SINCE 1993
FRAGRANCE AND SAFETY
• Oslo is working since 1993 in world market.
• Consistent highest quality and production expertise.
• Oslo only manufacturing safety products.
• We manufactured mosquito repellents like mosquito coil, creams, lotions and sprays.
• Now we are introducing our new product Fresh-hit.
FRESH - HIT
Fresh Hit is a mosquito repellent and room freshener which will be produced and marketed by the Oslo Industries Ltd.
Fresh Hit will be available in the following fragrance :
Rose
Rosemary
Jasmine
Lavender
Product
Target Group
Corporate
House
Small offices
Colleges
School
STRENGTH:2 focused on urban and semi urbanRoom Freshener and mosquito repellent High differentiation factor fragrances in single pack.Good distribution,
WEAKNESS:Only an urban market phenomenonRoom Freshener and mosquito repellent market is highly competitive and hence limited scope to increase market share
OPPORTUNITY:Expand in more varieties to make presence feltEventually tie up with television and Radio.
THREATS:Only for urban and semi urban.Competition from Premium segment Room freshener and mosquito repellent like Air wick, Good knight, All out etc.Customer retention difficult
Oslo has no set Geographic target area. By Oslo has no set Geographic target area. By leveraging leveraging
the benefits of liberalization and integration of the benefits of liberalization and integration of the the
markets of the world, Fresh-hit will seek to serve markets of the world, Fresh-hit will seek to serve both both
domestic and international customers. domestic and international customers.
Metropolitan Cities, major cities of the states.Metropolitan Cities, major cities of the states.
Density of Area: Urban, Semi-urban. Density of Area: Urban, Semi-urban.
Segmentation
Age – doesn’t matter Age – doesn’t matter gender – doesn’t mattergender – doesn’t matter family size - doesn’t matter family size - doesn’t matter Education - doesn’t matter Education - doesn’t matter Income – middle & hi end consumerIncome – middle & hi end consumer occupation – Alloccupation – All
Demographics Variables
PSYCHOGRAPHICPSYCHOGRAPHICAttitude and belief
People who prefer to use Room Freshener ,mosquito repellent and those who do not
Target
Customer
Positioning
We offer Room Freshener and Mosquito Repellent which can use in offices,house, cooperates in Urban and semi urban area .
Product Place Pricing Promotion
Marketing Objective Strategies
Type Room Freshener and Mosquito Repellent
Features Fresh-hit is Room Freshener and mosquito Repellent which will be produced and marketed by Oslo Industries Ltd.
PLC Our product lie in introduction period
Identification brand name – Fresh-hit
Product
My product is in
introductionperiod Objective-to create awareness and trialOffer a basic productPrice at cost-plusSelective distributionAwareness – dealers and early adoptersInduce trial via heavy sales promotion
Product Life Cycle
Distribution Channel
Product location
availability
Modes of transportation
Place
ManufacturerInside thecompany
Final customer
RetailDistributor
Wholesale distributor
Manufacturer Inside the company
Gujarat
Mumbai
Delhi
Chennai
Banglore
Within Region
Distribution Channel
Oslo has no set geographic target area. Oslo has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of By leveraging the benefits of liberalization and integration of the markets of the world, Fresh hit will seek to serve both domestic and international the world, Fresh hit will seek to serve both domestic and international customers. customers. Metropolitan Cities, small cities, towns. Metropolitan Cities, small cities, towns.
Density of Area: Urban, Semi-urban. Density of Area: Urban, Semi-urban.
Product Location Availability
Price
Price of Room freshener and Mosquito Repellent
Price -200 Price -72
PRICEThe Fresh-hit would be introduced in the market at a price of Rs200.
A margin of 10% would be kept for the
wholesalers and a margin of 25% would be kept
for the retailers.
NewspapersMagazine
Social networking sites Radio
TelevisionInternet ( Social Networking Sites)Broachers'
Bill boardsPromotional Events
Promotion
Objective
To create awareness about are product Target of capturing at least 10 per cent of the market share within a Target of capturing at least 10 per cent of the market share within a
year and 20 per cent by 2016-endyear and 20 per cent by 2016-end
Vehicle
Television, Radio, newspaper ,social networking
Above the line
TVs ,Radio ,news paper ,social networking, magazines, Hoarding
Below the line
Brochure, billboard ,promotional events
Appeal
Rational Appeal
,Direct marketing
The time duration of this product will be 2 months
Campaign Period
Involvement
Media Planning
Its very low involvement product as its prize is 200 rupees only
For media planning we are going to do hoarding advertisement in the cities For one month.
Clients Brief
Product
Brand name
Price segment
Campaign phase
Basic info
Target group
Budget
Fresh hit
Mosquito repellent and room freshener
Fragrance of room freshener and mosquito repellent
200 rupees
All age people
Overall Budget 1CR
2 phase each of 2 months
Thank you