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O'right Hair Tonic - Innovative Hair Maintenance

Date post: 16-Apr-2017
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Page 1: O'right Hair Tonic - Innovative Hair Maintenance
Page 2: O'right Hair Tonic - Innovative Hair Maintenance

Outline The Green Opportunity from Me to We 2011 O’right Supreme Green Design

― Low CO2∣ Fashion∣ Innovation

Beyond Leadership― Innovative Leading Indicator ∣Perfect Commodity Value

Green Business Creates New Value

Page 3: O'right Hair Tonic - Innovative Hair Maintenance

This is an era developing from Me to We

Page 4: O'right Hair Tonic - Innovative Hair Maintenance

Global Warming & Eco-Awareness

Increasing more views on ”We (Earth & Me)”

Page 5: O'right Hair Tonic - Innovative Hair Maintenance

According to the research conducted by The Roper Organization :More than 56% of consumers are willing to make efforts on environment protection when making purchases.

Many consumers may not belong to LOHAS who have a high level of eco-awareness

However, they are all willing to pay more money to adopt eco-brands or green products.

Page 6: O'right Hair Tonic - Innovative Hair Maintenance

The idea of commodity has changed.

In the past, consumers disposed after they had used.

Now, back to the eco-value chain of Brand Development and Design

Page 7: O'right Hair Tonic - Innovative Hair Maintenance

Therefore,Under the trend of “We” consumption era,Eco and Fashion have better and greener

combination.

Page 8: O'right Hair Tonic - Innovative Hair Maintenance

Newton’s Eco-Friendly Sneakers &Packaging Made of 100% Eco-materials and non-printed packaging design.

Also expressed reducing the re-manufacturing process and the features of 100% recyclable & perfect fitness.

Page 9: O'right Hair Tonic - Innovative Hair Maintenance

 The paper you waste a day can make a piece of furniture !

One Day Paper Waste Design by Jens Praet

Page 10: O'right Hair Tonic - Innovative Hair Maintenance

A tissue box developed by WWF (World Wide Fund for Nature )

A simple reminder of conserving paper!

Page 11: O'right Hair Tonic - Innovative Hair Maintenance

                 

The design of the greenest business card ,Just stamp it on the recycled paper!

Page 12: O'right Hair Tonic - Innovative Hair Maintenance

2011 O’right Supreme Green Design

Low CO2 | Fashion | Innovation

Page 13: O'right Hair Tonic - Innovative Hair Maintenance

2011 Low CO2 & Eco-Design

O’right New Hair Tonic Newly Launch

Page 14: O'right Hair Tonic - Innovative Hair Maintenance

Low CO2 ─

The low CO2 design, from bottle 、 outer packing to consumer.

Product

80% recycled glass 100% recycled paper

Package

Page 15: O'right Hair Tonic - Innovative Hair Maintenance

15Product

80% recycled glass

Recycled Glass

Made of 80% recycled glass Utilize the green materials , with a natural matted finish

RecycleThe greenest bottle

100% recyclable & reusable

Page 16: O'right Hair Tonic - Innovative Hair Maintenance

Resources Conservation

Energy Usage Reduction

Waste Reduction

Low Air & Water Pollution

Page 17: O'right Hair Tonic - Innovative Hair Maintenance

17

100% recycled paper

The simplest & safest packaging

and 100% recyclable &reusable.

Eco Friendly Box

Made of 100% recycled paper & non-printed Seal printed with Soy Ink Embedded design provides well-protection Package

Page 18: O'right Hair Tonic - Innovative Hair Maintenance

Recycled Paper present Eco-Fashion

-75% air pollution

-35% water pollution

-60% water usage

-40% energy consumption

Page 19: O'right Hair Tonic - Innovative Hair Maintenance

Packaging well-stacked Lower carbon footprint during delivery

Compressed Space Design

Page 20: O'right Hair Tonic - Innovative Hair Maintenance

Low CO2 → Reusable → Recyclable!

Reuse as a Plant Pot

Reuse as a Trash Can

Reuse as a Pen Holder

Page 21: O'right Hair Tonic - Innovative Hair Maintenance

Fashion ─ Ivory wood cap shows a sense of firm and superior quality.

100% | Ivory wood cap |Rubber wood also known as "ivory wood“.Cap with carved ivory wood, delicate materials, tender texture with firm feel.The simple line with elegant wood color, embellishes its artless beauty.

The effects of thermal expansion contraction may occurred on ivory wood due to temperature or humidity.

Page 22: O'right Hair Tonic - Innovative Hair Maintenance

| Delicate Materials

| Simple Line

| Elegant Wood Color

| Ivory Wood Cap

Page 23: O'right Hair Tonic - Innovative Hair Maintenance

Beyond Leadership

Innovative Leading Indicator∣ Perfect Commodity Value

Page 24: O'right Hair Tonic - Innovative Hair Maintenance

O’right ,the 1st company, not only

makes successful development in hair tonic according to different symptoms of male &

female hair loss but also continuous innovation.

Page 25: O'right Hair Tonic - Innovative Hair Maintenance

Insists in Eco-Value.ECOCERT Organic Extract. The 1st bottle indicates natural

ingredients of 96% on its outer box.

INNOVATION ─ The leading brand of hair tonicInnovative leading indicator.

