Online Marketing Trends in the UK

How are businesses marketing their products and services online, to the

UK Market?

Businesses are facing a challenge

Why are some businesses struggling to market their

products and services effectively?

Traditional Marketing Techniques are Becoming less Effective

Cold-CallingTV Advertising

Direct MailNewspaper Advertising

The 4 Ps Model of Marketing is Becoming

Less RelevantProduct

PricePlace

Promotion

The Opportunity for Business

Progressive businesses that are able to embrace change, can alter their

marketing efforts to leverage the power of the internet and increase market share.

4 Ps is Becoming 4 Cs

CommunityCo-Creation

CustomisationConversation

Online Marketing – what are the outcomes?

Increase Sales / Sales LeadsImprove Corporate Identity

Become a Recognised AuthorityIncrease Efficiency of Communications

Etc.

Step 2Step 1

How can businesses increase sales leads with Online Marketing

Increase visitors (potential customers) to

the website

Increase visitor to customer conversions

from the website

Fundamentals of an Online Strategy

Target messages Target customer groups Target visitor actions

Increase number of targeted visitors

• Drive more visitors from the Search EnginesSearch Engine Optimisation

• Create new channels to drive more visitors

Email marketingMobile Marketing Blog Marketing Social Network Marketing

(e.g. twitter, facebook, linked-in)

Social Media as an Engagement tool

• Facebook – the personal touch.

• Twitter – grow the audience with totally relevant content. Resist over-promotion.

• LinkedIn – can be used to open-up key employees.

• Proceed with caution.

An Integrated Web Marketing Strategy

Have fun and good luck

Thank You