Date post: | 31-Mar-2015 |
Category: |
Documents |
Upload: | maximus-ping |
View: | 216 times |
Download: | 2 times |
Online Solution:
eCommerce merchants must create individualized experiences and display products that precisely match shoppers’ needs. 55% of businesses will invest in personalization. -- MarketLive Performance Index
Industry Trends Focus on Personalization
Online Challenge:
“Half of potential Web sales are lost because visitors simply can’t find what they want.”--InformationWeek
Guiders help them decide what benefits they need from a product so they can better appreciate & understand what features they want
Ads don’t help people think through what they need to consider when buying products online (i.e. Buying a dishwasher)
Put dishes in dirty?
Put vases or wine glasses in?
How often you run it?
Visible controls?
Finish?
Using Guiders® to Increase Conversions
Guiders
Guiders influence decisions and drive
conversions by guiding consumers through the buying
process
Guiders Deliver a HUGE Increase in Conversions (Seen 9%)
Guiders Get People Into & Through the Decision Funnel Faster
Low Cost, Low Risk, Easy Creation, High Rewards
Differentiates Brand, Products & Company
Provides Longer Engagement with Many Products
Key Benefits to Using Guiders with Ads
9% Conversion Rates on Display Ads
33% of people who use a Guider re-enter the Guider to use it again
26% of people get to a page where they can make a purchase
27% who get to a product page make a purchase
Recent Guider Statistics