Our ‘main’ News Release regarding Modernism Week’s 2019 ... · appetizers as they dance away...

Please note: Our ‘main’ News Release regarding Modernism Week’s 2019 Fall Preview follows this page, and is five pages long. Following that, archival News Releases are in chronological order starting with the most recent. At the end of the document is a twelve-page presentation – initially prepared for our sponsors – that recaps the statistics from Modernism Week 2019.

Modernism Week • modernismweek.com

NEWS RELEASE MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760/578-5556 • [email protected]

Modernism Week Announces Fall Preview 2019 Schedule

October Event Features Tours, Educational Programs, and Parties that Celebrate Midcentury Modern Architecture and Design in Palm Springs

PALM SPRINGS, CA (July 23, 2019) – Modernism Week’s 2019 Fall Preview will take place

October 17-20 at various locations in the Coachella Valley. A full schedule of events featuring more

than 50 events may be viewed online at modernismweek.com starting July 25 and tickets will go on

sale August 1, 2019 at 12 noon PST. The weekend’s events provide attendees with the opportunity

to celebrate the midcentury modern architecture, lifestyle, and design and participate in the events

and activities that are new and unique to this festival, returning favorites, and events that will also

be offered during the annual 11-day festival in February 2020. Highlights of the October Fall

Preview include a wide range of events including walking tours, Premier Double Decker

Architectural Bus tours and Charles Phoenix-led bus tours, a tour showcasing homes across a

range of neighborhoods, the Modernism Show and Sale-Fall Edition, educational events, and

evening cocktail parties.

“Fall Preview is a wonderful opportunity for our attendees to experience new and exciting events

offered exclusively during the four-day festival and also get a taste of what our 11-day festival in

February will offer,” said Lisa Vossler Smith, Executive Director of Modernism Week. “Fall Preview

offers an exciting array of entertaining tours, lectures, iconic architecture and parties. We invite all

visitors to Palm Springs and local residents alike to come see what Modernism Week is all about.”

This year’s Fall Preview will feature several new events. On Thursday, participants will be able to

Celebrate William Cody, Desert Bel-Air Estates and Indian Wells Historic Landmark in a new,

inspiring, and entertaining three-part event. It celebrates the Landmark Designation by Indian Wells

Historic Preservation Foundation of The Fillmore Crank-Beverly Garland House, 1961, designed by

iconic architect, William F. Cody, AIA. Fastidiously restored and researched during 2017-19 by

previous homeowners, the structure was discovered to be part of Desert Bel-Air Estates. The

afternoon will feature a ‘Conversations about Cody’ photo and panel presentation, a self-driving site

visit to the historic Crank-Garland house and an afternoon reception at Martyn Lawrence Bullard-

designed Sands Hotel & Spa and Pink Cabana. City officials and special guests will be on hand to

welcome guests. Tickets for the three events are $70.

On Friday and Saturday from 3-5 pm, a Midcentury Mixology demonstration will be presented at

Mr. Lyon’s Steakhouse in Palm Springs. Participants will interact with legendary mixologists to learn

how to make iconic, classic cocktails of the midcentury era while making their own for sampling.

(Includes 3 drinks). Tickets are $62.

Modernism Week Fall Preview 2019 Schedule - continued


A Midcentury Brunch will be offered at the acclaimed Essense restaurant at the newly redesigned

Two Bunch Palms Resort & Spa in Desert Hot Springs. The menu will have a selection of five

different entrees and includes a choice of a Mimosa, glass of Rosé, or one of the signature healing

juices. The brunch will be on Sunday from 10 am – 2 pm. Tickets are $36 with start times 10 am - 2

pm on the half hour.

Grace Home and Dunn-Edwards have teamed up to offer Bold & Beautiful: Designing with Color

in the Desert on Sunday from 11:30 am to 1 pm at Grace Home Furnishings, located at 1001 N.

Palm Canyon Drive. Michael Ostrow, Interior Designer/Grace Home Furnishings, Sara McLean,

Color Expert & Stylist for Dunn-Edwards, and Katy Carrier, Editor of Modern Luxury Palm Springs

will present an engaging presentation and discussion on using color in the variety of design styles

present in the Palm Springs area. Mimosas and light bites will be served. Tickets are $30.

FOCUS ON HUGH KAPTUR

Midcentury modern architect Hugh Kaptur will be honored with four events during Fall Preview, all

organized by the Palm Springs Preservation Foundation, one of the Founding Partners of

Modernism Week.

