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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

BRIEF: To brand a new Tavern opening in Carnaby Street, London. Usingthe original Cleo Tavern based in NW, Oklamahoma as the spring board fordevelopment, creating the identity based around the original customers oftaverns but making it appropriate for young professional audience based inLondon.

RELATION TO DESIGN PRACTICE: This brief was a chance for me to explore branding,combining two separate audiences - one for inspiration and the other as the marketaudience. It also gave me the chance to incorporate the processes I have beendeveloping in order to bring some of the heritage from the original style taverns, but in acompletely modern and non-stereotypical way.

CLEO TAVERN BRIEF P (1-6)

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

CLEO TAVERN MENUBody Copy Futura Book & Light

Basic Colour

TAV E R N

I created an overview of branding identity guidelines to help focus theidentity across the range of delvierables. The aim of the logo was to capturethe idea of elds that are native to Oklahoma, and coupling that with anarrow font such as Futura gave the logo a modern aesthetic. From this Ideveloped a pattern that would work as the identity for the brand. Taking on

this pattern I used it across the range of deliverables, whilst using alternativeprinting methods to enhance the deliverables and portray the aesthetic oftaverns but in a unique way.

Fig 1. Logo designFig 2. Brand guidelines overviewFig 3. Developed PatternFig 4. Laser cut pattern onto natural wood substrate

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

Wine:S a uv ig n on B l an c W h it e

Rioja Viura White

Garganeo PinotGring o

Rose:Garnacha Rosado

WhiteZinfadel Rose

Red:

ZinfandelShiraz

Malbec

Beer (Draught):SanMiguel

Carlsberg

Guinness

Bottled:Corona

Sol

Becks

BudDesperados

Sanwell Adams

Using the identity i created, i developed and designed the menu. Keeping the designsimple and clean, I was aiming to create a sophisticated and minimal aesthetic forthe brand. I wanted to incorporate the heritage of the taverns by incorporating woodbut in an alternative way, by laser cutting the identity and menus onto the substrateso they had a function as well as being aesthetically pleasing.

Fig. 1 Showcasing the design element and style of the drinksmenu. Double sided laser cut into 1.5 mm Bendy Ply.

FIG. 1

CLEO TAVERN BRIEF P (3-6)

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

E N J O

Y Y O

U R C O FF

E E . . .

C L E O

T A V E N

M I L K

T W O

S U

GA RS ?

C L

E O

T A V E N

E N J O

Y

Y O U R

T EA

. . .

C L

E O

T A V E N

H A V E

A

N I C E

B R EAK

. . .

C L E O

T A V E N

E N J O

Y

Y O U R

C O FFE E

. . .

C L E O

T A V E N

M I L K

T W

O

S U GA RS

?

C L

E O

T A V E N

E N J O

Y

Y O U R

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. . .

C L

E O

T A V E N

H A V E

A

N I C E

B R E AK

. . .

C L E O

T A V E N

With the brand I focused on developing the smaller items within a barbranding in order to showcase the working identity. I developed the rangeacross a range of drink related delvierables, incorporating different printtechniques and commissioning glass engraving professionally.

Fig. 1 Showcasing the two separate bar matt designsavailable within the bar. Laser cut into 1.5 Bendy Ply.Fig. 2 Range of different tea matts with alternative colours, allprinted onto waterproof reproof paper.

FIG. 1

FIG. 2

CLEO TAVERN BRIEF P (4-6)

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

C O M M E N T S :

T I T L E : N A M E :

A D D R E S S :

P O S T C O D E : T E L E P H O N E :

C O M M E N T S :

T I T L E : N A M E :

A D D R E S S :

P O S T C O D E : T E L E P H O N E :

T A V E

R N

C O M M E N T S :

T I T L E : N A M E :

A D D R E S S :

P O S T C O D E : T E L E P H O N E :

C O M M E N T S :

T I T L E : N A M E :

A D D R E S S :

P O S T C O D E : T E L E P H O N E :

T A V E R N

THANK-YOU

THANK-YOUTAV E R N

I developed and designed a range of stationary that would be available tothe consumer, focusing on the elements that the consumer could take awaywith them. I also designed the Polo shirts that they staff would have to wear atthe restaurant, using the logo design embroidered onto the shirt.

Fig. 1 Showcasing the range of stationary and vectors, usingthe identity and colour scheme to create a range of differentelements.

FIG. 1

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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

TAV E R N

After creating the elements within the restaurant that can show the identityworking across a range of different delvierables. I then went on to design theinterior of the restaurant. Choosing the main elements from the identity whichwould help encapsulate the brand and its aesthetic. Again mirroring thesimple design within the delvierables in the interior design of the restaurant.

CLEO TAVERN BRIEF P (6-6)