C R E D E N T I A L S | 2 0 1 7

We practice strategic public relations. We don’t do cookie cutter. We are not “yes-men”. We tell it as it is! We are here to help you build your brand credibility.We turn up the volume on brands and get people talking.We are dedicated to understanding your business.

ORCHAN IS NOT YOUR TYPICAL PR AGENCYWE ARE A COLLECTIVE OF CREATIVE LATERAL THINKERS, PASSIONATE ABOUT WHAT WE

DOWe are committed to delivering real, measureable results in a cost-effective manner.We are a small business – we have a personal, down-to-earth approach and love to immerse ourselves in, and become an extension of our clients' teams.We care about the tiny details, as much as the big picture.

WHAT WE ARE KNOWN FORWe always think outside the box, using our creative flair to ensure your brand stands out from the crowd.

No task too big, no task too small. We partner with you to strengthen your success!

Prompt activation

Creative & effective campaign

Results-oriented strategy

Unbiased, quality ideas & input

Sustainable solutions

Not counting

the pennies

EDUCATEConsistently recognise,

create and act upon opportunitiesto communicate & educatethrough the power or PR.

INNOVATECreating fresh ideas & approaches to achieve

tangible results.

A POWERFUL GLOCALPUBLIC RELATIONS AGENCY

IMPLEMENTMaking a change by crafting into impactful action to shapemind, attitude, behaviour &

lifestyle of stakeholderlocally, nationally & globally.

WE OFFER OURCLIENTS & PARTNERS

SUPPORTOffer undivided attention to every client and effectively listening to

issues and offer counsel in a timely manner.

CUSTOMISED PR CAMPAIGN

Develop tailored publicity campaigns using a series of collaborative

partnerships and communicative tools to enhance visibility and

credibility.

ACCOUNTMANAGEMENT

Develop and maintain strong relationships with clients, associates, and key media members to identify, pitch, follow-up and deliver editorial

possibilities and new media prospects.

OUR SERVICES

Strategic Public Relations

Campaign Conceptualisation &

ActivationReputation, Issues &Crisis Management

Brand Adjusting &Alignment

Businesses Development Consultancy

Digital / NewMedia Strategy Media Training

Change Management

& Internal Communication

ELEVATE THE EVERYDAY THROUGH STORYEvery agency tells stories we live them! The power of the story is that brands are

narrative-driven – narratives create close bonds between brand and consumer.

Consumers are now more sophisticated and have higher demands and expectations. No more arms-length transactions; they seek engagement on an emotional level. They

connect with brands that respect and value their custom. They seek authenticity. They seek validation.

They seek the total experience – our role is to live the brand story; not just tell it.

Orchan creates that validation.

OUR STRENGTH ISOUR PEOPLE

Orchan’s diverse team of professionals offer a confluence of skills to ensure our ideas and activations stand out, and break away,

from the norm.

We are a dedicated and skilled team with a great track record.

Our team consists of individuals who bring to the table knowledge and experience in varying fields, including creative writing, graphic

design, literature, photography, marketing, management, international relations, and social psychology.

MEET CRAIG J SELBYOrchan’s directors are hands-on; they get involved in each client’s campaign activation

A leading curator in the delivery of strategic solutions, Craig’s particular areas of interest include but are not limited to issues and crisis management as well as personal branding. Both a highly-learned and well-travelled scholar with the experience and intellect to match, his post-graduate qualifications cover the fields of Globalisation, Economic Development as well as Tertiary Teaching & Management.

Renowned for the shaping of clever ideas to help brands stand out amidst the clutter, Craig has represented a multitude of clients across varying industries, ranging from property to automotive to food and beverage to healthcare to FMCG to consumer electronics and more.

MEET FARRELL TANOrchan’s directors are hands-on; they get involved in each client’s campaign activation

With a diverse skill-set encompassing crisis management, campaign ideation, creative conceptualisation, corporate communications, event planning, sponsorship acquisition, and more tucked under his belt, Farrell’s client servicing prowess, alongside his co-founder’s strategic direction, is unmistakable.

A thinker equipped with the foresight of an inspired builder, his passion for leading the charge on change defines the very outline of the young entrepreneur’s blueprint for best-in-class success and domination.

His discriminating operational style, keen attention to detail, and cautionary sense of steer are elements evident in every client journey.

CLIENT SNAPSHOTOrchan has been fortunate to work with some amazing regional and international brands, including some long-standing family businesses which have proven that there need be no generational limit to success.

CLIENT SNAPSHOTWhether it be international brands seeking to develop their local presence, or home-grown ventures

seeking regional exposure, Orchan has worked hand-in-hand to facilitate these outcomes.

