seating at the morning keynote.

Nursing Mother’s Rooms are located in Meeting Room 158 and Meeting Room 208.

Lost and found for the day will be located at Registration.

Your Conference admission includes lunch. Additional food for purchase will be available at the concessions stand in Exhibit Hall A.

An ATM can be found on level one. Turn left at the top of the escalators when leaving Exhibit Hall A.

For the convenience of our attendees, many of the men’s restrooms have been converted to women’s restrooms.Men’s restrooms can be found in the General Session (Hall B) and in the Exhibit Hall (Hall A) and in the North Lobby.

Please be respectful of speakers and other attendees and silence your cell phones while in all keynote and breakout sessions.

Coat Checks are located in Northwest Level I Lobby & Hall A.

Please review this list of notes and information designed to help make your day more enjoyable.

CONFERENCE BOARD WELCOME LETTER ..............................................................................3STATE STREET WELCOME LETTER ..............................................................................................5CONFERENCE SCHEDULE AT-A-GLANCE .................................................................................7CONVENTION CENTER MAP LEVEL 0 ........................................................................................8CONVENTION CENTER MAP LEVEL 1 ..........................................................................................9CONVENTION CENTER MAP LEVEL 2 ....................................................................................... 10CONVENTION CENTER MAP LEVEL 3 ........................................................................................ 11KEYNOTE & SPECIAL GUEST SPEAKERS ............................................................................ 12-15SPONSORS .......................................................................................................................................16-17SESSION I BREAKOUTS ..............................................................................................................18-19SESSION II BREAKOUTS ........................................................................................................... 20-21SESSION III BREAKOUTS (EXPERT EXCHANGE SESSIONS) .....................................22-23SPEAKER BIOGRAPHIES ......................................................................................................... 24-43YOUNG WOMENS PROGRAM .....................................................................................................44AUTHOR SIGNINGS .........................................................................................................................45EXHIBITOR MAP .................................................................................................................................46EXHIBITORS ...................................................................................................................................47-51STATE STREET COMMUNITY CONNECTION PAVILION ................................................... 52CISCO NETWORKING LOUNGE ................................................................................................... 54BENTLEY UNIVERSITY CAREER PAVILION ......................................................................56-57LOCAL LEADER MEET-UPS .................................................................................................... 58-59BOSTON SCIENTIFIC HEALTH & WELLNESS PAVILION ..............................................60-61SANTANDER SMALL BUSINESS MARKETPLACE .......................................................... 63-64SMALL BUSINESS ROUNDTABLES ...................................................................................... 64-65SOCIAL MEDIA ROUNDTABLES ........................................................................................... 66-67CONFERENCE BOARD MEMBERS ....................................................................................... 68-70SOCIAL MEDIA STREET TEAM ...................................................................................................... 71KEYNOTE LUNCHEON SEATING .......................................................................................... 94-95


CONFERENCE SCHEDULE AT-A-GLANCE

At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on pages 94-95.

TIME EVENT LOCATION7:30 a.m. Registration Opens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Lobby8:15 – 9:30 a.m. Opening Keynote Session: Open Seating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall B J.C. Monahan, co-anchor, NewsCenter 5 and co-anchor, Chronicle Micho Spring, chair, global corporate practice, president, New England region,

Weber Shandwick and founding board member, Massachusetts Conference for Women Maria Tedesco, managing director, retail banking, Santander Mike Mahoney, president and chief executive officer, Boston Scientific Corporation Adam Grant, Wharton’s top rated professor, recognized as one of HR’s most influential international thinker

and best-selling author Erin McSweeney, executive vice president, global human resources, EMC Corporation Sophia Amoruso, retail rock star, founder, Nasty Gal, best-selling author, #GIRLBOSS and host, #GIRLBOSS radio Lisa Buffington, vice president, U.S. communications, EMD Serono Renee Connolly, head of communications, MilliporeSigma Corporation and board member, Massachusetts Conference for Women Candy Chang, TED fellow, urban space artist and designer

9:30 a.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall A, Education Pavilion (page 45)10:00 –11:00 a.m. Session I Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages18-19 for session listing 11:00 – 11:30 a.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall A, Education Pavilion (page 45)11:30 – 12:30 p.m. Session II Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 20-21 for session listing12:30 – 1:00 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall A, Education Pavilion (page 45)1:00 – 2:45 p.m. Luncheon Keynote Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall B Karen Holmes Ward, CitiLine host and director, public affairs and community services, WCVB-TV Channel 5 Marian Heard, president & CEO, Oxen Hill Partner and founding board member, Massachusetts Conference for Women Lauren Baker, First Lady of Massachusetts Karyn Polito, Lieutenant Governor, Commonwealth of Massachusetts Jill Larsen, VP, talent acquisition, people planning & services HR, Cisco Systems Be the Change Award Presentation Linda Pizzuti Henry, managing director, The Boston Globe A Conversation on Workplaces that Work featuring Ellen Pao, entrepreneur, investor and writer Alison Quirk, executive vice president and chief human resources and citizenship officer, State Street Corporation

and board member, Massachusetts Conference for Women Shonda Rhimes, prolific writer, producer hit series Grey’s Anatomy and Scandal and ranked as Fortune Magazine’s

“50 Most Powerful Women in Business” Emily Nussbaum, television critic, The New Yorker and award recipient for 2014 ASME “Columns and Commentary”

3:00 – 4:00 p.m. Session III – Expert Exchange Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 22-23 for session listing3:00 – 4:40 p.m. Social Media Roundtables & Small Business Roundtables . . . . . . . . . . . . . . .Hall A (see pages 66-67 & 64-65 for session listings)3:00 – 5:00 p.m. Vistaprint Pitch Sessions with Tory Johnson . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall A, Santander Small Business Marketplace4:00 – 4:30 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall A, Education Pavilion (page 45)5:00 p.m. Conference Closes

BE SURE TO STOP BY THE CISCO NETWORKING LOUNGE FOR SCHEDULED NETWORKING BREAKS IN BETWEEN SESSIONS!

OPEN ALL DAYExhibit HallEducation Pavilion .............................................................................................................................. see page 45 Bentley University Career Pavilion ...........................................................................................see pages 56-57 Local Leader Meet Ups, Coaches Corner & Resume Reviews Cisco Networking Lounge ................................................................................................................. see page 54 LinkedIn Profile Makeovers EMC Technology Pavilion ...........................................................................................................see pages 66-67Boston Scientific Health & Wellness Pavilion & Classroom ...................................................see pages 60-61Santander Small Business Marketplace...................................................................................see pages 63-64State Street Community Connection Pavilion ............................................................................... see page 52

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ON LEVEL 0Registration (on Level 1)Coat Check – Northwest Level I Lobby Exhibit Hall – Hall A (see detailed map on page 54) • Coat Check • Continental Breakfast • Concessions Bentley University Career Pavilion • Career Coaching • Resume Reviews • Local Leader Meet Ups Cisco Networking Lounge • LinkedIn Profile Makeovers Education Pavilion • Author Signings • Bookstore EMC Technology Pavilion • Social Media Roundtables Boston Scientific Health & Wellness Pavilion • Health & Wellness Classroom Santander Small Business Marketplace • Small Business Roundtables • Vistaprint Stage State Street Community Connection Pavilion General Sessions – Hall B • Opening Keynote – Open Seating • Luncheon Keynote – Assigned Seating

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ON LEVEL 1

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Breakout Sessions MR 104, 153, 156, 160

Press Room: 152

Speaker’s Lounge 154

Volunteer Room 155

Nursing Mother’s Room 158(also room 208)

Young Womens Program: 160

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Breakout Sessions in Ballroom E and W Sponsor Breakfast Ballroom E

#masswomen


LEADERSHIP ........................................................................................................................................................................................................................................................................................Meeting Room 104Challenging Convention: Using Successful Innovations to Think Differently (W) The model of disruptive innovation describes how certain types of new business models emerge and transform entire industries. Successful disruptions follow a well-defined pattern, and from this we can extract principles to guide the development of solutions that are both innovative and effective. This session will offer powerful – and practical – techniques for applying these principles to be more innovative in our business and for tackling the most challenging leadership problems. Together we will explore how to reframe business challenges in ways that enable you to get beyond conventional ways of thinking, and how to quickly develop a broad range of innovative ideas to address them. Participants will also have the opportunity to engage as a group and take The Challenge to push your leadership comfort zone and identify concrete takeaways to implement and make disruptive positive changes for yourselves, your team and your bottom line.

Speaker: David Duncan, senior partner, InnosightHoSt: Oneeka Williams, MD, top-ranked United States urologic surgeon and children’s book author @droneeka

LEADERSHIP ...................................................................................................................................................................................................................................................................................................... Ballroom WThe Courage to Innovate: Unlocking the Skills to Challenge Convention (POE)We are being asked every day to become more entrepreneurial in how we shape our organizations, businesses, teams and products. Whether you are from a small organization seeking that competitive edge, a large and cumbersome organization looking for a better way to do business or an entrepreneur embarking on a new venture, it takes courage: courage to lead, courage to risk and most importantly, courage to innovate. Your survival depends on your ability to make fresh thinking happen on a daily basis in every nook and cranny of your workplace. Leadership expert Cindy Solomon will explore the barriers that hold businesses back and the six secrets/skills for courageous innovation. This provocative session will feature a mix of entrepreneurs and corporate leaders to share their best practices and lessons learned for innovating within their organizations, product offerings, teams and their own careers. Participants will leave with a renewed spirit of innovation and understand the skills required to work differently and more courageously.

Moderator: Cindy Solomon, speaker, thought leader and author, Creating a Culture of Courage @cindysolomonpanel of expertS: Jody Adams, James Beard award-winning chef and visionary restaurateur, Rialto and TRADE @jodyadams Melody Lee, director, brand and reputation strategy, Cadillac @cadillac @melly126 Anita Santos, VP marketing, Tyco Security Products @tycosecuritypro Kathrin Schoenborn-Sobolewski, PhD, VP, global clinical operations, Merck KGaA @emdgroupHoSt: Barb Vlacich, vice president, presales operations, Kronos Incorporated @kronosinc

CAREER ADVANCEMENT .................................................................................................................................................................................................................................................... Meeting Room 258Your QUANTUM LEAP: How & Now! (LP)Gloria Mayfield Banks has consistently beaten the odds to achieve phenomenal success in her life and business. She defied dyslexia to earn a college degree and a Harvard MBA, left an abusive marriage and a corporate career at IBM 20 years ago to sell lipstick – quickly ascending to Elite Executive National Sales Director with Mary Kay, Inc. Over her career with Mary Kay, Inc., Banks has broken company sales records including largest personal team, largest unit, and largest national unit; her performance ranks as #3 in the United States and #1 for an African American. Using her firsthand experiences, Gloria will share invaluable lessons that she learned for persevering and 10 specific steps for making a QUANTUM LEAP in life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to create different results for you and those you lead. Attendees will walk away ready to break records and set new standards to create the best life for you while always remaining true to who you are.

