WE CREATE AND NURTURE BRANDS

This past year has been full of events; global and local, political and societal, moments of courage and great show of human spirit, inventions that excited, distracted and simplified our lives. We are living in exciting, extraordinary times and are entering a new world. Change, development and evolution have happened and are happening everywhere we look, whether we like it or not. Ideas are born from inspirations and inspirations can come from anywhere, in every detail, every event or object, when looking broader, closer and simply in a different light.

Here we stop to reflect, share with you a brief snapshot of the world as we have experienced it this past year. We hope that by looking, really seeing, we have a better, bolder understanding of what it takes to live in today’s world. 2013 holds a world of endless opportunity and possibility and we intend that this book can create the inspirations, thoughts and directions you need

to behold them… or you can come to us.

BRANDSEERS

H U M A N F A C E O F B I G D A T A

Humanised Technology

We are using the intelligence of technology to humanise and transform our lives. We are integrating the world we have created into what and who we are, and what we need. Rick Smolan and Jennifer Erwitt’s magnificent book ‘The Changing Face of Human Data’ beautifully explores the world of big data and how it’s challenging and helping our lives.

1.

A Factory at Your Fingertips

Plastic, metal, ceramic and even chocolate can now be printed, as if being beamed into your home as a lamp, cup or snack. With 3D printers we will soon have the power to create what we want to create. We will all be makers of the things we need, want and desire.

3 D P R I N T E R B Y F O R M L A B S

2.

Curiosity

The fuel for this innovation is the drive to take risks, the ambition to go beyond what we have seen, endeavouring to wonder and explore the unknown unknowns and not just the known unknowns.

M A R S S C I E N C E L A B

3.

Storytelling at Its Finest

2012 saw Danny Boyle create a spectacular show and expression of humanity. He gave us a sense of the inevitable progress of mankind.

O P E N I N G C E R E M O N Y 2 0 1 2

4.

Brand Humanity

‘I am made of every day you don’t see.’ Asics 2012 Campaign

This year we have seen brands begin to realise the importance of re-connecting with and speaking to the human spirit. What real people value is real value; this is achieved by authentic, trustworthy bonds and communication.

B R A N D O L Y M P I C S

5.

Greatness from the Grave

True greatness inspires and lives through us in who we are and what we do.

R.I.P.

A L E X A N D E R M C Q U E E N

6.

7.

Heroes Lost

Marie ColvinJanuary 12, 1956 – February 22, 2012

Müşfik KenterSeptember 9, 1932 – August 15, 2012

Tony Scott June 21, 1944 – August 19, 2012

Neil ArmstrongAugust 5, 1930 – August 25, 2012

Erol GünaydınApril 16, 1933 – October 15, 2012

Oscar NiemeyerDecember 15, 1907 – December 5, 2012

...

Walk into A World ofInfinite Possibility

On the steps of Cristo Redentor, Rio de JaneiroBest holiday picture of the year.

B R A S I L

8.

The Joy of Play & Innocence

Can you cover your face in make-up for fun?

Could you roll on your side down a hill?

When was the last time you made a funny face?

Made an animal noise?

Spoke in a made up language?

Or looked at life through the eyes of a child?

C H A R L I E & L O L A

9.

The No.1 Fist Bump

As a tribute to Obama’s re-election, here is our favourite fist bump, dissolving the boundaries of power and rediscovering the bonds of humanity.

F I S T B U M P

10.

Getting Under the Skin

Understanding human nature takes time and careful observation. Too often we forget the context. We forget to show the sensibility, time and empathy needed to see people for who they really are. Through knowledge and experience, deeper connections can be formed. The photographer Todd Selby’s unique approach to his subjects is testament to this.

T H E S E L B Y

11.

Just Look & You Will Find

“The real heroes are sometimes not where you think they are, they are right there in the street, everywhere around you.” JR

I N S I D E O U T P R O J E C T

12.

Creating Meaningful Purpose

“William H. Gates will leave an indelible mark on the world and will be remembered around the world for his contributions, together with Melinda, in saving lives counted in the millions and improving lives for virtually everyone —to greater and lesser degrees— in the coming generations.” Forbes.com

G A T E S F O U N D A T I O N

13.

B I O L I T E

14.

Affordable Innovation - Biolite

A new wave of innovation is born and it’s called Jugaard - named after the Hindi word meaning ‘improvised solution created from ingenuity & cleverness’. Brands are beginning to acknowledge the needs of the world and all of the people within it, making innovation available to everyone regardless of economic status.

9 9 S T E P S O F P R O G R E S S

15.

