online advertising system

8/18/2019 online advertising system

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WE Online Advertising Agency

ABSTRACT

Advertising, generally speaking, is the promotion of goods, services, companies and

ideas, usually performed by an identified sponsor. Marketers see advertising as part of an

overall promotional strategy. Other components of the promotional mix include publicity,

public relations, personal selling, and sales promotion.

Advertising involves the process where in a massage is designed so as to promote a product, a

thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the

use of the various mediums of communication. From the newspaper, magaines, posters, neon and

fluorescent signboards, billboards to the commercial on T!, laser shows to inflated high"rise figures

and ob#ects, advertising has come a long way. The work is formidable as it spearheads a process

intended to attract, modify, change and influences public opinion.

Advertising industry has three major sectors.

• $usiness or organiation which wishes to advertise,

• Media which provides the medium for advertising and

• Ad"agency which creates the ad to suit the need of the firm.

MEDIUM ADVANTAGES LIMITATIONS

Newspa

persFlexibility% timeliness% good local market coverage%

broad acceptance% high believability.

Short life; poor

reproduction quality; small

pass along audience.

Televisio

n

Combines sight, sound and motion;

appealing to the senses; high attention;

high reach.

igh absolute cost, high

clutter, !eeting e"posure,

less audience selectivity

Radio #ass use, high geographical anddemographic selectivity; lo$ cost.

Audio presentation only;lo$er attention than

television;

Magazin

es

igh geographical and demographic

selectivity; credibility and prestige; high

quality reproduction, long life; good

pass%along readership.

&ong ad purchase lead

time; some $aste

circulation; no guarantee

of position.

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Introduction

The Online Advertising Agency is to automate all operation . generally it includes the order

processing, &eservation management and 'chedule management. before automating

&eservation we have to understand the concept of Online Advertising Agency. Of any

operation we make a system which do work automatically as the respective events occurs, for

which it is meant. These are best examples of the management system.

T()*+O&- 'olutions provides a wide range of value"added nformation

Technology /T0 consulting through our presence in the 1nited 'tates and ndia. Our offshore

Advertising centers allow us to deliver high"2uality, on"schedule services to our )lients in acost"effective and efficient manner. T()*+O&- 'olutions3 )lients, due to their growth

and range of automation needs, re2uire specialied information technology support that is

either not available internally or does not #ustify permanent increases in personnel. $ecause

of our 'taff4s determination to continually deliver on"schedule, cost"effective, and 2uality

services, positive long"term )lient relationships are developed. These relationships form the

base of our business from which we continue to pursue new )lients and pro#ects. This

concept has resulted in many successes and significant growth in our organiation.

*ere we are try to developed such type of system is provide the automation on any type of

&eservation. That means a Agency which has the type system which provide the facility to

the 1ser of the reserve for advertising in different media without any complexity.

For example any customer wants to register in listed newspaper from the system than first of

all customer choose the day from5to he5she can see the more than one type of there and then

he.

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Feasibility Study

-epending on the results of the initial investigation the survey is now expanded to a more

detailed feasibility study. 6FEASIBILITY STUDY 7 is a test of system proposal according toits workability, impact of the organiation, ability to meet needs and effective use of the

resources. t focuses on these ma#or 2uestions8

9. +hat are the user3s demonstrable needs and how does a candidate system meet

them:

;. +hat resources are available for given candidate system:

Form a pro#ect team and appoint a pro#ect leader.

> ?repare system flowcharts.

> (numerate potential proposed system.

> -efine and identify characteristics of proposed system.

> -etermine and evaluate performance and cost effective of each proposed system.

> +eight system performance and cost data. > 'elect the best"proposed system.

> ?repare and report final pro#ect directive to management.

3!" Technical feasibility

A study of resource availability that may affect the ability to achieve an acceptable system.

This evaluation determines whether the technology needed for the proposed system isavailable or not.

@ )an the work for the pro#ect be done with current e2uipment existing software technology

available personal:

@ )an the system be upgraded if developed:

@ f new technology is needed then what can be developed:

This is concerned with specifying e2uipment and software that will successfully satisfy the

user re2uirement. The technical needs of the system may include8

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Front#end and bac$#end selection

An important issue for the development of a pro#ect is the selection of suitable front"end and

back"end. +hen we decided to develop the pro#ect we went through an extensive study to

determine the most suitable platform that suits the needs of the organiation as well as helps

in development of the pro#ect. The aspects of our study included the following factors.

Front#end selection%

The .B(T Framework is a new computing platform that simplifies application development

in the highly distributed environment of the nternet.

9. t must have a graphical user interface consist of )C frame work that is use by T

background user.

;. 'calability and extensibility.


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3&" 'conomical feasibility

(conomic #ustification is generally the 6$ottom ine7 consideration for most systems.

(conomic #ustification includes a broad range of concerns that includes cost benefit analysis.

n this we weight the cost and the benefits associated with the candidate system and if it suitsthe basic purpose of the organiation i.e. profit making, the pro#ect is making to the analysis

and design phase.