Speaker: Gloria Mayfield Banks, entrepreneur, author and #3 ranked elite executive national sales director, Mary Kay, Inc. @gloriabanksHoSt: Trynka Shineman, president, Vistaprint @vistaprint

CAREER ADVANCEMENT .................................................................................................................................................................................................................................................... Meeting Room 210 Burnout: How to Set Boundaries and Frame a Priorities-Based Conversation (POE)You have achieved a certain level of success by your ability to say Yes: Yes, I will work on Saturday. Yes, I will take on more than my share of work. Yes, I will serve on an additional committee in order to help out the team. While saying Yes has put you in a position of influence and being known as a team player, too much Yes could also lead to your demise professionally and personally. When we obligate ourselves to too many projects or aggressive deadlines, we can quickly find ourselves over-committing and under-delivering. The quality of our work suffers because we do not have an unlimited amount of time and energy to dedicate to our obligations. When our work quality suffers, our credibility is affected. Suddenly, our entire quality of life suffers. This interactive panel dis-cussion will explore the power of saying No. Sharing real stories from real women at various stages in their careers, attendees will identify the signs that show you have you’ve hit your limit. Whether you are talking to your boss, client or teammate, this session will offer tools to have a priority-based conversation, push back and say No to avoid burnout, still feel successful and achieve life integration so your personal and professional goals are being met.

Moderator: Paula Davis-Laack, JD, MAPP, resilience and burnout prevention expert and contributor, Huffington Post and Psychology Today @pauladavislaackpanel of expertS: Jane Bowman, vice president, marketing & sales development, The Boston Globe @bowmanjane Kelly McGonigal, PhD, health psychologist and best-selling author, The Upside of Stress @kellymcgonigal Gwen Robinson, managing director, corporate social responsibility and community reinvestment act officer, Santander Bank @santanderbankus Lynn Tinney, vice president, Americas Channels, Riverbed Technology @riverbedHoSt: Laura Vail Wooster, vice president and head of insurance marketing, John Hancock @johnhancockusa

CAREER ADVANCEMENT .................................................................................................................................................................................................................................................... Meeting Room 156Working Simply: Embracing the Power of Your Personal Productivity StyleCarson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through explora-tion of the four major styles – Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics to leverage your personal style instead of fighting it, which makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues, and employees.

Speaker: Carson Tate, nationally renowned expert on workplace productivity and author, Working Simply @thecarsontateHoSt: Lauren Shea, director, product development and end user experience, The Boston Globe @bostonglobe

SESSION I BREAKOUTS10:00 A.M. – 11:00 A.M.

SEE SESSION KEY AT THE BOTTOM OF PAGE 21


EMERGING PROFESSIONALS ......................................................................................................................................................................................................................................... Meeting Room 253The Art of Talking About Yourself: How to Position Your Value, Not Just Your Resumé (POE)Whether you are trying to ace a job interview, sign a new client or land a promotion, it is critical to sell yourself! Professionals often fall into the trap of regur-gitating bullets about their past jobs instead of sharing the value they can offer as a result of their experiences. Bringing together a diverse group of powerhouse women, this interactive session will share best practices and lessons learned from experts around branding, talking about yourself and selling yourself professionally. From portraying a physical presence to speaking the language, attendees will walk away armed with the ability to position your value, not just your resumé.

Moderator: Aliza Licht, author, LEAVE YOUR MARK and formerly known as DKNY PR GIRL @alizalichtpanel of expertS: Kemal Harris, top Hollywood power stylist and costume designer, House of Cards @kemalandkarla Ivette Helal, vice president, HR, laboratory equipment division, Thermo Fisher Scientific @thermofisher Nzinga Shaw, chief diversity and inclusion officer, Atlanta Hawks @zingshaw Chantel Waterbury, entrepreneur and founder, Chloe + Isabel @chantelchloeHoSt: Kirstyn Pearl, founder, Seacoast Sweets @kpearl89

TRANSITIONS ................................................................................................................................................................................................................................................................................. Meeting Room 205Reviving Your Career: Actionable Steps to Achieve a Professional Renaissance (POE)Whether you have stepped off the path you hoped to follow, or are now returning after having temporarily stepped out of the workplace, this session will look at what you can do to avoid or overcome a plateau, revive your trajectory and find ways to follow your passion. Even star performers feel stuck at some point in their careers as promotions don’t come as easily as they used to. No matter where you are, you will learn to identify your personal and professional gaps and walk away with actionable advice to tackle your own unique perspective. Learn from experts and professionals who share their personal stories and expertise around how to overcome barriers, bias and obstacles, and what they did to ultimately revive their careers and achieve a professional renaissance.

Moderator: Dyllan McGee, Emmy Award-winning documentary filmmaker and founder and producer, MAKERS @dyllanmcgeepanel of expertS: Kelly Dempsey, fashion designer and finalist, season 14 Project Runway @_kellydempsey_ Jessica Herrin, founder and CEO, Stella & Dot @jessicaherrin Shermin Kruse, author, Butterfly Stitching and partner, Barack Ferrazzano @sherminkruse Jill Larsen, VP, talent acquisition, people planning & services HR, Cisco Systems @ciscoHoSt: Jackie Glenn, VP and global chief diversity officer, EMC Corporation @emccorp

PERSONAL DEVELOPMENT ............................................................................................................................................................................................................................................ Meeting Room 153Motivating and Influencing Others to Impact Social Good (POE)Are you passionate about changing the world? Are you looking for ways to channel your innovation and create change? Are you eager to make a difference in your community and around the globe, beyond your day job? This session will offer you practical how-to advice and inspiration to not only make your mark but also to influence and motivate those around you to create positive social impact around the issues and causes close to your heart.

Moderator: Steven Gross, chief playmaker and head, Life is Good Foundation @lifeisgoodpanel of expertS: Teresa Hassara, EVP and president, institutional retirement, TIAA-CREF @tc_talks Nadia Lopez, principal, Mott Hall Bridges Academy and featured on Humans of New York @thelopezeffect Gregg Renfrew, founder and CEO, Beautycounter @greggrenfrew Lindsay Tia Reilly, designer, entrepreneur and CEO, Lindsay Tia @lindsaytiaHoSt: Maia Germain, SVP, corporate citizenship, State Street Corporation @statestreet

PERSONAL DEVELOPMENT ................................................................................................................................................................................................................................................................ Ballroom EMoody Bitches: The Truth About the Drugs You’re Taking, The Sleep You’re Missing, The Sex You’re Not Having, and What’s Really Making You Feel Crazy (W)Women are leaders, breadwinners and caregivers. We’re leaning in so much we’re about to fall over. To take the edge off, many women pop a pill, eat something sugary, have a drink or spend mindless time online. These activities quickly become patterns that take an enormous toll on women’s bodies and natural hormonal balance. According to Dr. Julie Holland, women are made to be moody which is a strength, not a weakness, even though our culture tells us otherwise. This enlightening session will explore:

• Pros and cons of the drugs you’re being offered, as well as some surprising and highly effective, individual, natural therapies that can help you press the reset button in your own bodies and minds;

• How medicating away our natural moods can have devastating consequences for women in many areas of our lives including sex, relationships, sleep, eating, focus, balance, and aging; and

• Natural moods and fluctuations of a woman’s body and how when used properly, moodiness is power that can be used to create a better and more balanced life at every stage.

Speaker: Dr. Julie Holland, psychopharmacologist and author @bellevuedocHoSt: Stacy DeBroff, founder and CEO, Influence Central and CEO, Mom Central @stacydebroff

YOUNG WOMEN’S PROGRAM (The below program is designed for junior and senior high school girls) ..............................................................................Meeting Room 160Brave Girls: Strategies for Strength and Success (POE)The world is waiting for the next generation of strong women who will positively influence and shape our world. How do you become one of those women? How do you gain the confidence in your ability to create change? How do you find something that is meaningful and drives you? Hear a mix of practical advice and inspirational real-life stories about the skills, success and failures needed to become a brave woman and leader of your life!

Moderator: Stephanie Kaplan Lewis, co-founder, CEO, and editor-in-chief, Her Campus @hercampuspanel of expertS: Marquesha Babers, poet, That Girl and member, Get Lit Players @ladi3lyrix Shree Bose, winner, Her Campus 22 Under 22 @shreebose Erin Schrode, green girl, ecopreneur and co-founder, Turning Green @erinschrodeHoSt: Sally Fassler, managing director and chief financial officer, Sankaty Advisors LLC @sankatyadvisors

SESSION I BREAKOUTS10:00 A.M. – 11:00 A.M.


LEADERSHIP .................................................................................................................................................................................................................................................................................... Meeting Room 258Strategies to Stand Out, Step Up and Get Noticed in a Male Dominated Environment (POE)There are very few women holding executive level positions even in 2015 – and significantly fewer in traditionally male dominated industries such as finance, STEM and manufacturing. For women in these fields, it is even more important to stand out, step up and get noticed, not only to climb the ladder but to have impact. Bringing together a diverse mix of women from male focused industries, participants will learn from their successes and identify the pitfalls to avoid. We will explore tips and tools to strengthen your presence and confidence when you are the only woman in the room. Attendees will walk away know-ing what to say, how to act, how to overcome intimidation and ultimately get taken seriously.

panel of expertS: Isis Anchalee, creator, #iLookLikeAnEngineer campaign and full stack engineer, OneLogin @isisanchalee Catherine Avgiris, EVP and CFO, Comcast Cable @comcast Tracy Campbell Accardi, VP, research and development, breast health and skeletal health, Hologic @hologic ML Krakauer, EVP, business development for global services, EMC Corporation @emccorpHoSt: Kam Unninayar, VP, finance, laboratory products & services, Thermo Fisher Scientific @thermofisher

LEADERSHIP .................................................................................................................................................................................................................................................................................... Meeting Room 153Debugging the Gender Gap: Disrupting Workplaces to Work for Women (POE)The statistics are staggering, and while we have taken steps in the right direction, progress remains slow. Implementing real change will require a top down and bottom up approach. The most effective leaders navigate highly diverse teams and are aware of any unconscious bias, all with an eye toward innovation and profit-ability. Using real-world examples from workplaces that are making strides, this interactive discussion will explore what leaders at all levels can do to be disrupters and contribute to the overall movement, including how to deal with unconscious bias in yourself and team members, how to measure, motivate and reward the best teams, what types of metrics optimize innovation and what actionable things you can do immediately to implement positive change for your team and organization.

