Date post: | 22-May-2015 |
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One story of a Gaming Companyby Vadim Dagman
Background - before games
15 years in technology startups. Video gadgets and applications.
Let’s make a game!
Slingshot Cowboy – living a rock star dream
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120,239123,768
92,969
71,752
35,274
20,01011,3177,5635,198
4,0833,147120
123105114 118
Slingshot Genre evolution
Building up portfolio
15,000,000 users / 200,000,000 sessions
Marketing – what worked what didn’tCross Promotion
In-app Advertising (Admob)
FreeAppADay
Rewarded Installs (Tapjoy)
App Reviews
Social Marketing
Press Releases
General PR
PR Breakthrough
BITS OF WISDOM
Be ready for success
How to monetize• Full screen ads between levels
• Ad banners on static screens where people linger (Leaderboards are perfect)– Use mediation (Adwhirl)
• InApp purchases to upsell premium features and virtual goods
How to get featured
Track, Test, Analyze, Iterate
Make it inherently viral
Rock the World
Settle disputes with your friends wherever they are!