Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | converge-south |
View: | 1,188 times |
Download: | 2 times |
ConvergeSouth Oct. 12 2012
ONLINE FUNDRAISING FOR NONPROFITS
1. Ask for money for special projects or hot items, NOT for general support. 2. Set a deadline 3. Ask LOTS of people but do not spam (frequency matters) 4. Make the “ASK” the main message in your email (“call to action”) 5. Make sure recipients KNOW and LIKE the sender of the email (not “info”) 6. Use a great subject line: why are you asking? 7. Content is king: make the copy short & punchy; GIVE A LINK TO DONATE! 8. HTML emails generally get a better response 9. Content should be interesting and useful to readers 10. Ask everywhere you can (not just email) 11. Build a good list and update it 12. TEST YOUR EMAIL before sending 13. Integrate your email with your sig line, phone & events fundraising
TIPS FOR RAISING MONEY ONLINE
People under 35 may not have checkbooks
Using online donations spreads your reach
Even old folks are donating online (well, starting to…)
They have to be able to use their own credit cards Older folks distrust PayPal
Try not to use open-ended amounts Suggest a minimum
Donate for specific things, like…
WHO DONATES ONLINE?
Run / Walk / Bike Volunteer Birthday Wedding Personal Cause Tribute College Project Helping an Individual in Need Other ideas?
Make a personal connection Tell a story, use a video Keep supporters engaged Update supporters Be compelling Tell them how their money will
be used Allow comments on FB & Twitter
FUNDRAISE FOR EVERYTHING!
crowdrise.com
razoo.com
Are donations a large or small piece of your mission? Do you want to use a vendor’s merchant account or your
own? Does it integrate with your financial software?
Know what size and volume of donations you expect to get? Be realistic
Does the donation form need to look like your website? How easy/hard will it be for you to import donations into
your donor database? What critical features do you need? Memorials, gifts, employer matching, recurring gifts, eChecks, outside
N.A.?
FIRST, YOUR DECISIONS…
Integrate into your site Click and Pledge Network for Good PayPal Google Checkout Amazon Payments Which do YOU use?
Crowdfunding Sites Kickstarter.com StartSomeGood.com Indiegogo.com Rockethub.com Pozible.com Causes.com Razoo.com Crowdrise.com www.crowdfunding-
website-reviews.com/
ONLINE DONATION SITES
Crowdfunding uses social media and an online donation page to fund a project (GoFundMe.com)
Similar to DonorsChoose.org but project specific
CROWDFUNDING
Create your site Share with friends Collect online
donations Track results Tools Widgets Sharing (FB, email, Twitter) Send updates
HOW CROWDFUNDING WORKS
They charge you for Setup fee Monthly fee for merchant account Percentage rate on credit card sales Per-transaction fee Hidden fees, like creating your
webpage
HOW DO THESE SERVICES MAKE MONEY?
SaaS Software as a Service means going to a website, using a tool, and
copying some code back to your website. We call this “integrating” or “embedding”
Cost of SaaS Some is free Some is kinda free (limits) Some costs a fee (‘rentware’)
SOFTWARE AS A SERVICE
Scenario 1 Get a payment tool PayPal or Google Checkout Get a form tool like Jotform Jotform is reasonably priced Never store credit card
numbers on your website or server! Put your donate page online!
Easy Method: PayPal: 501(c)(3) rate is 2.7% If yours is higher, call
Jotform: free for 10 donations/payments per month Make a Jotform Integrate it in your website
FUNDRAISING SAAS
BUILD A JOTFORM FORM
At Jotform.com 1. Get a Jotform account 2. Build a form 3. (Have PayPal account) 4. Put PayPal info into
Jotform 5. Save form
What You Do 1. Integrate into your site 2. Get “embed” code 3. Paste code onto your
webpage & publish 4. Later, update the form
at Jotform 5. Website automagically
updates!
HOW DOES JOTFORM WORK?
1. Copy the code 2. Go to your webpage 3. Paste the code 4. Save and publish your
page 5. View your page Issues? Fix them at Jotform and not on your webpage.
EMBED MEANS “PASTE”
http://techtriad.com/cs2012/form.php
PROS Network for Good does almost
all work for you They handle credit card
processing They build a page that looks like
your site CONSIDERATIONS Can be expensive Lowest package: $49.99/month
+ $200 setup fee 3% fee per transaction SINGLE donation page
NETWORK FOR GOOD
Recurring donations are long-term Life gifts, stock transfers, life insurance – all long-term gifts The time to encourage long-term gifts is BEFORE someone
passes away, so…
RECURRING GIFTS
Take visitors to a page before donations OR Put text above your donation People do not “just give money” People want something in return IDEAS In honor of In memory of Celebrating (occasion) Others?
Send an acknowledgement card (a nice one, please) Who do you send the card to?
LEAD INTO DONATIONS
1. Short & easy 2. Fast to complete 3. *Required fields 4. But not too many 5. Get the info you
need, avoid duplicates
COLLECT INFORMATION
What makes a good form?
Collect email addresses Make email lists UPDATE lists Get a big DONATE
NOW button
Tell your story on your website. Be clear. Be concise THANK DONORS
electronically Leverage social media
THINGS TO DO EVERY DAY
Constant Contact capture tool is a small program that lets you update your lists from your desktop.
What gets a response? Calls to action Humor or cleverness Video beats text Targeted lists Special link just for that
campaign Quality website
Biggest email mistakes I get one a week! They’re too long They’re boring No links No call to action No new information GIVE US MONEY!
A WORD ABOUT BLAST EMAILS
MailChimp.com is FREE if you have <2,000 subscribers and send <12,000 emails per month. Not as many features as Constant Contact.
FIND ME EVERYWHERE
Dr. Sue Polinsky President, TechTriad, Inc. Phone: 336-852-4321 Email: [email protected]
Twitter: @suepolinsky, techtriad Facebook:
facebook.com/suepolinsky facebook.com/techtriad
Google+: [email protected] LinkedIn: suepolinsky 4Square: suepolinsky