Date post: | 10-May-2015 |
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Keys to Building your Online Brand
Liz Jostes & Kristin ZaslavskyCo-Founders of Eli | Rose Social Media, LLC
www.EliRose.com@EliRoseSocial
Facebook.com/EliRoseSocialMedia
Saturday, August 24, 2013
Today’s Line-Up
• Who we are
• Defining who you are
• Your short - and long - spiel
• The same “you”, anywhere they look
• Be descriptive, not boring
• Why you might look like a spammer, even when you aren’t
• Reputation management is the new black
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
Who we are
EliRose.com -- @EliRoseSocial
@LizJostesa belle, a bean & a chicago dogB.S. in MarketingConsumer Behavior Research
@KristinZasTaming InsanityB.S. in Finance
Marketing Technology
Saturday, August 24, 2013
Defining who YOU are
• Before beginning with any new idea, it’s best to first define your goals
• Next, decide what parts of YOU will be presented
• Then, it’s all about your tone, language and content
• Know how you define success
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
Your short and long spiels
• IRL elevator speech, About page, social media bios and bylines
• What makes you unique
• You should modify your spiels based on the specific use
• Scary Mommy guest post vs. Huffington Post article
EliRose.com -- @EliRoseSocial
Photo credit Tom Stovall on Flickr
Saturday, August 24, 2013
The same “you”, everywhere
• You have no control over how someone first comes in contact with your brand!
• Consistent...
• Imagery?
• Bio?
• Colors?
• Posting/Activity level?
• Remember: You can’t be everywhere. Choose wisely.
EliRose.com -- @EliRoseSocial
Photos credit: Ahmed Bin-Baz on Flickr
Saturday, August 24, 2013
Be descriptive, not b-o-r-i-n-g
• The importance of keywords
• To define you, used in search, and hashtags
• Keywords are great, but keywords rarely define what makes you, YOU.
• Be professional yet fun!
• Use cover photos to show a more personal side of you
• What bios make you click “follow”?
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
Our descriptive, not boring, bios
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
Spammer warning signs
• Is your Twitter feed predominantly Facebook auto-feeds or Triberr?
• Do you #over-hashtag #your #updates?
• Do you auto-DM new followers?
• Are you All Promotional, All the Time?
• Do you follow 10 times your number of followers?
EliRose.com -- @EliRoseSocial
Photo credit Sean MacEntee on Flickr
Saturday, August 24, 2013
• People get in trouble all the time for what they post online
• Employers and brands will search for you on Google and read through your social media timelines
EliRose.com -- @EliRoseSocial
Photo Credit: Gizmodo
Photos via Business Insider & Huffington Post
Reputation management is the new black
Saturday, August 24, 2013
Reputation management is the new black
• You don’t want to be the next Buzzfeed sensation
• When’s the last time you Google-d yourself?
EliRose.com -- @EliRoseSocial
Photo credit: Buzzfeed
Saturday, August 24, 2013
Reputation management is the new black
• Set up Talkwalker or Google Alerts in your name, your blog name and anything else specific to your brand
• Consider purchasing your URL, similar URLs and claiming your personal Twitter handle
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013
Branding Best Practices
• Your words are just as much a part of your brand as your imagery
• Be you everywhere, and be you consistently
• Claim your vanity URLs wherever you can
• “More profiles” is not necessarily better
• Know what’s public, what’s not, and how to modify your privacy settings
EliRose.com -- @EliRoseSocial
Photo credit Craig Keeling on Flickr
Saturday, August 24, 2013
It’s a wrap!
Questions?
EliRose.com -- @EliRoseSocial
Saturday, August 24, 2013