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Oracle Business Intelligence Applications for the E-Business SuitePresenter’s NamePresenter’s Title

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle’s Strategy for Business Intelligence

More Value Less Complexity

More Flexibility Less Cost

More Choice Less Risk

Comprehensive BI/EPM Portfolio

Complete

Standards-Based Architecture

Open

Designed toWork Together

Integrated

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Oracle EPM System Industry’s First Integrated EPM System

Fusion Middleware

Business Intelligence Foundation

EPM Workspace

BI ApplicationsPerformance Management

Applications

Oracle Business IntelligenceComplete, Open, Integrated

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

Files ExcelXML

BusinessProcessEssbase

Common Enterprise Information Model

Data Integration

Ad hoc Analysis

Interactive Dashboards

Essbase Reporting &Publishing

ProactiveDetectionand Alerts

Disconnected& MobileAnalytics

MS Office& OutlookIntegration

OLTP & ODSSystems

BI ServerBI Server• Integrated Security, User Management, Personalization• Multidimensional Calculation and Integration Engine• Intelligent Request Generation and Optimized Data Access

Services

Unified BI FoundationIntegrated BI Tools; Common Enterprise Information Model

BI Apps or any DW or OLTP schema

Common Enterprise Information Model

BI Server Essbase

Native RDBMS Data Warehouse

Ad hoc Analysis

Interactive Dashboards

Reporting &Publishing

ProactiveDetectionand Alerts

SmartViewMS Office

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

Role-based interactive dashboardsProactive alertsMS Office and Excel integration

Simplified logical view of data

Speed-of-thought analyticsModeling, Planning, AllocationsOne-day, throw-away applications

Powerful query processing

Access Enterprise data sources

Common Delivery LayerPervasive Information Access; Single Sign-On

BI Applications

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware

Business Intelligence Foundation

BI ApplicationsPerformance Management

Applications

EPM WORKSPACE

Web AlertsOffice MobileDesktop Search

Unified Microsoft Office Interface Smart View for Office

• Ad hoc Reporting• Stylized Output

• Formats• Tables• Charts• Formulae

• Data Entry and Apps Processing

• Word and PPT• New OBIEE as

Smart View source

Unified Desktop GadgetsOracle Smart Space

• New OBIEE and BI Publisher Integration

• Hyperion Reporting and Analysis Support

• Enhanced Client UI and Collaborator

• New Gadgets• Essbase Calculation • Essbase Data Load• Global Gadgets

• Pluggable Services Architecture

Comprehensive BI Applications

EPM Workspace

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware

Business Intelligence Foundation

Performance ManagementApplications

Sales

Service Marketing Supply Chain & Order Mgmt

BI APPLICATIONS

Procurement & Spend

HR

FinanceContact Center

OBI EE Plus vs BI Applications

Oracle Business Intelligence Enterprise Edition Plus

Oracle Business Intelligence Applications – Prebuilt Metadata

Oracle BI ApplicationsComplete, Pre-built, Best Practice Analytics

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy

FinancialServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector

and Other Operational & Analytic SourcesSource adapters:

Sales MarketingProcurement

& Spend

Supply Chain & Order

ManagementFinancials

HumanResources

PipelineAnalysis

ForecastAccuracy

Sales Team Effectiveness

Up-sell/ Cross-sell

Cycle Times

Lead Conversion

Employee Productivity

Compensation

Compliance Reporting

WorkforceProfile

RetentionAnalysis

Return on Human Capital

General Ledger

AccountsReceivable

AccountsPayable

Cash Flow

Profitability

ExpenseManagement

Revenue andBacklog

Inventory

FulfillmentStatus

CustomerStatus

Order Cycle Time

BOM Analysis

Direct / Indirect Spend

Buyer Productivity

Off Contract Purchases

Supplier Performance

Purchase Cycle Time

Employee Expenses

Campaign Effectiveness

CustomerInsight

Product Propensity

Loyalty &Attrition

Market Basket Analysis

Campaign ROI

Service &Contact Center

ServiceEffectiveness

Customer Satisfaction

ResolutionRates

Service RepEfficiency

Service Cost

Churn & Service Trends

Oracle BI Suite Enterprise Edition Plus

A Problem with Recognizing Revenue …Starting in Order Management Analytics Overview

…Ends in Placing a Rush Order with a Strategic Supplier

Integration Becoming ImperativeClients consider Analytics integral to OLTP systems

The Next Level of Performance Optimization

“Business intelligence (BI) is moving into the context of the business process, not just to make users’

information experience more effective, but also to allow for

business process optimization.”

