Out On A Limb

01 7/10/09 16:26 Page 1

02 7/10/09 15:50 Page 1

ISSUE 55 OCTOBER/NOVEMBER 2009

News

3

AS the dust settles after thissummer’s shows it’s thecomfort brands that havebeen the big success of theseason.

More styles than ever are combining fashion with a good fit and retailershave been keen to buy into a trend which attractsa wide audience in a tough economic climate.

The sector’s could now be set to grow even further following a newcampaign from the TUCslamming high heels andencouraging women to wearmore practical styles atwork.

To find out more, this monthwe speak to a member ofthe Society of Chiropodistsand Podiatrists about theissues involved and howretailers can help theircustomers to make the rightfootwear choices.

We also hear from two upand coming designers whohave put their collectionstogether with comfort andstyle in mind.

Designs from VictoriaRezon’s cowhide bootcollection can be created inmade to measure sizes for aperfect individual fit, and thedebut range from HavvaMustafa uses the best Italianleathers for pain free heels.

Finally, we preview thisyear’s Boutique by Chicaccessory show, looking atthe best new brands fromthe UK and Europe that willbe on display.

Comfortcounts intoughtimes

THE number of independentretailers signing up for shoe-fittingcourses has reached an all-timehigh according to the Society ofShoe Fitters.

The organisation has found thatthe difficult selling environment hasencouraged retailers to lookaround for something that can setthem apart from the competition.

Society secretary Laura West said:“The credit crunch has revealed aneed within the industry forspecialisation and that has meantthat student numbers on ourcourses are at an all time high.

“We are also receiving lots ofenquiries from existing,experienced shoe fitters who wantto take our examination in order toobtain a recognised qualification –

which they can then promote tothe public and healthrepresentatives.

“With the public able to buy shoesanywhere, even in the comfort oftheir own homes, a recognisedqualification can give retailers thatbit extra in terms of knowledge,skill, confidence and support.

“In turn, this creates a positive andrespectful sales environment.”

The society has also announced theappointment of a new president tomark its 50th birthday - BernardO’Brien of Tuam, County Galway.

He has taken over from LesleyWaddy of Best Feet First, Surreyafter two years in office and hasbeen joined by Jan Parry as vicepresident.

Bernard O’Brien receiving his Chain ofOffice from Lesley Waddy

Shoe-fitting courses in demand

‘Design a Shoe’ finalistsrevealed by Hush PuppiesTHE five finalists of the Hush Puppies‘Design a Shoe’ competition havebeen announced.

They have been selected from morethan 750 entries by a judging paneland over 16,000 public votes.

All the finalists have won free Schuhshoes for a year, styling sessions andevent tickets and will now be givenaccess to a mentoring process withthe brand’s designers to refine theircreation.

The finished designs will bepresented to the panel on 29October at a ceremony where the

winner will be chosen andannounced.

The overall winner will have theirshoe made by Hush Puppies and soldexclusively in high street retailerSchuh.

The five finalists are:

� Georgina Wray, 22, London: Afootwear designer who moved toLondon four years ago to study artand design. Her shoe is based on theideas of modern structures andmovement.� Cathryn Nicholson, 23,Plymouth: A clothing designer with

a degree in fashion. Her shoe-bootstyle has been created to make thewearer feel good.� Laura Berry, 36, Birmingham: Apart time textiles teacher, Lauraaimed to create a feminine yetpractical shoe suitable for a workingmum. � Heidi Henderson, 21, Norfolk: Afootwear design BA honoursstudent, Heidi came up with theinspiration for her design afterbuying a vintage birdcage. � Sarah Rygielski, 29, Paisley:Sarah has qualifications in art andgraphic design and took herinspiration from the children’s book‘The Elves and the Shoemaker’.

MEN’S footwear brand Base Londonis launching Fish ‘N’ Chips, a newrange for summer 2010 consisting ofgraphic heavy, printed canvas styles,inspired by music and modern youthculture.

The collection features designsincluding geometric, floral and 80sinfluenced prints in lace ups, slip ons,espadrilles and lightweight boots, ona rubber sole and with a ginghamprinted sock.

Styles include Cod,a lace up

with tough durable rubber soleavailable in a variety of colour andprinted uppers, Wrapped, a casualcanvas wing tip and Scampi, a lowprofile lace up.

Ian Cartwright,managing

director, said:“Fish ‘N’ Chips isan exciting newventure for BaseLondon.

“It will display all the high qualitycharacteristics that we are renownedfor; style, innovation, value formoney and will allow the brand toenter another sector of the market,appealing to an even wider customerbase.

“The addition of the Fish ‘N’ Chipssub-branding gives us greater flexibility to demonstrate the playful side of the brand.”

Tasty new Base Londonrange set to go with a sizzle

03 7/10/09 14:47 Page 1

Contents Issue 55 October/November 09

Jewellery brand arrives in UK

Get me to the church on time

Jenson models new range

Keeping with tradition

Those little extras

Biker boots rock

Women put fashion over fit

What’s going on and when

4

5

9

8

18

19

24

29

SalesTony Barry - Sales & Marketing Director

Beverley Green - Sales Manager([email protected])

Advertising ContactsTel: 01226 734333 | Fax: 01226 734477

EditorialAndrew Harrod - Group Editor

Judith Halkerston - Group Deputy Editor

Louise Cordell - Editor

Christina Eccles - Reporter

Mary Ferguson - Reporter

Editorial ContactsTel: 01226 734694 | Fax: 01226 734705Email: [email protected]

Design & ProductionStewart Holt - Studio Manager([email protected])

Kyle Wilkinson - Design & Production([email protected])

Circulation01226 734695 (24 hour hotline)Email: [email protected]

Creating uniquely personal jewellery at a reasonable priceONE of the most exciting jewellerybrands, Spinning Jewellery, whichhas already caught the imaginationof consumers in Europe has arrivedin the UK.

The style-led rings, bangles,bracelets, necklaces and earringshave dazzled fashion consciouswomen of all ages, allowing them tocreate their own jewellery to suit theoccasion or the latest trends.

Today Spinning Jewellery has becomean international market leader,founded on the design idea of‘combination jewellery’, high qualityand affordable prices.

The concept was born in Denmark in2003 when ten small rings, priced

from £17 apiece, weredesigned,each featuringa beautifulstone, a heartor a flowermotif, andthencombinedwith eachother tocreate anindividualring.

A spokesman from UK distributor,DMJ, said: “With Spinning Jewelleryyou can express yourself and let yourcreativity flow.

“You can create a uniquely personalpiece of jewellery at a reasonableprice that ultimately defines you.”

DMJ, based in County Durham, isalso distributing five other jewelleryand watch-brands such as thedazzling Storywheels bracelets, theeye-catching Glam Rock watches,fashion designer Nicky Vankets’jewellery range, Belle Etoile jewelleryand Tocs watches.

Storywheels is the ultimatecomposable bracelet, celebratingspecial moments in a woman’s life,such as a wedding or a specialholiday. Made from wheels of silver,gold, pearls or diamonds, aStorywheels bracelet is a uniquepiece of jewellery to last a lifetime.

The watch market is about to receivea boost with the beautiful GlamRock watch, also distributed by DMJ.

Responding to a demand forfashionable design as well as quality,the exclusive watch brand wasfounded in Miami in 2005.

Fun and full of colour, Tocs watches

match the active lifestyle of theyoung.

Using the finest Seiko Japanmovement with Quartz accuracy, thewatch is water resistant and perfectfor a day at the beach.

Also distributed by DMJ are Belgianfashion designer Nicky Vanketsjewellery collection, based on a palletof golds and silvers, and the prettyBelle Etoile jewellery collection,aimed at the modern woman whokeeps an eye on the next trend.

For more information visit: www.dmj.info orwww.spinninguk.net or call: 01388 770 870

COVER STORY

NEWS

NEWS

SPOTLIGHT

RETAIL REVIEW

KIDS

COMFORT

DIARY DATES

04 Cover 7/10/09 16:23 Page 1


News

5

BFA trainingschemelaunchedBy Louise Cordell

THE British Footwear Association hasannounced the launch of a newtraining scheme.

The BFA Training Support Programmeis aimed at its small and mediumsized members and will offer grantsand support to help businesses withtheir training.

Richard Kottler, BFA chief executive,said: “Our members have told usthat they need really practical helpand funding to support theircompany training, which has becomea particular issue during thesedifficult times.

“We have had a separate trust fundfor many years that in the past hasbeen used for operative training inmanufacturing – however with thedownturn in manufacturing we havebeen looking for other ways thismoney could be utilised and thistraining support programme seemedideal.”

The programme can cover any jobfunction, at any level in theorganisation and is applicable toboth new and existing employees ofBFA members.

In order to be considered, applicantsare being asked to demonstrate theirneed for specific training, the detailsof their training programme andhow the money will be used.

Richard added: “The sorts ofapproaches we have had so farinclude people who would like tobook staff onto a shoe making orSATRA course, who want to hire anapprentice and put them throughtraining or who want to train uptheir personnel officer.

“With the economic situation as it isat the moment the cost could beprohibitive for smaller companies –so hopefully we can assist them.”

The aim is to create a very flexibleprogramme which can includeeverything from external, formaltraining to in-house mentoringschemes.

It is hoped that this will help smallerbusinesses not only survive, butdevelop and grow as well.

Richard added: “This is not a one offevent – it will be an ongoinginitiative with awards being madeeach year.

“It seems to have really struck achord with our members – it is goodtiming because people are watchingevery penny but they don’t want toscrimp on their training programmes- they realise how important it is tokeep investing in the future.”

The BFA board is now set to reviewthe applications for support and finalaward decisions will be made at theend of October.

A new range of satin trainers for brides has been released by the Rainbow Club. Designed byDiane Hassall, the shoes have been created to be worn with a prom style dress, in the style ofLily Allen. The trainers are made from dyeable satin and can be hand coloured to any shade tomatch a dress or wedding theme. There is also a children’s shoe style available whichreplaces the laces with an easy velcro fastening.