On Friday, Oct. 18, the Palm Springs Preservation Foundation will present “Recognizing Modernist

Architect Hugh Michael Kaptur” at Kaptur Plaza from 10 am to 12 pm. This free event will give an

overview of Kaptur’s work in Palm Springs, with special emphasis on the newly protected complex

Kaptur designed in 1974. Kaptur will be present. Modernism Week Fall Preview attendees will have

the rare opportunity to tour a newly refurbished Kaptur structure – Palm Springs Fire Station #4 in

South Palm Springs. Free tours of the renovated structure and its new addition on Saturday will

start at 10 am. Also on Saturday will be tours of the John & Bessie Macy Residence, designed by

Kaptur in 1961 as a speculative venture utilizing wood post and beam construction. Tours will run

from 12-3 pm and tickets are $30. On Sunday, Kaptur will be the focus of a talk called “The

Architecture of Hugh Michael Kaptur,” taking place on Sunday from 11 am to 12 pm at the Palm

Springs Cultural Center (formerly Camelot Theatres). Palm Springs Preservation Foundation board

member Steven Keylon will give this free presentation.

TOURS

A hallmark of Modernism Week events are the inspirational and educational tours of neighborhoods

and homes. Tours this year include:

Fall Preview guests will have a rare opportunity to tour the iconic desert hideaway Hotel Lautner,

designed by legendary architect John Lautner in 1947. Once known as the Desert Hot Springs, the

property was reimagined as the award-winning Hotel Lautner in 2011. Tours are Sunday from 2-4

pm and tickets are $60.

The Modernism Week Featured Home: Axiom Desert House debuted in February and by

popular demand will return for Fall Preview. This stunning home by Turkel Design is a midcentury-

inspired, systems-built jewel that is a testament to the modern prefab, celebrating desert design that



is simple, elegant, and replicable. It features products by Ferguson Bath, Kitchen & Lighting Gallery,

Corian Design, and Dunn-Edwards Paint. Tours are offered Friday, Saturday, and Sunday from 9

am – 1 pm. Tickets are $30.

The Essentials of Palm Springs ONE-PS Home Tour will be offered on Saturday from 10 am -

2:30 pm. This sixth annual tour showcases significant homes in a variety of Palm Springs

neighborhoods and is organized by ONE-PS. Tickets are $65.

Returning tours include the popular Cul-de-Sac Experience and Give Me Shelter home tours. The

“Cul-de-Sac Experience” at Canyon View Estates #4 will take place on Sunday, October 22 at 10

am. This tour combines vintage automobiles artfully displayed on the driveways of six homes

designed by William Krisel in a quaint cul-de-sac in South Palm Springs. Participants have access

to all of the homes on the tour, and tickets are $75. The “Give Me Shelter” tour on Saturday,

October 20 features a collection of modernist homes that blend a perfect symbiotic relationship

between indoor and outdoor sheltered spaces. This self-guided tour takes participants through six

iconic Palm Springs neighborhoods and inside homes seldom open to the public. The tour will

conclude with a reception at the Palm Springs Animal Shelter –a unique midcentury heritage

building design by architects Swatt & Meirs. The reception, exclusively for tour participants from 4 to

6 p.m., will feature a signature cocktail and tasty hors d'oeuvres. Tickets are $75.

PARTIES

What Modernism Week experience in Palm Springs would be complete without ending the day with

a spectacular cocktail party at an architecturally significant home? This year, Fall Preview offers:

On Friday, October 18, Fall Preview attendees are invited to attend the festive Opening Night

Party and Early Buying Preview Reception at the Modernism Show & Sale at the Palm Springs

Convention Center. The popular Show and Sale, which offers important 20th and 21st century

objects, furniture, art and textiles from more than 40+ premier national and international decorative

and fine arts dealers, continues on Saturday and Sunday. The Friday night party is the prime

opportunity for shopping direct from dealers before the show opens to the public on Saturday.

Tickets are available in advance for $60 at modernismweek.com or at the door for $75 and include

daily re-entry to the show. Weekend show hours are Saturday from 10 a.m. – 6 p.m. and Sunday

from 10 a.m. - 4 p.m.

On Saturday, the American Legion will host the Past Meets Present Party from 2-6 pm. Designed

in 1948 by John Porter Clark and Albert Frey, this Class 1 Historic building has never before been

open to the public for a Modernism Week event. Guests will enjoy cool cocktails and delicious

appetizers as they dance away the afternoon to the sounds of Freddy Fender, Jr. and tour the

Legion’s newly refurbished broadcast booth and radio station that at one time showcased popular

national radio broadcasts. Tickets are $30.

Nod to Mod, a nightly evening experience produced by PS Underground, will showcase its new

location during an upbeat retro immersive five course culinary and dining experience with live music



and entertainment, limited to only 50 people per night from Thursday through Sunday from 7 - 10

pm. Admission, featuring a multi-course meal and open bar, is $195.

