Online Marketing Trends in the UK
How are businesses marketing their products and services online, to the
UK Market?
Businesses are facing a challenge
Why are some businesses struggling to market their
products and services effectively?
Traditional Marketing Techniques are Becoming less Effective
Cold-CallingTV Advertising
Direct MailNewspaper Advertising
The 4 Ps Model of Marketing is Becoming
Less RelevantProduct
PricePlace
Promotion
The Opportunity for Business
Progressive businesses that are able to embrace change, can alter their
marketing efforts to leverage the power of the internet and increase market share.
4 Ps is Becoming 4 Cs
CommunityCo-Creation
CustomisationConversation
Online Marketing – what are the outcomes?
Increase Sales / Sales LeadsImprove Corporate Identity
Become a Recognised AuthorityIncrease Efficiency of Communications
Etc.
Step 2Step 1
How can businesses increase sales leads with Online Marketing
Increase visitors (potential customers) to
the website
Increase visitor to customer conversions
from the website
Fundamentals of an Online Strategy
Target messages Target customer groups Target visitor actions
Increase number of targeted visitors
• Drive more visitors from the Search EnginesSearch Engine Optimisation
• Create new channels to drive more visitors
Email marketingMobile Marketing Blog Marketing Social Network Marketing
(e.g. twitter, facebook, linked-in)
Social Media as an Engagement tool
• Facebook – the personal touch.
• Twitter – grow the audience with totally relevant content. Resist over-promotion.
• LinkedIn – can be used to open-up key employees.
• Proceed with caution.
An Integrated Web Marketing Strategy
Have fun and good luck
Thank You