Moderator: Robin Hauser Reynolds, documentary filmmaker, CODE: Debugging the Gender Gap @codefilmpanel of expertS: Mona Charif, VP, marketing and communications, Dell Services @dell Lauren Leader-Chivée, co-founder and CEO, All In Together Campaign Inc. @laurenchivee Kelly McKenna, SVP and global head, center for applied research, State Street Corporation @statestreetHoSt: Beth Carlson, VP, global talent development, HR, Raytheon Company @raytheon

ENCORE SESSIONCAREER ADVANCEMENT ........................................................................................................................................................................................................................................................................ Ballroom EWorking Simply: Embracing the Power of Your Personal Productivity StyleCarson Tate says our brains often don’t work the way the experts assume. In this session you will discover your individual productivity style through explora-tion of the four major styles – Prioritizer, Planner, Arranger and Visualizer. She will offer invaluable tactics to leverage your personal style instead of fighting it, which makes it much easier to manage your attention span, get more done, tame your inbox, set and reach goals and much more. She will also share how understanding the different styles can improve workplace relationships with bosses, colleagues, and employees.

Speaker: Carson Tate, nationally renowned expert on workplace productivity and author, Working Simply @thecarsontateHoSt: Kristin Owens, head, renal marketing and patient reimbursement, Sanofi @sanofi

ENCORE SESSIONCAREER ADVANCEMENT .................................................................................................................................................................................................................................................... Meeting Room 104Your QUANTUM LEAP: How & Now! (LP)Gloria Mayfield Banks has consistently beaten the odds to achieve phenomenal success in her life and business. She defied dyslexia to earn a college degree and a Harvard MBA, left an abusive marriage and a corporate career at IBM 20 years ago to sell lipstick – quickly ascending to Elite Executive National Sales Director with Mary Kay, Inc. Over her career with Mary Kay, Inc., Banks has broken company sales records including largest personal team, largest unit, and largest national unit; her performance ranks as #3 in the United States and #1 for an African American. Using her firsthand experiences, Gloria will share invaluable lessons that she learned for persevering and 10 specific steps for making a QUANTUM LEAP in life and at work. With a mix of inspiration and practical advice, this session will help you shift your thinking to create different results for you and those you lead. Attendees will walk away ready to break records and set new standards to create the best life for you while always remaining true to who you are.

Speaker: Gloria Mayfield Banks, entrepreneur, author and #3 ranked elite executive national sales director, Mary Kay, Inc. @gloriabanksHoSt: Mithu Bhargava, vice president, Americas presales, EMC Corporation @emccorp

EMERGING PROFESSIONALS ......................................................................................................................................................................................................................................... Meeting Room 156Resilient Disrupters: Strategies to Stay in and Win the Game (POE)Research shows that 40% of women entering the workforce have hopes of reaching the C-suite. Sadly, research also shows that within 2-3 years of being in the workplace that figure drops by a staggering 60%. How will we ever bridge the gap and pioneer equity if women aren’t putting themselves in the running? While we work collectively to address the systemic issues of equity, we also need to arm the next generation of pioneers with the courage to disrupt and the skills of resiliency to survive the trials, tribulations and pitfalls along the journey to the top. This session will bring a mix of experts and leaders to share invalu-able lessons that helped them stay in the game and reach the top. Walk away armed with practical advice and inspiration to meet the challenge and change the stats for good.

Moderator: Tiffany Dufu, chief leadership officer, Levo League @tdufupanel of expertS: Jacqueline Hornor Plumez, Ph.D., author, Bitch in Your Head @bitchinyourhead Ingrid Jacobs, business diversity lead, Raytheon Company @raytheon Betsy Myers, founding director, Center for Women and Business, Bentley University @betsymyers Mary Beth Moynihan, SVP, corporate strategy & marketing, Boston Scientific @bostonsciHoSt: Monica Elliott, regional CFO, North America, EMD Serono @emdserono

SESSION II BREAKOUTS11:30 A.M. – 12:30 P.M.

SEE SESSION KEY AT THE BOTTOM OF THE NEXT PAGE


TRANSITIONS ................................................................................................................................................................................................................................................................................................... Ballroom WJuicy Living, Juicy Aging: Advice to Thrive and Not Just Survive 50+ (W)The cyclical nature of women’s lives means that we are constantly going through a series of transitions physically and mentally. Yet while Americans now live stronger and healthier lives, and more and more women are embracing transition, aging still carries a negative connotation. Our culture is constantly pro-moting anti-aging products and cosmetic procedures to present the possibility of looking youthful in order to feel good about ourselves. Why do we need to look young to feel good? Why not learn to embrace who we are, even the physical imperfections? Rather than focusing on the appearance aspect of aging, this session will explore how daily doses of fun can improve brain functioning and memory, boost physical and emotional health and enhance social connection – all of which allow us to enjoy life at any age. Participants will walk away from this session with a lot of laughs and also practical takeaways for a light-hearted approach to remain youthful in mind/body and spirit and to tackle the 50+ transition by thriving and not just surviving.

Speaker: Loretta LaRoche, stress management expert and best-selling author @lorettalarocheHoSt: Sara DiVello, author, Where in the OM Am I? @saradivello

PERSONAL DEVELOPMENT ............................................................................................................................................................................................................................................ Meeting Room 205Women, Work and Life: How to Give and Take (W)Women do the lion’s share of helping, mentoring, and office housework. Adam Grant, Wharton’s top-rated professor and coauthor with Sheryl Sandberg of the New York Times series on women and work, will explore how to contribute to others without sacrificing yourself. Using surprising studies and actionable cases, Adam will cover how to be generous without burning out and getting burned, so that no good deed goes punished.

Speaker: Adam Grant, Wharton’s top-rated professor, best-selling author, recognized as one of HR’s most influential international thinkers @adammgrantHoSt: Beth Grous, chief people officer, Trip Advisor @tripadvisor

PERSONAL DEVELOPMENT ............................................................................................................................................................................................................................................ Meeting Room 210A Conversation with Sophia Amoruso: Tips on How to Become Your Own #GIRLBOSS (LP)Sophia Amoruso is the creative visionary, modern-day entrepreneur and fashion doyenne who has forged an unprecedented path in building a modern brand and the fastest-growing online retailer in the country. Named by Forbes as Fashion’s New Phenom, she has recently caught the attention of Silicon Valley and The New York Times, which poetically wrote, “if ever there were a Cinderella of tech, Sophia Amoruso might be it.” With relentless obsession over all things web and social media, Amoruso has propelled her brand’s unforgettable aesthetic on every channel, withmore than 2 million followers on Facebook and Insta-gram combined. As these carefully curated pages have “translated ‘likes’ into sales” according to Forbes, Amoruso has revolutionized marketing with a business built almost entirely on unpaid social media from day one, today drawing millions of visitors back to the Nasty Gal site every month. In this intimate discus-sion, get up close and personal as she shares her extraordinary personal story and offers insights on entrepreneurship, marketing, branding and career advice.

Moderator: Antoinette Antonio, anchor, WCVB Channel 5 @antoinetteaSpeaker: Sophia Amoruso, retail rock star, founder and CEO, Nasty Gal and author, #GIRLBOSS @sophiaamorusoHoSt: Erin Brooks, VP, community and employee engagement, Suffolk Construction @suffolkbuilds

PERSONAL DEVELOPMENT ............................................................................................................................................................................................................................................ Meeting Room 253The Simple 12-Step Plan for Getting Your Financial Life Together ... Finally (W)Do your eyes glaze over just thinking about the mumbo-jumbo language of finance, let alone getting your financial life together? You are not alone. In this engaging session, money expert and financial journalist Nicole Lapin will lay out a 12-step plan in which she shares her experiences—mistakes and all—of getting her own finances in order. Rethinking traditional financial wisdom and adding a modern spin, this session will rehab whatever bad money habits you might have and provide you with a concrete plan you can not only sustain, but also thrive on – and still splurge on your morning latte and not feel deprived. From budgeting to debt management to investing and saving, this session will cover the fundamentals and leave you inspired to go with confidence after the rich life you deserve.

Speaker: Nicole Lapin, financial expert, youngest CNN anchor and author, Rich Bitch @nicolelapinHoSt: Dyan M. Goodwin, managing director, U. S. Trust, Bank of America Private Wealth Management @bankofamerica

YOUNG WOMEN’S PROGRAM (The below program is designed for junior and senior high-school girls) ..............................................................................Meeting Room 160FLAWED: How to Stop Hating on Yourself, Others, and the Things That Make You Who You Are (W)The old saying “nobody’s perfect” is so true and we all have our flaws! We also all have our own version of the “not good enough” story. These stories have the power to either hold us back or set us free. When approached with respect and compassion, our “flawed” stories can be turned into our strongest allies. They can even be used as a powerful way of helping others. We will explore the pros and cons of courageous sharing as we look at the lives of women and girls who’ve taken their mess and turned it into their message.

SpeakerS: Jeanne Demers, COO, WeStopHate.org and co-author, FLAWED @jeannedemers Emily-Ann Rigal, founder and director, WeStopHate.org, co-author, FLAWED and ranked in Newsweek’s “150 Most Fearless Women in the World” @emilyanne_rigalHoSt: Amanda Eleuteri, manager, HR, Sankaty Advisors LLC @sankatyadvisors

SESSION II BREAKOUTS11:30 A.M. – 12:30 P.M.

W = Workshop: Interactive sessions that include exercises, role plays and other activities which offer practical advice POE = Panel of Experts: Led by a thought leader in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and lessons

learned from experts in the trenchesLP = Life Perspective: These sessions offer a mix of advice and inspiration by sharing real life stories to offer a perspective on managing life experiences

LEADERSHIP: Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceilingCAREER ADVANCEMENT: Designed for the mid/senior-level professional with significant experience looking for advice around professional skills and job advancementEMERGING PROFESSIONALS: Designed for Millennials and newer professionals entering or re-entering the workforceTRANSITIONS: Offering expertise for maneuvering career and life transitionsPERSONAL DEVELOPMENT: Offering advice to help you enhance your life, grow and create more positive personal experiences outside of the workplaceS

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EXPERT EXCHANGE SESSIONSExpert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to hear from experts about best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Expert exchange sessions are designed to be inti-mate; therefore capacity will be limited. Seating is first come, first served, and doors will close once we reach capacity.

Power Play: Tapping in to Your Strengths ..................................................................................................................................................................................................................... Meeting Room 153The old rules of power are dead. We are in the throes of a demographic revolution, a total upending of business as usual. Real power correlates to the depth of your network – plus, how adapt you are at maximizing your authentic strengths. Join our Millennial rising stars panel for an interactive forum about how a strengths-based approach can be a game changer for your career. In addition to this dynamic discussion, the session will conclude with the opportunity for attendees to take a Strengths Assessment for real data to help you drive change.

