State-of-the-Art Marketing 2012

Becoming a Master Decision Maker

Bart Götte | Founder FutureFlock* @bartgotte

The Data Driven Society

Ah Information, Oh Information…

Financial Balance Sheet, Income Statement, Cash Flow

Operations Business Intelligence

Customers Customer Relation Management Markets Market Research

Earth Big Data

Accountability & Insights

A Solid Symbiotic Relationship

Relevance

Context

Bias

Cause-Effect

Sustainability

Managers’ key competences for judgement

Critical Thinking & Interpretation

Managers’ key competences for judgement

Critical Thinking & Interpretation

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Focus on Relevant Information Not everything that counts can be counted Not everything that can be counted counts

Focus on Meaning instead of outcome

Be Cautious, you are so Biased

Learn from History, but don’t Rely on it

Master Decision Makers are not Born, they are Prepared

In Sum

Becoming a Master Decision Maker

Unfolding Business Perspectives