online Government ContenT in South africa
e-Government for Citizens
Who are we?
It’s important!
• Inform the public of available services and facilities
• Access to documents and processes
• Increase public engagement
• Self-service
So….
what’s being done right in SA?
So….
what’s being done wrong in SA?
Why’s it so $%#@ hard?!!
What’s the internet?
What is this thing called Internet?
It’s online.Why are youcomplaining?
Which is closely linked to…
5361562162XRTFS.pdf – it’s good enough
and…
NEMA, EIA, EAP, DEDAT, DEADP – you know?
Sometimes I get nightmares…
Not citizen-centric
You’ve got to change the
culture!
Content strategy can make the difference.
Content strategy, even rudimentary,will help you show how
good online content can improve service delivery.
Where to start?
Know your audience
Be user/citizen-centric
What are citizens looking for?
Fun facts!
Jobs!
At lunch time on Mondays
Check your marital statusMarriageDivorce
Also…
Applying for a passport / ID
Old age pensions
Liquor licence applicationsGetting a firearm licence
Vehicle licences & registration
Unemployment insurance
Know what you’ve got
And what you still need to get
But most importantly….
Be clear about what you do!
And defend this with your life!
From this
To this
To now
Success?
Average 50% increase in visits in less than a year.
Far fewer complaints.
Good online content helps us
deliver government services.
Content strategy, even a
basic one, makes the difference.
Thomas Bevan@herdingwords
PS: We’re recruiting!