CLIENT SNAPSHOT

Orchan worked extensively with ARA Asset Management Ltd to establish its presence and build credibility for the developer, as well as to rebrand and reposition four (4) of their properties in Malaysia. We also led the Advertising & Promotions programmes for two (2) of their bigger malls, as well as re-launching these retail spaces.

CLIENT SNAPSHOT

After several years of being in the Malaysian market, British technology firm, Dyson, realised the importance of going beyond traditional sales to incorporate public relations. Dyson approached Orchan to represent the brand in Malaysia, and to create appropriate media initiatives to garner stronger brand presence.

CLIENT SNAPSHOT

Mayland engaged Orchan to work on both internal and external stakeholder relations for Cheras Sentral. With over 100 individual strata title owners, Orchan reached out to each one to seek their cooperation and buy-in to making the development succeed. We were also tasked with public rebranding and addressing the issues from the past. We later represented other properties under the Mayland umbrella.

Chalk & Cheese | AFCSecuring our client a hosting role in

regional AFC TV cooking show

Aids AwareSupporting important messages through

the involvement of key Malaysianpersonalities to make a difference

Forever 21Trending sixth in the world on Twitter

for the launch of their Mid Valley outlet

ROCKSTAR MOMENTS

PeugeotGetting the Malaysian distributor to

acknowledge mistakes from the past inorder to move forward

Cordon Bleu 100An event that can only happen once every 100 years, and Orchan was

chosen to represent the brand

Sir James DysonSecured for The Star newspaper exclusive

interview with the elusive James Dyson

ROCKSTAR MOMENTS

Food & Beverage42 East

Aka ChochinCraft Brews

Croisette Café Duck and Such

Five27Il Primo

Irrawaddy Fine FoodsK-Food FairKyoChon

LimoncelloNext Food AvenueOuttoDine Group

Penang Pork CompanyRuyi & Lyn

Schneider WeisseSpasso Milano

Sushi HengSvago

That Little Wine BarUrbano e Fresco

Weissbrau

CLIENTS

Fashion & AccessoriesAmee Philips

Bran et DaguetForever 21

Tsar

LifestylePUMA

Red Bull Product of EuropeStaedtler

Storm LondonTimberland

FMCGsDOLE

MahsuriSCS ButterTwinings

Health, Beauty & AestheticsAdvanced Apotheke

BellaVitaBio Collagen TechnologiesBodytone Wellness Studio

Cellmedic InternationalEnviron

EsteeGold InternationalHealth Pathway

Jane IredaleL’erbolarioNeal’s Yard

Omorose CosmeticsPenhaligon’sSpoon Health

Financial ServicesAEON Credit ServiceMEPS / Al Rajhi Bank

HomewareAlpha Home Appliances

Dyson 

Learning and EducationBaba Baa

BASFNexus International SchoolTaylor’s Education Group

Taylor’s University 

MediaAdvertising+Marketing

HCK FoundationOxygen

The Malaysian InsiderYappy.tv

Premium BrandsMartellPeugeot

Piper HeidsieckPurpleHouz Art Gallery

Servcorp  

Property1 Mont Kiara

ARA Asset Management LtdCheras Sentral

Citta MallHartamas Shopping Centre

Ipoh ParadeKlang Parade

Mayland Properties 

Public Events & Integrated ProjectsAIDSAware

Astro Hitz SpinmasterAxle Motorsports

Bentley Music Piano Competition (Steinway International)Encorp Strand – Mystical Eve

Ford Supermodel of the World Malaysia 2009Kam Goes Burlesque

Macy Sleep AwarenessMiss Universe Malaysia 2010

Music, Arts, and Style International Festival (MASiF) 2011Project Alpha 2

Taming of the ShrewTimbre, Rock & Roots

Yamaha MusicYuna Inspired

 Technology Platforms

CodeAr.myEisentechSaleduck

StarDeal.my

CLIENTS

INDUSTRY RECOGNITION & AWARDSA+M AOTY Awards

PR Agency of the Year 2015 (Local Hero & Bronze Awards)PR Agency of the Year 2014 (Finalist)PR Agency of the Year 2013 (Finalist)

PMAA Dragons of Asia AwardsInaugural Young Dragons 2014 Series (Bronze Award)

PRCA AwardsBusiness-to-Business Campaign of the Year 2012 (Category Winner)

Orchan’s targetted and proprietory training solutions are aimed at communicating and imparting key strategic skills for brand representatives and

decision-makers

Media Landscape Understanding, Interaction & EngagementSocial Media Content Creation & Strategy Development

Crisis Management & CommunicationChange Management CommunicationStakeholder Communication Strategy

TRAINING

ORCHAN CONSULTING ASIALevel 2, 7B Jalan Bukit Desa 5

Taman Bukit Desa58100 Kuala Lumpur | Malaysia

PHONE+6 03 7453 5138

EMAILchangenow@orchan.asia

ONLINEwww.orchan.asia