Amrai Pari - ‘Only we can do it’BBC Media Action Bangladesh

Communications Aims• Increase understanding of risk• Increase perceived importance of preparing• Inspire through success stories• Provide practical information• Share experiences between communities• Get people working together

Value “fitting in” with others

Need to act to survive

Want to solve things with their community.

Not having government support

Lack financial resources

Lack information

BARRIERS MOTIVATORS

EVIDENCE

So far:► 15.8 million viewers: 60% watched regularly ► Very high rural reach ► High engagement of young people (15-24) ► Men and women both watching nearly equally

► Audience describe show as relevant and useful.► Audience are understanding information► Urban viewers likely to spread message to family in rural areas.

EVIDENCEResearch • Quant Reach Survey – June/July 2014; 2600 people (nationally representative)• Audience focus groups - towards end of series 1• Quant Endline Survey – early 2015

Evidence of impact emerging

CONSTRAINTS & NEEDS Constraints • Demonstrating appropriate actions• Presenting simple actions in a way that people can replicate them• Understanding the influence of power structures on taking action• Social inclusion – the role of women and minority groups

Needs• Engagement with NGOs, humanitarian and government actors• Placing audience research at the heart of the work• Exploring power structures in the programme• Representing voices of women and minority groups• Relationship building and buy-in from national/local media

CONSTRAINTS & NEEDS