Online AdvertisingSEO versus PPC

By Ghizlaine Mallek

Search Engine Marketing

• Internet Marketing Strategies •Visibility and Web Traffic•Continuous Process

•Two Types of SEM Strategies:•Search Engine Optimization•Paid Search

The Basics

•Spiders

•Indexing

•Relevant Keywords

Organic and Paid Search Results

Paid Search Results

OrganicSearchResults

What is Search Engine Optimization?

•Process of optimizing a webpage to show up on the search engine results page•Easier to crawl, index, and understand a website’s content•Based on the search engine’s algorithm•Ranking determined by:• On-Page Factors• Off-Page Factors

What is Paid Search?

•Pay-Per-Click Model•How It Works:• Google AdWords Account• Select Keywords• Create Relevant Ads• Bid on Keywords• Ads are displayed• Advertiser pays when ads are clicked on

Where Do My Ads Show Up?

The Google Network

The Google Search Partners Network

Google’s Display Network

How to Construct Ads

Headline – 25 characters

URL (Display & Destination)

Description Line 1 – 35 characters

Description Line 2 – 35 characters

Thank you for your time!

I hope you enjoyed the presentation.

Sources http://blog.hubspot.com/blog/tabid/6307/bid/6442/1

2-Amazing-SEO-Infographics.aspx

http://www.hmtweb.com/marketing-blog/dynamic-search-ads-google-adwords-seo-impact/

http://www.wordstream.com/images/screenshots/google-adwords-creating-ad-text.gif

http://www.quicksprout.com/images/5seorules.jpg

http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate

http://www.youtube.com/watch?v=BNHR6IQJGZs