Crocs targethospitalityworkersA NEW type of Crocs has beenreleased for men and womenworking in the hospitality industry.The lightweight Crocs Work Bistroclogs are recommended for peoplewho are on their feet all day and anenclosed toe and heel is incorporatedto protect the feet in a workenvironment. The shoes are bacteria and odourresistant with an orthotic foot bedwhich stimulates circulation andshock absorbing properties tominimise impact on the feet, legsand lower back. They also featureanatomically designed heel areas andmedical arch supports help preventrotation of the foot.Finally, the wide base increasesstability and non-marking solesexceed slip resistance standards onoil, water and soap.

Belmondo

Organisers celebratesuccessful showsORGANISERS of internationalshoe fairs GDS and GlobalShoes were celebratingsuccessful shows afterreceiving over 28,500 visitors.The trade shows presented1,145 exhibitors from 42countries at the exhibitioncentre in Düsseldorf with over1,800 spring/summer 2010collections on show.Kirstin Deutelmoser, showdirector, said: “We are verysatisfied with the way GDSand Global Shoes went –both events presentedthemselves as reliable fixturesin unsettled times. “The pooling of the individuallifestyle worlds and theextension of the informationprogramme for retail haveproven good steps to take.”One in two buyers who

attended had travelled fromabroad and the top fivecountries represented wereBenelux, Italy, Great Britain,Spain and France. The most popular parts of theshow included the wideselection of ranges presented,the current trend updates andthe seminar programme atthe new speakers lounge.Werner Matthias Dornscheidt,Messe Düsseldorf CEO, said:“The fairs have shown thatthe shoe sector still feels verymuch at home in Düsseldorfeven after 50 years.“To ensure this continues tobe the case we intend todevelop GDS and GlobalShoes further, continuallyadapting them to changingmarket circumstances.”

05 7/10/09 14:52 Page 1

News


RETAIL sales fell throughoutAugust, after two months ofgrowth, dashing hopes of arecovery in consumer spending.

The latest figures from the BritishRetail Consortium show that UKretail sales values fell 0.1 per centon a like for like basis from August2008, with footwear and clothingsales continuing to weaken morethan other areas.

Craig Phillipson, of retailconsultancy firm Shopworks, said:“August is always a time whenpeople re-prioritise their spending.

“I think the rise in June and July

was a result of general enthusiasmover the summer, but this slide isnot necessarily a return todepression, but a return to caution.

“Retailers need to be promotingpoints of difference - eitherpushing new collections hard orhighlighting specific good valueoffers.

“It is also important that they arevery clear about theircommunication of price points,because that is what will getpeople through the doors.”

Experts are predicting that thedecline in sales will worry retailers

as they face the final quarter of theyear, which is heavily relied on forannual profits.

The fact that they are having todeal with negative like for like salesagain, after facing the samesituation last year, is leaving manycompanies with problemscontrolling costs and generatingcash. Retailers are also expectingto face a tough Christmas, whichwill be further disrupted by VATreturning to 17.5 per cent on 1January 2010.

Craig added: “Of courseindependents cannot compete withthe bigger stores in terms of the

price cuts and larger sales they areable to put on.

“However, to fight back theyshould select a few lines and pushthem hard, rather than spendingtime and money promoting all theirstock.

“They should also be smarter aboutselecting new product ranges.

“Independents have a greatadvantage in that they can beahead of the trend curve, buying insmall quantities of the latest styles,so they need to make the most ofthat to stay ahead.”

Sales drop dash recovery hopes

British brand Bamboo A has re-invented its style from skater to European twist for its new spring/summer 2010collection. The brand first launched in 2006 with the aim of producing a niche cult trainer range to appeal toDJs, skaters and the hip-hop world, featuring bold, colourful and vibrant designs. However, after a few seasons,the brand noticed an increasing demand for a more toned down, subtle designer feel, offering a smart butcomfortable look. Its latest collection is now focussed on designs influenced by the style and culture of London,with a European influence.

Association bringsthree moredirectors on boardTHE British Footwear Association has announced theappointment of three new board directors.

Paul Humphrey, group HR director of the R. GriggsGroup which produces Doc Martens, Michael Kelly, chiefexecutive and joint chairman of the Sutton Group and Adam Marsden, head of sales for Clarks International have joined the board.

Richard Kottler, BFA chief executive, said: “I am delighted atthese new board appointments, the board now truly reflects thebroad range of the UK footwear industry from manufacture tosupply.

“Paul, Michael and Adam bring a wide range of experienceto the running of the BFA and will provide not only astute butalso specialist input into providing better services for ourmembers.”

DESIGNER brand Jeffery-Westis celebrating the opening ofbrand new store inNorthampton.

The brand collaborated withRhys Frampton to create acollection of photographywork which is exhibited inthe shop and Mark Brazier-Jones produced a range ofanimal print covered chairs

and tables as well as helpingto design a selection ofboots.

The new store will offer a full footwear and accessorybespoke service alongsideready to wear collections and made to order ranges. Itwill stock accessoriesincluding bags, wallets andluggage with new designs

featuring digitally printedleathers.

Guy West said: “Ourphilosophy is simple – tomake the best and moststylish shoes we can.

“It harks back to classicEnglish craftmanship withmost of the shoes made inNorthampton.”

Designer brand opens new store

ROCKPORT for men have teamed up withAdidas to launch a new collection ofmen’s shoes and boots with built-inAdidas trainers.The aim of the collaboration has been to create a smart, design ledcollection of men’s footwear that offers the comfort and performance of atrainer.Two new technologies are built into the

collection – AdiPrene by Adidas, whichprovides heel cushioning for extra comfortand Dynamic Suspension, which is acushion of moving air directly beneath thefoot bed.To prove how comfortable the range is,several Rockport employees, including themanaging director, are now planning onrunning the Dublin marathon whilewearing the shoes.

New Rockport range withbuilt-in Adidas trainers

06 7/10/09 14:53 Page 1

07 J shoes 7/10/09 14:54 Page 1

Designer spotlight


HAVVA Mustafa was born into a family offootwear designers and grew updetermined to preserve the tradition. After studying at Cordwainers she spentseveral years in the industry in design,development and sourcing roles, but waskeen to start producing her own styles. She was constantly stopped on the streetwhen wearing her own designs, anddecided that the time was right to launchthe new brand, Havva. She said: “My father and grandfather weredesigners and after growing up surroundedby lasts and leathers I think it becamesecond nature, it was always something Iwas going to do.“I was desperate to see my own styles inshop windows so I researched, designedand pattern cut the whole of this firstcollection myself.“I think if you hand any aspect of theprocess over to someone else you mightregret the fact it’s not exactly the way youwanted it – I wanted everything in my ownhands.” The collection features a wide range ofdifferent designs, from lace up and zipankle boots to knee high gladiator sandals,40s inspired sandals with ruching andbuttons and classic styles like doubleplatform slingbacks and peep toe courts. Overall there are 16 different designs forspring/summer 2010, created from a mix ofleathers, suedes, satins and skins. Havva added: “I was inspired by acombination of delicate, retro detailing andstrong, geometric, architectural lines.“I hope that by bringing these aspectstogether I have created styles that willappeal to a wide range of people. “It was also very important to me to createa high quality product – I felt that Italy wasthe only place to get that top level materialand craftsmanship and am very happy thatI decided to go down that route. “It is more expensive, but I think peoplewill always be willing to invest in a productthey can hold on to and that will workfrom season to season, I want my designsto be wardrobe staples.“Finally, I wanted to make sure that the

shoes were comfortable as well asbeautiful.“I know that it is the worst thing in theworld to love a pair of heels, but not beable to wear them because they pinch orrub – so I focussed on the cut and designto get a great fit from the very first stages. “I shaped the lasts and selected thematerials so that even the highest heels inthe collection can be worn all day long.” Havva is now working to introduce the lineto high end boutiques around the UK andso far has received a good response fromretailers keen to stock the brand. She is also aiming to introduce a men’srange to run alongside the women’scollection, which should be completed forspring/summer 2011 and plans tocollaborate with her designer father to gethis perspective on the styles.She added: “At heart we are a familybusiness and I think people appreciate howinvested we are in the products. “People in the UK are enthusiastic about anew London brand, but my Turkish Cypriotheritage means I would like to take mydesigns out of the country and into Europeas well.“My main aim is to keep developing thebrand and creating new styles that peoplecan get really excited about.”

Third generation designer Havva Mustafa has launched her firstluxury footwear line, combining high quality with contemporarystyle. Out On A Limb finds out how her family heritage has shapedthe range and why comfort is just as important as fashion.

Havva keeps upfamily tradition

08 7/10/09 14:55 Page 1


News

9

By Louise Cordell

THE first-ever protective fashionfootwear line from Alpinestars hasbeen launched, modelled by GrandPrix star Jenson Button.

The company is well known for itsmotorsports apparel ranges but hasnow released the Shibuya shoe –casual footwear that can be wornon a motorcycle, inspired by theretro youth culture of Japan.

Gabriele Mazzarolo, Alpinestarspresident, said: “Alpinestars hasalways created clothes and shoesfor sports protection, but as thecompany has branched out wehave had to reconcile our idealswith the reality that many ridersforego optimum protection forcasual comfort or style.

“So in order to protect as manypeople as possible, we've decidedto make protective casual shoes inpopular styles so that we can atleast provide these casual riderswith the maximum protection thattheir taste allows.”

The design has been createdaround a basketball shoesilhouette, as the height met theneed for a motorcycle boot to bemid-cut and allowed extra hiddenpadding to be incorporated toprotect the ankle.

Gabriele added: “It only took a fewsubtle changes to optimise theclassic stye.

“We made the cupsole slimmer toreduce the weight and to limit thechance that the sidewall wouldcatch on a shift lever, and we gavethe outsole an even, coarse textureto maximise grip.

“There’s also added toe and heelreinforcement and one of the styles

features a waterproof andbreathable bootie construction.

“All the elements are invisible orheavily integrated and that’s thebeauty of it.”

The Shibuya design is available inmesh, canvas or leather versions,either laced or with three velcrostraps and in slate grey and whitecolourways.

