Cody Simms Sr. Director Product Mgmt

Yahoo! Open Strategy cody@yahoo-inc.com

Open Yahoo!:

An Audience Platform for the Web

Open Hack – Tech or Business Opportunity?

•  Lots of great tech •  YQL •  Pipes •  YUI •  Geo & Fire Eagle •  Hadoop, OpenID, OAuth, Caja •  Etc

•  But this time we’re also bringing a direct business opportunity

•  Audience. Lots of it.

Open Yahoo! – Our Audience is the Platform

YAHOO! TOOLBAR

HOME PAGE

330M USERS

YAHOO! MAIL

300M USERS

YAHOO! MESSENGER

120M USERS MY YAHOO!

45M USERS

Two Ways Build Audience through Yahoo!

1) Home Page Applications

HOME PAGE

MY YAHOO!

http://apps.yahoo.com/

Deploy applications into Yahoo!.

Build an audience on Yahoo!.

2) Yahoo! Updates

Syndicate UGC from your site to Yahoo!

Get referral traffic back to your site.

UPDATES …more coming soon

Home Page Applications

HOME PAGE

MY YAHOO!

http://apps.yahoo.com/

…more coming soon

The New Y! Home Page – Now Open to Anyone

Yahoo! Application Platform (YAP) – Self-Service

…from Anywhere

YAP – Standards-Based

Apps on Y! Home Page: Small View

Apps on Y! Home Page: Canvas View

http://www.joyent.com/developers/yahoo/

Announcement!

Learn more about YAP – Today’s Sessions

•  Building your app on Yahoo! –  Right now

•  Yahoo! Application Technical Deep Dive -  2:00 pm

•  Building your app on Yahoo!: The Partner Perspective -  3:00 pm

http://developer.yahoo.com/homepage/

Yahoo! Updates

USERS

PUBLISHERS

YAHOO! Displays Updates On top trafficked sites

Perform social actions on websites

Get referral traffic back

UPDATES

Yahoo! Updates – A Social Referral Engine

Yahoo! Updates – Social Syndication via Y!

Y! Updates & Social APIs: 2 Ways to Implement

Direct Integration…

Leverage Yahoo!’s 600+ million users in your social applications with Yahoo!’s Social APIs.

CONTACTS

SOCIAL DIRECTORY

UPDATES

STATUS

1

Serving Key Needs

•  User profiles and connections •  UGC: Ratings, Polls, Comments, Status •  Enterprise features and support

Integrated Services

2 Industry Leading Providers

New Yahoo! Mail

YAHOO! CONFIDENTIAL

New Yahoo! Home Page

New Yahoo! Messenger

YAHOO! CONFIDENTIAL

New Yahoo! Toolbar

Rest of Yahoo! Network – Producing Updates

•  Yahoo! Buzz

•  Yahoo! Sports

•  Yahoo! Finance

•  Yahoo! Answers

•  Flickr

•  Yahoo! Groups

•  Yahoo! Games

•  Wretch (Taiwan)

•  Yahoo! Music

•  Yahoo! Profiles

•  Yahoo! Video

•  Yahoo! Movies

•  Yahoo! TV

•  Yahoo! Travel

•  Yahoo! Cars/Autos

•  Yahoo! Fantasy Sports

•  Y! Taiwan Auctions

•  Y! Vietnam 360 Plus

•  Many, many more; over 50+ Y! Properties

YAHOO! CONFIDE

NTIAL

http://developer.yahoo.com/updates/

http://developer.yahoo.com/social/

Learn more about Y! Updates – Today’s Sessions

•  Rise of Social Referrals -  2:00 pm

•  Leveraging the Social Web -  2:20 pm

•  Yahoo! Social APIs & SDKs -  4:10 pm

It’s Hack Day…Don’t Forget the Tech!

Yahoo! Query Language (YQL)

•  Select * from the Internet -  12:00 pm

•  http://developer.yahoo.com/yql/

YUI 3

•  Solving Problems with YUI3 -  3:00 pm

•  http://developer.yahoo.com/yui/

BOSS

•  An Overview of Y! Search BOSS -  4:10 pm

•  http://developer.yahoo.com/boss/

Geo

•  Placemaker •  Fire Eagle •  GeoPlanet

•  Think Place Not Space -  5:10 pm

•  http://developer.yahoo.com/geo/

Thank you!

Cody Simms cody@yahoo-inc.com