OUR HEARTS BEAT GREEN FOR THE ENVIRONMENT

About LIN

LIN is a Vietnamese, Not-for-Profit Science and Technology Organization (STO)

Decision No. 741/QD-LHH (26 May 2009) Vietnam Union of Science & Technology Associations

Registration No. A-840 (29 June 2009), Ministry of Science & Technology

We help local people meet local needs!

Our mission is to provide support services to local not-for-profit organizations, skilled volunteers and donors who are committed to building strong communities

Our vision is a strong community where all members are respected and supported to have equal access to opportunities.

Listen – Inspire – Nuture

NONPROFIT

DONOR

VOLUNTEER COMMUNITY

GOVERMENT

OUR STAKEHOLDERS

LIN Community Center NPO Capacity Building Skilled Volunteer Matching

Philanthropy Advisory Services Narrow The Gap Community Fund

Networking Building

OUR CORE SERVICES

Why a Community Fund?

Have you ever seen a problem in HCMC and wanted to do something about it?

Are you looking for a meaningful and effective community engagement project for your

company/staff?

Do you wish to increase your brand visibility and customer loyalty on the local market?

 

Introduction

Address the root cause of social problems

Together, we can make a bigger impact Support longer term community development

Make a strategic investment in people & projects

Multiply the effect of your contribution

“The concept of community philanthropy has always been with us. Every country and culture has its traditions of giving and mutual support between family, friends and neighbors… the LIN Center, in Vietnam, works to foster giving for small grants to social causes among young middle-class p r o f e s s i o n a l s a s a s t r a t e g y f o r strengthening social cohesion in HCMC.”

Civicus Report (2013)

COMMUNITY PHILANTHROPY

How does it work?

Collect Contributions

Call for proposals

3x / year

Proposal Review

Community Vote

Grants Allocated

M&E

Reports

Narrow  the  Gap  Community  Fund  Building  Trust,  Local  Assets  &  Capaci7es  

R2:  Theme  chosen  by  the  community  

2011 MIGRANTS

2012 WOMEN

2013 CHILDREN

2014 EDUCATION

ENVIRONMENT 2015

GRANT VALUE

ü 1st Prize Grant: VND 150,000,000 (~$7027) ü 2nd Prize Grant: VND 100,000,000 (~$4685) ü 3rd Prize Grant: VND 50,000,000 (~$2343)

If we raise VND 300,000,000, we can offer the following grants:

*If we raise over VND 300m, we can allocate larger grants and/or consolation grants.

Narrow the Gap 2015 ENVIRONMENT

“Environment” was selected by community vote (>2500 people voted, online and offline in August 2014)

Here’s why…

“The environment is where we all meet; where all have a mutual interest; it is the one thing all of us share.”

- Lady Bird Johnson

WHY ENVIRONMENT?

THE CHALLENGES ARE GREAT

Rapid  economic  growth  and  industrializa:on,  popula:on  growth  and  economic  development  are  posing  serious  threats  to  the  environment  and  natural  resources:  

Ø  Degrada:on  of  land  resources  Ø  Inefficient  use  of  fresh  water  Ø  Significant  loss  of  biodiversity    Ø  Increasing  environmental  pollu:on,  traffic  and  energy  use  Ø  Improper  waste  management    

[UN  Fact  Sheet  on  Ci7es  and  Climate  Change  (2011)]  

12%  of  the  Ho  Chi  Minh  City  popula:on  is  living  in  areas  forecast  to  be  flooded  by  a  one  meter  sea  level  rise.    

[Vietnam  Ins7tute  of  Meteorology,  Hydrology  and  Environment,  2010]      

The  main  areas  of  popula:on  growth,  and  areas  where  the  poor  live,  are  most  threatened.  

[Vietnam  Ins7tute  of  Meteorology,  Hydrology  and  Environment,  2010]    Given  the  complexity  of  these  problems,  a  mul;-­‐stakeholder  approach  is  necessary  to  provide  long-­‐term  solu:ons  to  these  environmental  challenges.    