Gabriele added: “The idea was acasual one that originated during atrip to Japan – we noticed thescooter fashion and all the guysfollowing an angular, retro-futuristic feel, reminiscent ofdesigns from the 80s.

“We loved the look and wanted tocreate shoes that were as fresh andclean as the scooters.”

More designs are already plannedfor next season, and are set to bereleased in line with the brand’sgrowing collection of clothing lines.

New range presses theright button with Jenson

Jenson Button

Designer shoe hire site in UK firstTHE UK’s first designer shoe hire sitehas been launched offering stylesfrom brands including Jimmy Chooand Christian Louboutin.

Cinderella-Me.co.uk allows membersto borrow footwear from topcollections from just £40 per week.

Alexandra Hones, company director,said: “Fashionable womenunderstand the importance ofaccessorising their outfits to create areal impact.

“Until now, wearing amazing shoesfrom these luxury brands was simplya dream for most women.

“But with Cinderella Me that dreamcan now be realised – any girl can spend one week sporting themost glamorous Jimmy Choos andthen, the following week, swapthem for a pair of exotic Diorcreations.”

Brands currently stocked on the sitealso include Alexander McQueen,Giuseppe Zanotti, D&G, Gucci andYSL and the collection is continuallyexpanding.

Alexandra added: “Our marketresearch has shown that there is areal demand for designer shoe hire.

“Women are discerning, aspirationaland informed in their choice offashion footwear and as shoe designcontinues to reach new heights, thesite makes many of these stylesaccessible.

“Designer fashion hire has reallytaken off in the USA with things likehandbag hire, and in the presenteconomic climate, it is simply a moresensible option.

“It allows women the freedom toalternate and vary their wardrobeswithout breaking the bank.”

The site offers shoes in UK sizes twoto eight, including half sizes, and

most designs have a choice of threeor four sizes available.

After eight rentals each pair of shoesis then offered for sale to membersat a discounted price.

09 7/10/09 14:55 Page 1

News


Employmentlaw advice forsmall retailersSMALL retailers struggling withemployment law are beingoffered advice by the Forum ofPrivate Business.

THE FPB has launched its newEmployment Guide to helpbusinesses ensure they arecomplying with the law.

The issue has become a growingproblem for companies thathave been forced to makeredundancies because of therecession, or even dismiss stafffollowing disciplinary breaches.

A recent study carried out bythe forum revealed that keepingup with the latest legislation isthe most expensiveadministrative task faced bysmall companies, costing almost£2.4bn each year.

It also showed that more thanone in three of all calls to theforum’s helpline related toemployment matters – morethan any other issue.

The problems are also set to getworse as, from this month,business owners will beexpected to cope with a rangeof legal changes, includingincreases in the nationalminimum wage and an increasein the cost of redundancy.

Matt Goodman, FPB’s policyrepresentative, said: “Manyfirms are worried that they arenot following the correctredundancy procedures whenthey have to lay off staff, andwith the recent legislationchanges, they are alsoconcerned that it is becoming amore expensive process.

“There is a knock-on effect -the increase will also affectother statutory compensationpayments, including unfairdismissal awards, compensationfor non-compliance with flexibleworking procedures andcompensation should astatement of employmentparticulars not be provided toan employee.”

The forum is urging businessowners to use the EmploymentGuide to put watertightprocedures in place, and toupdate these annually as well aswhen any legislation changesarise.

It also points out that complyingwith the latest laws is anexpensive burden forcompanies, costing them morethat the £2.1bn spent each yearon health and safetyadministration and the £1.8bnspent on tax.

Matt added: “It is important torealise how big an issue this is.

“Smaller businesses spend£259m each year on workassociated with dismissals andredundancy and a further£391m on absence control andmanagement, £237m onmaternity, £333m on disciplinaryissues, and £1,175m on holidaysand other remaining aspects ofemployment legislation.

“The average time per monthspent on all of these differentaspects of employment law isaround ten hours for eachcompany, which is a significantinvestment.”

The UK's first ever High-Heel-a-thon has taken placein Leeds, with hundreds of fundraisers completing a1.24 mile course in their stilettos. They were joinedby Yorkshire singing star Kimberly Walsh, who tookpart to help the crowds raise money for the BreastCancer Haven charity. Dozens of men also gotinvolved, donning high heels to be part of the event.Cross dresser Ian 'Susan' Platt, 51, was the winnerof the highest-heel prize after managing to completethe course in his 10-inch stilettos.Picture: Kimberly Walsh and Deana Morgan

Troubledretailerson riseTHE number of retailers facing‘critical’ financial troubles hasincreased 91 per cent compared tothis time last year, according to anew report.Research from Begbies Traynor hasshown that all sectors are sufferingfrom substantial growth of both‘significant’ and ‘critical’ adverseactions, compared to a year ago.The findings are from the businessrescue company’s Red Flag Alertsystem, which monitors warningsigns of corporate stress. The total number of companiesshowing signs of trouble has risen to84,648 in March 2009 compared to53,240 a year ago, an increase of 59per cent, with retail andmanufacturing named as majorsectors for casualties.Ric Traynor, Begbies Traynor executivechairman, said: “The findings of ourlatest Red Flag Alert echo thefindings of other recent surveys,showing as they do increasingbusiness failures.“The reduced rate of decline inquarter on quarter adverse actions issome good news; however, this isnot the same as a recovery. “Last week’s Budget tax increasesand public spending cuts are unlikelyto make life any easier for strugglingcompanies.“Regrettably experience tells us thatcompany and personal insolvencies,like unemployment, are a laggingindicator, and are therefore likely tocontinue to rise through therecession.”

Shoemakers’ conference dates setThe 12th Independent Shoemakers Conf-erence is set to take place at LatimerPlace, Chesham on February 26-28 2010. The programme will include seminars onhow to make and repair uppers by handand how to adapt shoes with raises,among other topics. There will be visits to

shoemakers’ workshops in London on theSunday as well as an opportunity to selloff surplus stock and tools.For more information call Peter Schweigerof James Taylor and Son on: 02079354149 or e-mail:[email protected].

Carreducker shoes have beenlaunched at the tailoringstore, Stowers Bespoke, aspart of its vision to offer abespoke service tocustomers.Carréducker specialise inhandsewn, traditionally madefootwear and the brandcreators, James andDeborah, will now be holdingfitting appointments at theSavile Row store, beforeconstructing the shoes at theBloomsbury studio.The new autumn/wintercollection includes a range oflimited edition brogues, formen and women and a fullcollection of unisex slip-onsand slippers in a selection ofcontemporary tweeds byDashing Tweeds. Other stylesinclude loafers, saddle bootsand limited edition half cuts.

Retailer trials newfootwear conceptNEW LOOK, the UK’s largest retailer ofyoung women’s footwear, has launchedits first standalone footwear andaccessories store.

The New Look Footwear andAccessories concept has opened atCribbs Causeway in Bristol as part of atrial by the high street chain.

The company is now scouting themarket for further locations and is likelyto run a ten store trial where its existingstores are not large enough to carry thefull footwear offer.

It is hoped that the stores will be a newopportunity to introduce the brand’sfootwear and accessories to shopperswho might not buy New Look clothing.

10 7/10/09 14:57 Page 1

11 Boutique 7/10/09 15:01 Page 1

Boutique Preview


THIS year’s Boutique by Chic show isset to feature accessory brands fromaround Europe.

The fashion event will take place on25 October at the Ricoh Arena inCoventry and guests will be suppliedwith complimentary champagne,cocktails and blinis.

UK brands exhibiting include Fiorelli,RI2K, Mischa Barton, Ciccia, Modalu London, Charlotte Reid,Storm, Bulatti, Divine Rocks andRosie Fox.

There is also a wide range ofEuropean brands such as GianniConti, Roberta Gandolfi, MartinaCaponi, Kontessa and Pavoni.

Also showing are Lollipops andRoshanara Scarves from France;Lupo, Sachelle, Menbur and VanillaMoon from Spain; Vera Mont andAxel David from Holland and OlgaBerg from Australia.

The show is timed to take place just

after the Paris and Milan fairs toensure that buyers see finalisedcollections, while also ensuring early‘made to order’ deliveries at thebeginning of the selling season.

This year there will also be a freeshuttle bus service from BirminghamInternational Airport and railwaystation to help guests get to andfrom the show.

Euro brands head for show

The spring/summer 2010 collection fromItalian brand Kontessa features a range ofstyles including Nini, Cirimbrentola, Pilica,Tullora, Bionda and Dollara.Inspired by the Italian countryside, coloursinclude pastels, beige, rose, blue, orange andred and the styles incorporate traditionalskills such as plaiting, embroidery andknitwork combined with modern eco-fursand laminates.

Family-run brand Pavoni has released itslatest collection of accessories, all designedand produced in Italy.Every piece is hand prepared and finishedand constructed from specially selectedexotic leathers.The brand will be showing for the first timein the UK at Chic and their first 15 clients willreceive a case of Rosso Piceno wine from theMarche region, in Italy, with their first orderover £1,000 and all client orders at the showwill receive one article free with every 12pieces bought.

PENELOPE and Parker is an up and comingBritish luxury leather brand specialising instylish work wear bags. They are made specifically to carry alaptop, but made to look like designerhandbags that can be converted to aweekend or overnight bag. Styles come in a range of colours fromtangerine and sea blue to croc printedleather, khaki and black.The bags have been designed to holdlaptops without being bulky, with aremovable, quilted sleeve to protect thecomputer and separate compartments forother belongings.

Laptop bagswith style ...

The latest collection from Axel David hasbeen inspired by the vintage feel of Ibiza.The influence is shown in the use of colourand detailing with ocean blues, coral pinks,yellows, beige and purples.The range includes clutch bags in a selectionof tones and material combinations, as wellas larger bags featuring soft folds androunded shapes.

BAGSAC has introduced a new collection for travellersfeaturing a range of cabin trolleys and matching laptop cases andtravel bags. Nanda Hofman, brand designer, said: “There is great demand for wheeledcases that are small enough to be taken on board a plane as hand luggage, but theexisting products on offer arefrequently very unimaginative –we are looking to turn cabintrolleys into a fashionaccessory.” The brand’s main spring/summer line is inspired by theAfrican savannah and features

earth colours in natural linenand exotic animal prints andcolour-in-colour leather lookmaterials are used incombination to create a strikingeffect.

