SINCE 1993

FRAGRANCE AND SAFETY

• Oslo is working since 1993 in world market.

• Consistent highest quality and production expertise.

• Oslo only manufacturing safety products.

• We manufactured mosquito repellents like mosquito coil, creams, lotions and sprays.

• Now we are introducing our new product Fresh-hit.

FRESH - HIT

Fresh Hit is a mosquito repellent and room freshener which will be produced and marketed by the Oslo Industries Ltd.

Fresh Hit will be available in the following fragrance :

Rose

Rosemary

Jasmine

Lavender

Product

Target Group

Corporate

House

Small offices

Colleges

School

STRENGTH:2 focused on urban and semi urbanRoom Freshener and mosquito repellent High differentiation factor fragrances in single pack.Good distribution,

WEAKNESS:Only an urban market phenomenonRoom Freshener and mosquito repellent market is highly competitive and hence limited scope to increase market share

OPPORTUNITY:Expand in more varieties to make presence feltEventually tie up with television and Radio.

THREATS:Only for urban and semi urban.Competition from Premium segment Room freshener and mosquito repellent like Air wick, Good knight, All out etc.Customer retention difficult

Oslo has no set Geographic target area. By Oslo has no set Geographic target area. By leveraging leveraging

the benefits of liberalization and integration of the benefits of liberalization and integration of the the

markets of the world, Fresh-hit will seek to serve markets of the world, Fresh-hit will seek to serve both both

domestic and international customers. domestic and international customers.

Metropolitan Cities, major cities of the states.Metropolitan Cities, major cities of the states.

Density of Area: Urban, Semi-urban. Density of Area: Urban, Semi-urban.

Segmentation

Age – doesn’t matter Age – doesn’t matter gender – doesn’t mattergender – doesn’t matter family size - doesn’t matter family size - doesn’t matter Education - doesn’t matter Education - doesn’t matter Income – middle & hi end consumerIncome – middle & hi end consumer occupation – Alloccupation – All

Demographics Variables

PSYCHOGRAPHICPSYCHOGRAPHICAttitude and belief

People who prefer to use Room Freshener ,mosquito repellent and those who do not

Target

Customer

Positioning

We offer Room Freshener and Mosquito Repellent which can use in offices,house, cooperates in Urban and semi urban area .

Product Place Pricing Promotion

Marketing Objective Strategies

Type Room Freshener and Mosquito Repellent

Features Fresh-hit is Room Freshener and mosquito Repellent which will be produced and marketed by Oslo Industries Ltd.

PLC Our product lie in introduction period

Identification brand name – Fresh-hit

Product

My product is in

introductionperiod Objective-to create awareness and trialOffer a basic productPrice at cost-plusSelective distributionAwareness – dealers and early adoptersInduce trial via heavy sales promotion

Product Life Cycle

Distribution Channel

Product location

availability

Modes of transportation

Place

ManufacturerInside thecompany

Final customer

RetailDistributor

Wholesale distributor

Manufacturer Inside the company

Gujarat

Mumbai

Delhi

Chennai

Banglore

Within Region

Distribution Channel

Oslo has no set geographic target area. Oslo has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of By leveraging the benefits of liberalization and integration of the markets of the world, Fresh hit will seek to serve both domestic and international the world, Fresh hit will seek to serve both domestic and international customers. customers. Metropolitan Cities, small cities, towns. Metropolitan Cities, small cities, towns.

Density of Area: Urban, Semi-urban. Density of Area: Urban, Semi-urban.

Product Location Availability

Price

Price of Room freshener and Mosquito Repellent

Price -200 Price -72

PRICEThe Fresh-hit would be introduced in the market at a price of Rs200.

A margin of 10% would be kept for the

wholesalers and a margin of 25% would be kept

for the retailers.

NewspapersMagazine

Social networking sites Radio

TelevisionInternet ( Social Networking Sites)Broachers'

Bill boardsPromotional Events

Promotion

Objective

To create awareness about are product Target of capturing at least 10 per cent of the market share within a Target of capturing at least 10 per cent of the market share within a

year and 20 per cent by 2016-endyear and 20 per cent by 2016-end

Vehicle

Television, Radio, newspaper ,social networking

Above the line

TVs ,Radio ,news paper ,social networking, magazines, Hoarding

Below the line

Brochure, billboard ,promotional events

Appeal

Rational Appeal

,Direct marketing

The time duration of this product will be 2 months

Campaign Period

Involvement

Media Planning

Its very low involvement product as its prize is 200 rupees only

For media planning we are going to do hoarding advertisement in the cities For one month.

Clients Brief

Product

Brand name

Price segment

Campaign phase

Basic info

Target group

Budget

Fresh hit

Mosquito repellent and room freshener

Fragrance of room freshener and mosquito repellent

200 rupees

All age people

Overall Budget 1CR

2 phase each of 2 months

Thank you