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Opportunity and the Long Tail
Liz Ward, CEOAustralian Tourism Data
Warehouse
Women Chiefs of Enterprises InternationalAnnual Conference9 October 2009
Bell Curve – Normal Distribution
Fat Head
Long Tail
One Tail Distribution
Sales made for less usual goods within a very large choice, which can return a
profit through reduced marketing and distribution
costs.
http://en.wiktionary.org/wiki/long_tail
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20072009
Accommodation Page Impressions through ATDW distributors
2002
Slide 15
Intelligent tourism distribution
www.atdw.com.au
The fastest growing segment on Facebook is 55-65 year
old women
80% of companies are using LinkedIn as their primary tool to find employees
> 200,000,000 Blogs
54% of bloggers post content or tweet daily
34% of bloggers post opinions about products
and brands
78% of consumers trust peer recommendations
Only 14% trust advertisements
80% of Twitter usage is on mobile devices
1.48 Million members
107,000 fans
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