Packed with inspiration

Menbur’s exciting collection will be at Boutique – See advertisement on Page 14

12 7/10/09 16:41 Page 1

13 Net Plant 7/10/09 15:03 Page 1

News


ATHLETIC footwear brand Sauconyhas announced and exclusivepartnership with the inauguralBrighton Marathon. The event is set to take place in April2010 and organisers, the GroundedEvents Company, aim to make it thesecond largest marathon in the UK. Tim Hutchings, race director andformer British Olympian, said: “It hasbeen an amazing few weeks sincethe launch and demand for entrieshas not abated since.“Current expectations are that theevent will be at capacity by the endof the summer and all 1,000 entriesreserved for local residents weresnapped up in the first eight hours.” The event will take place one week

before the London Marathon – aspecific strategy by organisers tooffer some of those 100,000 runnersrejected from the London race theopportunity to take part.Andrew Sainsbury, Stride Rite UKmanaging director, said: “Sauconyare already sponsors of several majorevents around the UK including theEnglish National Cross CountryChampionships, IronMan UK and theGrizzly, a 20-mile off road race whichsells out in days.“The Brighton Marathon nowcompletes the jigsaw with regard toour race portfolio and reaffirms ourcommitment to bringing running tothe people, regardless of their healthand ability.”

Saucony Brighton Marathon launch

Marathon completes jigsaw for brand

The latest collection fromdesigner brand Feud Londonincludes a range of trainers formen and women available inmetallic silver and gold. Thestyles are targeted at the youngboutique market and are allinspired by traditional Britishshapes with a modern fashionedge.

Reiker adds to the teamGERMAN shoe manufacturer Riekerhas appointed two new members torun its UK and Ireland team.

Chris Gorrod, managing director, and James Podmore, sales manager,now aim to build on the successRieker has enjoyed over the last fewyears.

Chris Gorrod has been with theRieker Group since 1998 and his lastseven years have been in a seniormanagerial role in North America.

Chris said: “It was my privilege to beoffered the position of managing

director, here in the UK.

“It is my plan to continue to lead thegrowth that Rieker has had in themarket over the past few years andto develop new and existingpartnerships with our customers.”

James Podmore has managementexperience at several householdnames including Aquascutum, Clarksand Timberland.

He added: “I am looking forward toworking closely with Rieker’sextensive customer base to ensurethe continued success of the brand.”

Retail industryhit hardest injob loss stakesBy Louise Cordell

THE retail industry has seen thelargest rise in people claiming thedole during the last year, accordingto a new TUC report.

The study has found that whileworkers in every sector have been hitby the downturn, sales and retailassistants have been affected themost, with a 76,230 increase in thenumber of shop workers signing upfor Jobseekers Allowance.

The TUC claims that these largenumbers can partly be explained bythe higher amount of jobs in theseareas across the economy, howeverunskilled and low-paid occupationsare also experiencing higher rates ofunemployment than professionalgroups.

While the unemployment rate forworkers in elementary occupations is12.7 per cent, and has risen 3.6percentage points on the year, therate for those in professionaloccupations is 2.3 per cent, and has

risen by 1.2 percentage points.

Brendan Barber, TUC generalsecretary, said: 'These figures explodethe myth that this is some kind ofclassless – or even middle-class –recession.

“It's the low skilled and the low-paidwho are bearing the brunt of thisrecession. And they are certainly notseeing any recovery.

“And with unemployment set toincrease throughout the whole ofnext year, and possibly beyond,tackling joblessness must beGovernment's number one priority.The Government must do all it canto tackle joblessness and thepermanent scar of long-termunemployment.”

The report also found that low-paidworkers are more likely to spend farlonger on Jobseekers Allowance thanother groups, with 41 per cent ofthose in elementary sales and retailjobs remaining unemployed for oversix months.

14 7/10/09 16:42 Page 1

15 Pavoni 7/10/09 15:06 Page 1

Accessories


A new range of retro styledhandbags have gone onsale in boutiques acrossLondon and the south east.The collection from newdesigner Samantha Markwas launched at New YorkFashion Week last year andis now available at storesincluding Mensah, Beyondthe Valley, Covet and Jell-oas well as online.

A new ethical bag shop selling men’s and women’saccessories has launched online.Plumethical.co.uk stocks bags made exclusively fromreclaimed, recycled and non-animal materials includingluxury ‘green’ brands such as The Rubber CowCompany, PlanetSilverChilli, Neumatica and E&KO.Simon Garrett, Plum Ethical’s owner, said: “We want toshow that ethical bags are also beautiful bags.“The designs demonstrate a return to artistry andproducing beautifully crafted goods but using only

sustainable resources and without a detrimental effectto the environment. We believe that fashion should playits part in recycling, and the bags we sell are testimonythat ethics and fashion can successfully mix.”The shop offers practical day bags; from handbags andevening bags through to holdalls and weekend bags fortravel and sports. E&KO’s red bags are made from Britishdecommissioned fire hoses, The Rubber Cow Companybags are suitable for vegans and Neumatica’s designsare created from tough reclaimed tyre tubes.

Palladium gets preciousacknowledgementBy Louise Cordell

PALLADIUM has been officiallyacknowledged as a precious metalfor the fine jewellery industry with anew hallmark to guarantee itsquality.

The UK’s four Assay Offices will nowbe able to mark Palladium pieceswith a legally recognised hallmark,following increased interest in themetal within the jewellery trade andamong consumers.

Palladium is one of the platinumgroup metals and is tarnish resistant,white and durable.

It also has low density, and is lessexpensive than Platinum, enablingdesigners to produce pieces whichare both wearable and affordable

and offer high perceived value to theconsumer.

Michael Allchin, chief executive ofThe Birmingham Assay Office said:“Palladium provides a newopportunity for the jewellery trade.

“Designs which may have beenimpossibly heavy or expensive inplatinum can be very attractive andcommercially viable in palladium.

“There are already some stunningpalladium pieces on the market; thereassurance of a UK hallmark willgive the consumer added protectionand confidence when purchasingpalladium jewellery and we expectthis to be a significant growth areafor the jewellery industry.”

16 7/10/09 15:10 Page 1


News

17

SURFERS from around the countryare being given the chance toexchange their old wetsuits forrecycled flip flops as part of a hugerecycling drive.Rip Curl launched ProjectResurrection, the UK’s first evernational ‘wetsuit amnesty’ at itsflagship Newquay store. The event followed the company’sthree year research programme intothe recycling of neoprene in order tofind an environmentally friendly usefor old wetsuits and the productioncut offs. Rip Curl will now be able to use allthe material donated, up to 150 tonsa year, at their footwear productionsites, giving old suits a new lease oflife. The debut summer 2009 collectionhas eight different flip flop styles, allmade using the ‘resurrection rubber’and design plans for an even larger

range for 2010 are now in place. James Hendy, Rip Curl’s marketingmanager, said: “Our stores are agreat launch pad for the wetsuitamnesty as people can bring in theirold suits and walk out with thefinished result on their feet -experiencing first hand the benefitsof recycling their waste and investingin recycled products for the future.”The company is now calling on allsurfers and wetsuit owners to searchtheir garages and basements fortheir old neoprene which can bedonated and reused to producethese brand new products. Claire Hancox, Newquay storemanager, said: “It was incredible tosee how many people arrived at thestore throughout the day with alltypes of old suits, some had eventurned up before I arrived to openup at 8.30am, all wanting to do theirbit.”

‘Wetsuit amnesty’ offers flip flop swap

Picture: Victoria Walker

THE Society of Shoefitters is celebrating its 50thyear as a not-for-profit organisation.

The society aims to help maintain standards andprovide support to the trade and has remainedself supporting, even without the benefit ofcharitable status.

Laura West, Society secretary, said: “Without thededication of our membership, those who sit onour voluntary council or tutor our students, thegood work we do would be lost forever.

“Even those members who retain theirmembership and qualification should beapplauded, as the small amount it costs toremain a member annually all helps keep ourservices open to all, and allows us to promotethem as a contact point that will inevitably helpthe public.”

This year the society has welcomed its first everIrish president, Bernard O’Brien of Luke O’BrienShoes from Tuam in Southern Ireland.

He recently presented the Society’s Student ofthe Year 2009 Award to Louise Davies, managerof Hopscotch Shoes of Chapel Allerton.

The store is committed to fitting children’s shoescorrectly and Louise is one of several membersof the SSF working for this chain of independentshops.

Laura added: “The Society never stands still. Weare continually taking on new challenges andencouraging people to make the best ofthemselves. At the same time we champion anycause that keeps the public buying shoes fromreputable shops and having their shoes fittedcorrectly by professionals.”

Society’s goldencelebration

Louise Davies

Reebok allows fans todesign their own trainersREEBOK has unveiled the latest development in its‘Design Your Own From Anywhere’ vision.

The brand has created a web portable ‘YourReebok’ application, which can be embedded onany website, blog or social networking profile page.

The app will allow trainer fans to design and buy apair of customised Reebok shoes from any onlinelocation.

The development follows the launch of thesuccessful iPhone app, which was released in April,and will enable users to share their final designswith friends via social platforms including Facebook,Twitter, Digg, MySpace and e-mail.

The app offers 11 Reebok styles for customisationand the designer can change up to 23 different

areas of the shoe, with a choice of 19 colours, fourmaterials and the option of adding personalisedtext.

Richard Prenderville, head of global brandmarketing, said: “Following the success of theReebok iPhone application, we are takingcustomisation to the next level with the PortableApp.

“Customisation is something that is increasinglyimportant to our consumers, so we’ve made iteasier for them to design sneakers from anywhereon the web and share their designs with friends.”

The app has now been launched onwww.yourreebok.com in the US, Germany, France,the UK, Ireland, Belgium, Netherlands and Austria.

PURE London is celebrating itshighest attended spring/summershow ever.