ModeratorS: Fredrik Axsater, senior managing director and global head, defined contribution, State Street Global Advisors @statestreet Colleen Boselli, principal, Strength Catalyst Partners @colleenboselliSpeakerS: Jacki Bouchie, internal ETF sales associate, State Street Global Advisors Sean Fullerton, AVP, center for applied research, State Street Corporation @statestreet Stacie Powell, principal, GGRP program, investments, State Street Global Advisors @statestreetHoStS: Kelly McKenna, SVP and global head, center for applied research, State Street Corporation @statestreet Brie Williams, VP and head, practice management, State Street Global Advisors @statestreet

Maximizing Your Career in a Virtual Environment ................................................................................................................................................................................................................ Ballroom WMobility has changed the way we interact and grow, especially in the workplace. In a world where everyone is always connected, how do you leverage technol-ogy to maximize your career? How do you build out your online community? How do you maintain work/life balance? In this expert exchange, attendees will learn how to gain exposure and visibility and to succeed in a virtual workplace. Speakers will share their experiences as they have watched the workplace evolve as well as the tools they used to transition to the global online work environment.

Moderator: Brooke Dobyns, chief of staff & director, GCS- S&P, Cisco Systems @ciscoSpeakerS: Michelle Chiantera, senior director, Americas partner and U.S. commercial marketing, Cisco Systems @cisco Kelli Kirwin, senior manager, Americas global customer success, Cisco Systems @cisco Dave Wright, senior director, global customer success, Americas virtual sales, Cisco Systems @cisco Aimee Alexander, communications manager, Cisco Systems, Inc.

Pioneering Gender Diversity in STEM ........................................................................................................................................................................................................................... Meeting Room 210Join this session for a dynamic discussion on gender diversity in the technology industry and the roles women play in transforming the future. As a 22-year EMC veteran, Carol Muise will join emerging professional Isis Anchalee to share a multigenerational approach to addressing the key issues facing women in STEM. Together they will share best practices and lessons learned along their career paths as well as explore the #ILookLikeAnEngineer movement (featured in Wall Street Journal, Huffington Post, and tweeted by Melinda Gates). Participants will walk away with practical advice and inspiration to succeed in STEM.

SpeakerS: Isis Anchalee, creator, #iLookLikeAnEngineer campaign and full stack engineer, OneLogin @isisanchalee Carolyn Muise, VP, total customer experience, EMC Corporation @emccorp Unlocking the Power to Think Differently: Where Can Your Curiosity Take You? .................................................................................................................... Meeting Room 258Asking questions and being curious every day can fuel both personal and professional growth and propel us to success. Join this interactive session on the power of inquisitive thinking and curiosity. Martha Rook will discuss how curiosity and relentless questioning have fueled her well-known work on stem cell generation. Todd Kashdan will follow with an engaging workshop in which participants will learn how curious they are and how curiosity impacts their overall well-being. The session will include open discussion and audience participation.

SpeakerS: Martha Rook, Ph.D., director, stem cell bioprocessing group, EMD Millipore @emd_millipore Todd Kashdan, Ph.D, scientist, psychology professor and author @toddkashdan

Building Your Personal Brand: Sharing Practical Tools and Action Plans ......................................................................................................................................... Meeting Room 253“That’s so you!” Ever wonder what your personal brand says about you? Do you have an action plan on how to create a brand that will help you further your career? From this session you will learn from brand coaches and women with their own stories and brands to determine what you can do to strengthen your own brand. The panelists will represent multiple generational perspectives that all participants can identify with. This expert exchange includes practical tools and action plans that will help you create a brand to get you where you want to go!

SpeakerS: Lillian Chin, director, global reporting & analytics, global business services, Boston Scientific @bostonsci Lisa Considine, director, HR, Boston Scientific @bostonsci Jeri’Ann Hiller, principal research & development specialist, Boston Scientific @bostonsci Meghan Scanlon, VP, endoscopy marketing, Boston Scientific @bostonsci Claudia Schulz, manager, financial planning & analysis, Boston Scientific @bostonsci

SESSION III BREAKOUTS (EXPERT EXCHANGE SESSIONS)3:00 P.M. – 4:00 P.M.


Live Healthy. Earn Rewards. Get Financially Fit. ...................................................................................................................................................................................................................... Ballroom EYour health and wealth are closely linked, and making the right choices in both areas can better prepare you for the future. Join us in a discussion featuring real-life stories on how finding motivation and encouragement for healthier living can provide greater security for your family. You’ll find that taking control can help you:

• Live a longer, healthier life for you and your family; • Optimize savings on different types of purchases; and• Earn rewards & incentives to help you achieve your goals.

Want to personalize your journey? Stay with us directly following the exchange and participate in the Vitality Village. Here, you will be able to take a quick health assessment, visit the fitness station, learn about nutrition and talk with a wealth specialist. You’ll find that taking control can help you live a longer, healthier life for you and your family, optimize savings on different types of purchases and earn rewards & incentives to help you achieve your goals.

SpeakerS: Michelle Dauphinais, VP, national accounts, John Hancock Insurance @johnhancockusa Kim Kramer, president, certified wealth strategist(R) CWS(R), chartered advisor in philanthropy(R) CAP(R), Legacy Wealth Solutions, Inc. Jennifer Tierney, VP, sales & distribution, John Hancock Insurance @johnhancockusa

Gender Awareness is Not Just Women’s Work: It Takes All of Us .............................................................................................................................................................. Meeting Room 205It’s one of the most important questions asked by millions of women in the workplace: how to engage men in efforts to achieve gender equality. Leading expert Josh Levs, author of a highly acclaimed book on the subject, will share surprising insights and proven tactics. “Less than 5% of the CEOs in the S&P 500 are women,” he says. “Many men want to join the effort to address this, but are afraid to speak up.” Leaders and executives from Boston-based Liberty Mutual will share their company’s initiatives to actively empower women, engage men and enhance the success of the company through greater gender aware-ness and collaboration. Participants will leave with a list of ideas and action items for their businesses and organizations.

Moderator: Josh Levs, former NPR and CNN correspondent, author of All In @joshlevsSpeakerS: Greg Gale, director of diversity & inclusion, Liberty Mutual Insurance Group @libertymutual Candace L. Sutcliffe, Esq., SVP and chief compliance officer, global compliance & ethics, Liberty Mutual Group @libertymutual

The Power of Culture: Strategies for Winning with Your Employees ...................................................................................................................................................... Meeting Room 104In November, the Workforce Institute at Kronos published a new book, It’s All About Bob(bie), Strategies for Winning With Your Employees, that reveals how organizations can have it all: happy employees, loyal customers and better results than ever before. This session will bring together several of the authors of this anthology to discuss how corporate cultures that engage employees can be built and nurtured. We will explore using culture to drive results, how to work with and engage with millennials, leading from the top down, using social collaboration to build engagement and more.

Moderator: Joyce Maroney, director, Workforce Institute, Kronos @kronosincSpeakerS: China Gorman, former CEO, Great Place to Work Institute @chinagorman Sharlyn Lauby, president, ITM Group @sharlyn_lauby Sue Meisinger, former CEO, SHRM @suemeisinger

Finding Inspiration from Entrepreneurs Who Do the Most with the Least .................................................................................................................................... Meeting Room 156For as long as she could remember, Jessica Jackley, cofounder of the revolutionary online micro-lending site Kiva, had a singular and urgent ambition: to help alleviate global poverty. While in her twenties, she set off for Africa to finally meet the people she had long dreamed of helping. The insights of those she met changed her understanding. Today she believes that many of the most inspiring entrepreneurs in the world are not focused on high-tech ventures or making a lot of money. Instead, they wake up every day and build better lives for themselves, their families and their communities, regardless of the things they lack or the obstacles they encounter. Jackley will explore how you can embrace entrepreneurship as a powerful force for change in the world. She will share her own story of founding Kiva with little more than a laptop and a dream, and the stories and lessons she has learned from those across the globe who are doing the most with the least. In this session, she will motivate everyone to more deeply appreciate the incredible entrepreneurial potential that exists in every human being on this planet – especially themselves – even in a traditional career. Together we will learn how to use our inner entrepreneur to create positive change in work and in life.

Speaker: Jessica Jackley, social entrepreneur and author, CLAY WATER BRICK @jessicajackley

SESSION III BREAKOUTS (EXPERT EXCHANGE SESSIONS)3:00 P.M. – 4:00 P.M.


Signings will take place in the area next to the bookstore

9:30 a.m. Sophia Amoruso

Candy ChangAdam Grant

11:00 a.m. – 11:30 a.m.Juliette HollandShermin Kruse

Stephanie Kaplan LewisAliza Licht

Kelly McGonigalOneeka Williams

12:30 p.m. – 1:00 p.m.Sophia Amoruso

Gloria Mayfield BanksJeanne DemersSara DiVello Adam GrantNicole Lapin

Loretta Laroche Betsy Myers

Dr. Jacqueline Hornor PlumezCarson Tate

4:00 p.m. – 4:30 p.m.Jessica JackleyTodd Kashdan

Josh LevsOneeka Williams

4:40 p.m. – 5:00 p.m.Kate BeedersNicole Blades

Jeanne DemersRandy Kamen, Ed.D.

Juliette Mayers

BOOKSTORE BROUGHT TO YOU BY:

AUTHOR SIGNINGS LOCATED IN EXHIBIT HALL A, INSIDE THE EDUCATION PAVILION


EXHIBITOR MAP

Local Leader Meet Ups

Bathrooms

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Small Business Roundtables Social Media Roundtables

General Session Entrance

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Cisco Networking Lounge

TECHNOLOGYPAVILION

SMALL BUSINESS MARKETPLACE

HEALTH & WELLNESS PAVILION COMMUNITY PAVILION

CAREER PAVILION

EDUCATION PAVILION


EXHIBITORS BY AREA

CAREER PAVILIONAkamai .............................................................................765Bentley University ..........................................................965Center for Redesigning Life ..........................................868DMPAC-DrStem Be Encouraged .................................975Doreen Dove Image Consulting ...................................875FlexProfessionals, LLC ..................................................973International Coach Federation of New England (ICFNE) .........................1072Johnson & Johnson .......................................................864LivingBluPrints Training ................................................775Mark Wilson Images-photography .............................769reacHIRE ..........................................................................772The Commonwealth Institute .......................................773Thermo Fisher Scientific ...............................................865

COMMUNITY CONNECTION PAVILIONA Thread of Hope Fair Trade ........................................652ALEX AND ANI ................................................................540ArtsBoston - Donated by Bank of America ...............441Big Sister Boston ...........................................................434Boston Ballet ..................................................................453Boston Bar Lawyer Referral .........................................334Boston Globe - RadioBDC .............................................357Brookview House ...........................................................337Building Impact - Donated by Riverbed .....................135CBS Radio Boston ..........................................................632Choose To Be Nice ........................................................533Confidence Beads ..........................................................457Cradles to Crayons .........................................................233Dana-Farber Cancer Institute ......................................455Dream Big! ......................................................................456Dress For Success Boston ..........................................548Ellie Fund .........................................................................534Esperanza Academy ......................................................352EWGA - Women’s Golf ..................................................633Family Reach ...................................................................354Federation for Children .................................................436Girl Scouts of Eastern MA ............................................452Grace Trail by Anne Jolles ...........................................333Horizons for Homeless Children .................................432iCater / Boston Handyworks ........................................332Junior League of Boston ...............................................335Life is Good ......................................................................149Lindsay Tia Inc ................................................................447National Black Women’s Society ................................535Pearls With Purpose ......................................................433Project Bead Foundation ..............................................437Project Have Hope .........................................................353SPWNetwork ..................................................................435Tanzania School Foundation ........................................552The Confetti Foundation ................................................532Turkey Land Cove Foundation ......................................355