Source: Software Macro-Trends: Reshaping Enterprise Software - Sep 2005

Source: InformationWeek

THE #1 BI VENDOR CRITERIA

“Ability to Integrate with Existing Applications”

• Data warehouse design

• Data mapping & transformation from multiple applications

• Analytic models, KPIs, metrics

• Much more…

DASHBOARDS• “Visible”

“PLUMBING”• “Under the

Surface”• Significant time,

resources and expertise required

More than just dashboards and reportsValue of BI Apps lies under the surface

Pre-Built, Pre-Mapped, Pre-Packaged InsightsExample: Financial Analytics

Pre-built warehouse with more than 16 star-schemas designed for analysis and reporting on Financial Analytics

Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives & other Business Users.

1

2

3

4Pre-built ETL to extract data from hundreds of operational tables and load it into the DW, sourced from Oracle EBS, PeopleSoft Enterprise, SAP R/3, and other sources.

A “best practice” library of over 360 pre-built metrics, Intelligent Dashboards, 200+ Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

• Presentation Layer

• Logical Business Model

• Physical Sources

BI Applications - Business ContentOver 5,000 assets including industry applications

Application Dashboards Dashboard Pages

Reports Metrics

Sales 5 23 134 560Marketing 5 27 124 501Service 8 15 102 465Contact Center 5 17 72 448Finance 4 30 205 360HR 4 16 76 138Supply Chain & Order Mgmt.

2 18 157 388

Procurement & Spend

2 14 103 161

Total 35 160 973 3021

Even more metric value under the surface

Measures from physical columns in data warehouse

Aggregations, time series calculations and derived calculated measures extend physical measures

Subset of logical measures are exposed in presentation layer

Not all measures in presentation layer used in reports & dashboards

Metrics in Logical Layer

Metrics in Physical

Warehouse

Metrics in Subject Areas

Metrics used in Reports &

Dashboards

Selected Key Entities of Business Analytics Warehouse

Conformed Dimensions

Customer Products Suppliers Internal

Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers Cost Centers Profit Centers

Conformed Dimensions

Customer Products Suppliers Internal

Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers Cost Centers Profit Centers

Sales Opportunities Quotes Pipeline

Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs

Marketing Campaigns Responses Marketing Costs

Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Finance Receivables Payables General Ledger COGS

Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History

Service Service Requests Activities Agreements

Workforce Compensation Employee Profile Employee Events

Pharma Prescriptions Syndicated Market Data

Financials Financial Assets Insurance Claims

Public Sector Benefits Cases Incidents Leads

Modular DW Data Warehouse Data Model includes:

~350 Fact Tables ~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)~15,000 Data Elements

Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 22

Align Actions with Best PracticesGuided & Conditional Navigation Helps Novice Users

• Enables users to quickly navigate a standard path of analytical discovery specific to their function and role

• Enhances usability and lowers learning curve for new users

• Appears only when conditions are met and alerts users to potential out of ordinary conditions that require attention

• Guides users to next logical step of analytical discovery

GUIDED NAVIGATION

CONDITIONAL NAVIGATION

Actionable Insight - Analytic Workflows

Business Objectives /

Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customersand Collectors?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill toDue Balances by Region

What is the aging ofDue Balances?

Are Payment Termsin compliance?

Is DPO on target?

• Business Function: Receivables

• Role: Director, Credits & Collections

• Objectives:• 1) Maximize Cash Flow• 2) Control Risk of

Receivables Portfolio

Example: Analytic WorkflowsBusiness

Objectives / Issues

GainInsights

Take ActionTarget collection efforts to reduce overdue balances

Drill toOverdue Invoice Detail

Who are the Customers?

How long is the underlying Overdue

Balance pending?

Is Overdue Balancestrending up?

Is DSO on target?