The event saw a nine per centrise in visitor numbers and a 21per cent rise in buyers whoreturned to spend more than oneday at the show.

There were over 900 brandsexhibiting with establishedbrands as well as over 270 newexhibitors.

Attendance from UK buyers wasup by nine per cent with buyersfrom key UK stores includingFenwick, Harvey Nichols, Harrods,ASOS, Selfridges, House of Fraserand John Lewis visiting.

The number of internationalvisitor also went up by 3.5 percent, and countries representedincluding Ireland, Spain,Germany, Italy, France, Greece,Saudi Arabia and Japan.

The show also hosted a series ofseminars and trend presentationson topics including how tonegotiate better rent deals fromlandlords, how to maximiseonline sales, understanding yourcustomers' shopping habits, howto buy into the right trend andturning collections intocommercial reality.

Steve Newbold, Pure Londonmanaging director, said: “Theattendance was significantly upyear on year and the visitorprofile was of a very high quality.

“Feedback from exhibitors wasincredibly positive with manyhaving their best ever show.

“This bodes well for the industryand proves that good businessescan flourish in a difficulteconomic environment.

“Pure London has cemented itsposition as Europe's leadingfashion trade event for

directional womenswear,boutique fashion, accessories,footwear and young fashion formen and women.”

Nine per cent rise in Pure visitor numbers

17 7/10/09 15:11 Page 1

Retail Review


targeting exactly what its customers want. Maria is now hoping to reach an even biggermarket with the launch of a new website. She said: “We plan to use the site to sell anystock left over from the last season atdiscounted prices. “It does go slightly against the grain becauseour focus is very much on providing the bestfitting service, and that is not something thatcan be done online. “But there is a big market out there whowant something cheaper and who find itmore convenient to shop over the internet.“So we will be taking returns on any shoesthat don’t fit well and will also adviseparents to bring their children in for a fullfitting if they have any concerns.”Maria believes that the stores’ greateststrength is their community links and shemakes sure that every shop works closelywith schools in its area - carrying outfundraising for them and taking part invarious events. She added: “At the end of the day, they areour customers so we want to do our best forthem and they want to help out localbusinesses in return. “We have fun days, parties and specialevents to keep things exciting and it meansthat the kids are always keen to come in – infact more often than not their parents haveto drag them away.”

Maria Atkinson has opened fivechildren’s shoe stores in just fouryears and has now been namedKids Footwear Retailer of the Yearby Drapers. She talks to Out On ALimb about how customer serviceand community links have helpedher succeed in a difficult market.

LittleextrashelpMariasucceedMARIA Atkinson opened her first children’sfootwear store, Hopscotch, in Wetherby fouryears ago. She had spent the last ten years at homewith her own kids and, when planning to goback to work, noticed a gap in the market. She said: “I realised that there were just nochildren’s shoe shops in our area andbecause all my kids had very narrow feet itwas a real struggle to find anywhere I couldget them properly fitted with a decent choiceof styles. “It soon became clear that I hadn’t been theonly one with a problem, because thebusiness took off really quickly and wentfrom strength to strength.” A year later she opened a second shop inHorsforth, a third in Chapel Allerton last Juneand at the beginning of this year two morein Ripon and Harrogate. Her successful formula includes choosing asite out of the town centre for its cheaperrent and parking space and providing a fullystocked play area to keep her youngercustomers entertained.She also ensures that all staff are fully trainedshoe fitters and there is a qualified memberof the Society of Shoe Fitters dedicated toeach store. She added: “It has been a lot of hard workand we have taken a few risks, but it isabout realising that children are the mostimportant thing to their parents and theywant the best possible quality and service –and it helps if that comes at a reasonableprice. “Those little extras, like nearby, free parkingand toys to distract bored siblings are thingsthat I would have appreciated when buyingmy children’s shoes. “I used to dread it, so my aim is to provide anice shopping experience for the wholefamily.” The Hopscotch stores have a mid-rangebrand offering with a few pricier options forspecial occasions, including Start-rite, LelliKelly, Geox, Converse, Angulus and Pomd’Api.However, as she opened shops in differentareas, Maria found that demand variedwidely depending on the local community. So rather than buying in the same stock foreach store like a typical chain, she selectsbrand and styles specifically for each shop,

18 7/10/09 15:11 Page 1


Kool for kids

19

BOBUX and I-Walk, a stunningcollection of pre and first walkerfrom Bobux of New Zealand.Great colours, soft Eco-Leather innersand uppers and innovative designhave ensured that Bobux haveremained market leaders for almost20 years.The number one choice amongstmum’s worldwide; Bobux and I-Walk

have a strong celebrity following.Angelina Jolie, HalleBerry and Isla Fischer

are firm fans of thiseco brand.

Classicdesignswith a

modern twist are available in a rangeof summer colours.I-Walk is available in sizes EU 16-24including mary janes, sports shoesand sandals. Bobux Originals fromnew born to 27 months. Bobux isone of the fastest growing children’sbrands in the UK. It has developed astrong following amongst mumslooking for a shoe that is supportiveyet flexible and that also allows achild’s foot to breathe. Hot little feetcan remain cool whatever theweather. The highly competitive priceis the icing on the cake.

Contact Purple Crocodile, exclusive UK &Ireland distributors on 020 8543 1910 or e-

mail: [email protected].

Brand with a celebrity following

BABYSHOES carries one of the largest supplies of in stock, continental baby shoes in the UK.

It has over 40 styles and 12 colours.

It has next day delivery service (freeon orders over £250) but does nothave a minimum order.

Babyshoes have won numerousawards including winner of theIndustry Design Awards 2008 and the accolade of inclusion in the Who’s Who of Britain’sBusiness Elite.

The company has showrooms in

Manchester, Birmingham andGlasgow.

For more information contact Trevor on 01512803049, e-mail:

[email protected] or visit theirwebsite: www.babyshoes.co.uk.

40 styles, 12 colours ...

Superfit has launched itsBack to School range for2010 with a selection ofshoes for all ages. Thecollection is made up of 16styles for reception, infant,primary and secondarypupils in black, brown navy,red and black patentcolourways. Styles availableinclude a design for boyswith a Gore-tex membraneand two new ballerinapump designs for teenagegirls.

Retailer incommunityarea onlineBy Louise Cordell

CHILDREN’S footwear retailer Start-rite Shoes has launched a new onlinecommunity area to help consumersengage with the brand.

The aim is to give parents a place to get advice on children’s foothealth and share thoughts andexperiences and get ideas foractivities and games to keep kidsoccupied.

The new development is following arising trend in companies offeringnew ways to allow consumers toshare recommendations andexpertise.

People can participate by writing ablog, or setting up groups thatdiscuss certain topics and it is hopedthat the site will provide the brandand its retailers with an insight intothe target consumers, revealing theissues currently facing parents and

the most popular subjects fordiscussion.

Peter Lamble, Start-rite managingdirector, said: “Being a parent meansyou gain a wealth of firsthandexperience, and our community siteis a great way for parents to shareinformation and learn from othermums and dads.

“We’re able to offer practical and helpful advice on caring for your children’s feet, and we’rehoping that parents can complementthat by adding their own knowledge and expertise in otherareas.

“We believe it will also prove auseful tool for our retailers, who canfind out invaluable informationabout their customers by seeingwhat issues parents are discussingwhen it comes to shoes and foothealth.”

Designer children'sfootwear label,Step2wo, hasreleased a pair ofunisex biker bootscalled Rock in itsautumn/wintercollection. Otherthemes in thecollection includefringing, punk andmodern victoriana,and the full rangeis now available inStep2woconcessions.

19 7/10/09 15:13 Page 1

News


Alegria is the latest new brand to belaunched in the UK and Ireland bySilentnight Footwear.The designs proved popular at Moda in August and over 100 independentaccounts have placed orders since.The shoes have a mild rocker outsole

which produce a normal walkingmotion which still tones muscles andsupports the feet and legs.They also feature an anatomicallycorrect, interlocking foot bed with archsupport which is created from latexand memory foam to provide acustomised fit.

Retailerplans acampaignwith edgeBy Louise Cordell

EUROPEAN footwear retailerHumanic has teamed up withcreative agency Story Worldwide forits autumn/winter 2009 campaign.

‘Are You Shoemanic?’ features thework of Vogue photographerElizabeth Hoff and Armani stylistPeter Lux and will promote the brandacross a variety of channels includingTV, in store and online.

Corinne Caddt, Story’s art director,said: “Our aim was to create afashion forward campaign with astylish and quirky edge, one thatdifferentiates Humanic from itscompetitors and ensures that thebrand becomes synonymous with theconcept of shoemania.”

The idea is to deliver messages inmany different ways, rewardingcustomers with more content as theyspend more time with the brand.

The campaign will include billboards,print adverts, TV advertising, storewindows, point of sale displays and anew customer magazine.

Online there will also be stop frameanimation, a new fashion blog andan interactive game for customers.

Lars Hemming Jorgensen, Story’schief creative officer, said: “It is ourjob to convey Humanic’s unique storyin an imaginative and compellingway.

“We are therefore looking beyondthe traditional idea of a single imageand strapline – instead we wantevery point of contact to represent agood use of the audience’s time andpersuade customers to take greaterownership of the Humanic brand.

“It’s an ambitious project, but itembodies everything that we areabout, storytelling and deliveringengagement across all channels.”

FOSSIL has announced the launch ofnew men’s and women’s footwearcollections in selected accessorystores.

The women’s line includes vintage inspired flats, boots, heels and wedges, while the men’s line features sport-courtsneakers, casual pumps and eveningstyles.

Scott Milden, Footwear for Fossilcreative director, said: “Men’s andwomen’s footwearis a logicalextension ofthe Fossilbrand.

“ItconnectsFossil andtheconsumerin anemotionaltransactionand completesthe idea of a head-to-toeopportunity for us as a casual,full lifestylebrand.”

All the designs are hand crafted from full grain leather, nubuck andsuede and features a variety ofdetailing, colour combinations andgraphics.

Jennifer Pritchard, president of theFossil retail division, said: “We arevery excited to launch the footwearcollections.