RETURNING EVENTS

The Palm Springs Casual Concours classic car show returns this year at the Desert Princess

Country Club in Cathedral City on Saturday from 10 am - 3 pm. This popular event will feature

approximately 100 cars set in a relaxed resort environment with a dramatic backdrop of the

mountains and palm trees. The show is organized by Great Autos of Yesteryear and proceeds from

the event will benefit Sanctuary Palm Springs. Admission is $15.

Atomic Ranch returns this year with an exciting new educational program called Smart

Remodeling + How to be a Good Modernist Neighbor at the Canyon Estates Clubhouse on

Saturday from 2-4:30 pm. In this engaging talk, Atomic Ranch and their esteemed panel of experts

will discus how to make midcentury modern renovation dreams a reality at the Charles DuBois-

designed Canyon Estates. Participants will learn how to renovate a midcentury home the smart way

and hear what happens when, like in this community, like-minded modernists learn from each other

and improve their neighborhoods together. After, the talk, participants will enjoy cocktails and light

bites, and be able to tour two homes. Tickets are $60.

Architectural enthusiast Gary Johns of the Palm Springs Preservation Foundation will reprise his

popular Lost, Saved & Endangered presentation at the Palm Springs Woman’s Club on Sunday,

October 21 at 9 am. This engaging and informative discussion details the many architectural

treasures in the Coachella Valley that have been preserved, destroyed or that face an uncertain

future. Admission to this popular presentation is free but participants must RSVP in advance.

The Best of Mod with a Twist returns to the Fall Preview this year with an encore performance of

their audience favorites. These witty and insightful 10-minute presentations explore life and culture

in Midcentury America, often with a humorous and wry alternative analysis of what was going on in

the country in that period. Nightly events are $55 per person and take place at the Desert Star from

5:30-7 pm.

Modernism Week’s signature Premier Double Decker Architectural Bus Tour provides guests

with a 2.5-hour overview of significant civic and commercial buildings, as well as residential

properties. Daily tours depart from the parking lot of H3K Home, located at 501 South Palm Canyon

Drive in downtown Palm Springs, where Modernism Week will have a box office where attendees

may purchase tickets to Fall Preview events. Legendary performer Charles Phoenix will conduct a

version of this tour each day at 8:30 a.m. Tickets are $95 for the standard tour and $110 for the

Charles Phoenix tour.

Other popular returning tours include the Sunnylands Historic House Tour, Frey House II tour and

Frank Sinatra’s “Twin Palms” Estate Tour.



Following the Fall Preview, Modernism Week’s signature 11-day festival celebrating its 15th year will

take place February 13-23, 2020. Tickets will be available November 1 at 12 p.m. PST. To receive

updates, visit modernismweek.com and follow them on Facebook, Instagram and Twitter.

The Hilton Palm Springs Resort, Modernism Week’s official host hotel, is offering a special room

rate for a limited time only. Contact the Hilton directly at 760-320-6868 or go to the Modernism

Week web at modernismweek.com and follow them on Facebook, Instagram, and Twitter. # # #

About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California.

Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs.


NEWS RELEASE

MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760/578-5556 • [email protected]

Modernism Week Helps Local Community Organizations Raise Funds

Neighborhood Tours and Partner Events Provide Great Opportunities

for Charitable Fundraising

PALM SPRINGS, CA (May 22, 2019) – Modernism Week announced that its 11-day

festival in February 2019 and its four-day Fall Preview in October 2018 provided an

opportunity for dozens of local organizations and neighborhood groups to produce

events and raise significant funds. The funds were raised from ticket sales for official

Modernism Week events, including neighborhood tours, parties, educational talks, and

other events and enabled the organizations to contribute to local Coachella Valley

charities or to fund civic improvements. During Modernism Week Fall Preview and

Modernism Week 2019, participating partner organizations raised $1.87 million. This

includes more than $584,000 in funds raised by local neighborhood organizations from

tours.

Modernism Week works closely with local neighborhood organizations to showcase

iconic Palm Springs residences and other architecturally significant buildings during

tours in many of the city’s 48 official neighborhoods and neighboring cities. Other

neighborhood organizations reinvested the funds into their neighborhoods through

architectural restoration, improving infrastructure or landscape improvements. This year

29 neighborhoods (including five new neighborhoods and six mid-valley tours) organized

31 tours that featured 148 residences and 5 churches, attracting more than 9,000

participants. These neighborhoods included Canyon Estates, Da Vaal Estates, El

Rancho Vista, Hidden Cody, Indian Canyons, Kings Point, Little Beverly Hills, Little

Tuscany, Merito Manor, Old Las Palmas, Park Imperial South, Pompeii de Las Palmas,

Racquet Club Estates and Racquet Club Garden Villas, Royal Hawaiian Estates,

Sagewood, Sandcliff, Sandpiper, Seven Lakes Country Club, Sunrise Lanai, Tamarisk

Country Club, Tamarisk Gardens, Tamarisk Ranchos, Tamarisk West, Tahquitz River

Estates, Twin Palms, and Vista las Palmas.