EDUCATION PAVILIONAruba Tourism Authority ...............................................465B Your Brand ...................................................................666Babson College ..............................................................572Bay Path University .......................................................470Better Business Bureau ................................................566Boston Harley-Davidson ...............................................365Brandeis IBS ...................................................................675

Cambridge College .........................................................369College Coach .................................................................664Frasers Hospitality .........................................................471Harvard Kennedy School ..............................................569Key Travel Concepts ......................................................466Lesley University ............................................................673Liberty Mutual Group .....................................................265Macys ..............................................................................665Massachusetts Division of Bank .................................573Nichols College Graduate .............................................670Own Your Money ............................................................564Simmons College ............................................................672Suffolk University ...........................................................568The Boston Globe ...........................................................464The Car Consultancy .....................................................473TradeWinds Realty Group LLC .....................................567Trip Advisor .....................................................................565WCVB-TV Boston ...........................................................364WPI Foisie School of Business ....................................271

HEALTH & WELLNESS PAVILIONAva Anderson Non-Toxic of MA ..................................741b Positive Project Apparel Co ......................................725b*true by b*treu .............................................................756Boston IVF & IVF New England ...................................936Boston Scientific Corporation ....................................1033Brite-Strike Technologies .............................................942BWH Vein Care Center ..................................................952Cabot Creamery ..............................................................757Care Laser Hair Removal ..............................................940Cavedoni Balsamic Vinegar .........................................848Chasing Nirvana Yoga ...................................................947Coordinated Senior Solutions ......................................753EMD ..................................................................................933Essentia Water .............................................................1048FitKit- Total Fitness in a Kit ...........................................832Fresenius Medical Care ................................................932Hills Home Market .........................................................852Hologic ...........................................................................1146Home Instead Senior Care ...........................................733IamTra ..............................................................................841John Hancock ...............................................................1040Just Add Cooking ...........................................................836Kronos Inc. ......................................................................855Massaging Insoles .........................................................842Mass-ALFA ......................................................................955Melanoma Foundation of New England .....................949Neem Medical Spa & Wellness ..................................849NOCC Massachusetts Chapter ....................................843Organic Bath Co. ............................................................948PreTrain, LLC ...................................................................954Saffron Road Food .........................................................946SeaSnax ...........................................................................752Shriners Hospitals for Children - Boston ...................853SkinHealth Centers ........................................................754Soluna Garden Farm ......................................................734Vineyard Herbs Teas .....................................................956Young Living Essential Oils ...........................................854

SMALL BUSINESS MARKETPLACE20-20 Vision Cosmetics .................................................618A Perfect Scarf/Big Skinny ...........................................721

Abri ...................................................................................608Boston SCORE ................................................................519Caryn’s Corner ................................................................921CatherineScholze ...........................................................708Couture Untamed! ..........................................................915Design of Mine ...............................................................917Esmeralda Lambert Jewelry ........................................709EVER Skincare ................................................................925Floxsee by YTMGifts LLC ...............................................511Flutter Eyewear ..............................................................824Glam Girls ........................................................................715Green Eyed Daisy .........................................................1121Grouse Tails ..................................................................1014Hawaiian Moon ............................................................1120Hoist Away Bags ............................................................924I Heart Accessories .......................................................724J. Hilburn | Maria Rowley .............................................525Jamberry Nails .............................................................1122K.Dawson Company .......................................................713Kathy Kamei Designs .....................................................820Leavitt & Co. ....................................................................610Look At Me Designs .......................................................812Manicube ........................................................................515Mary Kay .......................................................................1016Natural Cloud Cover ......................................................808Natures Shea Butter /Shea Shop ................................707peach ...............................................................................816Pluggz Footwear .............................................................913Queen Bee Soap Company ...........................................606Rodan+Fields ................................................................1124Santander ........................................................................615Scarf King ......................................................................1025Shannon Michelle Photography ................................1017ShoeCandy by Kara Mac ..............................................622SKM Jewelers ..............................................................1022Stella & Dot, Carrie McGraw .......................................922Sterlingwear of Boston .................................................623Stina Sayre Design ........................................................823Tamara Boston ...............................................................516The Coop ..........................................................................624The Pink Poppy ...............................................................722Tisseron Luxury Bathrobes ...........................................822Treasure Chest/ Sassy You ...........................................614Tyra Beauty .....................................................................710Vistaprint .........................................................................817Wander ............................................................................523Wedding Photography & Dance ..................................611XO, Monica Lee ..............................................................510

TECHNOLOGY PAVILIONDell, Inc. ...........................................................................422EMC Corporation ............................................................421GanaLila ...........................................................................314Girl Develop It Boston ...................................................316National Grid ...................................................................323NaviNet, Inc. ...................................................................319Renew Boston ................................................................409Right Networks ...............................................................315The Real Journey LLC ....................................................417Tyco ..................................................................................221WITI-Women In Technology Int’l ................................415XFINITY ............................................................................416


STATE STREET COMMUNITY CONNECTION PAVILION LOCATED IN EXHIBIT HALL A OPEN ALL DAY!

In June 2015, State Street launched Boston Workforce Investment Network (Boston WINs) as a game-changing cor-porate initiative to create significant impact on the community. Thank you to State Street for bringing this wealth of knowledge and resources to the Massachusetts Conference for Women, and helping us create one of the most popular and meaningful areas in the Exhibit Hall.

Join State Street’s mission to strengthen Boston’s future workforce by advancing job readiness for local youth. LEARN MORE! Meet five Boston WINs non-profit partners and learn about the network’s collaboration with:

· Bottom Line· College Advising Corps· Boston Private Industry Council (PIC)· uAspire· Year Up

GET INVOLVED! Snap a selfie, crowdsource career advice, see your tweets on our social wall and follow the conversation using #STTBostonWINs.

GIVE & VOLUNTEER! Stop by other exhibitor booths in the community pavilion to learn about other volunteer opportunities around the Boston community including:

• Big hearts warm tiny hands and little ears: Help Cradles to Crayons collect 2,500 hats and gloves for local children in need. Winter is coming and the Massachusetts Con-ference for Women and Cradles to Crayons are teaming up to collect 2,500 pairs of hats and gloves to distribute to children in poverty and homelessness before the cold weather begins! Help prepare Massachusetts’ most vulnerable kids by bringing new hats and gloves on conference day.

• Visit with representatives from Brookview House, last year’s “Be The Change” win-ner, and learn more about how you can support this incredible organization that serves homeless women and their children and homeless teens.


Plan to stop by the Cisco Networking Lounge, located in the Exhibit Hall, and open all day from 7:30 a.m. – 5:00 p.m. The Cisco Lounge is the perfect spot to connect and

chat with friends, colleagues and new contacts, or to simply recharge a bit.

DON’T MISS YOUR CHANGE TO ATTEND LINKEDIN PROFILE MAKEOVER WORKSHOPS TO PERFECT YOUR NETWORKING SKILLS

■ 11:00 A.M. – 11:20 A.M. ■ 12:30 P.M. – 12:50 P.M.■ 3:00 P.M. – 3:20 P.M.■ 3:25 P.M. – 3:55 P.M. ■ 4:00 P.M. – 4:20 P.M.■ 4:25 P.M. – 4:45 P.M.

Making LinkedIn Work for YOU!SPEAKER : Amanda Fakhreddine, former reporter & social media marketing innovator, Top Knot Branding @afakhreddine

Amanda Fakhreddine has successfully developed social media programs at Spare Change News, Harpoon Brewery, Akamai

Technologies and Nextgengolf. Her creative campaigns and marketing strategies have earned awards including Top 25

Socially Engaged Companies (LinkedIn and Altimeter) and Top 100 Companies Using Social Media For Corporate Com-

munication (Investis). When she’s not live-tweeting events, or planning social campaigns, you can find her training for a marathon or upcy-

cling furniture for her side project, A & B Upcycle. She earned a B.S. in journalism from Boston University.

RECHARGE YOURSELF AND YOUR DEVICES…FUEL UP WITH COFFEE-FOR-PURCHASE AT THE LOUNGE’S COFFEE CARTCharge your mobile device with one of the many charging stations that will be available throughout the day

Connect with representatives from Cisco to learn about career opportunities with a company that values diversity.

CISCO NETWORKING LOUNGELOCATED IN EXHIBIT HALL A OPEN ALL DAY!


Bentley University and the Massachusetts Conference for Women are thrilled to offer the 2015 Career Pavilion. Join us for intimate and unique opportunities to best position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these offerings:

COACHES CORNER 7:30 a.m. – 5:00 p.m.*The Coaches Corner program is designed to give Conference attendees an opportunity for one-on-one “speed coaching” sessions. You will be paired with a coaching professional or with a coach from the International Coach Federation (ICF) Boston chapter. This is a great private opportunity to take what you learned at the Conference and turn it into action!

*Coaches will not be available during the opening and lunch keynote sessions.NOTE: Coaches listed are those confirmed as of print date and are subject to change.

BENTLEY UNIVERSITY CAREER PAVILIONLOCATED IN EXHIBIT HALL A OPEN ALL DAY!

