OUT OF SIGHT, OUT OF MIND using content to create community for online students

OUT OF SIGHT, OUT OF MIND OUT OF SIGHT, OUT OF MIND

Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology

Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications

Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology

Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University Marketing Consultant and Writer

HELLO!

“Online learning is not the next big thing. It is the now big thing.”

Donna J. Abernathy

“The ground is shifting under us in higher education.”

Kevin Reilly

THE EDUCATION TRANSFORMATION

BIG BUSINESS.

Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology

Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications

HELLO?

University

Degree Program

Courses

Tribe

LAYERS OF COMMUNITY

Prospective Student

New Student

Current Student

Alumnus

STUDENT LIFECYCLE

REMEMBER VIEWBOOKS?

THEY DON’T.

FOCUS YOUR CONTENT.

   

USE YOUR DATA.

USE YOUR DATA.

START SMALL & EXPERIMENT.

CONNECT THE STUDENT WITH THE SCHOOL.

FLEXIBLE UTILITY.

ASYNCHRONOUS & VARIED.

THERE BE DRAGONS LEGACY IN THEM HILLS!

THE DEVIL’S IN THE DETAILS.

CONSIDER EVERYTHING.

CONNECT STUDENTS WITH STUDENTS.

KNOW WHERE THEY ALREADY ARE.

HEATHER CHAMP

“Communities happen when users are given tools to use their voice in a public & immediate way, forming intimate relationships over time.“  

CREATE A SENSE OF PLACE.

1. Ongoing Engagement 2. Adjunct Part of their Life 3. Goal-oriented, versus lifestyle

ONGOING ENGAGEMENT

ADJUNCT PART OF THEIR LIVES

GOAL-ORIENTED

THERE BE DRAGONS OPPORTUNITIES IN THEM HILLS!

STICK WITH THE BASICS.

Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology

Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications

@krznarich

@lynsifreitag designed by @rebekahcancino

THANK YOU!