Online Video as an Outreach Tool

WASFAA 2013

Presented by Financial Aid TVMonday, May 20, 2013

Session E6

Effective Communication for Reaching Today’s Student

Maximizing Online Video as a Communication Tool

Increasing Efficiency in the Financial Aid Office

Improving Student Learning Outcomes (SLO’s)

Today’s Session Objectives

How We Got Here

Over time, technological innovation has powered great advances in communication.

Source: Denver Post

The Modern Day Paradox!

Financial Aid is Complicated Hard to Track Level of Comprehension Hard to condense into a Tweet!

How do we reach our students?How do we reach our students?

Regulation changes LEU, IRS Data Retrieval, State Programs

Understanding policy SAP

How to complete applications Verification

Most Commonly Used By Most Commonly Used By the Financial Aid Office….the Financial Aid Office….

Website/ Portal/ Email/ Live Chat Face-to-Face Paper/ Newsletter Telephone / Cell Phone/ Call Center Social Media Online Video

Website/ Portal / EmailWebsite/ Portal / Email

A school’s website/portal can be a source of information for students

What information is included? How much? Email is a quick way to communicate. Turn

around policy? Broadcast email Record of communication

Face-To-Face

Strengths: Highly personalized Compelling

Weakness: Labor and time intensive

Paper…Paper…

Becoming obsolete? Paperless office?

Telephone / Cell PhoneTelephone / Cell Phone

Students can call with questions to get information

FAAs can contact students to provide information

Turn around time?

Social MediaSocial Media

Majority of students participate Quick one-way communication Can receive feedback Mobile Can reduce amount of visits students make to

the financial aid office (ie deadline alerts).

Online VideoOnline Video

Visual method of learning Multiple topics – your choice Provides alternate to reading pages of text Multiple views if necessary Audio/visual stimulation Answers to questions on demand at any time Consistency of messaging

Visual Learning Fact CheckVisual Learning Fact Check

Approximately 65 percent of the population are visual learners. The brain processes visual information 60,000x faster than text. 90 percent of information that comes to the brain is visual. 40 percent of all nerve fibers connected to the brain are linked to

the retina. Visual Literacy is the ability to encode (create a visual language)

& decode (understand a visual language). Visual aids in the classroom improve learning by up to 400

percent.

Source: Visual Learning Alliance

Most students want fast, accurate, and consistent service anytime, anyplace.

Video enables you to reach those students 24/7.

Freeing up staff resources to focus on individual students in need of personal assistance.

With Video, Utilize Self-Service

Ask: How Successful are you? Track Students Reached Track Parents Reached Track Number of Questions Answered Track reduced Burden on FA Staff Quantify Student Learning Outcomes via

Testing

With Video, Measure Effectiveness

Resources needed to Create Staying Current Making Updates Ensuring Disability Access

and Compliance Collaboration with Disability

Resource Center

Challenges of Video

A Comprehensive ApproachA Comprehensive Approach

Self-service internet portal Mobile device access Embed links to videos in email blasts Post videos on your FB pages Video embedding on college or university website Playing video content on school signage system Counseling sessions

Self-Service Internet PortalSelf-Service Internet Portal

Mobile Device AccessMobile Device Access

Link To Videos In Email Blasts Link To Videos In Email Blasts

Dear Student,

It is time to complete your 2013/2014 FAFSA application. To help you through this process and answer some of your questions, please go to this link for a quick tutorial on how to complete the FAFSA.

2013/2014 FAFSA Tutorial

Have a great day!

-- Jo SmithFinancial Aid AssistantGold Mountain CollegeP: 972.238.2310F: 811.958.5250www.GoldMountCollege.edu

Post Videos On Your Facebook Post Videos On Your Facebook PagePage

Video Embedding & Single Sign Video Embedding & Single Sign On On

Combining both “New School” and “Old School”

Enhanced Visibility

Campus Signage Networks

Measuring Student Learning Outcomes Testing Students A personalized approach

Counseling Students

Benefits….Benefits….

Improve customer service Reduction in answering repetitive questions Reduction in voicemail messages to return Increase financial aid applications Reduce wait times and phone calls Expand reach of counseling team Tackle default aversion Track Student Learning Outcomes

(SLO’s)

Case Studies

Ivy Tech CollegeIvy Tech College

Reduction in answering repetitive questions Over 45,000 student questions were

answered in the first 3 months via video Positive student feedback and enthusiasm

among staff Consistent messaging across 14 campuses

Source: Financial Aid TV

Over 60,000 student questions have been answered annually by FATV (since 2007)

This has freed up staff time to focus on more individual student needs

Staff is enthused about FATV’s positive impact on students

Reduced the burden and cost of answering basic financial aid questions.

Antelope Valley College

Source: Financial Aid TV

Over 47,000 student questions answered in the first year by FATV (2010)

Positive student feedback and enthusiasm among staff about student comprehension

Now have the ability to embed video clips in strategic website positions based on the volume of inquiries we are receiving for specific questions

Rutgers University

Source: Financial Aid TV

What Your Colleagues Are What Your Colleagues Are Saying….Saying….

“While a beneficial side-effect may be the reduced volume of calls and visits from confused students, the real reason we implemented FATV was to have fewer confused students. We may even do one better and that is to reach students using Financial Aid TV who otherwise would never have come forward to apply for aid. We look forward to the coming year and positive outcomes.”

Kevin Harral, Director of Financial Aid, Foothill College

As you leave this session, ask yourself … Where are you today in your

communications? Where do you want to go? What do your students want? What are some tangible goals? What would be considered a success?

Questions for you to Consider

Have a Great Conference!

Financial Aid TV is a service of CareerAmerica LLC. 2013 © CareerAmerica LLC. All Rights Reserved.Web Images used on slides 1, 15, 25, and 26 are for display purposes only. Source: Google images.

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