Maximize Cash Flow

Drill to D

etail

Role Based Dashboards Analytic Workflow Guided Navigation Security / Visibility Alerts & Proactive Delivery

Logical to Physical Abstraction Layer Calculations and Metrics Definition Visibility & Personalization Dynamic SQL Generation

Highly Parallel Multistage and Customizable Deployment Modularity

Abstracted Data Model Conformed Dimensions Heterogeneous Database support Database specific indexing

Oracle BI Applications ArchitectureA

dm

inis

trat

ion

Me

tad

ata

Oracle BI Presentation

ServicesDashboards by Role

Reports, Analysis / Analytic Workflows

Metrics / KPIs

Logical Model / Subject Areas

Physical Map

Oracle BI Server

Direct Access to

Source Data

Data Warehouse /Data Model

ETL

Load Process

Staging Area

Extraction Process

DA

C

Federated Data Sources

SiebelOracle SAP R/3 PSFT EDW

Other

Application Integration StrategyBI Apps with Performance Management Apps

Common Enterprise Information Model

BI Server

OLTP & ODSSystems

DataWarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

BI Applications DW (BAW)

BI Applications

Ser

vice

S

ervi

ce

Sal

es

Mar

keti

ng

Su

pp

ly C

hai

n

& O

rder

Mg

mt

Fin

anci

als

HR

Pro

cure

& S

pen

d

Performance Management Apps

HFM

FDM

Planning

FDM

OLTP Data

Data Movement 1) Plans2) Consolidated results

Native Access (Plans, Consolidated Results)

Essbase

What If

Oracle BI Apps 7.9.5Now Available

• Unified multi-source data model• Enhanced user experience• Data Warehouse Administration Console• Expanded deployment options

• Support for Siebel CRM 6.x, 7.5.x, 7.7.x, 7.8.x, 8.0.x• Support for Oracle EBS ERP 11i8, 11i9, 11i10 and R12• Support for PSFT Financials 8.4, 8.8, 8.9, 9.0 and HR 8.8, 8.9, 9.0

• Tightly Integrated with Oracle Applications• Full localization

• Translation to 28 languages• Certified on Informatica PowerCenter 8.1.1 SP4

Action Links – “Insight to Action”

Unrivaled Integration with Oracle EBS Extend EBS Value, Lower TCO

Seamless navigation from analytical information to transactional detail

Integrated Security

ObjectSecurity

UserSecurity

Data Security

One login. Right content for each user.

Integrated Workflow

Intelligence-driven business processes

BPEL, ESB Oracle BI

Integrated with Planning and EPMS

View performance “in-context” with budgets and plans

Tight Integration with E-Business SuiteAction Links navigate from analytical to operational

• Action Links• Seamless navigation from analytical information to transactional

detail while maintaining context• Works with Oracle EBS, Siebel CRM, PeopleSoft Enterprise

Flexfield and Value Set Integration

• Key Flexfields (KFF)• Pre-packaged mappings to

extract Key Flexfield data• Mappings are flexible to handle

configuration performed on these flexfields

• Out-of-the-box support to a number of KFF’s (refer next slide)

• Descriptive Flexfields (DFF)• Support by extension of the data

warehouse by adding requisite columns

• Value Set Hierarchy• Extract hierarchical relationships

of Value Sets

Single Sign-On with Oracle EBS

user

User

Security

Web

BrowserOracle EBS Oracle BI

navigate to

3

log in once

1

store ICX session cookie

in browser

2

validate session via the ICX cookie

4

establish connection with Oracle EBS

5

drill back to Oracle EBS via Action Links

6

Object SecurityWhat parts of the application can you see?

• Business Logic Object Security

ObjectSecurity

Presentation LayerPresentation Layer

Physical LayerPhysical Layer

Semantic Object LayerSemantic Object Layer

• Query Blocking• Specified combinations of columns in queries can be blocked from running and the user is notified of the illegal query

Controls access to Subject Areas, Tables and Columns

Limits access to Dashboards, Reports and Web Folders

• Web Object Security

Data Security for EBSWhat data can you see?

• Multi-Org data access support with

Oracle E-Business Suite applications:

• Operating Unit

• Inventory Organization

• Business Group

• Company Org

• Ledger/ Set of Books

• Position

Data Security

BI Integrated with EBS

End Result: Role Based Dashboard

Object Security: Dashboard

Roles

Object Security: ReportsData Security: Suppliers

based on user OU

37

Oracle BI ApplicationsUse together to provide an Enterprise Analytic View

Analyze End-to-End Business Processes Even Across Heterogeneous Sources

Prospect to Customer

Order to Cash

Procure to Pay

Demand Chain to Supply Chain

…

Sales Marketing

Procurement & Spend

Supply Chain & Order

ManagementFinancials

Industry Apps

Service &Contact Center

MoreHuman

Resources

Rapid DeploymentsOracle BI Applications

3½ months

12 weeks

100 days

9 weeks

10 weeks

3 months

6 weeks

“Pre-built, yet Customizable…”

