Online Media trends in 2017 Technology enablers for Business

Fady Ramzy CEO, InsideOut TOday

@CyberZizo #OCCEgypt7 Meetup Cairo, Jan 30th 2017

2.5 billion people have at least one messanging app

installed on their smartphones

BOTS aka chatbots powered by Artificial Intelligence

will drive 85% of customer interactions

by 2020

According to The Economist, BOT market

is the next frontier for online shopping,

information-based services, and online booking.

Today 20% of searches on Google, are voice searches

and by 2020 they will be 50% of all search,

as ComScore forecasts

Alexa Voice Search, Siri, Cortona and Google Voice Search

are eagerly looking for structured content.

Content organization is the new

SEO

Content must be understandable

for machines to make communication smoother for humans

Let’s make an Example: deepening

travel industry

Google is the place where people look for for inspiration and

information about their next travels and where they plan what to do.

Google Destination turned Google in

the biggest online travel agency

ever, where people can book flights, hotels and

experiences.

Salzburgerland.com structured its content with

WordLift to better meet travelers when they are dreaming

about their next trip.

Health & Wellness Soft Adventure

Target Analysis

Bleisure

Meet Bleisure Target: business travellers. 60% of them went on a “bleisure trip” at

least once, combining business with pleasure.

Dedicated content: BWS, a fair that takes place in the Messezentrum of Salzburg.

Time to make a specific campaign: the peak in the last few years

has been April except for last year which it was between September and October.

Engage your readers with relevant

content recommendation

Engagement

Automizes your Semantic Content

Optimization to improve Google

rankings

Supports writing with images and

contextual information

What does WordLift do?

Content Marketing

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Fady Ramzy @CyberZizo

Visit www.Wordift.io www.Insideout.Today