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Our Little Book of Inspirations

Date post: 31-Mar-2016
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This is how inspirational we found 2012 and we are sure 2013 is set to be even more extraordinary.
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WE CREATE AND NURTURE BRANDS
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Page 1: Our Little Book of Inspirations

WE CREATE AND NURTURE BRANDS

Page 2: Our Little Book of Inspirations
Page 3: Our Little Book of Inspirations

This past year has been full of events; global and local, political and societal, moments of courage and great show of human spirit, inventions that excited, distracted and simplified our lives. We are living in exciting, extraordinary times and are entering a new world. Change, development and evolution have happened and are happening everywhere we look, whether we like it or not. Ideas are born from inspirations and inspirations can come from anywhere, in every detail, every event or object, when looking broader, closer and simply in a different light.

Here we stop to reflect, share with you a brief snapshot of the world as we have experienced it this past year. We hope that by looking, really seeing, we have a better, bolder understanding of what it takes to live in today’s world. 2013 holds a world of endless opportunity and possibility and we intend that this book can create the inspirations, thoughts and directions you need

to behold them… or you can come to us.

BRANDSEERS

Page 4: Our Little Book of Inspirations

H U M A N F A C E O F B I G D A T A

Humanised Technology

We are using the intelligence of technology to humanise and transform our lives. We are integrating the world we have created into what and who we are, and what we need. Rick Smolan and Jennifer Erwitt’s magnificent book ‘The Changing Face of Human Data’ beautifully explores the world of big data and how it’s challenging and helping our lives.

1.

Page 5: Our Little Book of Inspirations
Page 6: Our Little Book of Inspirations

A Factory at Your Fingertips

Plastic, metal, ceramic and even chocolate can now be printed, as if being beamed into your home as a lamp, cup or snack. With 3D printers we will soon have the power to create what we want to create. We will all be makers of the things we need, want and desire.

3 D P R I N T E R B Y F O R M L A B S

2.

Page 7: Our Little Book of Inspirations
Page 8: Our Little Book of Inspirations

Curiosity

The fuel for this innovation is the drive to take risks, the ambition to go beyond what we have seen, endeavouring to wonder and explore the unknown unknowns and not just the known unknowns.

M A R S S C I E N C E L A B

3.

Page 9: Our Little Book of Inspirations
Page 10: Our Little Book of Inspirations

Storytelling at Its Finest

2012 saw Danny Boyle create a spectacular show and expression of humanity. He gave us a sense of the inevitable progress of mankind.

O P E N I N G C E R E M O N Y 2 0 1 2

4.

Page 11: Our Little Book of Inspirations
Page 12: Our Little Book of Inspirations

Brand Humanity

‘I am made of every day you don’t see.’ Asics 2012 Campaign

This year we have seen brands begin to realise the importance of re-connecting with and speaking to the human spirit. What real people value is real value; this is achieved by authentic, trustworthy bonds and communication.

B R A N D O L Y M P I C S

5.

Page 13: Our Little Book of Inspirations
Page 14: Our Little Book of Inspirations

Greatness from the Grave

True greatness inspires and lives through us in who we are and what we do.

R.I.P.

A L E X A N D E R M C Q U E E N

6.

Page 15: Our Little Book of Inspirations
Page 16: Our Little Book of Inspirations

7.

Heroes Lost

Marie ColvinJanuary 12, 1956 – February 22, 2012

Müşfik KenterSeptember 9, 1932 – August 15, 2012

Tony Scott June 21, 1944 – August 19, 2012

Neil ArmstrongAugust 5, 1930 – August 25, 2012

Erol GünaydınApril 16, 1933 – October 15, 2012

Oscar NiemeyerDecember 15, 1907 – December 5, 2012

...

Page 17: Our Little Book of Inspirations
Page 18: Our Little Book of Inspirations

Walk into A World ofInfinite Possibility

On the steps of Cristo Redentor, Rio de JaneiroBest holiday picture of the year.

B R A S I L

8.