Other tours included an overview of Meiselman-designed homes in multiple Palm

Springs neighborhoods (funds were designated for the Palm Springs Animal Shelter)

and Sacred Spaces, a tour of significant midcentury houses of worship.

Many neighborhoods raised funds specifically to donate to locate charities, including Old

Las Palmas that raised nearly $50,000 and will work with the Palm Springs Unified

School District that will benefit low-income students in the Coachella Valley.

Modernism Week Helps Local Community Organizations Raise Funds - continued


Tahquitz River Estates raised more than $13,000 from their neighborhood tour, which

will help support city-wide CERT (Community Emergency Response Team) training. The

Indian Canyons neighborhood raised more than $31,000 which will be dispersed to Palm

Springs Fire Department Station 4, Palm Springs Public Library, Palm Springs Animal

Shelter, Animal Samaritans, Martha's Kitchen, Well in the Desert, as well as allocating

funds for community beautification in the neighborhood.

This year Racquet Club Estates held their 11th Modernism Week tour and raised

$24,000. It will use the proceeds to fund a recently established college scholarship

program for a Palm Springs High School student to study design and architecture. In

addition, the neighborhood organization offers Beautification Grants to

homeowners within Racquet Club Estates to share expenses for needed improvements

to the outside of the house.

Many neighborhoods raised funds to reinvest in their communities and their surrounding

neighborhood. These include:

• Tamarisk Country Club raised nearly $24,000 to benefit Preservation Mirage, an

organization dedicated to raising awareness of preservation issues in Rancho

Mirage

• Vista Las Palmas will use a portion of their profits to be the ‘lead’ sponsor of the

upcoming star dedication during Modernism Week 2020 that will honor the

Alexander family

• Canyon Estates raised money to renovate their Clubhouse restrooms

• Da Vaal Estates will use funds to make property improvements

• Little Tuscany will use their funds to pay for traffic calming in the neighborhood

• Royal Hawaiian Estates is restoring its signature property to its original design

• Seven Lakes will apply the funds to historic designation for its clubhouse and

other clubhouse upgrades.

In addition to working with neighborhoods, Modernism Week, a 501 (c) 3 non-profit

organization also helps various local organizations raise funds to further support their

efforts to preserve and promote modernist architecture throughout the community. Ticket

proceeds for official Modernism Week events these organizations produced in 2018-

2019 generated than $1.29 million for various local partner organizations which

included: American Documentary Film Festival (AmDocs), Friends of the Palm Springs

Library, Palm Springs Art Museum’s Architecture and Design Center, Palm Springs

Modern Committee, Palm Springs Preservation Foundation, Lautner Compound,

Makerville, LLC, Mizell Senior Center, Palm Springs Historical Society, Temple Isaiah,

Volunteer Palm Springs, American Institute of Architecture (Los Angeles, Orange

County, and San Diego chapters), American Society of Interior Designers (Los Angeles,

Orange County, and San Diego Chapters), and the Association for Women in

Architecture and Design.

Modernism Week Helps Local Community Organizations Raise Funds - continued


“Modernism Week has a long-standing tradition of enabling other organizations to raise

funds,” said William Kopelk, Modernism Week Board Chairman. “We are delighted that

our neighborhood and partner organizations raise funds that they use for preservation,

education, civic improvements or to reinvest back into the local community. The tours

and fundraising events produced by partner organizations not only provide them with the

ability to raise funds, but also allow them to showcase their neighborhoods and

organizations to national and international tourists.”

This year, Modernism Week will continue its long-time scholarship program by awarding

eight scholarships on June 1 to deserving Coachella Valley students who have chosen

educational paths in the fields of architecture and design. The scholarships, which will

total $40,000, include matching funds from One Future Coachella Valley. Since the

Modernism Week scholarship program was initiated in 2011, a total of $163,000 has

been awarded to-date.

“Giving back to the community is one of the most important aspects of Modernism

Week,” said Chris Mobley, Chief Executive Officer. “Our Board of Directors and staff are

committed to partnering with community organizations to help them generate revenue

through event ticket sales. We are especially pleased to award our annual scholarships

to deserving students. These are just a few of the many ways that Modernism Week

contributes to the local community.”

Modernism Week celebrates midcentury modern design, architecture, art, fashion and

culture in the greater Palm Springs area with two valley-wide events each year; one in

October and one in February. The February 2019 event generated more than 152,000

attendees $57 million in revenue for area hotels, shops, restaurants, and other local

businesses from Palm Springs to Indian Wells and beyond.