“Our store environment provides theperfect foundation for showcasingthe breadth of Fossil products and is

an excellent backdrop forthe collections.”

The new collections willbe sold in FossilAccessory storesnationwide andthrough the brand’sonline shop as well as in selected department stores.

Fossil moves intofootwear collections

20 7/10/09 15:14 Page 1


PADDERS is maintaining its reputation as a leading player in the comfort footwear market bymoving with the times and responding to customer demand.The brand supplies over 1000 nationwide independent retailers with a wide range ofmen's and ladies shoes, designed with style, quality and fit in mind.Its latest range for spring/summer 2010 include a large selection of new styles as wellas a strong core collection for ladies and men.Debby Cooper, design manager, said: “The Padders brand is renowned for comfortand quality and our aim for the future is to build on this, while developing newstyles that are more design led and that appeal to a wider customer base.“We are lucky in that we have a lot of brand loyalty from people who already buyour shoes and we want to keep the balance between developing the core range in away that appeals to them, as well as introducing new products to keep us ahead ofthe market.”The brand’s focus is on changing with the times and creating appealing products whilemaintaining the key Padders strengths and values. Its aim is to keep track of what customers want and respond to that as effectively as possible,including updating popular styles and keeping all designs as high specification as possible in orderto deliver value for money.Debby added: “Our aim is to rejuvenate the brand by focussing on creating a selection of ranges thatall come under the Padders umbrella, but allow us to target new audiences with a very tailoredapproach. “A recent success of this has been the spring/summer 2010 Pedalos range, which has achieved excellentforward sales.“Keeping the designs up to date involves everything from looking at upcoming trend predictions, to get anidea of what colour, leather finishes and detailing are going to be popular and to talking to our retailers tofind out what has been selling well and listening to their feedback.“We also look at how our customers’ lifestyles change over time, what they want fromtheir footwear and how we can best incorporate the traditions of comfort and value in thecollection.”For more information contact Mike Rowe, Sales Director on +44 (0)1536 534976.

Padders moves with the times....Advertisers Announcement

Worry over high heel dress codeEMPLOYERS are being asked to takea stand against the risks of wearinghigh heels in the workplace.

The Society of Chiropodists andPodiatrists has tabled a motion at the2009 Trades Union Congresshighlighting the foot healthproblems these shoes can inflict onwomen’s feet.

Many are forced to wear heels aspart of employer dress code, whichcan lead to long term foot and backproblems.

Speakers at the conference labelledthe practice sexist and said thatemployers should be compelled tocarry out risk assessments on heels,which ‘should be replaced withsensible and comfortable shoes’where they posed a risk.

Eddie Saville, director of employment

relations, said: “This is a serious issuefor women in the workplace, and weat the Society of Chiropodists andPodiatrists want to ensure womenworkers are never forced to wearhigh heels which we believe can leadto foot health problems in the short,medium and long term.

“Workers should be able to wear thefootwear that is appropriate to theiroccupation, working environment,and feet.

“That means employers shouldensure that the risk assessment theyhave to do by law includes risks tothe feet.”

A recent report from the TUC onWorking Feet and Footwearestimated that around 80 per cent ofthe adult population have some formof foot problem.

It also revealed that around twomillion days are lost to the economythrough sickness as a result of lowerlimb disorders.

The motion states: “Feet bear thebrunt of daily life and for manyworkers prolonged standing, badlyfitted footwear and in particular highheels can be a hazard in theworkplace.

“Women workers should not bemade to adhere to a dress codethat can damage their feet andshould have the choice to wearfootwear that will not leave themprone to long term foot healthproblems.

“In addition women should feelsecure in the knowledge that theiremployers will support them inmaintaining healthy feet.”

21 8/10/09 11:10 Page 1

Advertiser’s Announcement


NATURE inspires klaveness andwearers feel the difference.

You know how it is. Everyone claimsto have great shoes at affordableprices and it usually takes deeperinspection to see if this stacks up.

We all look for integrity and value inproducts; it’s hard to describe but weknow it when we see it.

Clients know it because they feel thedifference.

Now take a good look at Klavenessfootwear.

You will hear that the companystands for something quite unique.

Imagine the Nordic approach and youmight feel, quite rightly, that thisstands for pure and clean lines,carefully selected materials andsuperb design.

The Scandinavian urban influence

means you will see timeless, classicdesign and attention to detail, allcombined with a sense of forwardthinking and optimism.

Whilst cherishing its Nordic roots,Klaveness is a modern internationalcompany employing around 150persons with manufacture in Norway,Poland and Portugal and offices inSweden and the UK.

Winston Johnson, managing directorof Klaveness UK, said: “Ourcustomers are sophisticated, matureconsumers that demand the best inboth comfort and style.

“They may be well travelled andappreciate what the world has tooffer.

“They expect to work hard and wantto enjoy life to the full.

“Our shoes have to fit the bill. Weinvest in the best technology andmaterials to make sure we candeliver.”

This 52 year old company blendstraditional know-how with the latesttechnology to fit the foot withoutcompromise.

With a strong following fromScandinavian consumers, Klavenesshave developed fashionable footwearwith guidance from foot specialists.

This ensures that ‘healthy footwear’features are built-in withoutcompromising appearance.

This means that experiencedpodiatrists such as Jayne Evans arehappy to recommend Klavenessfootwear.

Jayne said: “It makes my job a loteasier when I can confidentlyrecommend shoes that will look greatas well as provide essential benefitsfor my clients.

“In the past, clients were reluctant touse footwear that didn’t look good,even if I told them they would behelpful.”

You will like the sound of - broadheels, firm heel counters and shockabsorbing lightweight soles that flex

just in the right places - all areestablished design principles atKlaveness.

To maximise comfort, the standardinsole is designed to work inharmony with the sole unit, offeringsupport and pressure cushioning justwhere it is needed.

Shoes even feature removable insolesso that custom foot orthoses may beused.

Winston added: “Klaveness has longbeen a household name inScandinavia, offering a full range ofcomfortable footwear and a growingnumber of medical and custom-madesolutions.

“We are now expanding ourpresence in the UK.

“We are looking to support anincreasing number of outlets – havingtested our range in the UK withsuccess over a couple of seasons.”

For more information call: 0116 288 6633, e-mail:[email protected] orvisit: www.klaveness.co.uk.

“Our shoes have to fit the bill.We invest in the best technologyand materials to make sure wecan deliver.”

“Our customers aresophisticated, mature consumersthat demand the best in bothcomfort and style”

Nature Inspires...

22 Klaveness 8/10/09 10:54 Page 1


Comfort

23

MAKE your high heels ‘feel likeheaven’ with new Footlogicsinsoles.Walking in high heels without pain and discomfort, who wouldn’t want that? Now you can, withnew Footlogics insoles. With Footlogics ‘High Heel Comfort’ insoles you can wear the fashion shoes you like for as long asyou like. You can work or party for hours without any foot pain. Footlogics insoles are a true innovation inhigh heel walking comfort.Walking in high heels means most of your body weight is placed on the front of your feet, caus-ing the bones in your forefoot to collapse. This leads to pressure and friction on the ball of the foot, often causing a burning sensation aswell as tired feet and legs.Developed by podiatrists, Footlogics insoles support the arch and forefoot and shift your body-weight towards the heel. This greatly reduces the excess forces on the forefoot and restores yourbody balance. Footlogics prevents pain in the ball of the foot and helps relieve tired, aching legs.Footlogics insoles are made of special patented materials that provide cushioning and support. The insoles don’t take up a lot of room in the shoe and are barely noticeable. They are suitable for all types of fashion footwear including boots, sandals and low-heeledwomen’s shoes and an adhesive on the underside prevents the insole from sliding forward.Don’t let sore feet cramp your style - try Footlogics insoles - you will love them.To purchase on-line or for more information go to www.painfreewalking.co.uk.

Natural relief from heel pain, knee pain and low back pain…Footlogics UK also have a range of orthotic insoles for regular shoes to help relieve heelpain, knee and lower back pain. Heel pain (plantar fasciitis) is the most common type of foot pain in the UK. Fortunately research has shown that in most cases heel pain can be fixed with some simpledaily exercises and wearing a low-cost orthotic shoe insert, like Footlogics.Footlogics orthotics correct the feet to their natural position and so re-align the legs, kneesand upper body, greatly improving body posture. In turn, this can help reduce or eliminate shin splints, knee pain and low back pain. Visit the website www.painfreewalking.co.uk for detailed information. Footlogics Orthotic Insoles are used and recommended by physiotherapists in the UK, as wellas worldwide.

For all trade enquiries please contact Will Munro, call: + 44 (0)1963 34184 or e-mail: [email protected].

Advertisers Announcement

FOR the second year in a row Alpinahas been honoured by aninternational panel of judges whoawarded Alpina and Jure MiklavcDesign Studio the prestigious 'reddot' award for the design of theirinnovative Binom footwear. Alpina is a recognised Slovenecompany manufacturing andmarketing footwear. For its creative and technologicallyinnovative footwear, it has receivedthe 'red dot' design award for thesecond year in a row. One of the key features of Binomshoes is that they fit different footshapes, as they are available in fourdifferent volumes for each size, andhave a special insole which enablesadjustments according to the heightof the arch, and different volumeadjustments for the left and rightfoot. In this respect, Binom is unique,and is the result of several years ofstudying the varying shapes ofhuman feet and extensive

measurements. Findings have shown that thecomfort of a shoe largely dependson how the shoe fits the areabetween the toes and the arch, anarea called the metatarsus, whichdefines the width of the foot andthe height of the arch. Before buying a pair of shoes, thecustomer's feet are first scannedwith a laser, enabling them topurchase shoes which fit perfectlyand provide perfect comfort. Binom casual footwear is available inseveral models for men and women.

For more information visit: www.binom-shoes.com or www.alpina.si, call: +3864

5158100 or fax:+3864 5158370.

ANATOMIC and Co Footwear is getting readyto launch its best selling designs in the UK,with a new distribution strategy planned for2010.The company already has customers inEurope, Asia, Australia, South America andSouthern Africa and now plans to expandfurther.Moena Pimentel, the brand’s creativedirector, said: “It seems that people arelooking for quality and this is what the brandis all about, a high profile concept using highquality full grain leather and the AnatomicGel Technology.”