Page 19: Our Little Book of Inspirations
Page 20: Our Little Book of Inspirations

The Joy of Play & Innocence

Can you cover your face in make-up for fun?

Could you roll on your side down a hill?

When was the last time you made a funny face?

Made an animal noise?

Spoke in a made up language?

Or looked at life through the eyes of a child?

C H A R L I E & L O L A

9.

Page 21: Our Little Book of Inspirations
Page 22: Our Little Book of Inspirations

The No.1 Fist Bump

As a tribute to Obama’s re-election, here is our favourite fist bump, dissolving the boundaries of power and rediscovering the bonds of humanity.

F I S T B U M P

10.

Page 23: Our Little Book of Inspirations
Page 24: Our Little Book of Inspirations

Getting Under the Skin

Understanding human nature takes time and careful observation. Too often we forget the context. We forget to show the sensibility, time and empathy needed to see people for who they really are. Through knowledge and experience, deeper connections can be formed. The photographer Todd Selby’s unique approach to his subjects is testament to this.

T H E S E L B Y

11.

Page 25: Our Little Book of Inspirations
Page 26: Our Little Book of Inspirations

Just Look & You Will Find

“The real heroes are sometimes not where you think they are, they are right there in the street, everywhere around you.” JR

I N S I D E O U T P R O J E C T

12.

Page 27: Our Little Book of Inspirations
Page 28: Our Little Book of Inspirations

Creating Meaningful Purpose

“William H. Gates will leave an indelible mark on the world and will be remembered around the world for his contributions, together with Melinda, in saving lives counted in the millions and improving lives for virtually everyone —to greater and lesser degrees— in the coming generations.” Forbes.com

G A T E S F O U N D A T I O N

13.

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Page 30: Our Little Book of Inspirations

B I O L I T E

14.

Affordable Innovation - Biolite

A new wave of innovation is born and it’s called Jugaard - named after the Hindi word meaning ‘improvised solution created from ingenuity & cleverness’. Brands are beginning to acknowledge the needs of the world and all of the people within it, making innovation available to everyone regardless of economic status.

Page 31: Our Little Book of Inspirations
Page 32: Our Little Book of Inspirations

9 9 S T E P S O F P R O G R E S S

15.

Page 33: Our Little Book of Inspirations
Page 34: Our Little Book of Inspirations

Future Planning

Our futures, whether we are talking about our cities, buildings or families, would all be better off if we were to think about the future and the consequences of our actions. Istanbul-O-Matic, the project of Cem Kozar and Işıl Ünal (PATTU Architecture) at the Istanbul Design Biennale, captures this notion perfectly as they internally criticise the transformation of Istanbul.

P A T T U A R C H I T E C T U R E

16.

Page 35: Our Little Book of Inspirations
Page 36: Our Little Book of Inspirations

The Original Inci1944-2012

It is important to have respect of and appreciation for the past while on our journey into the future. The last taste of mum’s youth. The closing of a legend and another chapter of our heritage is over.

I N C I P A S T A N E S I

17.

Page 37: Our Little Book of Inspirations
Page 38: Our Little Book of Inspirations

Redefining Space

How does this space affect you?

How could it be better?

More productive?

Is this a human space?

Does it work with you or against you?

How does here feel and how is it different from there?

18.

H O M E S T Y L E R

Page 39: Our Little Book of Inspirations
Page 40: Our Little Book of Inspirations

Creativity & Space

“Every child is an artist. The problem is how to remain an artist once we grow up.” Picasso

Why are workplaces not designed to inspire ageless creativity?

P A L A T R E & L E C L E R E

19.

Page 41: Our Little Book of Inspirations
Page 42: Our Little Book of Inspirations

S O N Y A W I N N E R

20.

Finding Depth in the Shallows

Endeavouring to question and search to find depth in places once perceived flat is a skill in which design specialises. These carpets are wonderful examples of that skill.

Page 43: Our Little Book of Inspirations
Page 44: Our Little Book of Inspirations

Functional Beauty

The facade of the Al Bahar Towers in Abu Dhabi is a testament to the beauty found when form aligns with function. In this part of the world, keeping cool can be a challenge, this intricate design responds to the sun, the result is a carbon emission saving of 1,750 tons per year.

