Date post: | 16-Jul-2015 |
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Types of SEO Optimization
• There are two type of page optimization techniques
1. On page optimization
2. Off page optimization
The two techniques are discussed bellow after the diagram.
On-page Optimization Techniques
• In a layman’s language, when we directly work on the pages of our
website that is on page optimization.
• The activity is done on the page for search engine ranking.
• Examples of On page Optimization are:-
On-page Optimization Techniques(cont.)
• On page optimization refers to factors that have an effect on your web
site listing in organic search results. The factors are either controlled
by you or by the coding on your page.
Off-page Optimization Techniques
• When you are not working directly on the page but you some how but
somehow you are using the links to those pages to promote then it is
off-page optimization.
• These are the factors that have effect on your web page or web site in
search results.
Off-page Optimization Techniques
• The factors are neither controlled by you nor the coding on your page.
• Examples:-
1.Link popularity
2.Page rank
Which Optimization Techniques is good for
Business
• Although both the optimization techniques are important but on page optimization is preferable.
• SEO Check list for On page Optimization
• Always start with keyword selection, research and testing
• Meta description tag
Which Optimization Techniques is good for
Business(cont.)
• Alt tags
• Heading tags
• URL structure
• Internal Linking strategy
• Content
• Keyword density
Which Optimization Techniques is good for
Business(cont.)
• Site maps
• Track target keywords
Avoid
• Duplicate content
• Offsite images
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