Later this year, Modernism Week will offer its annual Fall Preview October 17-20, 2019

(tickets go on sale August 1 at 12 p.m. PST) and will stage the 2020 Modernism Week

event February 13-23, 2020 (tickets go on sale November 1 at 12 p.m. PST). For more

information about future Modernism Week events, visit modernismweek.com and follow

them on Facebook, Instagram, and Twitter.

# # #



Modernism Week Recognized as Preservation Leader at Statewide Conference

Local Organization Selected for their Contributions to Midcentury Modern Resources, Community Initiatives and Preservation

PALM SPRINGS, CA (May 9, 2019) – Modernism Week officials announced that it has been honored with a special resolution by the State Historical Resources Commission at the California Preservation Foundation (CPF) conference that is being held in Palm Springs. Modernism Week was chosen for this honor because of its many years promoting preservation of historic structures and its contributions to midcentury modern community initiatives. The 44th annual CPF conference, which runs May 8-11 at the Palm Springs Hilton Hotel, is titled “Preservation Springs Eternal” and focuses on a range of topics exploring ways of building on California’s preservation legacy. It features more than 50 educational programs, tours and special events and will be attended by more than 600 people. Among the six educational tracks are topics of particular interest to the public: Homes, Hospitality & Heritage: The Economics of Historic Preservation; and Cultural Landscapes & Open Spaces; and others. The conference is open to the public, but attendees must register. “Modernism Week in Palm Springs has done an outstanding job of raising awareness of modern architecture on a national and international level and for the preservation of Modern Architecture in the City of Palm Springs,” said Julianne Polanco, State Historic Preservation Officer. “The State of California and the State Historical Resources Commission offers profound thanks to this most worthy organization.” “Modernism Week is extremely honored that our focus on preservation has been recognized by such a prestigious organization like the State Historical Resources Commission,” said William Kopelk, Modernism Week Board Chairman. “Advancing the cause of preservation is central to Modernism Week, so it is gratifying that our work has been appreciated by such a significant organization.” About the Resolution The California Office of Historic Preservation (OHP) administers federally and state mandated historic preservation programs to further the identification, evaluation, registration, and protection of California's irreplaceable resources. OHP’s State Historical Resources Commission meets once a year in conjunction with the California Preservation Foundation conference. Jay Correia, Registration Unit Supervisor, California Office of Historic Preservation and the rest of the Commission presented a resolution to Modernism Week in recognition of its contributions to mid-century modern resources, community initiatives and preservation.

About Modernism Week Modernism Week is an annual event that celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area. The February event, which took place in the Palm Springs area of Southern California from February 14 - 24, 2019, attracted an estimated 152,000 attendees. Attendees participated in more than 375 events throughout the festival. The 11-day festival generated an estimated economic impact of $57 million for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond.

Modernism Week Receives Resolution at Preservation Conference - continued


Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than 85 lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees. Later this year, Modernism Week will offer its annual Fall Preview from October 17-20, 2019 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2020 Modernism Week event from February 13-23, 2020 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # #

About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California.



Modernism Week Attendance Increases by 20% in Fourteenth Year

Organizers Announced that 152,000 Attendees Participated in 11-Day Festival in Palm Springs

PALM SPRINGS, CA (March 8, 2019) – Modernism Week officials announced that attendance at the annual event, which took place in the Palm Springs area of Southern California from February 14 - 24, 2019, was estimated at 152,000 attendees, an increase of 20% over 2018. Attendees participated in more than 375 events throughout the festival. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs, the 11-day festival generated an estimated economic impact of $57 million for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, CAMP, Modernism Week’s ‘Community and Meeting Place’ and headquarters for tours and events, experienced more than 38,000 visitors throughout the festival, a 20% increase from the year before. “Modernism Week continues to offer our attendees opportunities to learn about midcentury modern design, architecture and culture and about Palm Springs and other desert communities,” said William Kopelk, Modernism Week Board Chairman. “Our expanded range of programing continues to emphasize preservation and education and also offer fun and unique experiences through tours, parties and other activities. We couldn’t do this without the support of our primary sponsors, including Ferguson Kitchen, Bath & Lighting Gallery, Corian Design, JennAir, and Brizo. The support of these sponsors as well as the City of Palm Springs, our Civic Presenting Sponsor, makes this event one in which attendees plan to return to each year. The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a mecca for preservation, modernism and architecture, which has a year-round influence on the valley’s tourism and international stature.” Modernism Week attendees came from all fifty United States and the District of Columbia, with California accounting for the majority of attendees (54%). Modernism Week attendees came from 445 of 482 cities in California, or 92% of all Californian cities. Locally, the Coachella Valley represented 33% of tickets sold in California. In addition to many California visitors, the event was popular with attendees from Washington, Illinois, Oregon, and New York. Attendees came from all across the globe with twenty-five countries represented (a new record) including Canada, Australia, Germany, United Kingdom, New Zealand, France and many more. The Palm Springs Modernism Show & Sale also saw increased numbers. More than 14,250 participants attended the popular sale at the Palm Springs Convention Center, up 25% from the previous year. Attendees were eager to view and purchase furniture, decorative and fine arts representing all design movements of the 20th century from more than 90 premier national and international dealers. “The 2019 Palm Springs Modernism Show & Sale was by far the most well-attended of the Palm Springs shows in our company’s history,” said Rosemary Krieger, President of Dolphin Promotions. “Our record-breaking number of significant exhibitors reported increased sales and their enthusiasm for the increased traffic was amazing. The returning Modern Design Expo added an additional 40

