Pre

s1401

OTT Distribution (Over The Top)

François Abbe & Asma Jenhani

16 January 2014

© mesclado 2015 – All rights reserved

Pre

s1401

Our values

Vendor-Independent

Interoperability

Methodology

© mesclado 2015 – All rights reserved

Pre

s1401

Who are we?

• Mission • Architects and consultants in sustainable video systems

• Clients • 58% France, 42% international (2013 figures)

• Team • World-class professionals from the Media & Entertainment industry

• Multicultural

© mesclado 2015 – All rights reserved

Pre

s1401

4

• Network

• Standards

• Suppliers

• Experts

• Research

programmes

KEY DATA

Services

Services

Premium Channels &

Rights-holders

Technology

Suppliers

Service Providers

CLIENTS OFFER

© mesclado 2015 – All rights reserved

Pre

s1401

Services

Analyse existing solution

Analyse existing solution

Determine needs

Determine needs

Comparative study

Comparative study

Request for proposals

Request for proposals

Choose solution Choose solution

Features and technical

specifications

Features and technical

specifications

System optimisation

System optimisation

Acceptance testing

Acceptance testing

Operator training Operator training

System updates System updates

Specialised resources pool

Innovative methodology

Studies ‘market solutions panorama’

Studies ‘State of the arts’

Objectivity

Multi-experts Transversal Vision

Project management methodologies

Change Management

© mesclado 2015 – All rights reserved

Pre

s1401

Studies Seminars Consulting Training

« Media Engineering Intelligence » programme

Pre

s1401

Section 1: Market and opportunities

7

© mesclado 2015 – All rights reserved

Pre

s1401

Rights holders: background and opportunities

• Background:

– Monetise the content

– Going towards more flexible distribution models

• Issues:

– Rights-holders are becoming video services editor: live or on demand

– Video On Demand (VOD): • Renting

• Buying (Electronic Sell-Through – EST)

8

© mesclado 2015 – All rights reserved

Pre

s1401

OTT in telephony

• Skype et WhatsApp allow making calls

9

© mesclado 2015 – All rights reserved

Pre

s1401

OTT in audio

• Spotify

• Deezer

• Qobuz: streaming in FLAC format (lossless

audio compression), some content in 24-

bit/96kHz

10

© mesclado 2015 – All rights reserved

Pre

s1401

OTT in social networks

• Facebook:

– Video in Freemium: free for users, revenues from advertisers or from sales

In 2020, 50% of advertising revenues generated through OTT (source: Idate)

11

© mesclado 2015 – All rights reserved

Pre

s1401

Why OTT?

• Offer richer content

• Targeted Content

• Qualified target

12

© mesclado 2015 – All rights reserved

Pre

s1401

OTT Revenue share

13

© mesclado 2015 – All rights reserved

Pre

s1401

Innovation in France

Source: www.lafrenchtech.com

14

Pre

s1401

Section 2: architecture, network and CDN

15

© mesclado 2015 – All rights reserved

Pre

s1401

Video Distribution

• Broadcast network

– DVB-T / DTV diagram

– DVB-C distribution diagram

• IP networks: xDSL, FTTx

– IPTV diagram

– OTT diagram

16

Linear TV

VOD

Moving to an

Hybrid model…

© mesclado 2015 – All rights reserved

Pre

s1401

Difference between OTT and IPTV

OTT IPTV

Distribution IP IP

Video protocol HLS, HDS, Smooth Streaming, MPEG-Dash

Transport Stream (TS)

Service type Non-managed but possible agreement with ISP/Internet Service Providers (xDSL, fiber, cable)

Managed with ”best effort”

Constraints Neutrality constrained by agreements between operators and ISP (e.g. Orange – Netflix et Comcast – Netflix)

Complex infrastructure

Network: routing type Unicast (Broadcast Mode in 4G)

Multicast

17

© mesclado 2015 – All rights reserved

Pre

s1401

CDN at the heart of the architecture

Several types of CDN providers:

• Dedicated CDN

• Telco CDN

• CDN run by an OTT operator

– Pure-players

– TV channels

18

© mesclado 2015 – All rights reserved

Pre

s1401

High level typical architecture

19

Service Applications

Service Applications

Distribution

Network Distribution

Network

CPE devices (TV, STB, consoles, tablets,

phones )

CPE devices (TV, STB, consoles, tablets,

phones )

Live TV, SVOD

Live TV, SVOD

Recommandation Personalisation

Recommandation Personalisation

Subscriber and Device Mgmt

Subscriber and Device Mgmt

DRM integration

DRM integration

Social Applications

Social Applications

SDK

dev

elo

pm

ent

SDK

dev

elo

pm

ent

Delivery Platform Delivery Platform

Playback fulfillment Playback fulfillment

Content ingestion Content ingestion

SDK

SD

K

CDN optimisation

CDN optimisation

IPv4-v6 migration

IPv4-v6 migration

New protocol support

New protocol support

App dev (HTML5, native)

App dev (HTML5, native)

Media player cutomization Media player cutomization

DRM integration DRM integration

Embedded development &

porting

Embedded development &

porting

Service Applications

Service Applications

portals portals

Device mgmt Device mgmt

Biling / OSS integration Biling / OSS integration

© mesclado 2015 – All rights reserved

Pre

s1401

break

© mesclado 2015 – All rights reserved

Pre

s1401

Typical architecture

Source : Ericsson 21

Pre

s1401

Section 3: Characteristics (security, interactivity, etc.)

