Opportunities: Brazilian family farmingOpportunities: Brazilian family farming

organic and sustainableorganic and sustainableOportunidades: agricultura familiar brasileira orgânica e sustentávelOportunidades: agricultura familiar brasileira orgânica e sustentável

Opportunities: Brazilian family farmingOpportunities: Brazilian family farming

organic and sustainableorganic and sustainableOportunidades: agricultura familiar brasileira orgânica e sustentávelOportunidades: agricultura familiar brasileira orgânica e sustentável

Sylvia WachsnerSylvia Wachsner

DirectorDirector

Promotion:Promotion: Support:Support:

Brazilian Embassy, BerlinBrazilian Embassy, Berlin

European immigration in the 1800’sEuropean immigration in the 1800’sMigração europeia XVIIIMigração europeia XVIII

European migrationEuropean migrationintroduced community spirit and family life.introduced community spirit and family life.

folklore, traditions and values.folklore, traditions and values.Migração: espírito comunitário, valores familiares, folclore, tradições, valores

Migrants Migrants rebuilt their lives in Brazil: creation of wealth, building cities, rebuilt their lives in Brazil: creation of wealth, building cities,

villages, neighborhoods.villages, neighborhoods.Migrantes construiriam vidas: valores, cidades, bairros

Speaking German or Italian,Speaking German or Italian,proud immigrants in Brazil built for generations to come.proud immigrants in Brazil built for generations to come.

Falando alemão, italiano migrantes construíram para futuras gerações.

Traditions, values and folklore routed in agriculture Traditions, values and folklore routed in agriculture carried throughout generations. Gemüsefest, Oktoberfest carried throughout generations. Gemüsefest, Oktoberfest

Tradições, valores, folclore ligados agricultura: Gemüsefest, Oktoberfest

Drivers: Southern Drivers: Southern

Brazilian statesBrazilian statesMotivadores: Sul do Brasil

Tradições, valores, folclore ligados agricultura: Gemüsefest, Oktoberfest

Coops and AssociationsCooperativas e associações

Coops and AssociationsCooperativas e associações

Traditionally strong in Southern Brazil.

Tradicionalmente fortes no sul

Rede EcoVida: Created over 30 years ago - empowering family farmers, creating strong social organizations, enabling commercializing organic products through

networks.

EcoVida: Values, strengthening coop spirit, environment

Traditionally strong in Southern Brazil.

Tradicionalmente fortes no sul

Rede EcoVida: Created over 30 years ago - empowering family farmers, creating strong social organizations, enabling commercializing organic products through

networks.

EcoVida: Values, strengthening coop spirit, environment EcoVida: Values, strengthening coop spirit, environment part of existence.

EcoVida: valores, espírito cooperativa, agroecologia.

Farmers participative organic certification. Certificação participativa

Creation of economic wealth of all involved.Criação de valor para todos os envolvidos

Coops knowledge and experience presently being replicated: Caatinga, Cerrado, etc.

Replicando experiência: Caatinga, Cerrado, etc.

EcoVida: Values, strengthening coop spirit, environment part of existence.

EcoVida: valores, espírito cooperativa, agroecologia.

Farmers participative organic certification. Certificação participativa

Creation of economic wealth of all involved.Criação de valor para todos os envolvidos

Coops knowledge and experience presently being replicated: Caatinga, Cerrado, etc.

Replicando experiência: Caatinga, Cerrado, etc.

Family Farmers: strengthsAgricultura familiar: forças

Family Farmers: strengthsAgricultura familiar: forças

Stewards of the land.

Family farmers valuable resource.

Live on their land: Vested personal interest in environmental

sustainability.Morando em terras próprias, lutam pela preservação de um meio sustentável.

Small-scale farmers well-being depends on land production.Bem-estar agricultores familiares depende da produção.

Stewards of the land.

Family farmers valuable resource.

Live on their land: Vested personal interest in environmental

sustainability.Morando em terras próprias, lutam pela preservação de um meio sustentável.

Small-scale farmers well-being depends on land production.Bem-estar agricultores familiares depende da produção.

Farmers & Coops support and bring wealth to small business in their

communities. i.e. tourism. Rota Romantica Rio Grande do Sul: preservation German & Italian traditions: Coopernatural, Aecia.

