Date post: | 21-Jan-2018 |
Category: |
Social Media |
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Oracle: Social Media Report
This report looks at how
Oracleperformed on social media between
October 1st – December 31st, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
535,845 10,882 2.07% WorldwideMostly Older, Female and Attached.
Oracle
Engagement Score
68
Total Posts
65
Total Likes
4,362
Total Comments
445
Total Shares
1,075
Most Engaging Content Type
Others
Least Engaging Content Type
Photos
Most Prolific Content Type
Event
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
518K
520K
522K
524K
526K
528K
530K
532K
534K
536K
538K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
535,845
New Fans
10,882
Community Analysis
Oracle fans are mostly Older, Female and Attached. Oracle fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
38%
63%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 40K 80K 120K 160K
India
United States
Egypt
Brazil
Pakistan
Mexico
Indonesia
Philippines
Turkey
New Zealand
0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
oow15 24
Oracle 21
Larry Ellison 7
Oracle OpenWorld 7
Mark Hurd 7
Most Engaging Brand Posts
25-OCT-15, SUN 10:36PM
Modern Business. Modern #Cloud. http://ora.cl/MVA #oow15
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
279 210 18 94 Positive
09-NOV-15, MON 3:01PM
#Oracle CEO Safra Catz on courage and leadership: http://ora.cl/MTd #OracleFinance
27-OCT-15, TUE 2:00PM
Larry Ellison defines the complete integrated cloud: a decade-long plan to help customers excel in t ..
ENGMT.
LIKES COMMENTS SHARES SENTIMENT
247 82 13 93 Positive
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
243 276 12 72 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 20 40 60 80 100
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Oracle posts were around 'Event', and posts around 'Others' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18
0 10 20 30 40 50 60 70 80 90
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Oracle Posts about Technology, Advice/Tips posts received the highest engagement.
In Oracle Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Technology About General Happenings
0 5 10 15 20
0 20 40 60
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 20 40 60 80 100
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 10 20 30
0 50 100 150
#JavaOne4Kids
#OracleFinance
#oow15
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150
#JavaOne4Kids
#OracleFinance
#oow15
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
393,047 12,704 3.34% Worldwide
Oracle@Oracle
Engagement Score
69
Total Proactive Tweets
988
Retweets Total
164
Favorites Total
11,894
Total Mention
19,874
Total Retweets
19,521
BRAND TWEETS USER TWEETS
Brand Overview
370K
375K
380K
385K
390K
395K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
393,047
New Followers
12,704
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
884
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
988 164
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 200 400 600 800 1000 1200
0 10 20 30 40 50 60 70 80
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 100 200 300 400 500 600 700
0 2000 4000 6000 8000 10000 12000 14000 16000 18000
#oow15*
#cloud*
#oracle*
#bigdata*
#cx*
#erp*
#iot*
#hr*
#paas*
#hcm*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
500
1000
1500
2000
2500
3000
3500
4000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
oow15 cloud oracle bigdata cx
Spread of Hashtags by day
0 20 40 60 80 100 120 140
#hr*
#hcm*
#iot*
#paas*
#cloud*
#cx*
#oracle*
#erp*
#oow15*
#bigdata*
Engagement Score
Hashtags - Engagement
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
200
400
600
800
1000
1200
1400
1600
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 19,521
-500
0
500
1,000
1,500
2,000
2,500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 19,874
-200
0
200
400
600
800
1,000
1,200
1,400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
India Today 2,434,925 1
Jesse Millette 1,319,093 1
EconomicTimes 1,178,597 1
Michael Dell 965,750 1
Amarendra Bhushan 576,211 3
TOP 5 INFLUENCERS
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