Sibel Babacan, PCC Dr.Bee Organizing SolutionsMarie Bankuti, PCC Tether Free Vision Inc.Ted Behr, ACC Expressway to SuccessHeidi Bellamente, ACC SRA International & Moji CoachingAlex Blakeson, ACC Relationship & Family Coaching GlobalLisa Borchetta, PCC Firebird Life CoachingLynn Boyd, ACC LBoyd CoachingKaren Burke, PCC Corporate Navigator CoachNancy Capistran, ACC SHIFT Coaching & ConsultingAlexandra Carleton, ACC SHIFT Coaching & ConsultingKaren Carmody, ACC Chrysalis Coaching & Consulting LLCStar Dargin, PCC Star Leadership LLCGillian Draleau, PCC pdm CoachingDenise Ebacher King, MCC ‘Catalyst Associates’Marilyn EDELSON, MCC OnTrack Coaching & ConsultingDeb Elbaum, ACC Coaching With PurposeMarcy Fawcett, PCC The Fawcett GroupTracy Fitzpatrick, PCC career and life coachLaurie Fitzpatrick, ACC GISCLori Fortuna, PCC Lori Fortuna CoachingMaggie French, PCC Living Whole CoachingLaurie Geary, PCC In Gear Coaching & TrainingCarly Goldsmith, PCC Carly Goldsmith CoachingPenny Harris, ACC Renewable PhilanthropyHeather Holmes Floyd, ACC Compass Coaching & ConsultingTess Horan, ACC Gateway Coaching, LLCLisa Kleitz, PCC Inner AssetsBrianne Krupsaw, ACC the Massage Entrepreneur

Elaine MacLellan, PCC Performance Development, Inc.Kris McCrea, PCC McCrea CoachingStephanie Marisca, PCC Empowerment CoachingAlyson McEvoy, ACC Measure What Matters, LLCKim Meninger, ACC Executive Career SuccessChristopher Merrill, PCC Shift Coaching GroupWynne W Miller, MCC The Miller GroupLaura Miolla, ACC MoxieLife CoachKaren O’Donnell, PCC Autonomy LLCJudy Ozbun, ACC JOi GroupDawn Quesnel, PCC Career Life BalanceLisa Sasso, ACC Medical Development Partners, LLC.Susan Starkey, PCC Starkey & AssociatesMarcy Tannenbaum-Fox, ACC Tannenbaum-Fox Consulting and CoachingJennifer Tenczar Piacitell, ACC Tenczar ConsultingElaine Totten Davis, PCC ETD CoachingElisa van Dam, ACC Elisa van Dam, Executive CoachHeidi Werther, ACC Heidi Werther|Professional Coach-Mediator-ConsultantAmanda Wright, ACC Amanda Baker Wright: Coaching Through Life’s Transitions


RESUME REVIEW 7:30 a.m. – 5:00 p.m.*HR and Bentley Career Service Experts will be providing free resume critiques. Don’t miss this opportunity to have a seasoned pro give your resume a checkup and help you market yourself better in the ever-changing job market!

*Reviewers will not be available during the opening and lunch keynote sessions.NOTE: Reviewers listed are those confirmed as of print date and are subject to change

ALSO BE SURE TO STOP IN TO TALK WITH SOME OF BOSTON’S LEADING LADIES AT A LOCAL LEADER MEET-UP!

SEE NEXT PAGE FOR LISTINGS.

Tabitha Adeli Career Coach, Bentley University Denise Amari Partner, RM Nephew and AssociatesLucy Amello Senior Associate Director, Graduate Career Services, Bentley University Mandy Bickmore Recruiter & Talent Advisor, Strategic TalentChrishon Blackwell Director, ELACI, Bentley University Audra Boni Senior Associate Director, Graduate Career Services, Bentley University Susan Sandler Brennan Associate Vice President, University Career Services, Bentley University Dorothy Commons Senior Career Counselor, Boston College Law School Kathleen Costello Recruitment & Talent Acquisition Lead, CICWendy D’Ambrose Director, MBA/MS Outreach & Outcomes, Bentley University Ann Dexter Executive Director, Human Resources, Bentley University Tamara Dillon Vice President Human Resources, Akebia TherapeuticsCristina Donatelli Senior Talent Experience Specialist, Sonos Janet Ehl Director, Recruiting and Employer Relations, Bentley University Kristen Galfetti Research Associate, Harvard Business SchoolAlyssa Hammond Sr. Associate Director of Career Education and Marketing, Bentley University Amanda Helfand Assistant Director, Undergraduate Career Services, Bentley University Barbara Hyle Director, Career Education and Alumni Career Services, Bentley University Paula Josephs Program Assistant, Bentley University Debra Kennedy Director, Executive Education, Bentley University Shelley Lane Business Development Manager, NESCO Resource Kelly Lehane HR Recruiter, Bentley University Barbara Lipps Career Coach, Bentley University Catherine Maiorana Legal Recruitment and Development Manager, K&L Gates Nancy McCabe Coach, RESULTS Business CoachingMary McGurrin-Novack Associate Director of Professional Development, KL Gates Leonard Morrison Director, Undergraduate Career Services, Bentley University Colleen Murphy Associate Director, Career Services, Bentley University Faviana Olivier Adjunct Faculty, Northeastern UniversityJudy Parisella Owner, JP Marketing Michelle Pasqual Principal, Strategic TalentJennifer Perrigo Assoc. Director of Employer Outreach, Boston College Julie Pomponi Senior Staffing Manager, WinterWymanMaureen Ricciuti Career Consultant and Workshop Facilitator, Keystone Associates Jessica Selchan Career Coach, Bentley University Lisa Toby Asst. Dean, Career Services, Boston UniversityDeborah Turpin Business Development Manager, Tenet HealthcareSue Watson Marketing/HR Consultant, Watson CommunicationsAnna Whitlock Head of Talent Acquisition, CICTracy Wishon Career Advisor, Bentley University

BENTLEY UNIVERSITY CAREER PAVILIONLOCATED IN EXHIBIT HALL A OPEN ALL DAY!


12:30 p.m. – 1:00 p.m. James Beard award-winning chef and visionary behind two of Massachusetts’ most well-known restaurants: TRADE and Rialto, JODY ADAMS is not just a success in the kitchen. Adams has transitioned from entrepreneur, to author, to Top

Chef Masters contestant, to humanitarian where she has raised millions of dollars for causes near to her heart including The Pan Mass Challenge and The Dana-Farber Cancer Institute. Now is your chance to meet her and to dig in beyond food and learn how perseverance, innovation, humility and passion can take your career to the next level. @jodyadams @tradeboston @rialto02138

Politics and government have always been at the forefront for MEGAN COSTELLO. She spent years on the campaign trail with Newton’s Mayor Seti Warren, Obama’s re-election team and as Mayor Walsh’s campaign manager. Her true passion,

however, is around the advancement of women. She is currently spearheading this effort as the executive director of the Office of Women’s Advancement. Whether you want to talk politics or learn how things are progressing in Boston for women leaders, Megan offers a wealth of perspective and guidance. @macostello09

Mover and shaker LIZ MORNINGSTAR has succeeded in creating the only regionally sourced food market of its kind in the U.S. and creating a new civic space right in our backyard! Learn about the Boston Public Market, what Liz is doing to have

a tremendous impact on the agricultural landscape and how you can pull from her experiences to impact positive change for a cause near to your heart. @lizmorningstar

CEO of the Girl Scouts of Eastern Massachusetts, PATRICIA A. PARCELLIN possesses decades of experience as a senior leader and board member in the non-profit and corporate sectors. Tap into her wisdom to learn the top tips and pitfalls to avoid for

shattering the ceiling and getting a seat at the table. @gsem_ceo

Sanofi’s assistant general counsel, MONICA SINGH believes in the power of positive mentor-ship and understands that career paths aren’t always a ladder. Originally enrolled in dental school, she made the shift from dentistry to law and believes

that change is just an opportunity in disguise. Whether you are struggling with a career transition, looking for some coaching, have a legal question or want to talk sports with this avid sports lover and WISE Boston board member, Monica will leave you with the perfect mix of practical advice and inspiration to tackle your next challenge! @msinghesq

LOCAL LEADER MEET-UPSEXHIBIT HALL A, INSIDE THE BENTLEY UNIVERSITY CAREER PAVILION

Take advantage of this once-in-a-lifetime

opportunity to get one-on-one advice from

some of Boston’s leading women by asking

a question about your career, community

and personal development.

To meet our local leaders, just stop by!

You do not need to sign up in advance

— attendance is first-come-first-served,

and we have plenty of time to get your

questions answered!

WHAT MAKES THESE WOMEN SO REMARKABLE?

WHY IS THIS A DON’T-MISS OPPORTUNITY?

REVIEW THE LOCAL LEADER MEET-UP SCHEDULE AND READ FOR YOURSELF.


3:00 p.m. – 3:30 p.m.TONI ELKA understands that life after high school is a risky time for students without a plan, adult support and coaching. Her passion for the culinary arts, coupled with her work as a youth development leader ultimately led her to create Future Chefs.

Here, she uses the creativity of cooking to address the needs of urban youth. From funding, to running a small business, to making a difference in the lives of others, Toni will leave you inspired and ready to make your passion your life’s work! @tonielka

You don’t have to be a performer or artist to bring creativity and design to the workplace. There’s room for everyone to create a masterpiece at your desk and within your team… yes, even you engineers, finance execs and lawyers. Learn from Boston

native, self-taught fashion designer and contestant on season 14 of Project Runway KELLY DEMPSEY. Come chat with her about how you can apply the principles of design to your profession – regardless of how traditional it may be. From Heidi Klum and Tim Gunn to problem solving, Kelly will spill the beans and ignite your creative juices! @_kellydempsey_

Recognized as Massachusetts Principal of the Year and a finalist for National Principal of the Year, PATRICIA C. FRY is not only making positive strides at Plymouth South High School, but is an model of exemplary leadership for educators

nationwide. Commended for empowering staff to lead, she has been able to decrease drop-out rates, create flourishing programs for vocational education, AP courses and the arts and increased school pride for students and staff. Meet Patricia and learn how delegation and empowerment are invaluable tools for driving success in your teams and for your business. @pshsprincipal

BRIDGET HINDLE is the senior vice president and director of diversity and inclusive leadership at Santander. By sharing her passion around develop-ing leaders and empowering the workforce, Bridget will offer practical tools that can be easily imple-

mented. Learn how to celebrate differences and capitalize on all of the strengths of each unique member of your team and help you understand the positive impact doing so will have on your bottom line! @santanderbankus

As the president and CEO of Dimock Center, DR. MYECHIA MINTER-JORDAN transformed the health center facility into a medical home, having spearheaded a $4.9 million dollar grant. Dr. Minter-Jordan has experience in practicing medi-

cine, instructing and running an organization. Come learn how her range of experience can help you navigate your own transformations. @thedimockcenter

3:30 p.m. – 4:00 p.m.Meet JEANNE DASARO and immediately see why she has been featured in The Boston Globe, O, Oprah Magazine and many other publications. As the founder of the Wonder Women of Boston network, Jeanne helps women leaders, artists and profession-

als from diverse backgrounds connect with and support each other. This is your chance to learn from a pro! Get ready to expand your network and learn how to improve your communication and collaboration skills by fostering more meaningful connections thanks to Jeanne’s expertise. @jeannedasaro

As the director for strategic marketing for the Boston Celtics, KARA HUTCHINSON is a brand management and communications guru. Meet Kara for practical tips around promoting yourself, your company and landing that next promotion and

opportunity! @klhutch3

As the executive director of ArtsBoston, Boston’s largest and most high-impact nonprofit arts service organization, CATHERINE PETERSON can offer you great insight around the greater Boston art scene and can talk about how the arts can strength-

en your life and community. @artsboston

Top-ranked U.S. urologic surgeon ONEEKA WILLIAMS is on a mission to save the lives of her patients, but also to educate, empower and enrich the lives of children, especially girls, toward a greater interest in STEM. She does this through the

creation of the “Dr. Dee Dee Dynamo” book series of illustrated children’s books. Whether you have a STEM or medical question, or you want to learn how to get published, don’t miss your chance to meet Oneeka and feel empowered. @droneeka

LOCAL LEADER MEET-UPSEXHIBIT HALL A, INSIDE THE BENTLEY UNIVERSITY CAREER PAVILION


The Massachusetts Conference for Women is committed to your health and well-being. Open all day from 7:30 a.m.–5:00 p.m., the Boston Scientific Health & Wellness Pavilion will feature: • Expert speakers • Complimentary hand and chair massages • Exciting women-run business boutiques offering unique products to support healthy living • Strategies to achieve optimal health and prevention

DON’T MISS THE EXCITING HEALTH & WELLNESS CLASSROOM FEATURING AN AMAZING ROSTER OF SPEAKERS AND CLASSES:

7:45 a.m. – 8:00 a.m. How to Flourish Under Stress Speaker: Jan Bruce, author, meQuilibrium: 14 Days to Cooler, Calmer and Happier @mequilibriumYou can’t annihilate stress. But you can learn to manage it peacefully—and you don’t need to radically change your life to do so. Jane Bruce has extensively researched this topic and developed an approach that gets at its roots, so stress can’t flourish, but you can. 8:00 a.m. Q&A with Jan Bruce.