Modernism Week 2019 Recap - continued


exhibitors and attendees enjoyed browsing the modern decorative solutions that these exhibitors offered.” Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than 85 lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees, including the sold-out Modernism Week Keynote Presentation by world-renowned architect Moshe Safdie, a series of programing highlighting the achievements of legendary interior designer Arthur Elrod, a photography exhibition showcasing the garden and landscape designs by Dan Kiley, a symposium about architect Paul Rudolph, a theatrical production called “The Princes of Kings Road,” and the return of the Architecture Design Art Film series, curated by the American Documentary Film Festival. Modernism Week’s central headquarters, CAMP (‘Community and Meeting Place’) was staged again in a dynamic tented structure located in the space that will soon become the Downtown Palm Springs Park. Ferguson, Modernism Week’s exclusive Kitchen, Bath and Lighting sponsor, provided lighting throughout CAMP. The unique and sleek lounge furnishings were provided by Tidelli. JennAir and Brizo offered popular interactive experiences. Corian Design featured a large booth showcasing various displays of its innovative product line, and hosted free nightly happy hour concerts by the Canadian Rock band the Dreamboats. Corian Design also produced a VIP Bus Tour Experience (Learning Lab) as an accreditation program for design professionals. Nearly 200 designers and architects participated in this program at CAMP over the course of three days. Dunn-Edwards Paints offered professional color advisors to assist attendees in choosing the right color of paint for their projects. The popular Modernism Week Shop by Destination PSP featured a wide range of newly created merchandise items that captured the retro vibe of Modernism Week. “We were delighted to see that this year even more attendees returned daily to CAMP to attend talks, depart on tours, shop, and dine. The comments we received during the event reinforced that CAMP continues to be an important part of Modernism Week’s success,” said Chris Mobley, CEO of Modernism Week. “We are grateful to the City of Palm Springs for providing Modernism Week with the incredible downtown location for CAMP.” Modernism Week once again offered attendees the opportunity to participate in home tours, parties, and architectural excursions in Palm Springs and outside of the immediate area including Rancho Mirage, Palm Desert, Cathedral City, Desert Hot Springs and Indian Wells. The festival continued to garner significant international and national media attention. International coverage included articles in the British publications Conde Naste Traveler International, Wallpaper, Guardian, Telegraph, and i.d.Amuse. Australian publications covering the event included Grazia, Herald Sun, News.com.au, and RiotACT. Canadian publications included Globe and Mail, Vancouver Sun, Leader Post, Drift Travel, Lelezard Magazine, MagZQuebec, and MSN Lifestyle. Italian publications included Archi Panic, Frizifrizi, Il Giorno, QuiBrescia, Simple Flair. Additionally, the festival was profiled in publications from Denmark, Switzerland, China, Japan, Mexico, Russia, France and Ireland. US coverage included Architectural Digest, Wall Street Journal, Dwell, Sunset Magazine, Los Angeles Times, Los Angeles Times Magazine, Forbes, New York Daily Record, Fodor’s Travel, WestJet Magazine, Afar Magazine, LA Weekly, California Home + Design, Modern Magazine, Luxe Interiors + Design, Locale, Palm Springs Life, and The Desert Sun.

Modernism Week 2019 Recap - continued


Later this year, Modernism Week will offer its annual Fall Preview from October 17-20, 2019 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2020 Modernism Week event from February 13-23, 2020 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

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Modernism Week 2019WRAP-UP REPORT

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2019 SUMMARY

The combination of resources and expertise of Secret Agent and

O’Bayley Communications has again brought favorable results to

Modernism Week.

The Fall Preview (and Media Day) again achieved exactly what was

intended, resulting in stories around the globe that appeared early

enough for people to plan and book trips for February.

