Web Advertising for Bangladeshi

Market

Outline on Online Advertising Media Plans and Strategies

Introduction

Slide 2

Benefits of Web Advertising

Profit

Advertising

Marketing

• Suited for Internet Businesses• Comparatively low CPC• Full Control on Budget• Full Control on Time• PPC, CPM, and CPA Ads• Specific Targeting• Quality Traffic• Qualified Visitors• Visibility of Traffic & ROI• Better Media Strategy• Broader Reach• Track CPA, Calls, CPS.

Introduction

Slide 3

Web Advertising Media

Profit

Advertising

Marketing

Facebook Ads• Bids can start from $0.01 per click.

Google Ads• Bid can start from $0.01 per click. • Need keywords research and setup• Keyword based ads• Content network ads

Display Banner Ads• Image or Flash Ads• On popular Bangladeshi sites

Rich Content Ads• Video ads• Shareable Image Ads• Interactive Flash Ads

Facebook Ads

Slide 4

Facts About Facebook Ads

• Starts from 0.01 per click• Relatively less competition• Attracting most time on

site • Best media for young• 5,48,180 Bangladeshis• Demographic targeting• Keyword-based targeting• Facebook Page

advertising• Advertising on birthdays• Unicode Ad Support

Facebook Ads

Slide 5

Snapshot and Samples of Facebook Ads

Facebook Ads

Google Ads

Slide 6

Facts About Google Ads

• Starts from 0.01 per click• Relatively less competition• All internet users use it• Largest Content Network• Best media for all ages• 1% Bangladeshi users• Demographic targeting• Keyword search target• Content Networks target• Placement advertising• Unicode ad support

Google Ads

Slide 7

Snapshot and Samples of Google Text Ads

Google Text Ads

Google Ads

Slide 8

Snapshot and Samples of Google Image Ads

Google Image Ads

Google Ads

Slide 9

Snapshot and Samples of Google Search Ads

Google Search Ads

Display Banner Ads

Slide 10

Facts About Display Banner Ads

• Time-based Ads

• No Click-based Pricing

• No Impression Pricing

• More Flexibility in Ads

• Promoting in Popular Sites

• Often Cheaper than PPC

• More Communication OH

• Specific Group Targeting

Display Banner Ads

Slide 11

Snapshot and Samples of Display Banner Ads

Display Banner Ads

Rich Media Ads

Slide 12

Facts About Rich Media Ads

• Audio-Visual Ads

• More Entertaining

• Viral and Wide-spread

• Liberal from Regulations

• Dependant on Users’ Will

• Lower Cost than TV Ads

• Best TV Ad Alternative

• Best media to test TV ads

Get Started

Slide 13

What you need to Get Going with Web Advertisement

Profit

Advertising

Marketing

Good Marketing Plan• Freebies or Free Trials• Rebate or Coupons• Call for Contact (Fill form)• Call for Engagement (Sign Up)• Other Call for Actions

Landing Page• Well Optimized Landing Page• Embed Message for Call for Action• Web Analytics Setup for Monitoring• Contact Form and Other Conversion Page

Display Banner Design• Image Ads in Various Banner Sizes• Flash Ads with Actions in Various Sizes

Rich Content Ads• Video Ads with Viral Capability• Compatibility with Web Media