OUT OF SIGHT, OUT OF MIND using content to create community for online students
OUT OF SIGHT, OUT OF MIND OUT OF SIGHT, OUT OF MIND
Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications
Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University Marketing Consultant and Writer
HELLO!
“Online learning is not the next big thing. It is the now big thing.”
Donna J. Abernathy
“The ground is shifting under us in higher education.”
Kevin Reilly
THE EDUCATION TRANSFORMATION
BIG BUSINESS.
Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications
HELLO?
University
Degree Program
Courses
Tribe
LAYERS OF COMMUNITY
Prospective Student
New Student
Current Student
Alumnus
STUDENT LIFECYCLE
REMEMBER VIEWBOOKS?
THEY DON’T.
FOCUS YOUR CONTENT.
USE YOUR DATA.
USE YOUR DATA.
START SMALL & EXPERIMENT.
CONNECT THE STUDENT WITH THE SCHOOL.
FLEXIBLE UTILITY.
ASYNCHRONOUS & VARIED.
THERE BE DRAGONS LEGACY IN THEM HILLS!
THE DEVIL’S IN THE DETAILS.
CONSIDER EVERYTHING.
CONNECT STUDENTS WITH STUDENTS.
KNOW WHERE THEY ALREADY ARE.
HEATHER CHAMP
“Communities happen when users are given tools to use their voice in a public & immediate way, forming intimate relationships over time.“
CREATE A SENSE OF PLACE.
1. Ongoing Engagement 2. Adjunct Part of their Life 3. Goal-oriented, versus lifestyle
ONGOING ENGAGEMENT
ADJUNCT PART OF THEIR LIVES
GOAL-ORIENTED
THERE BE DRAGONS OPPORTUNITIES IN THEM HILLS!
STICK WITH THE BASICS.
Sarah Krznarich | @krznarich Former Director of Student Engagement, Arizona State University Online Director of Content Strategy, ethology
Lynsi Freitag | @lynsifreitag Content Strategist, Arizona State University President, Carniel Communications
@krznarich
@lynsifreitag designed by @rebekahcancino
THANK YOU!