Throughout the year, we received inquiries from major media outlets

all around the world. We often ‘curated’ their coverage, directing them

to stories that we wanted them to run. In many cases, we wrote

unique, original copy specifically for them. This resulted in a greater

range of international coverage from countries that had not yet

covered Modernism Week.

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In addition, we worked closely with Sara Dawson and Lisa Vossler

Smith to prepare specific News Releases to highlight sponsor

relationships.

Locally, we worked with Palm Springs Life, The Desert Sun, KESQ (ABC)

CBS Local 2, KMIR (NBC/Univision), and others to ensure that the best

possible combination of stories reached the local market. We provided

copy, event details and images to reporters, and arranged interviews

with board members, partner organizations, presenters and

homeowners for a diverse cross-section of representation.

The results were excellent, with collective ‘earned media’ generating

1.74 billion media impressionsNote: The exact figure is 1,742,909,220. The figure for 2017/2018 was 2.3

billion.

2019 SUMMARYc o n t i n u e d

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Modernism Week continued to garner

significant international and national

media attention.

MEDIA

HIGHLIGHTS

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International coverage included articles in the British publications

Conde Nast Traveler International, Wallpaper*, Guardian, Telegraph,

and i.d.Amuse. Australian publications covering the event included

Grazia, Herald Sun, News.com.au, and RiotACT. Canadian publications

included Globe and Mail, Vancouver Sun, Leader Post, Drift Travel,

Lelezard Magazine, MagZQuebec, and MSN Lifestyle. Italian

publications included Archi Panic, Frizifrizi, Il Giorno, QuiBrescia, and

Simple Flair. Additionally, the festival was profiled in publications

from Denmark, Switzerland, China, Japan, Mexico, Russia, France

and Ireland.

US coverage included Architectural Digest, Wall Street Journal, Dwell,

Sunset Magazine, Los Angeles Times, Los Angeles Times Magazine, Forbes,

New York Daily Record, Fodor’s Travel, WestJet Magazine, Afar Magazine,

LA Weekly, California Home + Design, Modern Magazine, Luxe Interiors +

Design, Locale, Palm Springs Life, and The Desert Sun.

MEDIA HIGHLIGHTSi n t e r n a t i o n a l + d o m e s t i c

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The process was smooth and worked

well. The credentialed media are

happy to be able to attend many

functions, including some of the

special/exclusive sponsor events

introduced this year.

MEDIA

REGISTRATION

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156

Registered Media Event Access

Media attended a variety

of public + exclusive

events

August 1, 2019

Fall Preview registration

form will be available online

Communication

PR team communicated

deadlines via email + site

MEDIA REGISTRATION

Cumulative total of online +

on-site registration

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Modernism Week 2019 received a

significant amount of media

impressions (print and online) from a

broad range of media. This report

summarizes the overall reach that

Modernism Week received this year

and highlights the significant media

placements we achieved in

promoting the event. Modernism

Week continues to use Cision to track

media placements, which significantly

improves the ability to analyze

extended media reach.

MEDIA

IMPRESSIONS

REPORT

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EARNED MEDIAThe total number of Unique Visitors and earned impressions and

tracked by O’Bayley Communications are the following:

Circulation / Unique Visitors:

(actual figure: 1,742,909,220)

1.74 billion +‘Earned media’ was generated in a wide array of traditional print,

broadcast, and online media publications. The table to the right shows

highlights of significant coverage (based on reach or importance of

publication). These 20 articles alone were responsible for media

impressions of 643,443,372! See the Media Coverage Report for full

details.

Date Media Imp/Circ

7/31/18 latimes.com 83,000,000

10/29/18 Latimes.com 83,000,000

10/10/18 Wall Street Journal Online, The 43,634,142



8/3/18 Patch 36,864,747

8/3/18 Patch 36,864,747

12/10/2018 Forbes Online 29,759,863

2/6/19 LA Times 23,975,350

2/5/19 LA Times 23,975,350

2/20/19 LA Times 23,975,350

2/6/19 Latimes.com 23,975,350

2/5/19 Latimes.com 23,975,350

7/31/18 Los Angeles Times Online 23,904,510

10/27/18 Los Angeles Times Online 23,904,510

2/20/19 Latimes.com 23,510,000

10/26/18 Chron.com 16,261,046

11/1/18 Chron.com 16,261,046

10/18/18 Guardian - theguardian.com, The 14,637,533

2/20/19 mnn.com 4,700,000

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ADS: GEOFENCING + GEOTARGETINGWe introduced the concept of “geofencing” and “geotargeting” to Modernism Week. In 2019 we

launched a new digital geofencing campaign to target potential visitors from Canada. We pulled

data from the last two years of the Vancouver Design Show and targeted those past visitors. In

addition we captured the devices of over 1,000 visitors to this years show including the area

surrounding the event location, reaching south to Fraser River and east almost to Burnaby (in

British Columbia). The exercise delivered more than 166,097 impressions with a click thru rate to

Modernism Week’s website of 0.34% (an average click thru – defined by Google Analytics – is

around 0.15% to 0.2%).