A E D A S

21.

Page 45: Our Little Book of Inspirations
Page 46: Our Little Book of Inspirations

Relentless Discovery

The founders of the best restaurant in the world, NOBU, also founded the Nordic Food Lab. Here they strive not for excellence but to excel in Norway’s culinary future. They have an appetite for discovery and push boundaries with creativity and joy.

N O R D I C F O O D L A B

22.

Page 47: Our Little Book of Inspirations
Page 48: Our Little Book of Inspirations

Evolution to Serve Needs

Being able to reinvent and understand the importance of tradition, and at the same time, progress in the world, is about creating together, building trust and collaboration.

‘Whisky Blender’ is aimed at a growing band of young connoisseurs while plugging into the online culture of hacking and modding.

‘Anyone who thinks Whisky Blender will make them a master blender is mistaken,’ says Nicolson. ‘But it is a bit of an adventure.’

W H I S K Y B L E N D E R

23.

Page 49: Our Little Book of Inspirations
Page 50: Our Little Book of Inspirations

Collaborative

Collaboration is not something which just happens, it is an attention to detail, a feeling, a thought. When the right people collaborate with each other the effect can be very powerful and add value to all involved, taking products, companies or brands beyond the short term.

L O U I S V U I T T O N K U S A M A

24.

Page 51: Our Little Book of Inspirations
Page 52: Our Little Book of Inspirations

RED = SEX?

Preconceptions are a part of how and who we are, but perhaps they shouldn’t be. This photo is not contemporary, yet as soon as we see it we have words, thoughts and actions loaded and ready to fire into the air of opinion. We can try to understand and strive to overcome our initial thoughts, and to see things as they really are.

C O N T E M P O R A R Y I S T A N B U L 2 0 1 2

25.

Page 53: Our Little Book of Inspirations
Page 54: Our Little Book of Inspirations

Seeing Your World Differently

“Sometimes you have to be really high to see how small you really are.” Felix Baumgartner

R E D B U L L S T R A T O S

26.

Page 55: Our Little Book of Inspirations
Page 56: Our Little Book of Inspirations

Leap

Reach greater heights in 2013.Come chat with us.

Be inspired.

B R A N D S E E R S

27.

Page 57: Our Little Book of Inspirations
Page 58: Our Little Book of Inspirations

1.

2. 3. 4. 5.

6. 7.

8.9.10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.

The Human Face of Big Data

by Rick Smolan and Jenifer Erwitt

Formlabs, Unfold, KRAM/WEISSHAAR NASA

Free Travel Wallpapers 2012

Asics - Made of Sport,

P&G - Best Job,

EDF - Energy of the Nation

Neiman Marcus Art of Fashion Fall 2012

Marie Colvin - The Sunday Times

Müşfik Kenter - maritimehotelistanbul.com

Tony Scott - Reuters

Neil Armstrong - NASA Apollo Archive,

Erol Günaydın - nergihanyesilyurt.wordpress.com

Oscar Niemeyer - EPA

Brandseers

Brandseers

Official White House Photo by Pete Souza

Todd Selby

jr-art.net

Gates Foundation

BioLite

Maentis

Pattu Architecture

tatilname.blogspot.com,

ehlikeyfinistanbulharitasi.wordpress.com Tuomas Uusheimo, Ninkipen, Luis Gordoa

palatreleclere.com

lifestyleetc.co.uk

pleatfarm.com

nordicfoodlab.org/blog

mom-machine.com

Louis Vuitton, archiloci.com

Guy Bourdin

mikaelstrandberg.com

John Swannell

Image Sources

Page 59: Our Little Book of Inspirations
Page 60: Our Little Book of Inspirations

www.brandseers.com

For all new business discussion please contact:

Burçak Ö[email protected]

+90 212 251 0250Faik Paşa Cad. 37/5 Çukurcuma, Beyoğlu


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