Andrew Law
Director Open Media Unit
Open University
Engaging Learners through OERs
at the Open University, UK
Open Media
Sam
ple
Structured
Content
Production
System
Structured
Creation
Manage &
Transform Distribute
Structured Content Production System
OU VLE
Students
(0.25m)
OpenLearn
CMS/VLE
(6m)
OpenLearn
Communities
CMS/VLE
Fre
e
Structured
Creation
Manage &
Transform Distribute
Structured
Creation Manage &
Transform
Distribute
5%
Structured
Creation
Manage &
Transform Distribute
Open University Funded
Externally
Funded
Fee
Exploiting the Content Production System
UNICEF
Health Educators
Ethiopia
Gates Foundation
Community Colleges
US
HEFC
Higher Education Inst.
UK
UNISON
Unionised Workers
UK
Example Open Learning Communities
Thankyou!
www.open.edu/openlearn
Sam
ple
Existing Returns
Brand views (value)
BBC archive assets (product)
Brand Halo (value)
Social Mission (income)
Free ‘paid’ Google Adwords (value)
Research (income)
Registrations /Retention/Progression (income)
Partner deals (saving)
Return on Investment - Current
Open Media