Similarly we geofenced the Denver Modernism Show, delivering 50,500 impressions to visitors of

the show. We further used digital methods to deliver the message both locally and nationally with

web editorials, banner advertising and eblasts delivered through Locale Magazine, Traditional

Home, Atomic Ranch, Interiors Magazine, Canada South, and Palm Springs Life.

We were also able to increase our local presence through partnerships in print, television and

radio.

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ADS: 2018-2019 PLACEMENTS

PRINT + DIGITAL MEDIA

The Desert Sun print, Palm Springs International Film Festival Guide, Atomic Ranch print and social

media, Coachella Magazine, Alaska Airlines BEYOND magazine, Uptown Design District Guide, Locale

Magazine print, digital and social media, Palm Springs Life, California Home and Design, Canada

South Magazine, Interiors Magazine, Traditional Home magazine, David Rago Catalog, and The

Architects Newspaper.

BROADCAST MEDIA

A TV campaign was launched with NBC Palm Springs and a radio campaign with Alpha Media on

MOD FM. Vinyl and digital billboards (produced by Lamar and shared with Dolphin Promotions)

ran prior to and through the event.

ADDITIONAL ADVERTISING

These campaigns were also supplemented with an additional outdoor bus shelter signage

campaign throughout the city on ten bus shelters, featuring buildings of interest to modernist

architecture.

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ADS: IMPRESSIONS

Total PAID Advertising Media Impressions: 42,264,205

These paid and sponsored advertisements garnered total impressions of 42,264,205.

(up from 21,967,024 in 2018 and up from 12.5 million in 2017)

TOTAL MEDIA IMPRESSIONS:

(combination of earned media impressions and paid media impressions)

Earned media: 1,700,645,015

Paid media: 42,264,205

.1,742,909,220 .

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SOCIAL

MEDIAMod Squad

Overview

Social Media Platforms

Facebook, Twitter, Instagram

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since Fall Preview: November 2018 to March 2018

SOCIAL MEDIA OVERVIEW

# of unique content published

across MW social platforms

across Facebook, Instagram,

and Twitter


and Twitter

total impressionsoriginal posts new followers

9.6M750K

+14K+

total followers

111K

+


and Twitter

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FACEBOOK22.3K followers844K impressions

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16

TWITTER4.3K followers322K impressions

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INSTAGRAM85K followers8.4M impressions

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Reached 85K followers on

March 28, 2019

80K 85K


February 15, 2019

(start of Modernism Week)

70K 75K


October 5, 2018

(before Fall Preview)


January 15, 2019

(before Modernism Week)

INSTAGRAM GROWTH

85K followers to date12.6K new followers since Fall Preview

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MOD

SQUAD

Now in its 8th year, the Mod Squad is a

social media influencer program that

allows Modernism Week to expand its

reach and diversify its audience.

Each year, a group of high-profile, design-

loving influencers is invited to experience

Modernism Week through their lenses,

using social media to share their diverse

points of view on modernism with

audiences in Palm Springs and beyond.

Total combined followers in 2019: 915K+

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An Instagram Takeover is when a guest is invited to temporarily “take over” a brand or

organization’s Instagram account. The Modernism Week Instagram Takeover was launched in 2013

as a creative (and proven) way for Modernism Week and the Mod Squad to collaborate and grow

their respective audiences by cross-promoting content.

Duration

January 2019 to

February 2019

2019 Stats

63 cumulative photos

41K cumulative likes

INSTAGRAM TAKEOVERS

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171K+ total likes

for posts published by Mod

Squad during Modernism Week

75 posts

published by Mod Squad

during Modernism Week

(Does not include daily Instagram

Story content.)

915K+

cumulative Mod Squad

followers

MOD SQUAD ENGAGEMENT

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COMMUNICATIONS

Newsletters

Modernism Weekly

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22K+ active subscribers

644K audience

MODERNISM WEEK NEWSLETTERS

Today at MW

Daily e-mail blasts to

encourage last-minute ticket

sales, promote sponsored

programming, and more.

Newsletter Engagement

November 2018 - February 2019

Average open rate: 36%

Average click rate: 4.8%

Subscribers

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24

MODERNISM WEEKLY

924K+

people who visited

modernismweekly.com

Content

Architecture, design,

culture, people, news,

etc.

4 years

since the blog was

established in 2015

What’s Next

2019 event recaps,

scholarship news + more

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