Sustentando pequenos negócios em suas comunidades. Exemplos: Rota Romantica (Estado do RS), que preserva tradições alemãs e italianas; Coopernatural e

Aecaa

Northeastern / Center West: handicrafts, usage of local sustainable

raw materials.Norte, centro oeste: artesanato, materiais sustentáveis

Boost democratic values: active civil participation, creation of social

structure, united in networks.Valores democráticos: ativa participação social, criação de estrutura social, redes

Farmers & Coops support and bring wealth to small business in their

communities. i.e. tourism. Rota Romantica Rio Grande do Sul: preservation German & Italian traditions: Coopernatural, Aecia.

Sustentando pequenos negócios em suas comunidades. Exemplos: Rota Romantica (Estado do RS), que preserva tradições alemãs e italianas; Coopernatural e

Aecaa

Northeastern / Center West: handicrafts, usage of local sustainable

raw materials.Norte, centro oeste: artesanato, materiais sustentáveis

Boost democratic values: active civil participation, creation of social

structure, united in networks.Valores democráticos: ativa participação social, criação de estrutura social, redes

Coops characteristics: strengthsCooperativas: características

Coops characteristics: strengthsCooperativas: características

Sustainable food production.Produção alimentos: sustentável

Some coops started with farmers selling production in their community, neighbors, farmers markets.

Começo: venda feiras, vizinhos

OrganicsNet: result of Coopernatural entrance into Rio de Janeiro

market - recorded leaps in sales volume.

Sustainable food production.Produção alimentos: sustentável

Some coops started with farmers selling production in their community, neighbors, farmers markets.

Começo: venda feiras, vizinhos

OrganicsNet: result of Coopernatural entrance into Rio de Janeiro

market - recorded leaps in sales volume. market - recorded leaps in sales volume. OrganicsNet: Coopernatural entrada RJ, saltos volumem vendas.

Coopernatural grew from farmers markets, then supplying specialty

shops, to mainstream supermarkets. Coopernatural de venda em feiras, a pequeno e depois grande varejo

Able to meet commitments, manage their business: capacity to offer retailers large variety and diversification of processed foods.

Capacidade honrar compromissos, oferecer grande variedade e diversificação.

Ability to organize, creation of a social structure, educating members.Organização, estrutura social, educação de membros

market - recorded leaps in sales volume. OrganicsNet: Coopernatural entrada RJ, saltos volumem vendas.

Coopernatural grew from farmers markets, then supplying specialty

shops, to mainstream supermarkets. Coopernatural de venda em feiras, a pequeno e depois grande varejo

Able to meet commitments, manage their business: capacity to offer retailers large variety and diversification of processed foods.

Capacidade honrar compromissos, oferecer grande variedade e diversificação.

Ability to organize, creation of a social structure, educating members.Organização, estrutura social, educação de membros

Coops characteristics: strengthsCooperativas: características

Coops characteristics: strengthsCooperativas: características

OrganicsNet: Hoping to duplicate rewarding experience with Agreco. OrganicsNet: esperando duplicar experiência positiva com Agreco.

High-level commitment by the Brazilian government recognizing

importance crucial investment in small-holder family agriculture. Compromisso e

reconhecimento do governo brasileiro da importância de investimentos cruciais na agricultura familiar .

Farmers and community integration.Integração agricultores e comunidade.

Agricultural production seen as a business and not just source of food and

OrganicsNet: Hoping to duplicate rewarding experience with Agreco. OrganicsNet: esperando duplicar experiência positiva com Agreco.

High-level commitment by the Brazilian government recognizing

importance crucial investment in small-holder family agriculture. Compromisso e

reconhecimento do governo brasileiro da importância de investimentos cruciais na agricultura familiar .

Farmers and community integration.Integração agricultores e comunidade.

Agricultural production seen as a business and not just source of food and Agricultural production seen as a business and not just source of food and survival.

Produção agrícola vista como negocio e não somente como sobrevivência.

Value chain approach: from production, to processing, shipping into

markets.Cadeia de valor agregado: produção, processo, aos mercados.

Various coops exporting as fair-trade or suppling ingredients.Algumas coops. exportam como comercio justo ou ingredientes

Agriculture economic backbone of Brazil’s economic growth. Agricultura espinha dorsal do crescimento econômico brasileiro.

Agricultural production seen as a business and not just source of food and survival.

Produção agrícola vista como negocio e não somente como sobrevivência.

Value chain approach: from production, to processing, shipping into

markets.Cadeia de valor agregado: produção, processo, aos mercados.

Various coops exporting as fair-trade or suppling ingredients.Algumas coops. exportam como comercio justo ou ingredientes

Agriculture economic backbone of Brazil’s economic growth. Agricultura espinha dorsal do crescimento econômico brasileiro.

