One Sunday in March
It’s your job to bring its British sense of humour and unique approach to fashion to another country – which country is up to you.
Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them.
THE BRIEF
Ted Baker Research
GREEN: Johannesburg is one of the greenest cities in the world
Ted Baker Green GOLD: Linked to the birth of Johannesburg It is believed that one Sunday in March of 1886, gold was discovered in the Witwatersrand Johannesburg started originally as a mining village, with people all over the world quickly settling there, seeking fortune 10 years later, Johannesburg was already a larger
town than Cape Town Additionally: Nelson Mandela changed the rugby colours to green and gold in an effort to bring the country together
CAMPAIGN IDEAS
Embody British sense of humour by using models wearing Ted Baker doing traditionally British things in South African settings
Translating Ted Baker’s quirky personality into our campaign by dressing models in animal masks
Incorporate GOLD by adding small touches to the print ads