Future Planning

Our futures, whether we are talking about our cities, buildings or families, would all be better off if we were to think about the future and the consequences of our actions. Istanbul-O-Matic, the project of Cem Kozar and Işıl Ünal (PATTU Architecture) at the Istanbul Design Biennale, captures this notion perfectly as they internally criticise the transformation of Istanbul.

P A T T U A R C H I T E C T U R E

16.

The Original Inci1944-2012

It is important to have respect of and appreciation for the past while on our journey into the future. The last taste of mum’s youth. The closing of a legend and another chapter of our heritage is over.

I N C I P A S T A N E S I

17.

Redefining Space

How does this space affect you?

How could it be better?

More productive?

Is this a human space?

Does it work with you or against you?

How does here feel and how is it different from there?

18.

H O M E S T Y L E R

Creativity & Space

“Every child is an artist. The problem is how to remain an artist once we grow up.” Picasso

Why are workplaces not designed to inspire ageless creativity?

P A L A T R E & L E C L E R E

19.

S O N Y A W I N N E R

20.

Finding Depth in the Shallows

Endeavouring to question and search to find depth in places once perceived flat is a skill in which design specialises. These carpets are wonderful examples of that skill.

Functional Beauty

The facade of the Al Bahar Towers in Abu Dhabi is a testament to the beauty found when form aligns with function. In this part of the world, keeping cool can be a challenge, this intricate design responds to the sun, the result is a carbon emission saving of 1,750 tons per year.

A E D A S

21.

Relentless Discovery

The founders of the best restaurant in the world, NOBU, also founded the Nordic Food Lab. Here they strive not for excellence but to excel in Norway’s culinary future. They have an appetite for discovery and push boundaries with creativity and joy.

N O R D I C F O O D L A B

22.

Evolution to Serve Needs

Being able to reinvent and understand the importance of tradition, and at the same time, progress in the world, is about creating together, building trust and collaboration.

‘Whisky Blender’ is aimed at a growing band of young connoisseurs while plugging into the online culture of hacking and modding.

‘Anyone who thinks Whisky Blender will make them a master blender is mistaken,’ says Nicolson. ‘But it is a bit of an adventure.’

W H I S K Y B L E N D E R

23.

Collaborative

Collaboration is not something which just happens, it is an attention to detail, a feeling, a thought. When the right people collaborate with each other the effect can be very powerful and add value to all involved, taking products, companies or brands beyond the short term.

L O U I S V U I T T O N K U S A M A

24.

RED = SEX?

Preconceptions are a part of how and who we are, but perhaps they shouldn’t be. This photo is not contemporary, yet as soon as we see it we have words, thoughts and actions loaded and ready to fire into the air of opinion. We can try to understand and strive to overcome our initial thoughts, and to see things as they really are.

C O N T E M P O R A R Y I S T A N B U L 2 0 1 2

25.

Seeing Your World Differently

“Sometimes you have to be really high to see how small you really are.” Felix Baumgartner

R E D B U L L S T R A T O S

26.

Leap

Reach greater heights in 2013.Come chat with us.

Be inspired.

B R A N D S E E R S

27.

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8.9.10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.

The Human Face of Big Data

by Rick Smolan and Jenifer Erwitt

Formlabs, Unfold, KRAM/WEISSHAAR NASA

Free Travel Wallpapers 2012

Asics - Made of Sport,

P&G - Best Job,

EDF - Energy of the Nation

Neiman Marcus Art of Fashion Fall 2012

Marie Colvin - The Sunday Times

Müşfik Kenter - maritimehotelistanbul.com

Tony Scott - Reuters

Neil Armstrong - NASA Apollo Archive,

Erol Günaydın - nergihanyesilyurt.wordpress.com

Oscar Niemeyer - EPA

Brandseers

Brandseers

Official White House Photo by Pete Souza

Todd Selby

jr-art.net

Gates Foundation

BioLite

Maentis

Pattu Architecture

tatilname.blogspot.com,

ehlikeyfinistanbulharitasi.wordpress.com Tuomas Uusheimo, Ninkipen, Luis Gordoa

palatreleclere.com

lifestyleetc.co.uk

pleatfarm.com

nordicfoodlab.org/blog

mom-machine.com

Louis Vuitton, archiloci.com

Guy Bourdin

mikaelstrandberg.com

John Swannell

Image Sources

www.brandseers.com

For all new business discussion please contact:

Burçak Önenburcak@brandseers.com

+90 212 251 0250Faik Paşa Cad. 37/5 Çukurcuma, Beyoğlu