Webinar@CPRJ Live One-Stop Customized Solution For B2B companies, attending conferences has always been one of the most effective methods for acquiring sales leads. However, traditional conference marketing faces several challenges, such as high costs, audience regionalization and low attendance rates. Meanwhile, video marketing continues to grow rapidly. Surveys shows that 96% of users find video content helpful in making purchasing decisions*. Therefore, webinar marketing – combining the advantage of conference and live video broadcast, has become an important tool to generate leads more efficiently. *Source：JLB Media Productions & Emarketer Why Webinars • Breaks geographical/time restrictions • Easy to participate • No venue/travel expense Why CPRJ • One-stop customized solution • Selective database with detailed industry segmentation • Multi-channel promotion metrics What For • Acquire sales leads • Launch a new product, technology or application • Increase customer loyalty • Enhance brand awareness Global Members Monthly Active Readers WeChat Followers WeChat Groups Weibo Followers Conference Attendees Target Audience 600k+ 200K+ 52K+ 10+ 1,600K+ 8K+ Target Industries Automotive Packaging New Energy Food and Beverage Recycling Moulds & Dies Chemicals and Raw Materials Equipment Manufacturing Product/ Industrial /CMF Design and more… E&E Medical Construction LED Lighting Sports & Leisure Plastic & Rubber Products Aerospace/Aviation/Railway Transport Electronics, IT & Telecommunications
Transcript
Webinar@CPRJ Live
One-Stop Customized Solution
For B2B companies, attending conferences has always been one of the most effective methods for acquiring
sales leads. However, traditional conference marketing faces several challenges, such as high costs, audience
regionalization and low attendance rates.
Meanwhile, video marketing continues to grow rapidly. Surveys shows that 96% of users find video content
helpful in making purchasing decisions*. Therefore, webinar marketing – combining the advantage of
conference and live video broadcast, has become an important tool to generate leads more efficiently.
*Source：JLB Media Productions & Emarketer
Why Webinars
• Breaks geographical/time
restrictions
• Easy to participate
• No venue/travel expense
Why CPRJ
• One-stop customized solution
• Selective database with detailed
industry segmentation
• Multi-channel promotion metrics
What For
• Acquire sales leads
• Launch a new product,
technology or application
• Increase customer loyalty
• Enhance brand awareness
Global Members
Monthly Active Readers
WeChat Followers
WeChat Groups
Weibo Followers
Conference Attendees
Target Audience
600k+ 200K+ 52K+ 10+ 1,600K+ 8K+
Target Industries
Automotive Packaging New Energy
Food and Beverage Recycling Moulds & Dies
Chemicals and Raw Materials Equipment Manufacturing Product/ Industrial /CMF Design and more…
E&E Medical Construction LED Lighting Sports & Leisure Plastic & Rubber Products Aerospace/Aviation/Railway Transport
Electronics, IT & Telecommunications
79% Attendees are decision makers and influencers
Senior Management/ Management
43.6%
Chief Engineers/ Engineers 35.2%
Purchasing/ Marketing/ Sales etc. 12.8%
Others 8.4%
Philips
P&G
MIDEA
Cisco
Baxter
Gree
DAIKIN
Huawei
MicroPort
ASUS
LG
Haier
Apple
ZTE
Vivo
Coolpad
TCL
Foxconn
Honda
Xiaomi Inc.
GE Healthcare
Lenovo
Momentive
Fitbit
SAMSUNG
Yanfeng Motor
BAIC Group
Great Wall Motor
Sika China
IAC Group
Ford
Food Union
Amcor
Nestle
Coca Cola
Mars China
Mengniu
Danone
…
Audience Profile
Average per Webinar
241 Registrants
105 Attendees
49
Surveys
28
Questions
44% Attendance
Rate
Attendees From
Above data source: CPRJ webinars in past 12 months
