The Doyle Collection

Opportunities

Foursquare

• Facebook Places & Yelp

• Change - keep it fresh

• Innovate

QR Codes• Scan QR code to reveal

hidden message - website, telephone number

• Exclusive promotions

• Change and innovate

• Combine with other campaigns - IMC

Facebook Adverts

• Meetings and events; high involvement events

• Weddings

• Use the targeting

• Can we set up tracking? dedicated phone/number

• Age: 20+

• Demographic: Women

• Location: Ireland

• In a relationship: engaged

• Keywords: Married/Soon

Viral• Old Spice

• Mercedes