‘Red dot’ double for Alpina

23 9/10/09 10:53 Page 1

Comfort


Legero is launching its latest collection ofsporty, functional shoes for spring/summer2010.The casual designs feature a lightweightconstruction that can be worn year round inwet or dry weather thanks to their Gore-texmembranes.

Women put fashion over fitBy Louise Cordell

OVER a third of British women havebought shoes knowing they don’t fit,putting their health at risk in theprocess. A new study by the Society ofChiropodists and Podiatrists hasshown that a love of fashion has leftUK women with a range of seriousfoot conditions. It found that 80 per cent of themsuffer from problems, including 15per cent with bunions, a quarterwith corns, 39 per cent have crackedheels and 19 per cent suffer from in-growing toenails. Podiatrist Lorraine Jones said: “Foothealth professionals have known foryears that women are wearing shoesthat don’t fit them properly, but Ithink these results will come as asurprise to the general public.“Unfortunately, many women are soused to buying badly fitting shoes

that it has become the norm.“They expect to have to ‘break in’new shoes and have aching feet atthe end of the day, and don’t realisethat it doesn’t have to be that way.”The research also found that a fifthof men have bought footwear in thewrong size, and that despite thescale of the problem, 40 per cent ofpeople who had suffered from footproblems have never sought medicaladvice.Lorraine added: “People don’t seekadvice because they have come toexpect these kind of issues withshoes, and also because many willjust resort to over-the-countertreatments, which can actually justcause even more serious problems. “Another difficulty is that there isvery little podiatry available on theNHS.“Funding urgently needs to beincreased, because at the momentwe are not able to treat people at an

early stage, meaning that theproblem progresses and ends upmuch worse.”She points out that manyfashionable high heels have no toebox and low front uppers. This means that to prevent thewearer stepping out of them, theyhave to be a tight fit – the averagecourt shoe is actually a quarter of aninch narrower than the foot. If foot function is compromised likethis, it also means that anypredisposition to the development ofconditions like bunions or hammertoe will be exacerbated, and speedup the development of thedeformity.Lorraine believes that both retailersand individuals need to takeresponsibility for this problem andact quickly to prevent it frombecoming even worse in the future. She added: “It is essential that shopfitting services are improved, but

people need to think about theseissues for themselves as well. “It is very hard for retailers, becausethere is a conflict between sellingshoes that fit and shoes that will sell. “It is simply not in the majority ofstores’ interest to stock low heeledlace ups – they need to have whatthe customers want to buy in orderto survive. “But there are some very good shopswith excellent fitting services andconsumers should seek them out. “Assistants should be able to steerpeople in the right direction andupdate them on the shape and sizeof their feet - which change oftendue to various factors. “However, it is also important thatassistants have been given theproper training before they giveadvice, because giving out badadvice is worse that giving no adviceat all.”

24 7/10/09 15:25 Page 1


Performance

25

MARKET leading running specialistsSaucony are currently heavilypromoting their ViZi-PRO appareloffering which combines technicalapparel with high visibility coloursand fabrics.The range which is already sellingout consists of technical long-sleevesand a water-proof running jacket.To complement these lines, in earlyNovember the company will beadding high-viz footwear to therange. First up, Saucony's top-of-the-range cushioning shoe, the ProGridTriumph 7 will be available in ViZi-PRO and then in time for the springracing season, the lightweight Type A3 in ViZi-PRO will launch in February.Both shoes are developments ofcurrent styles but have the added

feature ofusing theonly colourapproved bythe AmericanStandardsInstitutesafety assessors.This product announcement comeshot on the heels of confirmation thatSaucony are the exclusive footwearand apparel sponsor of the BrightonMarathon. The inaugural race, whichtakes place the week before LondonMarathon on 18 April 2010 isalready sold out to the maximum of12000 runners, making it the secondlargest marathon in the UK.

For more details check www.saucony.co.ukor e-mail [email protected].

High-viz footwear added to range

Two-year guaranteewith new range of shoesFOOTWEAR manufacturer Chathamis set to launch a new range ofsailing and casual shoes which willbe guaranteed for two years.

The brand’s spring/summer 2010collection will include the newEnduro G2 range of men's and ladiesshoes, which will all come with thefull quality guarantee.

Philip Marsh, marketing director,said: “We are taking a step into the

unknown by launching the EnduroG2, but we are dedicating toproducing high quality products, so we are confident enough to offer the guarantee with thisrange.”

The designs in the collection willhave rot proof threads and rust proofeyelets as well as being handstitched on the last to a moccasinstyle construction.

Gore-Tex introducenew technologyA NEW footwear technology fromGore-Tex has been launched at theindustry show GDS.

The technology, called Surround,provides breathability and waterproofprotection and is being used in some2010 collections.

The design construction also has an‘open’ sole, which allows buyers tosee how the footwear functions.

The range includes casual andbusiness shoes for men and womenas well as hard wearing children’sshoes.

Surround provides ‘climate control’for the foot which allows excessmoisture and heat to escape throughthe upper show and the sole, whilealso providing waterproof protection.

This is done with a Gore-Texmembrane which features over 1.4billion micro-pores per squarecentimetre.

Each pore is 20,000 times smallerthan a water droplet, but 700 timeslarger than a moisture vapourmolecule, meaning that moisturecannot penetrate from the outsidebut sweat produced by the feet caneasily escape.

The new designs have alsoundergone a series of tests before

hitting the market.

These include the ‘wicking’ test,which finds out how much watercan be absorbed by each individualcomponent, from the leather to thesewing thread.

This is done because materials thatsoak up water can transportmoisture to the edge of the upperand possibly into the inside of theshoe.

The test shoes are put into a walkingsimulator where they take 200,000steps submerged in a bath of water – this correspondsto a 350kmhike over wet grass or in a stream.

They are also placed into a climatechamber and put on sweat drenched artificial feet in order to measure their breathability.

25 7/10/09 17:04 Page 1

News


The Chung Shi exercise shoe tones the legs, buttocks and stomachby working legs up to 257 per cent harder than traditional trainers.An inbuilt ‘pilates’ system which works by using a patentedreflexology bar in the centre of the shoe and a 15 degree curvedsole, helps to stimulate the use of neglected muscle groups andimprove core stability.The shoes also help to reduce cellulite and varicose veins byincreasing the body’s circulation while walking.New research from the University of Heidleberg in Germany hasalso shown that Chung Shi are an effective way to improvecoordination after knee surgery.

Secondary spendboost provided byshoe care demandBy Louise Cordell

INDEPENDENT retailers can use increaseddemand for shoe care products to boost their secondary spend according to the latest figures from retail suppliers CherryBlossom.

The current economic downturn has resulted ina rise in people wanting to repair and refreshshoes that they already own, rather thansplashing out on a new pair, and retailers shouldmake this work to their advantage.

Dave Watkins, sales director, said: “There arevery few silver linings to emerge from the creditcrunch but there are areas of retail that canbenefit from the harsh climate.

“All our data suggests that consumers are nowlooking to extend the life of their footwearrather than treating it as a disposable fashionitem.

“Only a few months into the economicdownturn, shoe repairer Timpson reported aseven per cent increase in sales in their outletsas the general public look to preserve their

footwear.

“People are opting for modestly priced repairs rather than the much larger outlayrequired when purchasing a new pair of shoes.

Dave suggests offering customers the option tomake the most of the shoes they already own,as well as advising them on the best ways tokeep their new purchases looking new forlonger.

He added: “Shoe retailers and shoe repairoutlets can take advantage of the currentsituation by displaying shoe care and repairoptions in store.

“Once consumers see just how effective thesemeasures are, they will continue to use them,even when we come out of the economicdoldrums.

“I am confident that if outlets give theseproducts the prominence they deserve they willprovide a valuable income stream in thesedifficult economic times.”

Shoe shopping studyA NEW study from YouGov has revealed the shoepurchasing habits of the British public.Research conducted on behalf of footwear brand HotterComfort Concept showed that 83 per cent of womenin the UK take up to four pairs of shoes on a week longsummer holiday and 33 per cent would take even more. After questioning over 2,000 people, the study alsofound that, despite the credit crunch, the public are notprepared to put price ahead of comfort when it comesto buying shoes. Consumers revealed they felt that comfort was fourtimes more important than cost and six times moreimportant than fashion.

26 7/10/09 15:28 Page 1


News

27

Wear your Welliesto Work day goeswith a splashTHE first ‘Wear Your Wellies toWork’ day has taken place with helpfrom TV presenter Davina McCall.

The initiative encouraged peoplefrom all over the country to wearwellington boots to work for a dayto raise money for children’s charityAction Medical Research.

Hundreds of companies took partand those who raised more than £75are now being entered into a prizedraw to win Davina McCall’sexclusive signed Big Brother wellies.

Toby Tennant, Action MedicalResearch head of relationshipfundraising, said: “Our Wellies toWork day was fabulous. Just abouteveryone in the office wore theirwellies to work and some peopleeven went out and bought a pairjust for the occasion – we held awellie wanging competition and hada three legged race.

“People are already talking aboutnext year's competition and we haveplans to buy a trophy for next year’swinner. Action Medical Research hasmade tremendous medicalbreakthroughs in the past sixty years,and this has been funded purely byour fundraising activities so we aregrateful to people for taking up thechallenge.” Davina McCall

SKETCHERS have released the clinicalcase studies for their latest trainerstyle, Shape Ups shoes.

The objective of the study was toevaluate the benefits of the designwith regard to weight loss, bodycomposition, glutei strength, lowerback strength and endurance.

The study has been released as partof a Sketchers marketing campaignto promote the new line of fitnessfootwear, with Shape Ups shoes asthe flagship product.

For the research, ten women wereselected to wear a pair of thetrainers daily, starting with 25minutes a day, for a period of six

weeks. To measure the effects, theirbody weight, body composition,glutei strength and lower backendurance was recorded every twoweeks.