Water Pollution

Energy Sources & Reduction

THE CHALLENGES ARE VARIED

Air Pollution

Parks & Green Spaces

Public Sanitation

THE CHALLENGES ARE VARIED

Narrow the Gap 2015 Objectives

OBJECTIVES

1.  Increase  community  engagement  &  raise  awareness  about  environmental  challenges  and  solu:ons:  • 100  photos  and  ideas  shared  via  social  media  • 20  proposals  from  nonprofits  • 2000  online  votes  • 300  guests  at  annual  event  • 100  volunteers  support  the  campaign  • At  least  100  donors  

2.  Pool  funds  to  invest  in  projects  addressing  one  or  more  environmental  challenge(s):  • Three  grants  allocated  to  support  three  projects  in  2015-­‐2016  • Skilled  volunteers  matched  with  grantees  to  improve  outcomes  

3.  Build  the  capacity  of  grassroots  NPOs:  •  Invest  in  projects  • Build  networks  of  support  • Skilled  volunteers  to  support  communica7ons,  project  design  and/or  implementa7on  •  Invita7ons  to  on-­‐going  LIN  trainings  and  support  services  

Concept

Campaign Teams

Launch 100greendays

campaign

M&E

MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV

Goal: 5 members Goal: Photo and story submissions

Goal: >20 proposals

Goal: 2,000 votes

3 projects selected

Goal: USD $15,000 collected Goal: 200+ guests attend and vote

Sign grant agreements Transfer funds

Goal: 3 site visits, updates and reports

FEB

Announce 6 Finalists

Applications reviewed by volunteer committee

EXPECTED TIMELINE*

Kick off Mtg with Leadership Team

Announce 3 Finalists Grants

Transferred

Online Vote & Expert review

Community Event

Call for Proposals

Technical Assistance

to 6 Finalists Goal: 6 volunteers

matched with 6 finalists

Goal: 20 members 5 teams

*The  :meline  may  change  upon  consulta:on  with  the  leadership  and  advisory  team  

RooVop  garden  

Funny  picture  to  remind  saving  energy  More  trash  bins  

Grow  more  trees,  erect  sign  post  

Join Us!

=+ YOU  

•  Your company cares about the community and seeks to create shared value;

•  Your team is comprised of leaders and influencers;

•  Your clients care about the environment; and •  You seek to make an impact!

Why should you join us?

3 Ways To Get Involved...

1.  Contribute to the fundraising goal

We can raise at least VND 300 million with your help!

•  Donate any amount to the Narrow the Gap Fund for the Environment

•  Make a matching grant •  Contribute raffle prizes for the event

•  Sponsor the 100 Green Days campaign...

3 WAYS TO JOIN: #1

2.  Get your team, organization, clients and/or partners involved in the campaign

•  Promote the campaign to friends, colleagues and peers via

email, Facebook and/or Linked In

•  Participate in the 100 Green Days campaign – 100 days and/or weekly challenges

•  Review proposals by local groups to improve and/or protect our environment

•  Advise/Coach a nonprofit on their proposed project •  Attend the NTG community event

•  Vote for your favorite project!

3 WAYS TO JOIN: #2

3.  Donate products or services to the campaign and/or event

•  Contribute a prize(s) for 100 Green Days campaign winner(s) •  Host a campaign event or activity at your venue •  Food and/or beverages for the campaign and/or event •  Raffle prizes to help raise funds and attract guests •  Professional services for the campaign and/or event:

–  Cleaning –  Catering –  Advertising and event promotion –  IT (SMS, online voting) –  Graphic design –  Translation –  Printing

•  “Pay It Forward” tickets to the event (sponsor participation by low-income residents)

3 WAYS TO JOIN: #3

Platinum (USD $5K and up)*

Gold (USD $1K-$4,999)*

Silver (Up to $999)*

BRANDING -  Visuals -  Media -  Live -  Booth

•  Large logo on printed and online promotional material

•  Mention in all media announcements

•  Large booth space at event

•  Door gift option

•  Medium logo on printed and online promotional material

•  Mention in all media announcements

•  Medium booth space at event

•  Door gift option

•  Small logo on printed and online promotional material

•  Mention in all media announcements

•  Opportunity to distribute brand promo materials

PARTICIPATION -  Tickets -  Donor Reception -  Grantee Selection -  Site Visits

•  15 event tickets •  Donor reception •  2 staff on grant

application review panel

•  Invite to site visits

•  10 event tickets •  Donor reception •  1 staff on grant

application review panel

•  Invite to site visits

•  5 event tickets •  Donor reception

•  Package values refer to both cash and in-kind contributions. •  As a potential venue sponsor you would be considered a Platinum Sponsor

BENEFITS

#100GreenDayS

NEW CAMPAIGN!

100 GREEN DAYS

JUNE   JULY   AUGUST   SEPT.  

WEEK   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

ACTIVITY  Environmental  educa7on  for  

children  

Clean-­‐Up  TBC  

Walk  or  Bike  TBC  

Plant  a  Tree  TBC  

Re-­‐cylce  TBC  

Ride  Share  TBC  

Bring  a  Bag  TBC  

Buy  Or-­‐ganic  TBC  

Reduce  Energy  TBC  

Save  H2O  TBC  

Sur-­‐prise  Us!  

