online Government ContenT in South africa

e-Government for Citizens

Who are we?

It’s important!

• Inform the public of available services and facilities

• Access to documents and processes

• Increase public engagement

• Self-service

So….

what’s being done right in SA?

So….

what’s being done wrong in SA?

Why’s it so $%#@ hard?!!

What’s the internet?

What is this thing called Internet?

It’s online.Why are youcomplaining?

Which is closely linked to…

5361562162XRTFS.pdf – it’s good enough

and…

NEMA, EIA, EAP, DEDAT, DEADP – you know?

Sometimes I get nightmares…

Not citizen-centric

You’ve got to change the

culture!

Content strategy can make the difference.

Content strategy, even rudimentary,will help you show how

good online content can improve service delivery.

Where to start?

Know your audience

Be user/citizen-centric

What are citizens looking for?

Fun facts!

Jobs!

At lunch time on Mondays

Check your marital statusMarriageDivorce

Also…

Applying for a passport / ID

Old age pensions

Liquor licence applicationsGetting a firearm licence

Vehicle licences & registration

Unemployment insurance

Know what you’ve got

And what you still need to get

But most importantly….

Be clear about what you do!

And defend this with your life!

From this

To this

To now

Success?

Average 50% increase in visits in less than a year.

Far fewer complaints.

Good online content helps us

deliver government services.

Content strategy, even a

basic one, makes the difference.

Thomas Bevan@herdingwords

PS: We’re recruiting!