The financial and the economic 2uestions during the preliminary investigation are verified to

estimate the following8

@ The cost to conduct a full system investigation.

@ The cost of hardware and software for the class of application being considered.

@ The benefits in the form of reduced cost.@ The proposed system will give the minute information, as a result the

performance is improved which in turn may be expected to provide increased profits.

@ This feasibility checks whether the system can be developed with the available funds.

The (nline Advertising Agency does not re2uire enormous amount of money to be

developed. This can be done economically if planned #udicially, so it is economically

feasible. The cost of pro#ect depends upon the number of man"hours re2uired.

33" (perational Feasibility

t is mainly related to human organiations and political aspects. The points to be considered

are8

@ +hat changes will be brought with the system:

@ +hat organiation structures are disturbed:

@ +hat new skills will be re2uired: -o the existing staff members have

these skills: f not, can they be trained in due course of time:

The system is operationally feasible as it very easy for the (nd users to operate it. t only

needs basic information about +indows platform.

3)" Schedule feasibility

evaluation is the most important consideration in the development of pro#ect. The time

schedule re2uired for the developed of this pro#ect is very important since more development

time effect machine time, cost and cause delay in the development of other systems. A

reliable Online railway reservation can be developed in the considerable amount of time.

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System *rofile

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The system named as 6Online Advertising Agency7 is the website which deals with the online

reservation of the advertisement.

AT' Advertising Agency provide s the best and latest reservation system all over the world

and also the good #ourney of them.

t also provide the source a reservation facility for the admin.

+( Advertising Agency also provide all type of reservation in which like as 8 online,

newspaper etc..

+( Advertising Agency also provide the general reservation in an type of media.



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Scope (f System

Online Advertising Agency 'ystem is a system design for &eservation the advertisement.

The scope of the system definition the system on which the system works. The system has a

wide but out of the scope system is not work.

The system is a made up of web application. $ut for web application computer must have

window operating system and A?A)*( server and flash player installed to run this system.

The user computer also re2uires drivers for the video.

This system is used by all type of users. 1sers can register online on this site.

All his detail can also see by them. *e can see 'chedule of travels.

n this website you can create your login.

*ere u can show all advertisement Time "table.

Also it may be as flexible as 1ser +ants to 'how To the )ustomer.

This helps to 'atisfied the )ustomer who oins 6+( OBB( A-!(&T'BL AL(B)K7.



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Tools and Tecnology

The organiations in which all the works are done manually. -uring the study of existing

system following ?oints are observed.

As the current system is totally manual.

-ue to manually process is re2uires more time for completion of any work

(xisting system is manual. 'o it increases the chances of errors.

ot of time consumed for each report generation.

More man ?ower is re2uire and timely updating complicated.

mmediate responses to the 2ueries are difficult and time consuming.

That is the drawback of That Application $ut n future we are trying to give $est service

as we can afford to the )ustomers.



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(/24'S

The different types of modules of this site are as follows8

This modules gives a reservation from to the registration. n this module which ever

user wants to reserve self advertise from this site.

• Modules after reservation by user8

o *ersonal information

n this module, personal information is arranged in a place and user can access the

information .

n the search box, in the case we put the information of the personal related to the

particular organiation and any one can retrieve the information from this module,

#ust like the various offices web site.

odules after login by administrator%

o Administrator%

Administrator controls all the details of the pro#ect. n other words it controls over all

working of the pro#ect.

o *ersonal information8

This module stores the personal information of the person and facilitate the

user that he can access the details. n this module entry editing and deletion of the

new and old details can be done be only by the admin.

o Security module%

This module handles the security of software. it checks for unauthoriedlogin5accesses ,unauthoried deletion5editing , defining the access permissions to users, etc.

o Reporting modules%

This modules handles the process of all types of reports generation. $y this module

the user5admin can got the print of the user desired 2ueries like for personal

information, cricket, tourism, movies and books.

These reports are very beneficial for both user and the admin.

R(4'S A./ R'S*(.SIBI4IT5

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+e can classify site users in to main three categories.

90 administrator

;0 authoried user


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Ris$ identification

-uring the system plan we have consider all the proactive which we have think we will face

during the system period. *ere have listed the risks which we have considered during thesystem plan8

?ossibility that the components are not available during the system period.

• ?ossibility that Advertise purchased was not compatible.

• ?ossibility that the hardware resources are not available during the system period.

• ?ossibility that any module of software get corrupted.

• ?ossibility that website inter"compatibility may not be there.

• ?ossibility that the payment is not received by the admin.

• The 'ie Of The Advertise may be faulted or the platform of the advertise may beinterchanged.

Ris$ Ris$ anagement

?ossibility of getting illness. +e will provide some more time to prepare the

software

?ossibility of the components is not available. +e will check for other components.

?ossibility of components not effective. +e will manage for the new components of that

kind.

Incremental odel



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This website is based on incremental software process model.

The incremental model combines elements of the linear se2uential model with the

iterative philosophy of prototyping. The incremental model applies linear se2uences in a

staged fashion as calendar time progresses.

