Sales n 707.827.7272 n advertise@makezine.commakezine.com

Makezine.com

> Website Engagement■■ 6.7M monthly pageviews

■■ 2.8M monthly unique visitors

> Social Media Reach■■ Over 1M +1’s on Google+■■ 55K likes on Facebook

■■ 50K followers on Twitter

> eNewsletter Subscribers■■ 78K - MAKE eNewsletter

■■ 26K - Craft eNewsletter

> YouTube MAKE Channel■■ 335K subscribers

■■ 121M video views

> RSS Feed■■ 885K subscribers

For more information, contact:Sales > Tel 707.827.7272 > sales@oreilly.com

Advertising Opportunities■■ Standard Banners■■ Rich Media Banners■■ Category Sponsorships■■ eNewsletter Sponsorships■■ Sponsored Slideshows■■ Sponsored Blog Posts■■ Sponsored Videos

MAKE’s Audience■■ 81% Male■■ Median Age 44■■ Median HHI $106K■■ 97% College Educated■■ 43% Post-Grad Degree

Makezine.com, one of the most popular DIY/Tech websites, is the online companion to MAKE magazine, providing makers and enthusiasts with real-time information and projects.

Sales n 707.827.7272 n advertise@makezine.commakezine.com

Makezine.comCraft ChannelThe Craft channel is one of the most popular content areas on Makezine.com. Serious crafters know it as the go-to source for the latest DIY projects, new techniques, as well as innovative fashion, lifestyle and food trends. Advertisers wanting to reach the craft target will find a highly responsive and influential audience on the MAKE Craft channel.

> Audience■■ 98% Female■■ Average age 32■■ $70K HHI■■ 92% College educated■■ 64% Visit the site at least

once a day

> Social Media Channels■■ 69K likes on Facebook■■ 69K followers on Twitter■■ 57% Publish their own blog

> Craft eNewsletter■■ 26K Subscribers

> Themes Include■■ Paper crafts

■■ Holiday crafts

■■ Sewing/Knitting

■■ Photography & Design

■■ Crafts for kids

■■ Cooking

■■ DIY Wedding

Advertising Opportunities■■ Standard Banners■■ Rich Media Banners■■ Category Sponsorships■■ eNewsletter Sponsorships■■ Sponsored Slideshows■■ Sponsored Blog Posts■■ Sponsored Videos

Sales n 707.827.7272 n advertise@makezine.commakezine.com

Standard Banner Units

Leaderboard 728x90 $25 cpm

Medium Rectangle 300x250 $25 cpm

Half Page 300x600 $40 cpm

Rich Media Branding Units*

Film Strip 300x600 (scrolls through creative up to 3000 pixels tall) $50 cpm

Portrait 300x1050 (divided into three distinct modules) $55 cpm

Slider 970x90 (expandable to 970x550) $60 cpm

Billboard 970x250 $60 cpm*Inquire for rich media specfications and examples

Category Sponsorship (exclusive)

Roadblock Targeted Content

Includes: logo placement on category landing page, and 300x250 + 728x90 banners on related

content pages (such as Arduino, Electronics, Home & Garden, 3D Printing, Vehicles, or Craft)

$7,500 / 1 month

Display Advertising Rates

eNewsletter Sponsorships (exclusive)MAKE eNewsletter (80k subscribers, 2 per month) $2,500 Standard* / $5,000 Custom** (per insertion)

CRAFT eNewsletter (25k subscribers, 2 per month) $1,500 Standard* / $3,000 Custom** (per insertion)

* Standard Sponsorship: 160x600

** Custom Sponsorship: 160x600 + Sponsored Article

Custom Sponsorships Slideshow (300x250 + 728x90) $1,500 Standard / $3,500 Custom Theme

Blog Post $5,000-$7,000

Video $7,500 Standard* / $15,000-$20,000 Custom**

* Standard: Includes PSA style intro or branded slide

** Custom: Includes PSA style intro or branded slide + custom

content and poduct placement

Makezine.com

Additionally, MAKE can work with you to design a completely customized program to meet your marketing objectives.