Business OpportunitiesNegócios: Oportunidades

Business OpportunitiesNegócios: Oportunidades

Risk reduction: many members, centralized management and planned

production. Not a one-man-show.Redução risco: muito membros, administração centralizada, produção planejada.

Supply chain control: from farmers land, food transformation, to distribution

chain. Controle cadeia de abastecimento: produtor, processamento, distribuição.

Guardians: sustainability, rainforest, Atlantic rainforest, Cerrado, etc. Sustentabilidade:

Risk reduction: many members, centralized management and planned

production. Not a one-man-show.Redução risco: muito membros, administração centralizada, produção planejada.

Supply chain control: from farmers land, food transformation, to distribution

chain. Controle cadeia de abastecimento: produtor, processamento, distribuição.

Guardians: sustainability, rainforest, Atlantic rainforest, Cerrado, etc. Sustentabilidade: Guardians: sustainability, rainforest, Atlantic rainforest, Cerrado, etc. Sustentabilidade:

Amazônia, Mata Atlântica, Cerrado, etc.

Sustainable Biodiversity: knowledge, plant characteristics, knowhow and

usage.Biodiversidade sustentável: conhecimento, características plantas, utilização.

Market news: PepsiCo - Organic Toddy (traditional chocolate drink), Coca-

Cola - Organic Mate Leão (popular drink).Novidades: PepsiCo Toddy Organico, Coca Cola Mate Leão Organico.

Guardians: sustainability, rainforest, Atlantic rainforest, Cerrado, etc. Sustentabilidade:

Amazônia, Mata Atlântica, Cerrado, etc.

Sustainable Biodiversity: knowledge, plant characteristics, knowhow and

usage.Biodiversidade sustentável: conhecimento, características plantas, utilização.

Market news: PepsiCo - Organic Toddy (traditional chocolate drink), Coca-

Cola - Organic Mate Leão (popular drink).Novidades: PepsiCo Toddy Organico, Coca Cola Mate Leão Organico.

OpportunitiesOpportunitiesBrazil Headlines: from World Cup, Rio+20, 2016 Olympic Games.

Brasil Manchetes: Copa Mundo, Rio+20, 2016 Olimpiadas

Join in upcoming sustainable world events.Faca parte futuros eventos sustentáveis.

Small-scale farmers are responsible for products placed on Brazilian family tables: beans, grains, vegetables, poultry, etc.

Agricultores familiares responsáveis pelos produtos na mesa dos brasileiros.

Importance Brazil’s agribusiness world position will be followed thru small-scale family farmers.

Brazil Headlines: from World Cup, Rio+20, 2016 Olympic Games.Brasil Manchetes: Copa Mundo, Rio+20, 2016 Olimpiadas

Join in upcoming sustainable world events.Faca parte futuros eventos sustentáveis.

Small-scale farmers are responsible for products placed on Brazilian family tables: beans, grains, vegetables, poultry, etc.

Agricultores familiares responsáveis pelos produtos na mesa dos brasileiros.

Importance Brazil’s agribusiness world position will be followed thru small-scale family farmers.scale family farmers.Importância mundial agronegócio brasileiro .

Building business and partnerships: always meeting Brazilian government regulations.

Construindo negócios e parcerias: respeitando as legislações brasileiras.

Win-win situation to all involved.

Situação ganha-ganha para todos.

Growing economic streams available when shared equitably, especially with the local indigenous Brazilians.

Crescimento econômico disponível com eqüidade partilhada, especialmente com população local.

.

scale family farmers.Importância mundial agronegócio brasileiro .

Building business and partnerships: always meeting Brazilian government regulations.

Construindo negócios e parcerias: respeitando as legislações brasileiras.

Win-win situation to all involved.

Situação ganha-ganha para todos.

Growing economic streams available when shared equitably, especially with the local indigenous Brazilians.

Crescimento econômico disponível com eqüidade partilhada, especialmente com população local.

.

Thank youDanke

Thank youDanke

Sylvia Wachsner, Director

Sociedade Nacional de Agricultura / OrganicsNet

Rio de Janeiro, Brazil

Sylvia Wachsner, Director

Sociedade Nacional de Agricultura / OrganicsNet

Rio de Janeiro, BrazilRio de Janeiro, Brazil

sna@sna.agr.br

http://www.sna.agr.br

http://www.organicsnet.com.br

Rio de Janeiro, Brazil

sna@sna.agr.br

http://www.sna.agr.br

http://www.organicsnet.com.br

notnot--forfor--profit founded in 1897profit founded in 1897