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CONCEPT NOTE
www.idfy.com
2/18/2013 www.idfy.com 2
The Problem
Whether it is an employee, a tenant or a date…
Everyone needs to prove they are trustworthy.
In today’s global Sharing Economy – this trust
building exercise has become very frequent.
All these companies* rely heavily on peer to peer trust
between ‘strangers’ for a successful business model
2/18/2013 3
The size of
the problem
*Includes online classifieds, dating, contract employment, freelancing, recruitment, B2B
marketplaces, matrimony, travel and hospitality,
…. and many more!!
www.idfy.com
2/18/2013 4
Airbnb’s
trust
strategy
Airbnb requests users to verify their identity and then allows them to build
their reputation through reference tools. Would you let out your room
without this?
Letting out your room to a stranger?? You gotta be kidding!
www.idfy.com
o Identity: Name, photo
o Address: Permanent, Current
o Employment: Designation, Salary, Duration, Skills
o Education: School, Under Graduate, Graduate,
Certifications
o Criminal check: Past records
o Drug usage: Medical checks
o Inter personal: Reliability, Capability
2/18/2013 5
Some basic
aspects of
Trust
www.idfy.com
o IDfy aims to aggregate trust data for individuals
o The online platform allows people to create a profile, link it to their
linkedin or facebook profile and establish their credibility through
uploaded documents, references for Free
o Users can pay for a full ISO certified verification service as part of the
Premium Service
2/18/2013 6
The Solution
www.idfy.com
2/18/2013 7
Sharing... Once you’ve established credibility, share the relevant details
with your landlord, employer or prospective date
www.idfy.com
2/18/2013 8
Case Study
o OnContract.com is an online marketplace for freelancers
o Individuals were given an opportunity to opt in for a self
verification - this would add a ‘credible’ badge to their profile
o A large percentage of registered individuals have signed up for
the free service with no external promotion
"IDfy has helped me in getting a new job. My suggestion to everyone is to
register with IDfy.com and get their education and employment
credentials verified before applying"
Ms. Kiranmayee Vishnubhatla,
Talent Acquisition Expert, Hyderabad
www.idfy.com
o Founded in May 2011
o Primary office in Mumbai, sales presence in Delhi &
Bangalore
o ISO 9001, ISO 27001 certified
o 20+ clients enterprise clients including tier 1 IT, BPO
o Institutional investor - Blume ventures
2/18/2013 9
About IDfy
www.idfy.com
2/18/2013 In Commercial Confidence 10
PeopleAshok Hariharan – CEO
MBA Class of 2006, ISB; BSEE, Penn State University
11 years of experience in technology space, primarily in leadership
roles. He has successfully launched his first technology start-up
(Gaboli), where he still holds a board position.
Hatim Baheranwala – Director
Bachelor of Engineering, Mumbai University
Hatim enjoys developing strategy and building structure for the
business. Prior to co-founding BaldorTech, Hatim worked as a
business consultant and an investment portfolio manager.
Vineet Jawa – Non-executive Director
MBA Class of 2005, ISB; SRCC, Delhi university
Vineet is a co-founder and non executive director at IDfy. He is
currently the CEO of Gaboli, and brings over 10 years of experience in
technology account management and consulting.
Kaushik Shah – Head of Technology
Bachelor of Engineering, Mumbai University
Kaushik is the tech genius who single handedly built the first release
of IDfy. Kaushik has extensive experience in SOA and cloud
architectures; he ran his own startup before joining IDfy.
Avail our free services on www.idfy.com
2/18/2013 11
Sign Up!
www.idfy.com