SPONSOR   GFOC,  RBX,    Nu  Cuoi,  Khanh  Hoi  

TBC   TBC   TBC   TBC   TBC   TBC   TBC   TBC   TBC   TBC  

OBJECTIVE:    Engage the community in activities that can protect the environment.

HOW  IT  WORKS:  Challenge individuals to change a behavior for 100 straight days and

engage individuals and companies in different weekly challenges.

Last  weekend,  my  team  painted  over  the  graffi:  on  Saigon  Bridge.  Son,  David,  Tri,  Ngoc  Anh  &  Quynh  Anh,  we  challenge  each  of  you  to  make  HCMC  more  beau:ful!    #YourName,  #100GreenDays,  #NTG2015  

How  It  Works:    1.  You  choose  a  week  &  a  theme      

2.  NTG  team  announces  weekly  challenge  &  sponsor.  

 

3.  Individuals  are  challenged  to:    •  share  what  they  did  to  protect  

the  environment  (photo,  video)  

•  Challenge  friends,  colleagues  peers  to  do  the  same  

•  Add  sponsor  hashtags.    •  Post  on  FB  and/or  LinkedIn  

 

4.  You  pledge  VND  50,000  per  ac:on  with  hashtags.  

100 GREEN DAYS WEEK  5:  Clean  Up  HCMC!  

Targets:    Posts:  250  to  500  posts  per  week  Funds:  12.5  to  25  million  per  week  

I  brought  my  re-­‐usable  bags  to  the  grocery  store  today  to  reduce  waste  in  HCMC.    Now,  its  your  turn:  Mai,  Tran,  Thuc,  Vu  and  Jessica!    #YourName,  #100greendays,  #NTG2015  

Weekly  Themes    

Can  be  suggested  by  corporate  sponsors  or  by  Narrow  the  Gap  team.    Some  examples:      

Clean Up HCMC Walk/Bike

Plant a Tree Recycle

Share a Ride to Work Bring a Bag Buy Organic

Reduce Energy Save Water

Other?    

100 GREEN DAYS

WEEK  8:  Bring-­‐a-­‐Bag  

Benefits to Sponsors of #100GreenDays

100 GREEN DAYS

Sponsor Benefits: 1.  Sponsor can choose the activity to go along with

their week. 2.  Company designates the #hashtag (e.g., company

name, product name, or...) 3.  Engage staff, clients & partners in the activity. 4.  Set a cap on the total donation (e.g., up to 500 posts

or up to VND 50m) 5.  Promote the company, product(s)/service(s) to

prospective clients, partners, employees and/or consumers...

100 GREEN DAYS

PROMOTE THE

COMPANY OR

PRODUCTS

REACH DIFFERENT CONSUMER

GROUPS

ATTRACTS HIGH SCHOOL

& UNIVERSITY STUDENTS

ENGAGE YOUR

EMPLOYEES AND/OR

PARTNERS

IN 2014, OVER 800 PHOTOS POSTED IN 10 DAYS!

Narrow the Gap 2015 Community Event

•  Date: Saturday, September 18th •  Time: 4:00pm to 8:00pm

•  Audience: 500 HCMC residents, including representatives of local & foreign businesses, media agencies, diplomatic missions, nonprofit organizations and individuals.

•  Activities: •  Keynote by leader in environmental issues

•  Booths for environment nonprofits

•  Crowdpitching by prospective grantees •  Make your own mini garden

•  Bring and buy sale to promote recylcing

•  Make/Sell items from recycled materials

•  Raffle

•  And more…

NARROW THE GAP EVENT

•  Hosting an event uses paper, energy and causes waste

•  Our goal is to host an event that is more environmentally friendly and improve the model for future LIN events

•  LIN plans to test the following green practices at the event

–  Electronic ticketing

–  Online and electronic voting –  All printed materials on recycled paper –  Reduce waste at the event - no water bottles etc…

–  Offer recycling and composting receptacles as well as trash

ENVIRONMENTALLY FRIENDLY EVENT

Track Record Because results speak louder than words

TRACK RECORD

Increasing  Local  Engagement  

Since 2009, over 3.7 billion VND (USD $180,000) allocated to 89 projects by local nonprofits