The results showed an increase inphysical performance, strength andendurance with participants losingan average of 3.25 lbs, gluteistrength increased by 41 per centand lower back strength wasincreased by 37 per cent.

The author of the report, DrGautreau, concluded that theparticipants would have gainedfurther body weight and bodycomposition benefits if the study hadcontinued.

Study evaluates shoe

Levi Strauss acquisitionLEVI Strauss and Co has officiallyacquired the DC Company.The two businesses have beeninvolved in a long-standingpartnership since 1987 and havebuilt the Levi’s footwear andaccessories collections in Europe,the Middle East and Africa.The current contract between thetwo was due to end in 2010,however an opportunity arosefor Levi Strauss and Co to acquire

the DC Company. It is hoped this acquisition willbuild the business by combiningthe strengths of the twocompanies.The DC Company will continue tofunction as a separate businessunit of Levi Strauss and Co, withthe current operationalstructures. There will also be no change tothe product lines for next season.

27 Gumbies 9/10/09 11:35 Page 1

Brand spotlight


NEW brand Kau London offers arange of handcrafted boots madefrom cowhide and wool productsfrom New Zealand. Victoria Rezon first came up with theidea while travelling, but came backto London to take the plunge andlaunch the company after demandfor the products rocketed. She said: “While I was in NewZealand I came across a smallmanufacturer that was producingsheepskin boots and cow hide carseats.“I had never been one for sheepskinboots, but I loved the look of thecow hides and asked if they couldmake me some boots out of thoseinstead.“They’d never had the requestbefore – in 80 years in business – butagreed to give it a go.“When I went back to the UK theycaused quite a stir – people wouldcome up to me in the street askingwhere I got them – they were alwaysso disappointed when I said theywere from the other side of theworld I knew I was on tosomething.”Once Victoria had made the decisionto launch Kau Boots, she teamed upwith the New Zealand manufacturersto come up with a range of designs. The aim was to create a bespokecollection and there are currentlythree different heights, seven colouroptions, two sole types and threelinings on offer, allowing the buyerto pick and mix to create their idealstyle.Taking all the different combinationsinto account, this means customersare left with over 750 differentproducts to choose from. Every boot also features reinforcedheel support, a removable cushionedsheepskin innersole and a shock

Kau London is the latest luxuryfootwear brand to hit the UK,brought all the way from NewZealand by designer VictoriaRezon. Out On A Limb foundout more.

Hide and seek boots that are individual

absorber, as it was important tomake them comfortable to wear aswell as stylish. Victoria added: “I am coming upwith new ideas constantly, and themanufacturers are able to combinethem with their years of bootmaking experience. “I love the fact that no pair of bootsis ever the same – every design willalways be completely unique as eachpair is made from an individuallyselected hide and that makes themextra special.”The brand’s website also offers anextra service for customers whowant something even morepersonalised, providing boots tailoredto an individual’s foot template for aperfect fit.

This also allows the company tocater for people with different sizedor unusually wide or narrow feet – infact, anyone who usually hasproblems getting boots that fit them. Kau London is still very new to theUK and the site went fully live at thebeginning of September.The aim now is to introduce thebrand to as many people as possibleand start providing stock forboutiques around the country. Victoria added: “I think it is reallyimportant that we get the boots intostores as well as selling them overthe internet because they are such atouchy-feely product – and if peoplecan pick them up and try them onthey can see how great they are forthemselves.

“I also love the idea that, becauseevery pair is different, in a storepeople could line up half a dozenpairs and then go home with theones that they really fall in lovewith.”Plans are now also in place for a newslipper range, which will incorporatelots of different colours and styles ina similar way to the boots. Victoria added: “I’m keen to moveforward because feedback so far hasbeen great and there has been a lotof interest from retailers andconsumers alike. “I really just want to get the Kauproducts on to as many people aspossible, and the results will speakfor themselves.”

VictoriaRezon

28 7/10/09 15:30 Page 1


NOW available from DED, the KS-2010 series of touch screen terminalsfrom Posiflex have been specificallydesigned for PoS environments thatneed a quiet, fan-free touch screenterminal that has a small footprint. The KS-2010 series features a 10.4inch TFT screen so saves valuablecounter top space in busy PoSenvironments. The KS-2010 series of touch screenterminals offers features that are waybeyond those that the size of theterminal would suggest. Featuring an800 x 600 SVGA screen, thestandard RAM on the KS-2010 seriesis 256MB; an optional upgrade to512MB is available or even 1GB ifrequired.

With a VIA Eden500 processor,operating systemsupport on theKS-2010 seriesincludes WePOS,Windows CEand Linux. Windows XP Pro is alsosupported, but it is recommendedthat the upgraded 1GB RAM be usedin conjunction with this operatingsystem. The KS-2010 series offersfour serial ports and one LAN portfor 10/100 T Ethernet, providing easeof integration into existing PoSsystems.

For more information call: 01797 320636,e-mail: [email protected] or visit:

www.ded.co.uk

Terminal with small footprint

SITEMAKERS – the ecommercespecialists, offer free websiteappraisals.

We appreciate that retailers busyrunning a retail operation may nothave time to analyse their ownecommerce site, or even understandall the technical elements that makea site work well.

Sitemakers are now offering thisanalysis and review service free toretailers with existing sites.

It is a free review covering all the

major elements of your ecommercewebsite with straightforward adviceon how to improve your ranking andperformance online.

To get the benefit of this review all you need to do is go to

www.sitemakers.co.uk/appraisal.

Specialists offering freeanalysis and review service

IS your business aware of thepotential risk and cost associatedwith the current fashion for highheeled shoes?

There are recent documentedcases of heel failures resulting insuccessful compensation claims.

Stiletto design specifications vary.

The heel needs to be high,tapered and thin with a tensionpin running through it.

It usually also has a top-piecewhich is 10mm or less across.Whilst this contributes to theaesthetics for the wearer, safetycan be compromised.

The stiletto design leads toextreme repeated stresses beingimposed on the heel andbackpart during walking.

During a normal walking cyclethe heel will initially be pushedunder the shoe as the tip of theheel comes into contact with theground. The heel is then forcedin the opposite direction as theforepart comes into contact with the ground and the weight is shifted forwards; thehigher the heel, the higher thestress.

There are two critical tests toassure the safety of heels.

The heel fatigue test which

simulates walking by subjectingthe heel to repeated impacts andthe heel attachment test.

Failures can be due to incorrectchoice of material and inaccuratedesign, construction andreinforcement issues.

BLC can assist with all yourphysical and chemical testingneeds for footwear.

BLC also offers a comprehensiveproblem solving and diagnosticservice for the footwear supplychain.

For further information contact TraceyFaulkner on [email protected]

or +44 (0) 1604 679967

‘Heel failures’ can be costly

Sponsored by BLC Leather Technology Centre Ltd - www.blcleathertech.com

diaryddaatteessISPO Winter

Neue Messe München, 7-10 Feb 10 The international trade fair for sports equipment and fashioncelebrates its 69th show and, with the full exhibition space

booked up, are expecting record attendances.

PureOlympia London, 14-15 February 2010

(www.purewomenswear.co.uk)A showcase of over 800 directional womenswear brands, young

creative labels, footwear and accessory collection.

Moda FootwearNEC Birmingham, 21-23 February 2010

(www.moda-uk.co.uk)Moda will include a seminar programme which will be free of

charge to all visitors and exhibitors. The Moda catwalk show will present an overview of the seasons

trends, providing an insight into key looks.

GDSMesse Dusseldorf, Germany, 12-14 March 2010

(www.gds-online.com)Highlights will include high fashion labels from international

brands and the children’s footwear marketplace. Other events willinclude fashion shows, trend presentations and trend vision.

29 8/10/09 10:45 Page 1


FOOTWEAR

RETAIL SOLUTIONS

TRAINING

HI-TEC has launched the latestdesign in its adventure performancefootwear range – the V-Lite TrailEruption HPi.

The shoe features the ion-maskhydrophobic surface enhancementtreatment pioneered by Hi-Tec as

well as eight different densities ofEVA, meaning the midsole cancorrect the wearer’s running gait.

This results in a more efficient stridepattern and less wobble effect onthe joints, reducing long terminjuries.

Addition to adventureperformance range

Business failure ratefalls to lowest level in a year – researchTHE UK business failure rate hasfallen to its lowest level sinceSeptember 2008, according to newresearch. The latest figures from Experian haverevealed that 0.09 per cent of UKbusiness failed during August thisyear, a significantly lower amountthan the 0.11 per cent recorded inJuly 2008 and the lowest rate so farthis year. In addition, results showed that thetotal number of business insolvencieshas also fallen to its lowest so far in2009 and there has been a slightimprovement in the financial solidityof the UK business population. Rolf Hickman, managing director ofpH, an Experian company, said: “Thislatest data is encouraging.“However, it is also important toremember that although the totalnumber of insolvencies is close to thetotal number in the last recession,the insolvency rate is nowhere nearas high.“The underlying business populationhas also been growing at anincreasing pace, so this needs to betaken into account in order to gain arealistic picture of insolvencies in the

UK and the extent of any impact onthe UK economy rather than simplylooking at raw insolvency statistics.”The results showed that the NorthEast region has seen the highest rateof business failures during August2009 and it was also the area to seethe highest increase in the numberof insolvencies. However, the good news for smallbusiness was that those with fiveemployees or less seemed to be themost resiliant, with low insolvencyrates and a higher than averageimprovement in their financialstability. Rolf added: “Although it is too earlyto tell whether this is an indication ofa more positive outlook, one thing isfor sure: businesses are distinctlyaware of the current environmentand the need to be cautious in anybusiness dealings. We have seen asignificant increase in businessesmonitoring the health of suppliers,customers and partners, as well asthemselves, in order to ensure theydo not suffer from the impact ofanother business becominginsolvent.”

30 Classi 7/10/09 16:50 Page 1

31 7/10/09 17:09 Page 1

32 7/10/09 17:10 Page 1

Date post:	26-Mar-2016
Category:	Documents
Upload:	script-media
View:	215 times
Download:	0 times

Out On A Limb

Documents