22

© mesclado 2015 – All rights reserved

Pre

s1401

Data protection and Privacy

23

© mesclado 2015 – All rights reserved

Pre

s1401

• Content editors or rights holders: OTT allows the

access to the clients

24

Data protection and Privacy

© mesclado 2015 – All rights reserved

Pre

s1401

mesclado at EURECOM

In Sophia-Antipolis:

• Next sessions to come…

On the NET:

• Mesclado resources for EURECOM

studentswww.mesclado.com/eurecom-resources/

25

© mesclado 2015 – All rights reserved

Pre

s1401 Short break: infos

Webcast - 30 September 2014 – « More Live News & Sports Videos: what Challenges for IP Contribution

Systems? » • VOD

Webcast - 10 July 2014 – « Second screen, interactivity, targeted advertising, metadata repurposing, Big

Data…Tech’ innovation success stories » • Video highlights

• VOD

Seminar - 29 January 2014 - ‘4K/UHD’ • Press article (in French only)

Seminar - 3 October 2013 - ‘Engineering implications of the Cloud when applied to the Media’ • Video highlights & slideshow

• Press article (in French only)

Seminar - 27 June 2013 - ‘Key SMPTE standards, overview and outlook’ • Speaker video highlights

• Speaker & participant feedback videos

• Slideshow

• Press article

© mesclado 2015 – All rights reserved

Pre

s1401 Next events programme

Detailed Programme: www.mesclado.com

CONFERENCE in partnership with Paris Images Pro | Top 10 Key Points for the

Cloud Applied to the Media for Producers, Decision-Makers &Viewers

ON-DEMAND WEBCAST | Cloud Applied to Media - What are Top 10 items

of Concern?

SEMINAR | News & Sports Production Trends: the Keys for More Viewers,

More Followers

SEMINAR | Archive / Cloud / Formats / Sustainability/ Outsourcing

All events are in English and French

Date: Q4 2015

Paris (France)

Date: Q1 2015

Online

Date: Q2 2015

Brussells (Belgium)

Date : 28 Jan. 2015

Paris (France)

Pre

s1401

Section 4: Examples of OTT services

28

© mesclado 2015 – All rights reserved

Pre

s1401

Experiences feedbacks: private TV channels

• Quality of service issue for OTT

• More than 50% on IPTV in managed services

• Need to overcome the “Best effort” mode

• Viewers are not complaining for now… but for how long?

• Quality of experience: better GUI (e.g. 2nd screen App)…

with huge differences between operators’ and editors’

interfaces

• Switching between devices still tricky

29

© mesclado 2015 – All rights reserved

Pre

s1401

OTT Solution: iReplay

• Saas solutions for OTT channels with live opt-

out (output iOS tablet using Wowza Gocoder or

Gocoder which handles many iOS camera)

30

© mesclado 2015 – All rights reserved

Pre

s1401

Example of OTT service: Globecast

Note: Globecast claims 35 POP and 12 teleports – Source: Globecast

31

© mesclado 2015 – All rights reserved

Pre

s1401

Example of OTT service: YouTube

• 1st consumer of internet

• Contributes to the asymmetry at the

interconnection points

32

© mesclado 2015 – All rights reserved

Pre

s1401

Example of OTT service: Netflix

• Born in the USA

• 30m subscribers end 2012 in the USA alone

• Deployment in Europe: very fast deployment but

fewer subscribers than expected

33

© mesclado 2015 – All rights reserved

Pre

s1401

To go further in this subject

• DigiWorld Yearbook by Idate

– http://www.idate.org/fr/Digiworld-store/Collection/DigiWorld-Yearbook_9/DigiWorld-Yearbook-2013_762.html

34

© mesclado 2015 – All rights reserved

Pre

s1401

From theory to hands on practice: intership (1/2)

• Environment & missions

• Encadré par le chef de projet, vous participerez à la conception et

au déploiement d’une plateforme de distribution des contenus

vidéos s’appuyant sur le cloud.

• Échange avec les utilisateurs des groupes de médias depuis le

recueil du besoin jusqu’au déploiement

• Participation aux ateliers de mise en avant du projet

(communication, rédaction de guides),

• Contribution à chacune des étapes du cycle projet et notamment la

phase de tests

• Apprentissage des architectures SOA appliquées aux médias, et

notamment de FIMS (Framework for Interoperable Media Services)

35

© mesclado 2015 – All rights reserved

Pre

s1401

From theory to hands on practice: intership (2/2)

• Qualifications & compétences

• Dernière année (Bac +5) d’école d’ingénieur ou de Master

• Intérêt pour les nouvelles technologies et le monde de l’image

• Bases en informatique et réseau

• Anglais opérationnel (oral et écrit)

• Notions de gestion de projet

• Qualités requises : curiosité, force de proposition, bonne méthodologie de travail, bonne gestion

des priorités, aisance relationnelle

• Modalités contractuelles & rémunération

– Lieu : Montpellier

– Déplacements : occasionnels

– Contrat : stage 6 mois

– Date de démarrage : dès que possible

– Gratification : fonction du profil

– Modalités de réponse & contact

– Envoyez votre candidature sous référence 1412_1 à team@mesclado.com 36