8:05 a.m. – 8:25 a.m. Understanding Women’s Preventive Healthcare Speaker: Lori Fontaine, vice president, clinical affairs, Hologic, Inc. @hologic Guidelines for preventive services in women’s health are changing as scientific evidence and newer technologies emerge to support earlier diagnosis and more effective treatment. This session will open a dialogue regarding women’s preventive healthcare such as mammograms, screenings for cervical cancer, perinatal care and others. As healthcare costs are driven

toward consumers, we will arm participants so that the voice of women as managers of their personal and family’s health should be based on facts to ensure the right choices for the right care at the right time.8:25 a.m. Q&A with Lori Fontaine.

11:05 a.m. – 11:25 a.m. The Corporate Athlete®: Leveraging Your Energy for High Performance Speaker: Jennifer Lea, BS, CSCS, CPT, director, facilitator development, Johnson & Johnson @theenergizedmom Human energy is the most critical resource businesses have. But in today’s 24/7 environment, the constant pressure to perform means organizations are asking more of their employees than ever before. The problem is that without the right training, the demands on employees’ energy inevitably exceed capacity, resulting in suboptimal performance, disengagement, health issues,

and poor work-life balance. Based on the sciences of performance psychology, exercise physiology and nutrition, this session will offer tips for how you can manage your energy capacity and better meet the ever-increasing demands in the workplace. You will learn how to become more productive and effective under pressure without sacrificing your health and happiness. 11:25 a.m. Q&A with Jennifer Lea.

12:35 p.m. – 12:55 p.m. Understanding Women’s Preventive Healthcare Speaker: Lori Fontaine, vice president, clinical affairs, Hologic, Inc. @hologic Guidelines for preventive services in women’s health are changing as scientific evidence and newer technologies emerge to support earlier diagnosis and more effective treatment. This session will open a dialogue regarding women’s preventive healthcare such as mammograms, screenings for cervical cancer, perinatal care and others. As healthcare costs are driven

toward consumers, we will arm participants so that the voice of women as managers of their personal and family’s health should be based on facts to ensure the right choices for the right care at the right time.12:55 p.m. Q&A with Lori Fontaine.

LOCATED IN EXHIBIT HALL A OPEN ALL DAY!


3:00 p.m. – 3:20 p.m. Defining Real World Evidence Speaker: Julie Locklear, VP, health economics and outcomes research, EMD Serono @emdserono Organizations like EMD are looking beyond the clinical trial to gather data with the aim of improving the lives and well-be-ing of patients with difficult-to-treat diseases. This informal discussion will explore the patient-centric approach taking the medical community by storm. Attendees will learn how manufacturers are leveraging real-world evidence to address the unmet

needs of patients as well as to improve the efficiency of clinical trials and what it means for you.3:20 p.m. Q&A with Julie Locklear.

3:25 p.m. – 3:45 p.m. The Corporate Athlete®: Leveraging Your Energy for High Performance Speaker: Jennifer Lea, BS, CSCS, CPT, director, facilitator development, Johnson & Johnson @theenergizedmom Human energy is the most critical resource businesses have. But in today’s 24/7 environment, the constant pressure to perform means organizations are asking more of their employees than ever before. The problem is that without the right training, the demands on employees’ energy inevitably exceed capacity, resulting in suboptimal performance, disengagement, health issues,

and poor work-life balance. Based on the sciences of performance psychology, exercise physiology and nutrition, this session will offer tips for how you can manage your energy capacity and better meet the ever-increasing demands in the workplace. You will learn how to become more productive and effective under pressure without sacrificing your health and happiness.3:45 p.m. Q&A with Jennifer Lea.

3:50 p.m. – 4:10 p.m. Why You Should Always Take the Stairs! Speaker: Catherine Tucker Marshall, director, Global Business Development, Reebok Intl. @reebok Women in today’s workplace are managing to juggle more than ever. However, in the midst of looking like an overachiever; the ‘do it all’ mom, manager, professional, charity head, is It possible that amidst all the selfLESSness, there is a tipping point, where you’re operating at a loss? Isn’t it time to stop putting “you” on the backburner and start reprioritizing so that

you can focus on the catalyst to success for both professional and personal goals: Fitness! Whether fitness is something already in your life, or something that’s a ‘when I can’, learn why it’s so important to put it at the top of the ‘TO DO’ list. Straddling both the corporate world and fitness world as a instructor, Catherine Tucker discusses the impact fitness has had on her career and life growth as well as the women she has trained. She’ll take a deep dive into why the effects of fitness today are so critical to being more human as a woman and being a key contribu-tor to not just your company, but society. In the pursuit of self improvement, learn how to let fitness be the impetus of being the best mother, sister, wife, employee, manager possible. 4:10 p.m. Q&A with Catherine Tucker Marshall.

4:15 p.m. – 4:35 p.m. Building a Culture of Health in the Workplace Speaker: Dr. Mike Sokol, chief wellness officer, Sanofi @sanofi In 2014, Sanofi US embarked on a journey to improve the health and well-being of its employee population via the imple-mentation of a comprehensive wellness strategy. This presentation will focus on the development and implementation of the initiative, the key objectives and program elements, as well as the evaluation and results. It will also touch upon how to

structure incentives for participation and linkages with the company’s other health strategies and benefits.4:35 p.m. Q&A with Dr. Mike Sokol.

4:40 p.m. – 5:00 p.m. Quick Tools to De-Stress During the Day and Sleep Better at Night Speaker: Sara DiVello, author, Where in the OM Am I? @saradivello Stress can negatively impact how you feel and function in your life at work and at home. Studies also show that millions of Americans have trouble sleeping or don’t get enough sleep, and that women are more likely than men to suffer from insomnia. A lack of sleep can leave you feeling stressed, foggy, exhausted, grumpy, less-effective at work, and less-than-your-best at home

(and in the rest of your life). Join best-selling author and noted yoga teacher Sara DiVello to learn tools and techniques to help you step back, de-stress, and release anxiety during the day, as well as experience profound rest and deep sleep at night.5:00 p.m. Q&A with Sara DiVello.

Merck KGaADarmstadt, Germany

HEALTH & WELLNESS PAVILION ANCHOR SPONSORS AND EXHIBITORS:


SMALL BUSINESS MARKETPLACELOCATED IN EXHIBIT HALL A OPEN ALL DAY!

SUPPORT WOMEN OWNED SMALL BUSINESSES BY SHOPPING THE EXHIBITS AVAILABLE HERE ALL DAY!

COME TAKE ADVANTAGE OF THE MANY OPPORTUNITIES AVAILABLE TO GROW AND MANAGE YOUR SMALL BUSINESS!

PITCH YOUR PRODUCT 3:00 p.m. – 5:00 p.m.Join us for this amazing opportunity to pitch your product idea to Tory Johnson, of Good Morning America’s Deals and Steals, and receive LIVE feedback on stage! Visit vistaprint.com for everything to market your business.

Also be sure to stop by for a Small Business Roundtable! See the next page for session listings.


Don’t miss your opportunity to sit down with some of Boston’s best and brightest in business for these intimate ses-sions. Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come-first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast. Roundtables will take place at the following times:

■ 3:00 P.M.–3:30 P.M. ■ 3:35 P.M.–4:05 P.M. ■ 4:10 P.M.–4:40 P.M.

Roundtable 1: Grow Your Business Speaker: Juliette Mayers, president and CEO, Inspiration Zone LLC @jcmayers This dynamic action-packed session is designed to provide entrepreneurs and small businesses with practical information to accelerate business growth. This includes how to supercharge your business networking and learn from your peers, as well as understanding what top resources are available for women and minorities. Learn ways to increase your chances of getting the

capital you need to grow your business and how to create an action plan to accelerate your marketing and business effectiveness.

Roundtable 2: Bringing Your Idea from Concept to Market Speaker: Laurie Miller Voke, founder, Female Fan Association @sportssell How do you turn your concept or idea into a business or brand that is ready to command market share? In this roundtable discussion, learn from a marketing and branding maven who has successfully brought various brands and products to market for herself and for her clients. Learn what it takes to compete in a discount obsessed market and create the brand loyalty you

need to capture market-share fueled with actionable takeaways.

Roundtable 3: Getting Your Business Off the Ground: Understanding the Funding Options Speaker: Sheryl Schultz, co-founder & president, CabinetM @cabinetm1 Starting any business is hard work, but not all businesses will raise the capital to grow and expand in the same way. This roundtable will explore the pros and cons of various funding options. You will learn the fundamentals of funding and understand what options are available and the key considerations for raising capital. Attendees will also explore the basics of

bootstrapping including tips and techniques for making it work on a shoestring budget. You will walk away with a solid understanding of the various options available and what is best for your business and your unique situation.

Roundtable 4: Strategies for Scaling Your Business Speaker: Kirstyn Pearl, founder, Seacoast Sweets @kpearl89 With her grandfather’s peppermint patty recipe handed down in 2010, Kirstyn Pearl started Seacoast Sweets out of her college dorm room. Word began spreading, more flavors were added to the mix and demand grew exponentially. With a love for all things sweet, Kirstyn was able to quickly turn the company into a seasonal holiday highlight and now operates year-round for

all to enjoy. Using her real-life experiences, this session will share strategies for getting your business up and running (a big hurdle in itself ), and then ways to take it to the next level. You will gain insight on how to recognize business growth opportunities, how to create them, and best practices for avoiding the many pitfalls involved.