Page 26: O'right Hair Tonic - Innovative Hair Maintenance

26

ECOCERT Organic Goji Berry Extract

歐盟有機認證原料With ECOCERT Ingredients

Page 27: O'right Hair Tonic - Innovative Hair Maintenance

O’right Hair Tonic For Her(Organic Goji Berry Concentrate)

ECOCERT Organic Goji Berry Extract Ginseng Apigenin Biotin Amino Acid Pantothenic Acid Hydrolyzed Soy Protein

Natural Ingredients96%

Page 28: O'right Hair Tonic - Innovative Hair Maintenance

28

商品優勢

Efficiently decompose the smell of sweat.

Instantly eliminate scalp itching.Accelerate hair growth.Effectively moisturize the scalp.Anti-aging on hair follicle , reduce

hair loss.Decrease dandruff.A pleasant scent.

For Female , what makes a satisfactory Hair Tonic?

Page 29: O'right Hair Tonic - Innovative Hair Maintenance

O’right Hair Tonic For Him(Ginger Root Concentrate)

Ginger Root Extract Ginseng Root Extract Arctium Majus Root Extract Glucosamine Hcl Zinc Amino Acid Pantothenic Acid Hydrolyzed Soy Protein

96%Natural Ingredients

Page 30: O'right Hair Tonic - Innovative Hair Maintenance

30

商品優勢

Restrain the formation of hair follicle killer, DHT Dihydrotestosterone .﹝ ﹞

Instantly eliminate scalp itching. Accelerate hair growth. Effectively moisture the scalp. Anti-aging on hair follicle , reduce

hair loss. Decrease dandruff.

For Male , what makes a satisfactory Hair Tonic?

Page 31: O'right Hair Tonic - Innovative Hair Maintenance

31

Anti-bacteria

Cleansing

Activating

Moisturizing

一次滿足Satisfy your needs with 4 featuresO’right Hair Tonic takes good care of hair follicle

Page 32: O'right Hair Tonic - Innovative Hair Maintenance

32

養髮液系列商品比較

Product

Female Male Female Male

FeatureECOCERT organic Goji Berry extract

Double Concentrate

Ginger Root extractDouble Concentrate

Natural Ingredients

Natural Ingredients

Scent Light & Elegant Light & Elegant Rich & Pleasant Rich & Pleasant

Box Design

Eco-MaterialLow CO2/luxury

Eco-MaterialLow CO2/luxury

TraditionalSimple/elegant

TraditionalSimple/elegant

Volume 50ml 50ml 100ml 100mlUsage 2 months 2 months 4 months 4 monthsPrice USD90 USD90 USD66 USD66

Comparison with Hair Tonic Series

Page 33: O'right Hair Tonic - Innovative Hair Maintenance

33

Natural Ingredients

Natural Ingredients without certificate

Chemical

Hair Tonic with ECOCERT ingredients is your prime choice!

NEWDouble Concentrate

系列商品區隔Comparison with Hair Tonic Series

ECOCERT Organic Ingredients

Page 34: O'right Hair Tonic - Innovative Hair Maintenance

34

According to the A.C. Nielsen Co.The consumers at top of the pyramid prefer light and elegant

scents.

目標族群描述Target Consumer Description:

O’right Hair Tonic For Him(Ginger Root Concentrate)

O’right Hair Tonic For Her(Organic Goji Berry Concentrate)

Fulfill the needs of high consumption power consumers.

Page 35: O'right Hair Tonic - Innovative Hair Maintenance

Green Business Creates New Values

Page 36: O'right Hair Tonic - Innovative Hair Maintenance

Opportunity1 ─ O’right Best Selling & Premium Product

NEW!

Hot deal for over 8 years Sold more than 1,000,000 bottles !

Lead the market trend to low CO2 design & Launched the greener product to fulfill the needs of consumers at pyramid top!

Page 37: O'right Hair Tonic - Innovative Hair Maintenance

Opportunity 2 ─ Recommended by a lot of Hair Salons!

Page 38: O'right Hair Tonic - Innovative Hair Maintenance

【 O’right R&D Center 】

According to test reports from 500 testers , more than 94% are satisfied with the results of 「 O’right Hair Tonic 」

after 3 months use.

Female

99% are satisfied with the results

Male

89%are satisfied

with the results

94%

Opportunity 3 ─ Solid Reputation creates best sales!

Page 39: O'right Hair Tonic - Innovative Hair Maintenance

Opportunity 4 ─ Hair volume increase makes people look

younger and confident!

According to research , the symptoms of female hair loss can be cured effectively!

The majority of male hair loss symptoms belong to androgenetic alopecia or Seborrheic alopecia.The earlier you start caring it, the better results you get!

Page 40: O'right Hair Tonic - Innovative Hair Maintenance

Opportunity 5 ─ Solve Customer’s problem, perform professional!

Not only hair styles , but customer’s scalp!

Hair Salons have the responsibility to take good care of both customer’s scalp and hair health.

Page 41: O'right Hair Tonic - Innovative Hair Maintenance

Opportunity 6 ─ Leading Brand of Green Hair Care, Provides Sustainable Values!

O’right leads green salons!

Innovative green product &

sustainable design concept. Let customers see the new value of green &

WE!


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