Thema;c  Round   Amount  Contributed  Locally  

#  Individual  Donors  

#  Corporate    Donors    

#  Volunteers    

AYendance  @  Community  Event  

2011  (Migrant)   60m   94   9   12   147  

2012  (Women)   150m   129   54   108   190  

2013  (Children)   327m   105   39   60   ~339  

2014  (Educa:on)   439m   207   31   104   ~450  

2014 INSTITUTIONAL SPONSORS

v  Effective management LIN monitors and reports on all pooled philanthropic investments.

v Good governance

Donors that wish to engage a lot or a little will find that they have the options when investing in a community fund.

v Choices

Connect with donors that share a similar vision for our community and want to work with others.

v Peer networks LIN is governed by a voluntary Board of Directors & Advisors and submits to an annual, external audit by Ernst & Young.

v  Expertise The process is managed by an experienced team of grantmakers and thematic area experts support proposal evaluation.

BENEFITS TO DONORS

When NPO staff can do their jobs better, the people they serve reap the benefits.

v  Investing in the capacity of NPOs and their staff

v  Providing a regular source of funding

With small grants offered three times each year, NPOs have time to plan and prepare proposals.

v  Offering

transparency in the process and expectations Clear eligibility criteria, reporting g u i d e l i n e s , t r a i n i n g a n d c o n s u l t a t i o n s e n s u r e s t h e realization of good ideas.

v Connecting NPOs to other donors By engaging multiple stakeholders in the process, NPOs gain access to a broader network of prospective supporters.

BENEFITS TO NPOS

“Since joining LIN, I have been

gradually getting more experience in

how to manage a social center and

build relationships with other social

groups and organizations. And

through networking with them, my

organization received a lot of

support.”

Ms. Hong To Hue Lan Manager, CEPORER Hoc Mon Semi-finalist for a grant in 2014

Narrow the Gap for Education

“When we made the video clip, Quy Duc had to film it at 2am but he never complained. He came with us to each household and persuaded them to participate. He never gave up, even when there were a lot of difficulties in getting permission. I would never forget the sight of him lying on the waste container, or lowering his camera into the trash bin to capture the footage. We learned so much on our trip with him, from his action to his experience sharing. I hope that LIN will continue to be the bridge to connect [nonprofits] to such wonderful people.”

Nhan Ai Social Work Club 2nd prize winner of Narrow the Gap

Children, 2013

The  Role  of  Skilled  Volunteers  

“I am very happy because I could contribute to the effort of bringing clean water to the people in Long An. Ms. Lan and everybody from Hoc Mon Social Center provided me the best support they could so that I could finalize the video clip. This volunteer work has helped me to experience the difficult life of certain population and provided me with the opportunity to give back to the community.” – Mr. Vo Thanh Tan (Skilled Volunteer to Ceporer Hoc Mon)

“Overall, I am really impressed with how LIN organized the event, which really showcased the spirit of giving. People were willing to share, not only money but also their voice, their vote. The culture of giving appears to be quite vibrant in the south!” – ISEE (Institute for Studies of Society, Economy and Environment)

“We did enjoy very much last Sunday and were glad to see that we contributed to the children's happiness that day. ADEN Services was pleased to sponsor the event and that was great to work with Narrow the Gap Fund this year. We look forward to cooperating again very soon in the future.” - ADEN Services

“We're glad that the event went really well, and that all the groups have received their deserving funds. We're so excited to learn that next year's theme is education - something we're trying our best to deliver every day. Please keep us posted on LIN's next projects. We are honored to be part of your journey to help many Vietnamese people.” - Yola Institute

“I'm really glad that we had the opportunity to do the piece for your campaign; [We] really enjoy this kind of work more than anything else we do…” - Blah Blah Productions

“The proposals addressed a wide range of issues and suggested solutions to these issues in many creative ways. The NPOs showed their improvement in proposal writing and planning. They also paid more attention to the sustainability and scalability of their projects.” - Ms. Tran Thi Thanh Huong (Volunteer Member, Narrow the Gap Grant Allocation Committee 2013)

“It is indeed a privilege for Ireka to be able to contribute to your well deserving cause… All the best to LIN continuous effort.” - Chairman, Ireka Berhad Corporation

TESTIMONIALS

2011 2012

NARROWING THE GAP Since 2011

2014

2013

Does your heart beat GREEN? Will you support Narrow the Gap 2015?

For questions or more information, please contact:

Ms. Dana Doan (dana@LINvn.org)

Ms. Vuong Thao Vy (thaovy@linvn.org)

LIN Center for Community Development 180/47 Nguyen Huu Canh, W22, Binh Thanh D., HCMC Tel: 84-8-3512 0092/Ext:110 (Vy) www.LINvn.org

CONTACT