The plan addresses the modification of the core product to better meet the needs of

the customer and the delivery of additional features and functionalities. $ut unlike

prototyping, the incremental model focuses on the delivery of an operational product with

each increment. (arly increments are stripped down versions of final product.

(ach linear se2uence produces a deliverable 6increment7 of the software. t should be notedthat the process flow for any increment could incorporate the prototyping paradigm.

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+hen an incremental model is used, the first increment is often a core product. That is,

basic re2uirements are addressed, but many supplementary features remain undelivered. The

core product is used by the student. As a result of use and5or evaluation, a plan is developed

for next increment. The plan addresses the modification of the core product to better meet the

needs of the customer and the delivery of additional features and functionalities. This process

is repeated following the delivery of each increment, until the complete product is produced.

The ncremental process model, like prototyping and other evolution approaches, is

iterative in nature. $ut unlike prototyping, the incremental model focuses on the delivery of

an operational product with each increment. (arly increments are stripped down versions of

final product, but they do provide capability that serves the user and also provide a platform

for evaluation by the user.

The reason for choosing it as process model for this system is that, since all the

re2uirements are available at initial stage we can rely on this model for further step by step

implementations and also the system includes leveling. Therefore, after the complete

implementations of first level, we can go for the next easily using this model.

System Flo, /igram

System flo, For Admin


'TA&T


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2pdate 2ser

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2pdate Information


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-etails !iew -etails !iew

info advertisement update user,


(nline Advertising

Agency

A/I.2ser7Client

User Client Re istratio !8

Registration


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FIRST 4'+'4 /F/

ERDiagra!

The (ntity &elation /(&0 model is based on a perception of the real world that

consists of a collection of basic ob#ects called entities and relationships among those ob#ects.


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(llipse represents Attributes8

-iamond represents &elationship among entity sets

ines used to link attributes to entity sets and entity sets to

&elationships8

(llipse with the underlined attribute represents primary key attribute

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1

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System Testing

• Testing ?rinciples

• Modules Of Testing

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• Test 'trategy

• Test )ases

T'STI.: *RICI*4'

Testing is a process of executing a program with the intent of finding anerror.

A good test case is one that has a high probability of finding an as yet undiscovered error.

A successful test s one that uncovered error.

*rincipal ;!%# All tests should be traceable to student re2uirements.

*rincipal ;&%# Tested should be planned long before testing begins.

*rincipal ;3%# The pare to principal applied to website testing.

*rincipal ;)%# Testing should begin in the small and progress towardtesting in large.

*rincipal ;


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Integration testing%

After the individual3s modules were tested out we go the integrated to create a complete

system. This integration process involves building the system and testing the resultant system

for problems that arise from component interaction.

*erformance testing

?erformance testing is designed to test the runtime performance of the system within the

system context of the system. These tests were performed as module level as well as system

level. ndividual modules were tested for re2uired performance.

Condition testing%

?erformance testing is the test case design method that exercises the logical conditions.



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Interface testing%

nterface sting is integral part of integration. +e examined the code to be tested and explicitly

list each call to an external component. ?erformance testing is the test case design method that

exercises the logical conditions. int the system standards tests for L1s have been performed,

which are as follows8

• The position and related for all controls were checked

• !alidations for all inputs were done.

•?ull down controls was verified for proper functionality.

• +hether the non"editable text controls disabling and it was also verified that it doesn3t

exceed the maximum allowed length.

2nit Testing%

1nit testing focuses verification effort on the smallest unit of software design Q the

software component or module. 1sing the component level design description as a guide,

important control paths are tested to uncover errors within the boundary of the module. The

unit test focuses on the internal processing logic and data structures within the boundaries of

the component.

Testing a particular function or particular participating ob#ect or code modules,

typically done by the programmers not the testers. t re2uires detailed knowledge of the

internal program design and code.

Integration testing%

ntegration testing is a systematic techni2ue for constructing the website architecture

while at the same conducting test to uncover errors associated with interfacing. -uring the

programming stages each and every form, modules and class treated unit has been put into the

test data. The ob#ective is to take unit tested components and a program structure that has been

dictated by design.

ntegration testing is the activity of finding faults when testing the individually testedcomponents together.



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'ystem testing tests all the components together, seen as a single system to identify

faults with respect to the scenarios.

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-atabase Management 'ystem "" *enry F. Porth Abraham 'ilberschat

'oftware (ngineering "" ?resily

'ystem Analysis and -esign "" ames 'enn

'oftware (ngineering, A ?ractitioner3s approach

"" &oger '. ?ressman

-atabase Management "" Leorge -iehr

Fundamentals of -atabase 'ystems "" (lmasri Bavathe

'ystem Analysis and -esign "" (lias M.Awad

Microsoft -eveloper Betwork"M'-B library. 'oftware (ngineering

"" $ernd $ruegge and Allen*.-utoit.

A'?.Bet ?rogramming "" 'teven *oltner.

'ystem Analysis and -esign "" ee

M'"'J 'erver ;IID online reference M'-B ;IID

www.microsort.com

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