Cavs.comCavs.com From July 2007 to April 2008 Cavs.com had over 10.2 Million visits From July 2007 to April 2008 fans viewed over 41.4 Million pages More Unique Visitors – Cavs.com averaged almost 500,000 unique visitors per month

Online terminologyThe evolution of the internet has produced some confusion with online terminology. Here’s a few of the most common terms you’ll use.

Pageview – Any successful internet link that produces a live page on a Website. Used to be known as “Hits”.

Impression – The ad unit that appears on a Website in a consistently dedicated area or space.

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URL – Web address.

Nav Bar (Navigation Bar) – The area on a Website where users can find drop down menus to access deeper layers of content.

Drop Down Menu – The area housed by the nav bar that displays content categories. It appears when scrolled over or clicked.

Right Rail – The area of a Webpage that typically houses advertising and more interactive content.

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728 x 90 ad space (Super Banner, Billboard, Leaderboard)

120 x 60 ad space (button, logo spot)

Share of Voice – The percentage of ad units served on a given number of pageviews. Example: If there’s 10,000 ad impressions served over 100,000 pageviews on a given day the daily share of voice is 10 percent.

Roadblock - when one partner owns both key ad positions on one page as Alltel does here.

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300 x 250 ad space (medium rectangle, cube)

160 x 600 ad space (skyscraper)

Click thru url – The address inside an ad impression that directs the user to a new page.

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Splash Page (Landing Page) - A local destination point that typically lays over a national site’s homepage.

Online terminology

Fixed position – An area of a Website where a partner logo has a permanent home and is not in an ad rotation.

EPS File (EPS of logo) –

Art file that allows our creative team to build ad units for display on cavs.com

Online terminology

Ad tags –

A link sent via email that identifies the ad unit creative and click thru that will be positioned on a Website.

In the case of Cavs.com and CavFanatic.com, these links will be forwarded to the NBA office with section and impression goals.

Flash intro - When the gateway to a Website is covered by an animated video-like production to build hype or attract attention to an event or site content item.

Online terminologyPage takeover –

When an ad unit or editorial feature falls on top of a users next desired page. There’s usually an escape “x” in the top right or lower left corner.

Email options Cavalier Insider Newsletter:

107,000 distribution every Monday throughout the regular season and post season and as needed during the off season (160x600 and 120x60 ad units)

Cavaliers Partner Offer Newsletter:

25,000 opt-in distribution every Tuesday throughout the regular season and post season and as needed during the off season. Up to 4 partners per, or exclusive sends.