Before

Fragmented systems and processes Inability to analyze sales data from

direct and indirect channels No “Single Source of Truth”, cross-

functional analysis was not possible End users were unable to access

information critical to business and decision making without going to IT

Individual queries took almost an hour to run

Teva Pharmaceuticals is the leading generic pharmaceutical company. ($10B+) Teva USA products are marketed to chains, wholesalers, distributors, hospitals, managed care entities, and government agencies.

After

Business Users can now access sales information in a “self service” fashion, reports run in seconds

50 critical EBS flexfields now part of overall BI views

Teva USA now has “a standard set of metrics”

End users can securely drill to contract order info from BI Dashboards

Supply Chain Analytics for Process Manufacturing is next to be implemented

Leveraging the out of the box ETL maps and OBI Apps data model, Teva was able to create a custom dashboard for Chargeback Analytics, which integrated with the pre-built Order Management and Fulfillment Analytics offerings from Oracle

HR and Financial Analytics with EBS…GL, Profitability, HR and Compliance Analytics

Before

Disparate BI and Reporting Technology Investments

Difficulties with integrating and accessing multiple data sources

Lack of easily utilized ad-hoc and analytical reporting capabilities

Dependency on IT for report development/lack of self-service reporting

Could not get needed information in a timely fashion

Wyndham Worldwide is one of the world’s largest hospitality companies, with 6500+ hotels and over 550,000 hotel rooms worldwide. Wyndham Worldwide has over 33000 employees

After

OBI EE+ and the Oracle BI Applications as Wyndham’s BI Architecture/Platform

Purchased OBI EE and BI Apps in Feb 2008 after pilot, Financial Operational Reporting live March 2008, HR live in June 2008

All Business Units using OBI EE platform for Operational Reporting

Next steps include additional HR and Accounts Payable Analytics

Sales and Operations Insight4 BI Applications, 120 Users, 75 Days, 7 FTE’s

Before

Poor understanding of business performance across functions, esp. Sales, Orders, AR, Inventory

Lack of visibility: Plan + Forecast + Actual and variances in one place

Need to see performance along any dimension of the business – BU, Product/SKU, Geo, Customer

Need to integrate data from multiple sources

Acquisitions – adding new apps; need to integrate into view within 90 days

Regal Beloit Corporation is the world’s largest manufacturer of electrical and mechanical motion control and power generation products. With revenue of $2B+, Regal Beloit has worldwide manufacturing, sales, and service operations.

After

One BI system for the entire company Data sourced from EBS, ASCP, legacy

and other systems Implementation took 75 days versus

estimated 1 year+ for custom build 81 role specific business views based on

same data, versus previous individual reports

Immediate, significant savings from visibility into order status and worldwide finished goods inventory

BI Apps on EBS and Cognos in 14 WeeksFinancials, Procurement and Spend Analytics….

Before

Expensive, error prone, time consuming manual process to generate financial statements and get financial data

Users had to combine data from EBS, Cognos Consolidations, Oracle Financial Statement Generator, Microsoft Access and Excel

Departments needed to create individual data marts

No single source of truth for financial data

Audatex, a Solera company, is the only global provider of claims solutions, delivering a comprehensive, integrated suite of applications for claims processing, estimating, shop and yard management, and claims analytics in 51 countries and to over 50,000 customers

After

Oracle Financial and Procurement & Spend Analytics provide “single source of financial data”

Leveraged pre-built EBS security at cost center, line of business, company, and chart of accounts.

“No more manual financial statements” “Financial Data in near-real time” as

biggest business benefit. Implemented Financial Analytics in 10

weeks, P&S in just 4.

Summary – Oracle BI Applications

• Most Complete• Fast time-to-value and lower TCO• Enterprise-wide, cross-value chain pre-built

analytics• Embedded best practices by industry,

function, and role

• Most Open• Built on open, leading BI platform• Flexible, extensible• Access Oracle and Non-Oracle data sources

and applications

• Most Integrated• Pre-Integrated with Oracle EBS• Leverage EBS Security, SSO, Flexfields• Add insight to existing and new EBS

implementations