ONLINE SHOPPING – Whose Option Is It Anyway?

What is Online Shopping?

According to Wisegeek.org, online shopping is the process of buying goods and services from merchants over the Internet.

According to Economic times, when you buy a product or a service over the internet, instead of going to a traditional brick-and-mortar store, it is called online shopping.

Why Online Shopping is Growing?

There are several reasons,• Convenience• Greater variety• Cheaper goods• Accessibility• Comparability

Why Do Consumers Opt For Online Shopping?

• About 60% online shoppers agree to the ease & convenience as the main reason behind it.

• About 54% consumers mention the benefits of online prices.

• The range of choices and offers available online attracts consumers to online shoppers.

• The comfort of shopping from anywhere like work place, car, in the bed, in the bathroom, physical stores etc.

Who Shops Online?

The easiest answer to the question who shops online is ‘Everyone’.Studies show that in America alone, • About 96% of Americans have

opted for online purchases at some point of their life

• About 51% accepted online shopping as their first choice.

1. China ($562.66B)2. United States ($349.06B )3. United Kingdom ($93.89B)4. Japan ($79.33B)5. Germany ($74.46B)

Which Country Shops Online the Most in Year 2015?

Most Popular Categories

China ($562.66B)• Most popular category is Apparel

in Year 2015 • The most frequent online purchase

are packaged and fresh food

United Kingdom ($93.89B)• Best-selling category is Clothes

& Sports Goods• Other popular categories are

household goods, travel arrangements

Most Popular Categories

Japan ($79.33B)• Best-selling category is Apparel

& footwear• Other popular categories are

consumer electronics and computers and equipments

Germany ($74.46B)• Best-selling product category is

Clothing in Year 2015 • Other popular categories are

consumer electronics and telecommunications and books and eBooks

Difference in Men & Women

• Women control about 80% of the household shopping and spending

• Men almost equal to women when it comes to online shopping

Men & WomenAccording to demographic

reports, Men and Women are nowhere less than each other. Their shopping habits and frequency stands almost similar.

Difference in Parents & Non Parents

The survey reveals that,• About 49% of the parents

accept the fact that they could not live without online shopping

• The parents group thus spends more time and money online than the non parents

• Parents spend about 40%

• Non-Parents spend about 34%

Parents & Non-Parents

Difference in Rural & Urban Consumers

• Rural consumer spends $684• The metropolitans $853• Sub-urban $768

Rural Sub-Urban Metropolitans

Concern of Rural & Metropolitan Consumers

• Online Shipping Costs• Online Privacy• Shipping Charges

About 63% of the sub-urban population of U.S were concerned for the shipping charges while the rural population worries about their online privacy issues. The metropolitan population besides having more in-store facilities nearby, spends time and money online.

Frequency of Online Shopping

According to Mintel’s online shopping Report U.S.A, About 70% of the Americans shop regularly online.• About 69% Monthly• About 33% WeeklyThe consumers also stated that they increased the size of the order to reduce the shipping charges to minimum.

Purchase Made On Personal Computers

The purchase made online through personal computers is recorded to be 3% weekly, 8% monthly, 34% few times a year, 7% once a year and the ones who never shopped are 4%.

Weekly

Monthly

Few Times

Yearly

Never Shopped

Purchase Made On Mobiles

The purchases made via mobile and smart phones are 3% daily, 8% weekly, 13% monthly, 16% few times a year, 7% once a year and 52% never shopped on mobile.

DailyWeeklyMonthlyFew TimesYearlyNever Shopped

Purchase Made On Tablets

Purchases made online via tablets were 2% daily, 8% weekly, 14% monthly, few times a year 15%, once a year 6% and never 54%.

DailyWeeklyMonthlyFew TimesYearlyNever Shopped

Why Do Consumers Opt For Online Shopping?

• About 66% of women agree to convenience as the reason

• About 57% of men state the benefit of price as the reason behind shopping online

Where They Do Online Shopping?

The survey conducted in the U.S. reveals, • About 74% of Americans shopped

at large retailers• About 54% of them at e-commerce

places • About 44% at the web stores • About 36% made purchases at

specific online retailers

Season for Online Shopping?

Online shopping is made throughout the year but the festive days like Black Friday and Cyber Monday marked the maximum shopping made online.

In Year 2015, As per the various reports shoppers spent over $2 billion from the weekend of November 28th through December 1st, 2015.

More than 8 in 10 people (83%) are satisfied with their online shopping experience.

Satisfaction of Online Shopping

81%

Easy of checkout

80%

Variety of products & brands

73%

Shopping options

71%

Payment options

69%

Free or Discount Shipping

62%

Easy exchange & return

61%

Shopping from tablets

58%

Live customer support

55%

Shopping from mobiles

Satisfaction Level With Different Aspects

Incentives for Online Shopping Used By Retailers

According to the Walker Sands Future of Retail 2016 study, nine out of 10 of the survey participants said free shipping offered by retailers was the No. 1 incentive when asked what would make them shop online more often.

To Conclude

So, shopping do not need any reason nowadays, sometimes people just shop for the sake of happiness. The concept of online shopping has no doubt made life easy for consumers. More and more people are looking forward to online shopping because of the convenience it has brought.

About Ohoshop

Ohoshop.in is venture of Rightway Solutions. It is a mCommerce platform from where users can launch eCommerce mobile app for their store, upload their catalogs, customize their app and sell their products to customers within 24 hours. Free Trial is available. Contact us now.

Email: info@ohoshop.in Web: http://www.ohoshop.in

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References:1. https://bigcommerce.com/blog/omni-channel-retail2. www.pwc.gx/en/industries/retail-consumer/global-total-

retail.htm3. http//www.whisbi.com/blog/online-shopper-profile-who-shops-

online-almost(www.mintel.com/.../nearly-70%-of-americans-shop-online-regularly

4. http://www.businessinsider.in/The-Surprising-Demographics-Of-Who-Shops-Online-And-On-Mobile/articleshow/36449798.cms

5. https://www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/

6. http://www.trueship.com/blog/2015/12/21/a-year-in-review-16-insanely-unbelievable-online-shopping-facts-from-2015/#.V334sONlPIU

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8. http://www.remarkety.com/global-ecommerce-sales-trends-and-statistics-2015

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10. http://ecommercenews.eu/ecommerce-germany-worth-e59-87-billion-2015/

11. http://www.statista.com/statistics/348180/japan-ecommerce-category-sales/

12. http://www.statista.com/statistics/275973/types-of-goods-purchased-online-in-great-britain/

13. http://www.wisegeek.org/what-is-online-shopping.htm14. http://articles.economictimes.indiatimes.com/2006-12-25/

news/27439230_1_online-shopping-online-presence-online-purchase

15. http://marketingland.com/e-commerce-report-9-10-consumers-say-free-shipping-no-1-incentive-shop-online-180280