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ONLINE ADVERTISING - Waterway GuideONLINE ADVERTISING Over WG WaterwayGuide.com n t N Av n M...

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Reach your target audience by joining the most comprehensive online resource for cruisers and boaters from the Bahamas to Maine and including the Great Lakes and the Gulf of Mexico. Designed as the highest quality waterway trip planner that exists on the internet, The Waterway Explorer is a map based website application that uses different views, including charts, street, and satellite, to overlay specific points of content relevant to boaters. Our marina partners, staff of on-the-water cruising editors, and users work together to provide thousands of data points, including: NAVIGATION ALERTS ANCHORAGES BRIDGE DETAILS FUEL PRICES LOCK SCHEDULES CRUISING NEWS MARINAS REGIONAL EVENTS At the core of the web design is a relational database that shows users the Waterway Guide editions and chapters they are seeing when exploring the NOAA charts on the site. News Section Sponsorship We show regional news, weather, events, boat shows, fuel prices and provide a marina search. Monthly sponsorships ensure your business is prominently displayed for every cruiser who accesses the news for a particular region, giving you a built-in target audience! Newsletter Sponsorship Sponsorships are available for our popular weekly newsletter. With a readership of 18,000 plus, you get maximum exposure to the cruising community. You choose the location: top leaderboard, bottom leaderboard or skyscraper. Available in four week increments. ONLINE ADVERTISING www.WaterwayGuide.com The online Waterway Guide we’ve all been waiting for… Over Explorer Chapter Sponsorship Waterway Guide is split into 6 regions, with 108 chapters that can be sponsored with your logo or message. This allows for regionalized advertising, making our Explorer Sponsorships a great branding opportunity to reach a very targeted audience. The chapters correspond to our printed guides so readers can follow along online. Your logo is on the top layer of the site, keeping you up-front and prominent on the page; providing maximum visibility for your business.
Transcript
Page 1: ONLINE ADVERTISING - Waterway GuideONLINE ADVERTISING Over WG WaterwayGuide.com n t N Av n M Page-View n Av Time-OSit N Av SAMPLE TABS APPROACH & DOCKING WHAT TO EXPECT FACILITIES

Reach your target audience by joining the most comprehensive online resource for cruisers and boaters from the Bahamas to Maine and including the Great Lakes and the Gulf of Mexico. Designed as the highest quality waterway trip planner that exists on the internet, The Waterway Explorer is a map based website application that uses different views, including charts, street, and satellite, to overlay specific points of content relevant to boaters. Our marina partners, staff of on-the-water cruising editors, and users work together to provide thousands of data points, including:

NAVIGATION ALERTS ANCHORAGESBRIDGE DETAILS FUEL PRICESLOCK SCHEDULES CRUISING NEWS

MARINAS REGIONAL EVENTS

At the core of the web design is a relational database that shows users the Waterway Guide editions and chapters they are seeing when exploring the NOAA charts on the site.

News Section SponsorshipWe show regional news, weather, events, boat shows, fuel prices and provide a marina search. Monthly sponsorships ensure your business is prominently displayed for every cruiser who accesses the news for a particular region, giving you a built-in target audience!

Newsletter SponsorshipSponsorships are available for our popular weekly newsletter. With a readership of 18,000 plus, you get maximum exposure to the cruising community. You choose the location: top leaderboard, bottom leaderboard or skyscraper. Available in four week increments.

ONLINE ADVERTISING

www.WaterwayGuide.com

The online Waterway Guide we’ve all been waiting for…

Over

Explorer Chapter Sponsorship Waterway Guide is split into 6 regions, with 108 chapters that can be sponsored with your logo or message. This allows for regionalized advertising, making our Explorer Sponsorships a great branding opportunity to reach a very targeted audience. The chapters correspond to our printed guides so readers can follow along online. Your logo is on the top layer of the site, keeping you up-front and prominent on the page; providing maximum visibility for your business.

Page 2: ONLINE ADVERTISING - Waterway GuideONLINE ADVERTISING Over WG WaterwayGuide.com n t N Av n M Page-View n Av Time-OSit N Av SAMPLE TABS APPROACH & DOCKING WHAT TO EXPECT FACILITIES

Marina Close-Up Advertising

Your marina will appear featured on our Explorer and in our Marinas App, making you stand out next to your competitor.

ONLINE ADVERTISING

www.WaterwayGuide.com

Over

WG

WaterwayGuide.comn 23.75% bounce rate

(National Average = 41%)n 2 Million Page-Views in 2015n 3:48 Average Time-On-Site

(National Average = 1:50)

SAMPLE TABSAPPROACH & DOCKING

WHAT TO EXPECT

FACILITIES

NEARBY

SPECIALS

Waterway Guide’s Online Marina Close-Up is a detailed and interactive presentation of your marina, that includes photos, in-depth descriptions and live links. Marina Close-Ups are accessible through our customized Waterway Explorer, which overlays content on NOAA charts, making your facility highly visible for boaters when planning their trip on the water. Marina Close-Ups are a dynamic, comprehensive tool for better exposure on the Web. Click Here for Featured Marina

Marina Close-Ups offer the following:n Increased visibility via our navigable Waterway Explorer at

waterwayguide.com n Photos of your marina, its amenities and employeesn In-depth descriptions of your facility, staff and nearby places

of interestn Promote special offers and eventsn Direct access to update your information any timen Link to your website, embedded video and slip reservations


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