SMALL BUSINESS ROUNDTABLES



Roundtable 5: Social Entrepreneurism: Building a Business Model that Gives Back Speaker: Lauren Bettencourt, brand communications manager, global brand relations, ALEX AND ANI @ljbettencourt @alexandani Social entrepreneurism is on the rise causing lots of Gen X and Gen Y entrepreneurs to think about business in a different way – beyond just basic business principles and focused on ways to give back to the greater community. This roundtable will offer practical how-to advice and inspiration for building a business model that makes money and also has a positive social impact

and return to society. Attendees will explore many topics including how to select a cause that is relevant and aligns with your passion – includ-ing how best to serve them. Also learn how to identify partnerships and collaborations that would be critical to developing your business model and achieving success.

Roundtable 6: How to Charge What You Are Worth Speaker: Kate Beeders, entrepreneur, author and creator, Money Accelerator System™ @successkate Learn the three keys for frustrated entrepreneurs who are ready to quickly break through their invisible financial glass ceiling now! Are you tired of not earning the money you desire? Do you feel uncomfortable asking for money? Money blocks can be holding you back from reaching your goals. Learn from Kate Beeders how to get clarity, overcome obstacles and the critical

steps to move forward and get on track.

Roundtable7: Getting Past Hello: Cultivating Lasting Relationships Speaker: Kimberly Miles, founder, Miles In Heels @kimmilesinheels Getting Past Hello!”™ is a totally unique, out-of-the box way of focusing on the art of creating lasting business relationships. This roundtable will offer you the necessary tools to take charge of any networking situation. Learn how to meet new clients and get past hello by taking those introductions to the next level.

Roundtable 8: The Brand is YOU Speaker: Lisa Murray, principal, Trevi Communications @lisamurraytrevi What is truly unique about your business? Why do customers choose to do business with you instead of your competitors? If you are struggling to answer these questions, you are not alone. Many small business owners are unable to articulate what sets them apart from the crowd. Discover how your unique brand identity can be brought into sharper focus and motivate your

customers to prefer doing business with you.

Roundtable 9: Transitioning from Traditional Worker to Entrepreneur Speaker: Randy Kamen, Ed.D., psychologist, educator and author, Behind The Therapy Door @drrandykamen Taking the leap from a traditional career to being a small business owner/entrepreneur is an undertaking that involves many moving pieces. What are the skills and strategies you need to manage the transition? How can you tackle everything without feeling overwhelmed? What resources are available to help you maneuver the process? Attend this roundtable to get answers to

these questions and more. Regardless of where you are in your process of transition, seasoned expert and veteran entrepreneur Randy Kamen can help you tackle the challenges that lie ahead.

Roundtable 10: Coopetition: How to Partner with the Competition Speaker: Sabina Nawaz, CEO and founder, Nawaz Consulting @sabinanawaz Would you like to expand your market, drive new revenue and create innovative new offerings for customers? Attend this session and learn how to harness the power of joint ventures to turn competitors into partners. Offering practical tips, expert Sabina Nawaz will share guidance on how to approach the competition to create mutually-beneficial deals. Attendees will

understand how to share ideas, contacts, and services with your competitors without sacrificing any of your goals. Also, learn to approach your competitors with generosity to generate increased revenue and growth, and explore real-life stories of other in-the-trenches entrepreneurs who have used these same techniques to make more money, expand their client base, and grow their businesses.

Roundtable 11: Marketing in a Technology-Driven World Speaker: Anita Brearton, co-founder & CEO, CabinetM @cabinetm1 Marketing has become a technology-driven industry, changing more in the past five years than at any time in its history. This change has made it difficult for women who have stepped off the marketing career track to integrate effective marketing within their businesses or to immediately on ramp into existing positions. This roundtable will investigate the changing role of

marketing, and will help attendees: • Start to learn the new language • Familiarize yourself with the new technology • Position yourself to find new marketing roles in the workforce



SOCIAL MEDIA ROUNDTABLESLOCATED IN EXHIBIT HALL A, INSIDE THE EMC TECHNOLOGY PAVILION

Understanding that conference attendees come to the “table” with a very diverse set of social media skills, needs and in-terests, we are thrilled to offer social media roundtables. Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a very focused and specific topic within the social media world. Round-tables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come-first-served. We encourage you to come early to guar-antee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity to par-ticipate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast. Roundtables will take place at the following times in the exhibit hall:

■ 3:00 P.M.–3:30 P.M. ■ 3:35 P.M.–4:05 P.M. ■ 4:10 P.M.–4:40 P.M.

Roundtable 1: Twitter: No More Shouting Into the VoidSpeaker: Nicole Blades, senior associate tech editor, Cool Mom Picks @nicoleblades There are practically a million stories posting on Twitter every second…or at least it feels that way. How do you tell your story and amplify your message in the middle of all that? This roundtable will cover key topics like defining your platform, finding like-minds, hashtag strategy, aligning worthwhile partnerships and building your brand on Twitter.

Roundtable 2: Trolling: Strategies to Avoid and Overcome Online Harassment Speaker: Lauren Leader-Chivee, co-founder and CEO, All In Together Campaign Inc. @laurenchivee Social media can be an essential tool these days for anyone trying to build their pubic brand. At the same time, the risks can be significant. Online harassment or “trolling” has become a significant problem especially for women who can face an avalanche of vitriol from men online hiding behind the veil of web anonymity. There have been efforts to crack down but the issues persist. In

this discussion we’ll explore the challenges and opportunities and learn how to use social media for good, and how to avoid the bad.

Roundtable 3: Corporate Blogging 101 Speaker: Juliana Casale, content marketing manager, Nanigans @attackofthetextYou’ve probably heard the phrase “Content is king” a million times, and read that your business needs a blog to be successful. But does corporate blogging offer an actual return on investment? And if it does, how can you maximize the impact of your content efforts? This roundtable will focus on concrete ways to measure your blog’s value, as well as tips for increasing blog traffic and lead generation.

Roundtable 4: Using Social Media to Create a Movement Speaker: Jeanne Demers, COO, WeStopHate.org and co-author, FLAWED @jeannedemersSpeaker: Emily-Anne Rigal, founder and director, WeStopHate.org @emilyanne_rigal Social media can be used for social good. This roundtable focuses on how to successfully use social media to generate awareness about your cause. Honing in on authenticity is the key. We will explore how being honest

and transparent serves as the foundation for a social media movement that will engage people in a genuine way and inspire participation.

Roundtable 5: How to Produce Content That Your Audience WantsSpeaker: Kate Bachman, senior PR account executive, Industrium @chiokateThere is this frantic hype around social and digital channels to be all things to all people. Brands and individuals try to develop content for everything or automate channels just for the sake of being present. Ultimately, this leads to a lot of noise on social that doesn’t drive results and creates a perfect storm for burnout. This session will help participants identify the best

channels and content styles for their audiences. Together, we will focus on effective audience identification and content consumption habits as well as efficient and realistic content calendar development and execution.


SOCIAL MEDIA ROUNDTABLESLOCATED IN EXHIBIT HALL A, INSIDE THE EMC TECHNOLOGY PAVILION

Roundtable 6: Building Your Personal Brand with Social MediaSpeaker: Tiffanie Stanard, founder and CEO, Prestige Concepts and co-host & producer, We are MENT, Radio One @pconceptsllc @wearement Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand. Learn the best ways to define your message and expertise, be social, build real relationships and

the elevation of your career will begin. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your personal brand and expand your network. Together we will explore how to utilize Facebook, Twitter, Instagram and blogs to build your brand.

Roundtable 7: Connecting Influencers and Branding Speaker: Roxanna Sarmiento, VP, client services, Latina Bloggers Connect and social media fellow, UN Foundation @_roxsar_Attend this discussion to learn how to develop relationships with the online influencers that can get your business noticed. Learn how to set the tone for mutually beneficial connections between influencers and brands. We will also explore how on-line campaigns are created and the key social media networks for marketing campaigns.

Roundtable 8: Leave a Lasting Impact with Instagram Speaker: Casey Carey-Brown, blogger, Life with Roozle @lifewithroozle Instagram is here to stay. It’s beautiful, fast and can leave a lasting impression. From basic phone photography tips and the social best practices -learn how to get started, keep going and succeed in connecting visually with your networks, both personally and professionally.

Roundtable 9: Search Engine Optimization: Tips to Improve Your Website Traffic Speaker: Michelle Miller Groves, president, Social Good Marketing, Inc. @sogoodmarketing Search Engine Optimization, better known as SEO, when implemented correctly, has the potential to drive a significant amount of new traffic to your website. Is your site optimized for on-page SEO? Off-page SEO? SEO is an important element of inbound marketing, which is a strategy digital marketers use to pull traffic to their website. Historically, marketing has

focused on pushing outbound messages to attract customers, but the way we search for goods to supply our needs has changed fundamentally. Attend this roundtable to learn the latest tips and tricks to improve your website traffic.

Roundtable 10: Why E-Commerce Has Become a Game-Changer Speaker: Stacy DeBroff, founder and CEO, Influence Central & CEO, Mom Central @stacydebroff From e-commerce reviews on blogs, online sites and social media platforms, to today’s reliance on online shopping, digital technology has completely upended the consumer purchasing journey. Consumers eagerly seek out e-commerce reviews for first-person recommendations, insights on new brands they want to try and product and usage information before making a

purchase — whether it’s online or in a brick-and-mortar store. Attend this discussion to learn how e-commerce has transformed the consumer experience and explore research findings around the impact of e-commerce reviews on consumer behavior, what this means for marketers, and where we go from here.

Roundtable 11: Using Social Media to Increase Attendee Engagement Before, During and After Events Speaker: Diana Vertus, founder and event producer, Exquisite Design Concepts & co-founder, Franklin Park Art Grove @exquisitedecorSocial media is now one of the most essential tools brands can use to better understand and improve the attendee experience. Social media remains a great way to collect meaningful data about events, interact with attendees, request feedback and create

post event engagement with audience. Event success is not measured solely on numbers, but in your ability to provide tools and encourage-ment attendees need to spread brand messaging and online activity. This roundtable discussion will focus on going beyond quantitative mea-sures to create experiences that drive your target audience to increase social media sharing and become the voice of your brand.

Roundtable 14: Crisis Management: How to Protect Your Reputation and Leverage a Social Media Crisis Speaker: Elaina Featherstone, marketing manager, Her Campus Media @elainafstoneIt’s every company’s worst 5am wakeup call - there was an influx of chatter on your social channels throughout the night... and it’s not good. Social media is every company’s most fickle frenemy. So what do you do when your once loyal following is lambasting you and it’s going viral? This roundtable discussion pinpoints the best ways to approach and even leverage social

media crisis, the steps to putting a crisis management plan in place, and tips and tricks on how to prevent your Social following from ruining your business’s reputation in the first place.


STAGESTAGE

KEYNOTE LUNCHEON SEATING HALL B

This map shows the

assigned seating for

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SAVE THE DATE FOR NEXT YEAR’S CONFERENCE

THURSDAY, DECEMBER 8, 2016

To be notified of the 2016 registration opening date be sure to include your email on our newsletter list online

MACONFERENCEFORWOMEN.ORG

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